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Meredith Corporation
and Mahaka Media to Launch Parents Magazine in Indonesia
DES MOINES,
Iowa and JAKARTA, June 26 /PRNewswire-FirstCall/ -- Meredith Corporation
(NYSE: MDP), one of America's leading magazine publishers, and
Pt Metromakmur Sejahtera -- a subsidiary of Mahaka Media, a leading
media company in Indonesia -- today announced an exclusive, multi-year
licensing agreement to publish Parents magazine in Indonesia.
Mahaka Media
will publish a local edition of the magazine in Indonesia's official
language, Bahasa Indonesia. It will be distributed in the capital
city of Jakarta, and throughout Indonesia's big cities. The magazine
is expected to launch in early 2007. Financial terms were not
disclosed. Indonesia, with a population of more than 240 million,
is the world's fourth- most populous nation.
"Our
agreement with Mahaka Media further broadens our plan to extend
our magazine brands and editorial expertise outside of the United
States," said John Zieser, Meredith's Vice President of Corporate
Development. "In less than two years we've expanded our reach
from one international license to 11, including the recent launch
of Better Homes and Gardens China. We are particularly excited
about the extension of the Parents franchise into such a large,
culturally diverse audience as Indonesia."
Mahaka Media
is one of Indonesia's leading media companies, publishing Golf
Digest Indonesia and a+ magazine, a fashion and lifestyle publication.
Its diverse media portfolio also includes Bahasa-Indonesia and
Mandarin- language newspapers, book publishing, radio stations,
JAK TV, video and animation production, sports event management
and billboard advertising.
Erick Thohir,
President Director of Mahaka Media said, "The partnership
with Meredith Corporation to publish Parents magazine in Indonesia
further establishes Mahaka Media as a publisher with a strong
and complete set of brands in the market. The magazine will provide
valuable information and knowledge to its readers in Indonesia
on parenting and family concerns."
Parents magazine
has been the number one resource for families in the United States
for more than 75 years. Similarly, in Indonesia the magazine seeks
to be the primary resource parents turn to for information on
building a loving and stable environment for their families. The
magazine will offer a variety of original content with a strong
local cultural focus, as well as expert information on global
trends, lifestyle, health and safety issues.
About Meredith
Corporation
Meredith (
http://www.meredith.com/ ) is one of the nation's leading media
and marketing companies with businesses centering on magazine
and book publishing, television broadcasting, integrated marketing
and interactive media. The Meredith Publishing Group features
25 subscription magazines - including Better Homes and Gardens,
Family Circle, Ladies' Home Journal, Parents, Child, Fitness,
and American Baby - and approximately 200 special interest publications.
Meredith owns 14 television stations, including properties in
top-25 markets such as Atlanta, Phoenix and Portland.
Meredith has
approximately 350 books in print and has established marketing
relationships with some of America's leading companies including
The Home Depot, DIRECTV, DaimlerChrysler, Wal-Mart and Carnival
Cruise Lines. Meredith's consumer database, which contains approximately
85 million names, is one of the largest domestic databases among
media companies and enables magazine and television advertisers
to target marketing campaigns precisely. Additionally, Meredith
has an extensive Internet presence that includes 32 Web sites
and strategic alliances with leading Internet destinations. Meredith
Hispanic Ventures publishes five Spanish-language titles, making
Meredith the largest Hispanic publisher in the United States.
ABOUT MAHAKA
MEDIA
Mahaka Media
is a diverse media company in Indonesia with businesses in magazine,
book and newspaper publishing, including Republika the third-largest
nationwide newspaper. It also owns JAK TV, Jakarta's cosmopolitan
lifestyle television channel, and JDFI and Prambors, a radio network
with more than 100 radio stations. In addition, Mahaka Media has
businesses in video and animation production, sports event management
and billboard advertising.
SOURCE: Meredith
Corporation
CONTACT: Patrick
Taylor, +1-212-551-6984, Patrick.taylor@meredith.com ,
or, Megan Boettcher, +1-515-284-3423, megan.boettcher@meredith.com
, both for
Meredith Corporation, or, Mira Djarot, for Mahaka Media, +62-21-5140-1661,
mira@golfindo.co.id
Web site:
http://www.meredith.com/
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