Ad Sales: Winning Secrets of the Magazine Pros.
Minibook 6 :: PDF Format

PDF Volume 2, Sections 5, 6, 7 & 8 193 pages (2.9MB)
$14.95

TABLE OF CONTENTS: VOLUME II

SECTION 5: SALES LETTERS THAT GET ACTION

• The pen can be a mighty tool
• Do's and don'ts for effective sales letters
• Structuring your letter

SECTION 6: TIME AND TERRITORY MANAGEMENT

• Don't get swamped; get organized
• Getting the most from your time
• The care and feeding of target accounts
• Click! Using computers to get organized

SECTION 7: ON THE ROAD AGAIN: SHOWS AND TRAVEL

• Walking the halls to sales success at shows
• Travel tips for road warriors

SECTION 8: SECRET SKILLS OF THE TOP SALES PROS

• Using your intuition to become a sales virtuoso
• The sales chameleon
• Taking your cues from comedy

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