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Robert S.
McAdam, Vice-President of Wal-Mart Stores, Inc., Joins the Hispanic
Media Corporate Council
Washington, DC--(HISPANIC
PR WIRE)--June 26, 2006--Robert S. McAdam, Vice President of Corporate
Affairs for Walt-Mart Stores, Inc, is a new member of the Hispanic
Media Corporate Council (HMCC) at the National Association of
Hispanic Publications (NAHP).
As a member of the
Corporate Council, McAdam is joining a select group of media industry
executives to engage in conversations across the country about
Hispanic consumer trends and media research. He will advise the
NAHP and its Foundation on capacity building issues and address
important concerns about the media industry and the community
it serves.
“I am very excited
and honored to join the Hispanic Media Corporate Council,”
said McAdam. “I want to commend the National Association
of Hispanic Publications for creating this new forum that will
allow Wal-Mart Stores, Inc. and other corporations to exchange
ideas, our expertise and the lessons we have learned in the corporate
world.”
“This Council
will also be an excellent opportunity for those of us in the corporate
world to gain more insight about how to better serve the Hispanic
community by interacting with a group of leaders who work, live
and are part of the community like the Hispanic publishers are,”
he said.
McAdam has spent more
than 25 years in the national political arena with specific focus
on media relations, election campaign management, grass roots
organizations and legislative issues management. His work has
included national, state and local engagements, as well as political
and grass roots organization abroad.
As Vice President of
Corporate Affairs, McAdam oversees both the Corporate Communications
Team and its relationship with external media relations consultants.
Corporate Communications strives to support the communication
needs of individual business units as well as manage the strategy,
tactics and messaging for our positioning in the external environment.
Earlier this year Wal-Mart
Stores, Inc. and NAHP launched a membership expansion and professional
development initiative to enroll over 100 new member publications
from across the country.
“Forming partnerships
and benefiting from one another is what Wal-Mart is all about,”
said President of the NAHP, Inc. Lupita Colmenero. “They
understand the benefits derived from this type of attitude and
that is why we are very pleased to have Wal-Mart as member of
the NAHP Corporate Advisory Council. With the participation of
Robert McAdam as the energetic, professional, and knowledgeable
expert that he is, the contribution to our Hispanic Print Industry
will be tremendous.”
About the National
Association of Hispanic Publications, Inc.
The National Association
of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization
representing Hispanic publications at the national level. NAHP
Inc. works with 150 member and affiliated publications that share
a combined circulation of more than 10 million. Its member publications
and affiliated media associates reach more than 50 percent of
Hispanic households in throughout the U.S. every week. NAHP, Inc.
provides professional tools to assist Hispanic publications to
more effectively reach their readership. NAHP Inc. works hard
at keeping the Hispanic community informed and educated about
social issues, updating its readers about member publications,
providing technical assistance and improving the quality of Hispanic
publications at the national level. Please, visit our website
for more information: http://www.nahp.org or call 202-662-7250.
About the National
Association of Hispanic Publications Foundation
The National Hispanic
Press Foundation is the 501-c-3 educational sister organization
of NAHP, Inc. and its Hispanic publishers. Its mission is to build
communities through excellence in publishing. The Foundation's
programs include an annual publication of the nation’s largest
and most comprehensive Hispanic scholarship directory, a national
circulation audit campaign to enhance the viability of Hispanic
publications, media research, scholarships, voter registration
and educational programs, among others. For more information see
http://www.hispanicpress.org or call 202-662-7250.
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CONTACT:
Silvia Beato
202-662-7250 |
