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Papel Media
Launches Latin American Division with Hiring of New Sales Director
Chicago, IL--May
22, 2006--Orlando Castelblanco, bringing close to 30 years of
Hispanic media sales experience, has joined Papel Media Latin
America to spearhead the launch of the recently unveiled print
media research and buying service. Castelblanco will be in charge
of opening and operating Papel Media’s Miami offices.
Already one of the
country’s most important resources for print media intelligence
and buying in the US Hispanic market, Papel Media now will be
working with advertisers who seek to reach the Spanish speaking
population throughout the hemisphere.
John Trainor, Papel
Media´s CEO, is excited with the addition of Castelblanco.
“Orlando’s experience in our business is extensive”,
reports Trainor, ‘he has worked in both electronic and print
and has demonstrated a keen understanding of what it is that advertisers
need”.
Trainor reports that
the media landscape is no longer so easily understood. “We
are in a time where relevance and value are more important than
ever due to the proliferance of so many new channels. Orlando’s
ability to understand and meet the objective of the client is
what we are most impressed with. We are aware that our recommendations
and executions must produce results or we have no future.”
Started almost 8 years
ago, Papel Media assists over 60 of the country’s top 100
advertisers in their effort to make sense of the sometimes confusing
Hispanic print landscape. The role of Papel Media is to assist
advertisers and their agencies in understanding how and where
to meet this growing consumer base both here and throughout Latin
America.
With over 800 publications
now in their data base, there is no resource anywhere in the world
that can plan and execute a Hispanic print media buy as quickly
and effectively as Papel Media. Their proprietary research tools
and data ensure that an advertiser is making a sensible decision
based upon already proven results.
Papel Media is headquartered
in Chicago, IL. and has operations in Miami, FL., San Diego, CA.
and Cuernavaca, Mexico.
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CONTACT:
For information concerning U.S. Hispanic, please contact:
Carlos Valdivia
carlos@papelmedia.com
(312)261-5593
(619)587-5157
or
For information concerning Latin America, please contact:
Orlando Castelblanco
orlando@papelmedia.com
(305)528-7341
http://www.papelmedia.com |
