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International
Kids Fund Unveils First PSA Campaign to Raise Funds, Awareness
for Critically Ill Children
Organization Urges
Media to Air PSA to Provide Medical Care for Children from around
World
NOTE TO EDITORS: To
see the print version of the PSA, visit http://www.hispanicprwire.com/IKF_english.pdf
Miami, FL--(HISPANIC
PR WIRE)--March 29, 2006--The International Kids Fund (IKF) today
launched a public service announcement campaign designed to mobilize
local, national and international awareness and fund raising for
critically ill children. IKF, founded by Jackson Memorial Foundation
in 2001 to help gravely ill children whose medical treatment is
not available in their home countries, made a direct appeal to
media outlets to print or air the PSAs.
Recently, IKF became
known internationally for helping save the life of a 14-year-old
Haitian girl. Marlie Casseus was plagued with a 16-pound tumor-like
growth on her face that overcame her nose and mouth. The global
media attention surrounding Marlie’s case led to donations
from across the United States and the world, and she received
two life-changing surgeries.
“Plain and simple:
we need the media’s help to help other children like Marlie,”
said Rosy Cancela, chairperson of the International Kids Fund
Board of Directors. “Our hope is that if enough media outlets
broadcast and print these PSAs, there will be increased local,
national and international recognition of our cause. As a result,
IKF will be able to partner with more families, provide more medical
treatment and, ultimately, save more lives.”
The public service
announcements, which were produced pro-bono by advertising agency
Conill Advertising Inc., powerfully illustrate a mother’s
joy when learning that her child will be saved thanks to IKF and
urge the public to support the organization so more children will
have the same chance. The campaign includes:
-- 30-second and 45-second
television spots in English and Spanish,
-- a 30-second radio spot in Spanish and
-- a full-page print ad in English and Spanish.
“Imagine having
a child in need of medical attention that is simply not affordable
or available,” said Cynthia McFarlane, vice president and
executive director of Conill Advertising and an IKF Board Member.
“And then imagine learning that your child will have a second
chance. These powerful PSAs urge people to support IKF so that
children from around the world will have access to the outstanding
medical care that this country provides.”
To download the PSA
campaign, please visit http://www.internationalkidsfund.org.
NOTE TO EDITORS: To
see the print version of the PSA, visit http://www.hispanicprwire.com/IKF_english.pdf
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CONTACT:
EDF Communications
Mariela Melendez
1 305-573-3654
1 786-218-4084
mariela@edfpr.com |
