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Hispanic
Print Advertising: Your Ultimate Guide to Placing Buys with Hispanic
Newspapers and Magazines
Miami, FL--
May 25, 2006--Hispanic Market Pro (HMP) is hosting a national
audio conference Thursday, June 22 at 2:00 p.m. ET through its
Hispanic Market University (HMU).
With scores of new
Hispanic newspaper and magazine titles cropping up across the
country, improved circulation audit standards and the emergence
of new Internet marketing technologies, Hispanic print is an industry
under massive change. Join HMP’s Hispanic Market University
June 22 at 1 p.m. ET for a 90 minute, in-depth discussion with
five top Hispanic print advertising experts titled “Hispanic
Print Advertising: Your Ultimate Guide to Placing Buys with Hispanic
Newspapers and Magazines.”
What are the latest
trends in the Hispanic newspaper and magazine advertising worlds?
When is a newspaper buy more advisable than a magazine buy? What
are the pros and cons of network wide rep firms and what distinguishes
some of the major players? How are some advertisers maximizing
their Hispanic print with Hispanic online newspaper and magazine
buys? If you’re a marketer or advertising agency working
in the Hispanic print arena this is one key professional development
audio conference you can’t miss.
The 1 hour and 30 minute
audio conference, “Your Ultimate Guide to Placing Buys with
Hispanic Newspapers and Magazines” is part of HMU’s
series of professional development audio conferences for Hispanic
communicators. Some of the practical topics that will be covered
include:
-- What are the latest
trends in the Hispanic newspaper and magazine advertising worlds?
-- When is a newspaper buy more advisable than a magazine buy?
-- What are the pros and cons of network wide rep firms and what
distinguishes some of the major players in this space?
-- What can advertisers do to maximize their Hispanic print with
Hispanic online newspaper and magazine buys?
-- What measurement techniques are being used in Hispanic newspapers
and magazines and how reliable are these?
-- Beyond the audit numbers: Can you trust publications that are
not yet officially audited with your ad buys?
-- What are the pros and cons of network wide newspaper buys?
-- What strategies can advertisers use to leverage their ad buys
better with Hispanic newspapers and magazines?
Access rates per teleconference
call-in site range from $215 for marketing professionals to $55
for students and educators. HPRA and PRSA members have a special
rate of $165 per call-in site. To register for this audio conference
visit: http://www.hispanicmarketpro.com
About Hispanic Market
Pro
Co-headquartered in
Miami and New York, Hispanic Market Pro (http://www.HispanicMarketPro.com)
provides Hispanic marketing executives with first-rate professional
development audio conferences that are insightful, practical and
economical. A joint venture of Hispanic PR Wire and Bryan Communications
(HispanicAd.com / AdNotas.com), HMP presents marketing-related
trainings every other Thursday on a wide variety of career-building
topics that appeal to executives across every advertising and
PR discipline ranging from media buying to media relations. Hispanic
Market Pro is a sister company of AdNotas.com, Hispanic Digital
Network, LatinClips and ConTexto Latino.
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CONTACT:
Alexandra Campuzano
Tel: 305-971-2622
alexandra@hispanicprwire.com |
