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Best Practices
in Marketing to Affluent Hispanics is Topic of National Hispanic
Market University Audio Conference April 27
MIAMI, April 14, 2006
– Hispanic Market Pro (HMP) is hosting a national audio
conference Thursday, April 27 at 2:00 p.m. ET through its Hispanic
Market University (HMU) on what advertisers and public relations
practitioners need to effectively reach affluent Hispanics.
The 1 hour and 30 minute audio conference, “Successful Strategies
and Tools for Marketing to Affluent Hispanics” is part of
HMU’s series of professional development audio conferences
for Hispanic communicators. Some of the practical topics that
will be covered include:
-- What is the definition
of the affluent Hispanic and what is the estimated size of this
niche market opportunity?
-- Who are the affluent Hispanics, where are they located and
how much money do they have?
-- What are some distinguishing traits and habits that make marketing
to affluent Hispanics different from marketing to the wealthy
mainstream? How does the affluent Hispanic differ from affluent
Blacks and Asians?
-- Who are the nation’s most effective marketers reaching
affluent Hispanics now and what are they doing right that others
can learn from?
-- What are the most common myths about marketing to affluent
Hispanics?
-- What types of products or services have the most untapped opportunities
to reach this important segment and why?
-- What type of print, broadcast and online media are best suited
to reach affluent Hispanics?
-- Should Latin America’s upper-class be considered part
of the affluent Hispanic Market? Why or why not?
-- What types of grassroots event sponsorships are attractive
to affluent Hispanics and which ones are the most important ones
in each of the Top 10 Hispanic markets?
-- What innovative tools or ideas are Hispanic advertising agencies
offering clients to better reach affluent Hispanics in 2006?
-- What are some examples of clever marketing tactics to reach
affluent Hispanics?
-- What are some important considerations about using Internet
campaigns to reach affluent Latinos
The audio conference
will feature Baron Carr of Allianz Life IInsurance Co. of North
America; Leslie Pantin of Pantín/Beber Silverstein/Public
Relations; Dr. James Gillula of Global Insight, Inc. and Jaime
Gamboa of Tu Cuidad magazine.
Stephen Chavez, Vice President/Director of Public Relations, La
Agencia Orsi will moderate the audio conference.
Access rates per teleconference
call-in site range from $215 for marketing professionals to $55
for students and educators. HPRA and PRSA members have a special
rate of $165 per call-in site. To register for this audio conference
visit http://hispanicmarketpro.com/hispanic/details.php?file=7
About Hispanic Market Pro
Co-headquartered in
Miami and New York, Hispanic Market Pro (www.HispanicMarketPro.com)
provides Hispanic marketing executives with first-rate professional
development audio conferences that are insightful, practical and
economical. A joint venture of Hispanic PR Wire and Bryan Communications
(HispanicAd.com / AdNotas.com), HMP presents marketing-related
trainings every other Thursday on a wide variety of career-building
topics that appeal to executives across every advertising and
PR discipline ranging from media buying to media relations. Hispanic
Market Pro is a sister company of AdNotas.com, Hispanic Digital
Network, LatinClips and ConTexto Latino.
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Contact:
Ronnie Lovler
Managing Director
Hispanic Market Pro
Email: ronnie@hispanicmarketpro.com
Tel: 352-871-3399 |
