|
Digital Media Roundtable:
Exploiting the Potential for Newspapers
Paris, 23
March 2006--The New York Times is so much more than just a newspaper.
From its highly popular and revenue-generating web sites to television
and video, the company is a leader in delivering content and advertising
on multiple platforms.
A case study on how
the New York Times aggregates its content into new products and
revenues streams will be the centerpiece of the 2006 Digital Media
Roundtable at the World Newspaper Congress, World Editors Forum
and Info Services Expo in Moscow, Russia, in June.
Vivian Schiller, Senior
Vice President of NYT Television and Video, will present the case
at the roundtable, which takes the theme, "The Digital Explosion
-- Exploiting the Potential of Our Media."
It is just one of many
events at the Congress, Forum and Expo, the global meetings of
the world's press organized by the World Association of Newspapers.
At least 1,500 newspaper publishers, CEOs, managing directors,
chief editors, other senior executives and their guests, from
all over the world, are expected to attend the events, from 4
to 7 June in Moscow.
Full details, including
programme and registration information and an evolving list of
participants, can be found at http://www.moscow2006.com.
The digital media roundtable
is one of three seminars that kick off the conferences on 4 June.
WAN also organizes a Press Freedom Roundtable, which this year
takes the theme, "Uneasy Bedfellows: the Kremlin, the Press,
and the Public."
And, for the first
time, WAN is organizing a Young Readers Roundtable, which will
take the theme, "Winning Strategies for the New Generation."
The seminar will include presentations by Anne Kirah, a Senior
Design Anthropologist who studies the young to help Microsoft
produce its products, and Marcelo Rech, Editor of Zero Hora, a
Brazilian newspaper that has 42 percent of its readership in the
10 to 29 years age group.
Other Congress and
Forum speakers include:
- Mathias Döpfner,
CEO and Chairman of Axel Springer, Germany's biggest newspaper
publishing company, who will suggest two ways out of the "assumed
newspaper crisis" -- a "tight interlocking of online
with print", and "good old newspaper start-ups"
such as his group's Welt Kompakt in Germany and Fakt in Poland.
- Pelle Tornberg, Executive
Director of Metro International, the free daily giant, who contends
that free dailies will one day replace paid-for newspapers on
weekdays, with 95 percent of the paid-fors surviving as niche
products that readers will buy only at weekends.
- Jimmy Wales, Director
and Founder of the online encylopedia Wikipedia, who will speak
in a Forum session on, "Should newspapers welcome citizen
journalists?" Also featured in the session are Steve Hermann,
Editor-in-chief of BBC News Interactive, and Steve Yelvington,
Vice President of Content & Strategy for Morris Digital Works.
- A senior representative
of Jyllands-Posten, the Danish newspaper that published the cartoons
that set off a furore in the Islamic world, who will take part
in a panel discussion of "Lessons from the Mohammed cartoon
clash. " The newspaper will be joined by Eric Le Boucher,
Editor of France's Le Monde, Imtiaz Alam, General Secretary of
the Pakistan-based South Asian Free Media Association, and Hakeem
Bello, Executive Editor of the National Interest in Nigeria.
- Les Hinton, Executive
Chairman of News International, which is leading a spending spree
by the UK's newspapers of well over one and a half billion dollars
on new printing plants. This act of faith in print products and
their future does not imply that News International is neglecting
digital media -- it owns some of the most popular websites in
the market.
- Karen Ferguson Crotchfeld,
Vice President of Marketing & Business Development for The
Arizona Republic, which has launched 20 new products, both in
print and on the web, in the last three years. Ms Crotchfeld calls
it an "audience aggregation strategy" that focuses on
providing "multiple products across multiple mediums with
an insane focus on serving specific target audiences."
- Katie Vanneck, Group
Marketing Director, and Annelies van den Belt, New Media Director,
of the Telegraph Group in the United Kingdom, which believes that
the integration of print and online is going to be a key success
factor in the future of the newspaper business. The group is managing
its transition to the digital media age within a traditional media
context, in the belief that the effective combination of print
and digital is far stronger than either part alone.
- And many more. Full
details, including programme information, a list of participants
and online registration information, can be found at http://www.moscow2006.com
The Paris-based WAN,
the global organisation for the newspaper industry, defends and
promotes press freedom world-wide. It represents 18,000 newspapers;
its membership includes 73 national newspaper associations, newspapers
and newspaper executives in 102 countries, 11 news agencies and
nine regional and world-wide press groups.
Inquiries
to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy
St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33
1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr
|
