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Hispanic
PR Wire, Business Wire and LatinClips Co-Host Denver Breakfast
July 27th on Best Practices in Hispanic Media Relations and Measurement
Top caliber professional
development program is part of the group’s 2006 National
Hispanic Media Relations and Measurement Tour
Denver, CO--(HISPANIC
PR WIRE)--July 13, 2006--Hispanic PR Wire, Business Wire and LatinClips
are jointly hosting an in-depth professional development breakfast
session in Denver July 27th featuring Hispanic PR Wire & LatinClips
Partner Christine Clavijo-Kish titled "From Media Relations
to Measurement: Maximizing Your Hispanic PR Initiatives."
The presentation is part of the 2006 National Hispanic Media Relations
and Measurement Tour created by the two companies in conjunction
with Business Wire and Hispanicad.com. The Denver event also will
feature two panelists representing local media who will present
pitching tips for their particular outlets.
This mini-workshop
will cover execution and measurement insights, tactics and tools
for a successful Hispanic market public relations program with
a concentration on media relations. Tips on setting goals and
benchmarking Hispanic initiatives are to be discussed.
Attendees will receive
tip sheets for pitching local media as well as hand-outs on award-winning
Hispanic PR case studies. Breakfast is included and professional
services as well as fun prizes are to be raffled.
WHEN:
Thursday, July 27th, 2006
8:30 a.m. Registration / Networking
9:00- 10 a.m. Breakfast / Presentation / Q&A
WHERE:
The Denver Athletic Club, 1325 Glenarm Place
COST:
Free to Business Wire Members
RSVP by 6 p.m., Monday,
July 24th to JoAnne Hirsch at Joanne.Hirsch@businesswire.com,
tel: 303/861-8833, ext. 224. RSVPs must include full contact information.
SPEAKER BIOS:
CHRISTINE CLAVIJO-KISH
Christine Clavijo-Kish is CEO of LatinClips, the nation’s
leading Hispanic news monitoring and analysis company. She directs
all sales and marketing strategies, and jointly overseas the overall
operations and client services for the company. Christine also
is a founding partner of Hispanic PR Wire. She is a board member
of the Hispanic Marketing & Communications Association and
serves on special committees for Amigos Together for Kids and
the Miami chapter of PRSA. Christine has spent more than 10 years
as a public relations and marketing practitioner and is an expert
in developing multicultural, multilingual strategies and promotions
for the U.S. Hispanic and Latin American markets.
Prior to HPRW, she
was practice leader and vice president of Porter Novelli's Multicultural
Marketing Practice. During her tenure with the firm, she was a
founding member of the practice and developed its staff and client
services for nearly three years.
RODOLFO JOSÉ
CÁRDENAS
Rodolfo Cardenas is News Director/Senior Anchor, has been part
of KCEC’s News team since its inception in 1995, and brings
more than 20 years of journalistic experience to Univision-Colorado
viewers.
A native of Venezuela,
Rodolfo has been the recipient of numerous prestigious awards
for his excellence in journalism as well as for his dedication
and commitment to the Hispanic Community of Colorado, especially
in the area of education. In 2003, Rodolfo became the first Hispanic
Journalist in Colorado to be recognized as Broadcaster of the
Year by the Colorado Broadcasters Association. He also was recognized
in 2002 and 2003, as one of the 100 most influential Hispanic
journalists in the USA.
WANDA PADILLA
Ms. Padilla is publisher and co-founder of LA VOZ since 1974 and
is the sole owner. She has 30 years of experience in weekly newspapers
and Hispanic media and was named as one of “Hispanic Media
100” in the U.S. in 2002.
LA VOZ Nueva is the
leading Hispanic newspaper in Colorado. It serves Metropolitan
Denver and the northern Front Range (Larimer and Weld County).
It’s the only professional Spanish/English language paper
in Denver with a current audited weekly circulation of 25,696
and a current weekly readership of 120,000. Wanda holds a B.S.
in Communications from Northwestern University.
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CONTACT:
Business Wire
JoAnne Hirsch
303/861-8833, ext. 224
Joanne.Hirsch@businesswire.com |
