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Just Published:
New Editorial Concepts from the World Association of Newspapers
A new guide
to help newspapers better understand their audiences and provide
them with compelling content through innovative print and digital
delivery has just been published by the World Association of Newspapers.
"New
Editorial Concepts", from WAN's Shaping the Future of the
Newspaper project, examines how newspaper companies worldwide
are researching their audiences and using the results to provide
readers with information they want, when they want it, through
a variety of media.
"Newspaper
companies are expanding their content delivery by first researching
their audiences, then using the findings to reposition themselves
more effectively in the new media landscape," says the report,
available exclusively to WAN members. "Around the globe,
media companies are discovering significant shifts in the way
audiences spend time with various media, in media multitasking,
in attitudes about traditional media, and in the desire to publish
themselves, with or without the cooperation of traditional media."
The report,
the third in an annual series of six Strategy Reports from the
Shaping the Future of the Newspaper project, examines several
trends that are influencing newsrooms everywhere:
- The explosion
of participative journalism, or community-generated content;
- The rise
of audience research by media companies to learn new patterns
of media usage;
- The proliferation
of personalised news delivered online and on mobile devices;
- The reorganisation
of newsrooms optimised for audience focus;
- The development
of new forms of storytelling geared toward new audiences and new
channels;
- The growth
of audience-focused news judgment and multimedia news judgment.
Using case
studies, the report explores: audience research techniques; new
workflows for the 24-hour newsroom; the use of new delivery channels
including podcasting, video, RSS feeds, news aggregators and social
networking sites; new storytelling approaches; publishing consumer-generated
news and information; and much more.
The table
of contents and executive summary are available at http://www.wan-press.org/article11168.html
.
The SFN project,
which WAN conducts with five strategic business partners, identifies,
analyses and publicises all important breakthroughs and opportunities
that can benefit newspapers all over the world.
The "New
Editorial Concepts" report and the five other Strategy Reports
in the 2006 series -- New Revenue Strategies, Digital Classifieds,
Outsourcing, Advertising Science, and Pricing Strategies -- are
available exclusively to WAN members. More about the project,
and the benefits, can be found at http://www.futureofthenewspaper.com
.
In addition
to the annual strategy reports, SFN provides WAN members with
a library of case studies and business ideas, and a wealth of
other vital information for all those who need to follow press
industry trends.
WAN conducts
the SFN project with support from five international partners
-- PubliGroupe, the Swiss-based international advertising and
promotion group; MAN Roland, a leading company for newspaper production
systems; UPM-Kymmene, one of the world's leading printing paper
producers; Telenor, the leading Norwegian telecommunications,
IT and media group; and Samsung Electronics, a global leader in
semiconductor, telecommunication, and digital convergence technology.
The Paris-based
WAN, the global organisation for the newspaper industry, represents
18,000 newspapers; its membership includes 73 national newspaper
associations, newspapers and newspaper executives in 102 countries,
11 news agencies and nine regional and world-wide press groups.
Inquiries
to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy
St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33
1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr
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