|
Promote
Your Brand on Campus This Fall
College
notebooks offer an ideal way to connect with young adults all
semester long.
June 29,2005 -- Washington
D.C., Reaching today's media saturated young adult population
is a challenging task. But now there's a resource that will allow
marketers to better connect with this allusive demographic.
GPA
Media College Notebooks:
This fall
GPA Media will launch its college notebook program on four university
campuses in California. The program, which was designed to benefit
the universities and their students as much as marketers, was
originally launched in Mexico five years ago. Since that time,
distinctive companies like Clinique, Procter & Gamble and
Canon have jumped onboard with outstanding results and glowing
reviews.
The California launch
of GPA Media's College Notebooks will involve notebook distribution
to over 60,000 students with an impression base of more than 1.8
million. It is estimated that the notebooks will hold a marketing
shelf life of 4 months, or the entire academic semester.
Some
unique aspects of the notebooks include the following:
- Private
front cover branding for each participating university.
- An inside cover message from the president or dean.
- An academic calendar specific to each university.
- A campus map.
- A weekly schedule planner.
- A monthly schedule planner.
- Free distribution to students
- And of course lots of notebook paper.
For
marketers, the notebook offers the following:
- Thirteen high quality,
glossy stock section dividers that are bound into the notebook.
- Shadow / Watermark advertising along the top of note paper pages.
- Free standing insert.
There is no
other platform that offers the day-to-day reach, penetration and
overall longevity that these notebooks bring to marketers.
Addition,
the fall issue offers marketers an excellent chance to test the
product before it launches nationwide in 2007.
The fall issue
closes for space reservations on July 5th. To receive a free sample
or to talk with an advertising representative call or email David
Fouse at 703-938-6430 or dfouse@tfgassociates.com. |
