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Best Buy
Print Advertising Executive Joins HMP June 22 Audio Conference
‘Your Ultimate Guide to Placing Buys with Hispanic Newspapers
and Magazines’
Miami, FL--(HISPANIC
PR WIRE)--June 19, 2006--Best Buy print media manager Marsha Lawrence
is joining Hispanic Market Pro’s all star line up of advertising
experts that will be discussing best practices in Hispanic ad
buying this Thursday, June 22 from 2-3:30 p.m. ET. The 90-minute
audio conference, titled ““Hispanic Print Advertising:
Your Ultimate Guide to Placing Buys with Hispanic Newspapers”
is part of HMP’s Hispanic Market University (HMU) series
of professional development audio conferences for Hispanic communicators.
With scores of new
Hispanic newspaper and magazine titles cropping up across the
country, improved circulation audit standards and the emergence
of new Internet marketing technologies, Hispanic print is an industry
under massive change.
What are the latest
trends in the Hispanic newspaper and magazine advertising worlds?
When is a newspaper buy more advisable than a magazine buy? What
are the pros and cons of network wide rep firms and what distinguishes
some of the major players? How are some advertisers maximizing
their Hispanic print with Hispanic online newspaper and magazine
buys? If you’re a marketer or advertising agency working
in the Hispanic print arena this is one key professional development
audio conference you can’t miss.
In addition to Ms.
Lawrence the audio conference will feature Impremedia’s
Erich Linker, Senior VP National Advertising Sales; Papel Media’s
John Trainor, president; Hispanic Digital Network’s Bill
Gato, President; Latino Print Network’s Kirk Whisler, president;
American Minority Media’s Greg Anthony and EXTRA Newspaper’s
Nile Wendorf, publisher.
Some of the practical
topics that will be covered include:
-- What are the latest
trends in the Hispanic newspaper and magazine advertising worlds?
-- When is a newspaper
buy more advisable than a magazine buy?
-- What are the pros
and cons of network wide rep firms and what distinguishes some
of the major players in this space?
-- What can advertisers
do to maximize their Hispanic print with Hispanic online newspaper
and magazine buys?
-- What measurement
techniques are being used in Hispanic newspapers and magazines
and how reliable are these?
-- Beyond the audit
numbers: Can you trust publications that are not yet officially
audited with your ad buys?
-- What are the pros
and ons of network wide newspaper buys?
-- What strategies
can advertisers use to leverage their ad buys better with Hispanic
newspapers and magazines?
Access rates per teleconference
call-in site range from $215 for marketing professionals to $55
for students and educators. HPRA and PRSA members have a special
rate of $165 per call-in site. To register for this audio conference
visit: http://www.hispanicmarketpro.com
About Hispanic Market
Pro
Co-headquartered in
Miami and New York, Hispanic Market Pro (http://www.HispanicMarketPro.com)
provides Hispanic marketing executives with first-rate professional
development audio conferences that are insightful, practical and
economical. A joint venture of Hispanic PR Wire and Bryan Communications
(HispanicAd.com / AdNotas.com), HMP presents marketing-related
trainings every other Thursday on a wide variety of career-building
topics that appeal to executives across every advertising and
PR discipline ranging from media buying to media relations. Hispanic
Market Pro is a sister company of AdNotas.com, Hispanic Digital
Network, LatinClips and ConTexto Latino.
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CONTACT:
Alexandra Campuzano
305-971-2622 |
