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Hispanic
Marketing & Public Relations Book to Benefit HMCA
Miami, FL--(HISAPNIC
PR WIRE)--August 23, 2005--The Hispanic Marketing & Communication
Association, HMCA, announced today that a new book Hispanic Marketing
& Public Relations: Understanding and Targeting America’s
Largest Minority (Poyeen Publishing) for marketing professionals
and students will benefit HMCA. The book, which provides 435 pages
of information, case studies, graphics, market data and opinions
based on the experiences of nineteen U.S. Hispanic market experts,
will be available to the public in September. Information on the
book, including a list of authors and pre-publication sign up
instructions, is available at www.hispanicmpr.com
Seventeen practitioners
and two university academics, contributed fifteen chapters to
the book. Cover design was by Cris Ascunce of CAT Grafix, Inc.
Topics include a U.S. Hispanic market outline, acculturation issues,
reaching Hispanics online, reaching Hispanics in-language, demographic
projections, perceptions, public relations, Hispanic media, electronic
publicity and media training, special events and qualitative and
quantitative research considerations. Authors include a veritable
who’s who of U.S. Hispanic marketing. Research guru Carlos
Santiago, president of the California based Santiago Solutions
Group, wrote the foreword.
“It’s really
exciting to see experts from across the country collaborate to
provide this information which is invaluable for practitioners
and students alike, “ says editor Elena del Valle. “The
book provides access that would cost readers hundreds if not thousands
of dollars in research and consulting fees for a very affordable
price while benefiting a nonprofit association dedicated to promoting
Hispanic marketing excellence.”
The Hispanic Marketing
& Communication Association (HMCA) is a volunteer driven nonprofit
professional association dedicated to Hispanic marketing excellence.
Hispanic market information, complimentary copies of the HMCA
e-newsletter and invites to HMCA events, are available on the
Association’s website www.hmca.org
Editors: Email review
copy requests to publisher@poyeen.com
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CONTACT:
HMCA
(305) 648-2848
hmca@hmca.org |
