The Print Advertising Blog: November 2006

Tuesday, November 28, 2006

11/28/2006 - Who's Using Print Advertising?

IDS Informed Media Campaign in Wall Street Journal Begins November 29, 2006
marketwire
http://biz.yahoo.com/iw/061127/0188469.html

11/28/2006 - Daily Print Advertising Industry News::

International::

Meredith to Launch Better Homes and Gardens in India
pr newswire
http://biz.yahoo.com/prnews/061127/cgm025.html?.v=72

IPC Media to Launch £18m Project Honey For New Magazine in '07
ipc pr

United States::

Monster Forges Newspaper Alliances to Offer Superior Local Recruitment and Job Search Solutions
business wire
http://biz.yahoo.com/bw/061127/20061127005763.html?.v=1

Small Business Technology Magazine Launches Free Small Business Tech Market Updates
marketwire
http://biz.yahoo.com/iw/061128/0188676.html

Monday, November 27, 2006

11/27/2006 - Print Advertising Industry News::

International::

28-page Monaco supplement comes to Country Life
ipc pr

Xfm and Sport magazine team up
mediaweek uk
http://mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=606505

Dazed & Confused launches multimedia site
mediaweek uk
http://mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=606510

United States::

Chicago HOME Magazine Increases Frequency to Bi-Monthly
pr newswire
http://biz.yahoo.com/prnews/061127/cgm010.html?.v=71

Is It News...or Is It an Ad?
wsj
http://online.wsj.com/public/article/SB116412309878729621-Hnp3uk5cufM_43BZ0TmJiiR2qo0_20061226.html?mod=tff_main_tff_top

Hispanic::

New York’s El Diario La Prensa posts growth figures amidst downward trend
portada-online
http://portada-online.com/HTML/WEBSITE/PAID/2006/11270601.ASPX

Macy’s West looks to expand Hispanic marketing efforts; works on Spanish-language website
portada-online
http://portada-online.com/productdetails.aspx?productID=2084&cid=1

Purchase Impact on Spanish-language edition of Reader’s Digest not yet certain
portada-online
http://portada-online.com/productdetails.aspx?productID=2082&cid=1

Tuesday, November 21, 2006

11/21/2006 - Print Advertising Industry News::

International::

Emap to grow online activity with launch of Heat website
mediaweek uk
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=605563

United States::

The San Diego Union-Tribune Partners With Oodle to Expand Classifieds Offering
businesswire
http://biz.yahoo.com/bw/061121/20061121005242.html?.v=1

Lee Enterprises Reports Revenue Growth in October
businesswire
http://biz.yahoo.com/bw/061121/20061121005126.html?.v=1

Tribune Revenues Down 1.0% in October
pr newswire
http://biz.yahoo.com/prnews/061120/cgm026.html?.v=76

Victorian Homes Magazine Celebrates 25 Years of Excellence
pr newswire
http://biz.yahoo.com/prnews/061120/nym175.html?.v=64

Los Angeles Magazine Gets the 'Scoop' on the Make-A-Wish Foundation(R) of Greater Los Angeles as an Official A Season of Wishes(TM) Campaign Partner
pr newswire
http://biz.yahoo.com/prnews/061120/lam031.html?.v=69

Monday, November 20, 2006

International::

Metro Closes Afternoon Paper in Copenhagen
metro pr
http://cws.huginonline.com/M/132142/PR/200611/1089076_5.html

United States::

Yahoo in ad partnership with 7 US newspaper groups
retuers
http://yahoo.reuters.com/news/articlehybrid.aspx?storyID=urn:newsml:reuters.com:20061120:MTFH35616_2006-11-20_12-44-46_WEN0129&type=comktNews&rpc=44

Hispanic::

Kena Parties in NYC - Established Mexican publication debuts in U.S.A with launch party
portada-online
http://portada-online.com/HTML/WEBSITE/PAID/2006/11200604.ASPX

Friday, November 17, 2006

11/17/2006 - Who's Using Print Advertising?

Qwest ''Illustrates'' Business Product Portfolio with New Ad Campaign
business wire
http://biz.yahoo.com/bw/061116/20061116005133.html?.v=1

11/17/2006 - Print Advertising Industry News::

United States::

Journal Register Company Reports Period Ten Advertising Revenues
businesswire
http://biz.yahoo.com/bw/061117/20061117005161.html?.v=1

Belo's Monthly Revenue and Statistical Report October 2006
pr newswire
http://biz.yahoo.com/prnews/061117/daf014.html?.v=79

ADVO Reports Preliminary Fourth Quarter and Fiscal 2006 Results
businesswire
http://biz.yahoo.com/bw/061116/20061116006031.html?.v=1

CEA Publications Jump on the Digital Edge
businesswire
http://biz.yahoo.com/bw/061116/20061116005616.html?.v=1

Thursday, November 16, 2006

11/16/2006 - Who's Using Print Advertising?

Carmelo Anthony Stars in New Marketing Campaign in Support of the Melo M3 Debut
pr newswire
http://biz.yahoo.com/prnews/061115/law074.html?.v=77

Obesity Procedure Promoted via DTC Campaign
mediabuyer planner
http://www.mediabuyerplanner.com/2006/11/15/obesity-procedure-promoted-via-dtc-campaign/

11/16/2006 - Print Advertising Industry News::

International::

NME Partners With Microsoft Zune to Provide Rock Content!
ipc pr

City AM signs sponsor for PM podcast
mediaweek uk
http://mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=604873

Boots to sponsor hellomagazine.com
mediaweek uk
http://mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=604875

United States::

The New York Times Media Group - Advertising revenues for The New York Times Media Group decreased 5.4%
business wire
http://biz.yahoo.com/bw/061116/20061116005495.html?.v=1

The Reader's Digest Association, Inc. Announces Agreement for $17.00 per Share Cash Merger
rd pr
http://phoenix.corporate-ir.net/phoenix.zhtml?c=71092&p=irol-newsArticle&ID=932019&highlight=

Media General Reports Little Change in Newspaper Revenue for October
pr newswire
http://biz.yahoo.com/prnews/061115/dcw019.html?.v=82

McClathy Reports Consolidated Advertising Revenues in October 2006 Decreased 2.1%
pr newswire
http://biz.yahoo.com/prnews/061115/sfw027.html?.v=79

Journal Communications Reports Advertising revenue Down 6.4% for October
business wire
http://biz.yahoo.com/bw/061116/20061116005503.html?.v=1

Nickelodeon/MTVN Kids and Family Group Announces New Promotions and Unification of Magazine Division
pr newswire
http://biz.yahoo.com/prnews/061116/nyth125.html?.v=73

Sun Media launches free Ottawa papers
calgary sun
http://calsun.canoe.ca/Business/2006/11/16/2377884-sun.html

Wednesday, November 15, 2006

What the Latest Trends Say About the Future of Newspapers

Paris -- 15 November 2006 -- A presentation on the latest trends in newspapers at the World Editor &Marketeer Conference and Expo in Madrid next week will include strongevidence that counters the conventional wisdom that newspapers are indecline.

"What does the future hold for the newspaper business," to be presented byTimothy Balding, CEO of the World Association Newspapers, is the keynoteaddress of the two-day event, which focuses on what leading newspapers aredoing to increase circulation and reach. Hundreds of newspaper publishers,editors and marketers from 60 countries are registered for the event, to beheld on 23 and 24 November.

There is still time to register; full details are available at http://www.wan-press.org/madrid2006.

The trends presentation will include some surprising facts about newspapers:that they comprise a 180-billion dollar industry worldwide, that 1.2 billionpeople read a newspaper daily, and that newspapers are the world's secondlargest advertising medium, larger than radio, outdoor, cinema, magazinesand the internet combined.

"But these facts are often overlooked or ignored in the rush to all thingsdigital," said Mr Balding. "Rather than accepting the tired and discreditedargument that newspapers are dying, it is better -- indeed crucial -- toexamine how the latest trends will impact newspapers and how newspapers ofall sizes and in a wide variety of markets are successfully responding tothese challenges."

The World Editor and Markteer Conference & Expo, organised by WAN and hostedby the Spanish Newspaper Publishers Association, will be chaired by TomasBrunegard, CEO and President of Sweden's Stampen Group. Sessions include;

- New Newspaper Trends, which will include an in depth examination of thedaily free phenomenon, including a look at the free daily war in Denmark,where readers get free newspapers delivered to their cars, homes, officesand public transport. Speakers include the Director and Editor-in-Chief of24timer in Denmark, Torsten Bjerre Rasmussen and Poul Madsen, as well asChristoph Bauer, the CEO of Cash Daily in Switzerland.

- New Product Development, which will include a new report from the WANShaping the Future of the Newspaper project and will examine some of the 550new print titles have appeared world-wide in the last five years. It willalso include a case study of a new phenomenon in the Dutch market --NRC.next, a new, paid-for newspaper that is attracting younger readers.Speakers include Hans Nijenhuis, Editor-in-Chief of NRC.next, and EamonnByrne, Business Director of WAN.

- Reader connections, which will provide practical information on hownewspapers can engage customers and develop reader relationships that drivesales and loyalty. Speakers include Anders Goliger, Assistant News Editor ofGöteborgs-Posten in Sweden, Grzegorz Piechota, Special Projects Editor ofPoland's Gazeta Wyborcza, and Hans-Dieter Gärtner, Director of GESO inGermany.

- Circulation systems, which will focus on the use of circulation andconsumer data in sales and marketing operations. Speakers include John Hay,CRM Consultant for the Globe and Mail in Canada.

- The digital/print content opportunity, which will examine the developmentof new digital mobile technologies and how they impact traditionalreaderships. Speakers include Erik Nord, Senior Vice President of Telenor inNorway, Trine Hage, CEO of Norway's Romerikes Blad, and other speakers to beannounced.

- Newspaper marketing: avoiding the pitfalls, in which a panel of expertswill respond to the 10 most frequent mistakes in newspaper marketing andexplain how to avoid them.

- Promotion - short term gain or long term investment?, which will presentan overview of circulation-winning promotions and the long-term strategiesbehind them. Speakers include Paula Murphy, Deputy Marketing Director of TheIndependent in Ireland.

- And much more! Full details at http://www.wan-press.org/madrid2006

The Paris-based WAN, the global organisation for the newspaper industry,represents 18,000 newspapers; its membership includes 73 national newspaperassociations, newspapers and newspaper executives in 102 countries, 11 newsagencies and nine regional and world-wide press groups.

Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue GeoffroySt Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 4948. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr

11/15/2006 - Who's Using Print Advertising?

Easter Seals Launches Nationwide Ad Campaign with Bob Dole at Start of 2007 Medicare Drug Coverage Enrollment
pr newswire
http://biz.yahoo.com/prnews/061114/dctu045.html?.v=66

Homeland Security Launches New Ads to Demonstrate Importance of Family Emergency Planning
pr newswire
http://biz.yahoo.com/prnews/061114/ph00878.html?.v=1

New Marketing Campaign for PlayStation(R)3, Inspiring Gamers to 'Play Beyond'
pr newswire
http://biz.yahoo.com/prnews/061115/sfw022.html?.v=81

11/15/2006 - Print Advertising Industry News::

United States::

ABC Board Approves Consolidated Media Report for Consumer Magazines, Improves Reporting for Sponsored Sales, Eliminates Nondeductible Partnerships
abc pr
http://www.accessabc.com/press/press111406.htm

Ziff Davis Game Group to Discontinue Publication of Official U.S. PlayStation Magazine
pr newswire
http://biz.yahoo.com/prnews/061114/nytu247.html?.v=2

Andrew Hibbler Named National Advertising Director for ReadyMade
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=245

Family-Owned Pizza Business Slices Corporate Pie with Newspaper Inserts
pr web
http://www.prweb.com/releases/pizza/inserts/prweb478093.htm

Tuesday, November 14, 2006

11/14/2006 - Who's Using Print Advertising?

New Johnnie Walker(R) Blue Label(R) Opens Museum Doors and Broadens Access to the World of Art Through Its New Art-Based Marketing Platform
pr newswire
http://biz.yahoo.com/prnews/061113/nym181.html?.v=60

11/14/2006 - Print Advertising Industry News

International::

NGN creates new sales hubs for multi-platform selling
mediaweek uk
http://mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=604510

United States::

ALM's Law Firm Inc. Magazine Announces Plans to Increase to 10X Annual Publishing Frequency
business wire
http://biz.yahoo.com/bw/061113/20061113005133.html?.v=1

Highlights for Children Celebrates Early Childhood With New Magazine for Preschoolers
pr newswire
http://biz.yahoo.com/prnews/061114/nytu071.html?.v=68

New Food, Beverage Initiative to Focus Kids' Ads on Healthy Choices; Revised Guidelines Strengthen CARU's Guidance to Food Advertisers
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/11-14-2006/0004473584&EDATE=

Monday, November 13, 2006

11/13/2006 - Who's Using Print Advertising?

Bold HIV Prevention Campaign Claims 'Cure' in Three Cities
pr newswire
http://biz.yahoo.com/prnews/061110/sff031.html?.v=61

Merck Launches National Advertising Campaign for GARDASIL®
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20061113005354&newsLang=en

11/13/2006 - Print Advertising Industry News::

International::

Fresh magazine set for sale or closure
mediaweek uk
http://mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=604277

Telegraph secures Volkswagen as Ashes sponsor
mediaweek uk
http://mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=604278

United States::

Newsweek Media Lead Sheet/November 20 Issue
pr newswire
http://biz.yahoo.com/prnews/061112/nysu011.html?.v=79

Hispanic::

El Paso y Más Increases Frequency to Twice A Week.
portada-online
http://portada-online.com/productdetails.aspx?productID=2062&cid=1

Friday, November 10, 2006

11/10/2006 - Who's Using Print Advertising?

Signal Theory Kicks Off U.S. Launch of Pokemon's Latest Global Campaign
pr newswire
http://biz.yahoo.com/prnews/061109/lath154.html?.v=2

11/10/2006 - Print Advertising Industry News::

International::

News Corp. buys Australia's FPC
reuters
http://yahoo.reuters.com/news/articlehybrid.aspx?storyID=urn:newsml:reuters.com:20061110:MTFH70982_2006-11-10_09-12-46_SYU001075&type=comktNews&rpc=44

Future launches Official PlayStation Magazine
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2101&year=2006&month=11

United States::

'Time' to Cut Rate Base, Drop Editions
adage.com
http://adage.com/mediaworks/article?article_id=113068

Car and Driver Debuts Biggest Redesign of Its Magazine in 20 Years
pr newswire
http://biz.yahoo.com/prnews/061109/nyth166.html?.v=57

Introducing: Motto Magazine
pr newswire
http://biz.yahoo.com/prnews/061109/clth098.html?.v=12

Wall Street Journal ad rev growth improved in Oct.
retuters
http://yahoo.reuters.com/news/articlehybrid.aspx?storyID=urn:newsml:reuters.com:20061110:MTFH75962_2006-11-10_13-18-11_WEN9618&type=comktNews&rpc=44

Thursday, November 09, 2006

Metro Newspaper Inducted Into "The Guinness Book of World Records"

Tonight(Nov 9th, 2006) in NYC - "The Guinness Book of World Records" will induct Metro as the Worlds Largest Global Newspaper - 19 million readers daily and counting.

With the declining sales/circulation in the majority of US newspapers We accomplished this in just 11 years since the first edition was printed in 1995.

Metro is the largest and fastest growing international newspaper in the world. 70 daily Metro editions are published in 100 major cities in 21 countries in 19 languages across Europe, North & South America and Asia. Download a pdf file of any domestic or international edition of Metro online at http://www.metropoint.com

About:
Metro is the largest and fastest growing international newspaper in the world. 70 daily Metro editions are published in 100 major cities in 21 countries in 19 languages across Europe, North & South America and Asia. Download a pdf file of any domestic or international edition of Metro online at http://www.metropoint.com

Advertising Contact Information:
Brian Brown
Account Executive
Metro PhiladelphiaPhone: (215) 717-2679
Cell: (215) 384-4568
Fax: (215) 717-2627
Email: bbrown@metro-philly.com
Philadelphia Metro: http://philly.metro.us/
International Website: http://www.metro.lu/

11/08/2006 - Who's Using Print Advertising?

Eternal Image Announces Plans for Company's First National Magazine Advertising Placements as It Launches Second Phase of Direct Mail Campaign
Marketwire
http://biz.yahoo.com/iw/061108/0181785.html

11/08/2006 - Print Advertising Industry News::

International::

Financial Times Launches Company Announcement Service In Association With Business Wire
business wire
http://biz.yahoo.com/bw/061109/20061109005402.html?.v=1

News Corp. Reports Slight Gains in 1Q Newspaper Advertising Revenue
news corp pr
http://www.newscorp.com/investor/download/NWS_Q1_2007.pdf

SINGAPORE: Ad campaign solely in print media pays off
asia media
http://www.asiamedia.ucla.edu/article.asp?parentid=57247

United States::

Lee Enterprises Reports Same Property Advertising Revenue Declined 0.1 Percent in September
business wire
http://biz.yahoo.com/bw/061109/20061109005213.html?.v=1

Lee Enterprises Reports Total Advertising Revenue Declined 0.3 Percent for 4Q
business wire
http://biz.yahoo.com/bw/061109/20061109005256.html?.v=1

Scripps Reports Newspaper Advertising Revenue Decreased 1.5 Percent During October
pr newswire
http://biz.yahoo.com/prnews/061109/clth035.html?.v=72

Chicago Tribune's Free Subscriber Loyalty Program Relaunches With New Website, New Offers
pr newswire
http://biz.yahoo.com/prnews/061109/cgth029.html?.v=78

Sun-Times News Group Reports Advertising Revenues in the Third Quarter Down 14%
pr newswire
http://biz.yahoo.com/prnews/061108/nyw177.html?.v=48

Democrats Set Sights on Drug Ads and Media Ownership
ad age
http://adage.com/article?article_id=113052

Stop The Presses: Classifieds May Exit Papers By 2020
media post
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=50876

Mediabids Launches Drawing: $1,000 in Magazine & Newspaper Advertising, Deadline November 30, 2006
prweb
http://www.prweb.com/releases/2006/11/prweb474690.htm

Wednesday, November 08, 2006

11/8/2006 - Print Advertising Industry News::

Common and a Star-Studded Cast Rock 'Peace Love Gap' in Gap's New Holiday Marketing Campaign
pr newswire
http://biz.yahoo.com/prnews/061108/sfw069.html?.v=75

Tuesday, November 07, 2006

1/7/2006 - Print Advertising Industry News::

International::

TIME Europe Special Issue: 60 Years of Heroes
timewarner pr
http://www.timewarner.com/corp/newsroom/pr/0,20812,1555222,00.html

United States::

Job Seekers Use Both Print and Online Advertising
pr newswire
http://biz.yahoo.com/prnews/061107/nytu105.html?.v=70

Home Builders Association of Northern Kentucky Partners With EMI Network to Publish 'Coming Home' Magazine
pr newswire
http://biz.yahoo.com/prnews/061106/clm077.html?.v=19

Men's Health to Increase Rate Base to 1.75 Million with January/February ’07 Issue
rodale pr via mpa
http://www.magazine.org/content/Files/menshealth110606.pdf

Monday, November 06, 2006

11/06/2006 - Who's Using Print Advertising?

Marketing Campaign for the All-New 2007 Dodge Nitro is Set to Reignite on Nov. 5 Across Multiple Media Platforms
pr newswire
http://biz.yahoo.com/prnews/061103/def004.html?.v=73

P&G Pumps Up Print Ad Spending, Trims TV
adage.com
http://adage.com/article?article_id=112994

11/6/2006 - Print Advertising Industry News::

International::

Fast Car inspires readers with redesign
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2098&year=2006&month=11

United States::

Google to broker print ads in U.S. newspapers
reuters
http://yahoo.reuters.com/news/articlehybrid.aspx?storyID=urn:newsml:reuters.com:20061106:MTFH49792_2006-11-06_06-34-00_N05196834&type=comktNews&rpc=44

Can Google Save Old Media?
adage.com
http://adage.com/mediaworks/article?article_id=112950

New Wedding Resource helps New England Brides Make the First Planning Decisions
pr newswire
http://biz.yahoo.com/prnews/061106/nem015.html?.v=63

Newspaper publishers invest $15 mln in Topix.net
reuters
http://yahoo.reuters.com/news/articlehybrid.aspx?storyID=urn:newsml:reuters.com:20061106:MTFH48642_2006-11-06_05-01-19_N05244056&type=comktNews&rpc=44

P&G Pumps Up Print Ad Spending, Trims TV
adage.com
http://adage.com/article?article_id=112994

THE NEW YORK TIMES “HOLIDAY MOVIES” SEES 35% INCREASE IN AD PAGES

NEW YORK, Nov. 3, 2006 -- The New York Times announced today that its upcoming annual “Holiday Movies” section has a total of 46 advertising pages – a 35% increase over last year’s section. “Holiday Movies” is published nationally and will appear this year on Sunday, Nov. 5 in the Arts & Leisure section of The New York Times.

Advertisers in Holiday Film Preview include: 20th Century Fox, Buena Vista, Fox Searchlight, MGM, Miramax, New Line Cinema, Paramount, Warner Brothers, Warner Independent and The Weinstein Company.

“‘Holiday Movies’ continues to be an effective marketing platform for studios to promote their upcoming holiday films and to help drive moviegoers’ attendance during the important winter season,” said Virginia French, group vice president of advertising for The New York Times.
In the U.S., The New York Times reaches 17.3 million unduplicated readers via the weekday and Sunday newspapers, and NYTimes.com. (Source: Nielsen NetRatings @Plan Fall 2006; Nielsen NetRatings Netview).

About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

# # #

Contact Name
Pat Eisemann, 212-556-8719;
eisemp@nytimes.com
Alfred Leach, 212-780-0155,
al@gordonandleach.com

Source: Gordon and Leach

THE NEW YORK TIMES AND PHILIPS TEAM UP

November 6–12 Access Presented Simply From Philips

NEW YORK, Nov. 3, 2006 -- As part of its "Sense and Simplicity" national marketing campaign strategy, Philips is sponsoring the first-ever free access to The New York Times’s online subscription-based “TimesSelect” premium content on www.NYTimes.com/TimesSelect. During “Free Access Week” from November 6-12, as part of Philips’s exclusive “Simply by Philips” sponsorship, every visitor to NYTimes.com will have free access to TimesSelect columns, blogs, video and other online exclusives that are normally available only to TimesSelect subscription members.

During the mid-week period of its sponsorship, Philips will also introduce a New York-focused branding initiative, entitled “Simplify New York City,” to simplify consumers’ navigation around New York City. This localized campaign, created by The Times, Philips and Carat USA, will appear in a two-page advertorial spread in The New York Times and online at NYTimes.com. It will include “Simplicity Tips” to making a city with over eight million people seem small by providing consumers with simple tips, tools and resources that will help them keep pace in a city that never sleeps.

“We're delighted to partner with Philips in offering the first-ever TimesSelect Free Access Week to all our online readers,” said Vivian Schiller, senior vice president, general manager, NYTimes.com. “Philips clearly shares our vision to showcase of one of the Web's richest resources for online opinion.”

“Philips’s presentation of The Times’s first-ever Free Access Week reflects our vision that simplified access to premium news content and useful information about getting around New York City can make life a little easier,” said Eric Plaskonos, director, brand management, Philips Consumer Electronics.

“This sponsorship is a natural extension of the Carat-built media campaign that continues to drive seamless alignment between the Philips brand messaging with the communication channel,” said Martha Cleary, vice president, group account director, Carat USA. “Carat sees this as another opportunity for the medium to be the message. With the ‘Simplify New York City’ platform, we’ve taken Simplicity to a place that resonates with the consumer. We’re essentially underwriting ways for people to access the things that are important to their lifestyle.”

A series of online animated ads promoting Philips’s sponsorship of Free Access Week will appear on the NYTimes.com home page and the TimesSelect home page. Each of these will carry the tagline: “TimesSelect Free Access Week, Nov. 6-12. Brought to you by Philips.”

During November 6–12, all visitors to NYTimes.com will have free access to TimesSelect columnists including: Harvey Araton, Dan Barry, David Brooks, Roger Cohen, Maureen Dowd, Thomas L. Friedman, Clyde Haberman, Bob Herbert, Nicholas D. Kristof, Paul Krugman, Verlyn Klinkenborg, Joseph Nocera, Floyd Norris, Frank Rich, Chris Suellentrop, John Tierney, George Vescey, Judith Warner and others. Visitors can also enjoy TimesSelect exclusive videos, podcasts and guest blogs. A free collection of articles (listed below) from the Archive back to 1851 will also be available, although complete access to the full archive will be reserved for TimesSelect subscribers.

Among the special features for users that week:
· Q&A with TimesSelect columnistsMonday – Thomas L. FriedmanTuesday – Joseph NoceraWednesday – Gail CollinsThursday – Chris SuellentropFriday – Harvey Araton
· Midterm Madness: Election analysis by writers from either side of the political divide at http://midtermmadness.blogs.nytimes.com
· From The Archive: a free collection of articles including the Confederate attack on Fort Sumter during the Civil War; the opening of the Brooklyn Bridge; the report from Iwo Jima; the Supreme Court school desegregation ruling of 1956; the Beatles' first trip to America; and the boxing match between Sonny Liston and Cassius Clay.
· The Best of TimesSelect: selections of memorable columns with access to videos of TimesSelect columnists, including discussions with Nicholas D. Kristof, David Brooks and Maureen Dowd.
· Guest columnist Steven Johnson, writing on technology and science.
· Maira Kalman’s November illustrated column.
· Talking Points: a member of The New York Times editorial board breaks down today’s issues point-by-point to give readers a deeper level of understanding. The recent feature,“7 Campaign Ads Worth Watching” and other past installments, will be available.

Monthly and annual subscriptions to TimesSelect will be available for visitors who wish to continue their access beyond November 12. As always, daily, weekly, weekend or Sunday home delivery subscribers to The New York Times can enroll in TimesSelect as part of their home delivery subscription price.

TimesSelect Free Access Week will be promoted with banner ads at various sites including: AdAge.com, Salon.com, ComedyCentral.com, Gawker/Wonkette.com, HuffingtonPost.com and PBS.org, as well as on the sites of The New York Times Company: About.com, Boston.Com, IHT.com and NYTimes.com. Multiple promotional print ads will run in The Times that week.

TimesSelect is the fee-based product on NYTimes.com that includes The Times’s distinctive columnists and extensive access to its archives, now dating back to 1851. Since its launch in September 2005, the site has more than 551,000 subscribers with 65% receiving TimesSelect as a benefit of their home-delivery subscriptions and 35% receiving it from online-only subscriptions.

About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 126,000 employees in more than 60 countries worldwide. With sales of EUR 30.4 billion in 2005, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.

About Carat
Carat is a media centric, diversified marketing services company managing over $6 billion in U.S. billings. With over $19 billion in global billings, Carat is the world’s fourth largest media services network, with over 100 offices in over 60 countries. Carat is transforming communications – creating communications that transform clients’ businesses and leading transformation of the communications world. Carat provides a full range of services – including media and market research; communications planning; media planning and buying; multicultural communications; corporate trade; branded entertainment; direct and digital marketing; experiential and sponsorship services; and marketing analytics and consulting. Carat is part of the Aegis Group – a leading marketing services company listed on the London Stock Exchange. For more information, visit the company’s website at www.carat.com.

# # #

Contact Name
Diane McNulty, 212-556-5244;
mcnuldc@nytimes.com
Alfred Leach, 212-780-0155;
al@gordonandleach.com
Andre Manning, 646-508-4545;
andre.manning@philips.com

Source: Gordon and Leach

Friday, November 03, 2006

11/3/2006 - Who's Using Print Advertising?

Hyatt Launches International Advertising Campaign
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=179710

11/3/2006 - Print Advertising Industry News::

United States::

NYTimes.com Announces "Urbanite" a New E-mail About Culture and Style in New York City
printadvertising newswire
http://printadvertising.com/pressrelease_nyt110306.htm

The Washington Post Company Reports Third Quarter Earnings
businesswire
http://biz.yahoo.com/bw/061103/20061103005110.html?.v=1

Gemstar-TV Guide Announces Third Quarter Results
businesswire
http://biz.yahoo.com/bw/061102/20061102006158.html?.v=1

Meredith Completes Acquisition of ReadyMade Media Brand
pr newswire
http://biz.yahoo.com/prnews/061102/cgth053.html?.v=68

Washington Technology Launches New Integrated Media Platform
pr newswire
http://biz.yahoo.com/prnews/061102/dcth046.html?.v=76

Thursday, November 02, 2006

11/2/2006 - Who's Using Print Advertising?

Canada's VisionTV launches a new advertising campaign
cnw group newswire
http://www.newswire.ca/en/releases/archive/November2006/01/c7083.html

Denver Mattress Company's Charity Campaign Assist Rescue Missions Throughout The U.S. This Holiday Season
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=7426&cha=14

11/2/2006 - Print Advertising Industry News::

International::

Financial Times Group Reports Advertising Revenue Up 10% in First 9 Months
pearson pr
http://www.pearson.com/index.cfm?pageid=73&pressid=2008

United States::

37 Lee Enterprises Newspapers Report Circulation Growth
business wire
http://biz.yahoo.com/bw/061101/20061101006169.html?.v=1

Time Warner Reports Increase in 3Q Publishing Advertising Revenue
time warner pr
http://ir.timewarner.com/downloads/q306earnings.pdf

GENRE Magazine Releases ABC Audit: Gay Men's Magazine Circulation Up 72%.
pr newswire
http://biz.yahoo.com/prnews/061101/dcw042.html?.v=69

Tribune Co. to Consider Selling Newspapers Individually
adage.com
http://adage.com/mediaworks/article?article_id=112917

Wednesday, November 01, 2006

11/1/2006 - Print Advertising Industry News::

International::

Country Life Makes Debut in Russia
ipc pr

NME is coming to America!
ipc pr

Monkey Shoulder Whisky to Sponsor NME Yearbook
ipc pr

United States::

Cities West Publishing Selects Terralever to Develop Interactive Extensions for Its Magazine Brands
business wire
http://biz.yahoo.com/bw/061031/20061031006193.html?.v=1

The (San Francisco) Employment Guide(R) Expands to 3 Zoned Publications
business wire
http://biz.yahoo.com/bw/061101/20061101005615.html?.v=1

Backfence.com and Loudon Independent Newspaper Announce Co-Branded Partnership
pr newswire
http://biz.yahoo.com/prnews/061101/nyw105.html?.v=74

December Issue of SHOCK Magazine Hits Newsstands This Week
pr newswire
http://biz.yahoo.com/prnews/061031/cltu513.html?.v=58

The Print Advertising Blog