Ad Sales: Winning Secrets of the Magazine Pros.
Minibook 2 :: PDF Format

PDF Volume 1, Section 3 456 pages (4.8MB)
$14.95

TABLE OF CONTENTS: VOLUME I

SECTION 3: PUBLICATION SALES TOOLS

• The selling dynamics of media kit
• Mastering your rate card
• Using publishers' statements to sell
• Reader calls open doors
• Selling to agencies: Friend or foe?

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