Ad Sales: Winning Secrets of the Magazine Pros.
Minibook 1 :: PDF Format

PDF Volume 1 Sections 1 & 2 (2.7MB)
$14.95

TABLE OF CONTENTS: VOLUME I

SECTION 1: INTRODUCTION TO ADVERTISING SALES

• Is advertising sales for you?
• Starting out in the multi-billion dollar magazine world
• What you should know about the Internet
• Sales basics: Mastering the Advertising Syllogism

SECTION 2: THE MARKETING CONSULTANT

• Explore the essentials of marketing
• Selling for the long term
• Where advertising fits in the marketing mix
• Expositions and Advertising: A powerful one-two punch
• The power of advertising
• Ad budgets: Where your client's money goes, and why

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