Ad Sales: Winning Secrets of the Magazine Pros.
Minibook 4 :: PDF Format

PDF Volume 2 Section I
$14.95

TABLE OF CONTENTS: VOLUME II

SECTION 1: SELLING THE VALUE OF YOUR MAGAZINE

  • What you must know to position your magazine
  • Selling the value of your market
  • Selling the value of your circulation
  • Selling the value of your editorial
  • Selling the value of advertising
  • Putting it together: Selling the value message
  • Using the rate card as a selling tool
  • Adding value to your sale: Innovative merchandising

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