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Papel Media
Network Launches New Comprehensive Website Showcasing its Online
Quoting System for Simplified National or Regional Hispanic Media
Buys
Chicago, IL--April
19, 2006--Papel Media Network - the nations leading Hispanic print
placement service -has redesigned their corporate website to highlight
and launch their latest product- a proprietary Online Quoting
System. The new system allows media planners and buyers to strategically
prepare and place National or Regional U.S. Hispanic print campaigns
within minutes.
Papel Media has harnessed
the latest in technology, coupled with its own proprietary tools
and syndicated research to pinpoint where Hispanic audiences live,
who they are and what their lives are like. The company has matched
this data to the print media outlet that will most effectively
reach that audience. For advertisers who seek to tap into the
Hispanic Market, Papel Media has become an invaluable resource.
“This new tool
will become a great asset for our clients, as it not only enables
media planners and buyers to literally become experts in Hispanic
print, but it is also available to them 24-7” says Carlos
Valdivia, Director of Business Development of Papel Media.
“There is a misconception
that Hispanics don’t read. Were you to travel around Latin
America you will find that this is definitely not the case, as
they have some of the best publications in the world and the U.S.
Hispanic market is rapidly heading in that direction. We truly
help our clients understand and benefit from the critical role
print media plays in the hierarchy of community authority for
Latino readers. Brands need to capitalize on this potential in
both the U.S. and abroad”, says John Trainor, Founder and
CEO of Papel Media.
As part of its new
corporate development plan, Papel Media also has unveiled the
company’s redesigned logo that now symbolizes the vast array
of services they provide.
“Our new logo
is more representative of the company we have matured into, with
a multi-product platform, international footprint and cross-functional
teams offering strategic solutions in Hispanic print media, including
ROP and Insert strategies as well as turn-key Direct Mail services”
adds Trainor.
For more than Seven
years, Papel Media, a Chicago based minority-owned company, has
assisted marketers who are interested in creating effective brand
message executions for the Hispanic community. The company is
much more than a media buying service- their products extend far
beyond the conventional “one-order one-bill” offering.
Papel’s U.S. Hispanic database contains up-to-date, audited
and secure information of every single Latino newspaper in the
country, including Puerto Rico and bordering towns in Northern
Mexico. Papel Media also offers pan-regional buys through its
Florida-based Latin American division, from which advertisers
can reach more than 20 countries with one simple contact.
To learn more about
Papel Media you can contact Carlos Valdivia, Director of Business
Development, at (619) 587-5157 or by visiting their website http://www.papelmedia.com.
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CONTACT:
Carlos Valdivia
(619) 587-5157 |
