Friday, September 29, 2006

9/29/2006 - Who's Using Print Advertising?


John Hancock Launches Multi-Million Dollar Campaign Reflecting Evolution of Its Brand
pr newswire
http://biz.yahoo.com/prnews/060929/nef005.html?.v=74

posted by administrator @ 10:00 AM  

9/29/2006 - Daily Print Advertising Industry News::

International::

SCA to launch Shape Magazine
business wire
http://biz.yahoo.com/bw/060929/20060929005192.html?.v=1

Emap bucks industry trend to show continued growth
emap pr
http://www.emap.com/press-office-item.asp?Resource=2793

The Observer to begin offering post-it style ads
mediaweek uk
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=595965

Topman sponsors NME's Student Survival Guide
ipc pr

Metro International and Stampen form Strategic Alliance in Gothenburg
metro pr
http://cws.huginonline.com/M/132142/PR/200609/1078556_5.html

United States::

ALTRA – a New Lifestyle Magazine for Asian American Men and Women, Launching November 2006
pr web
http://www.prweb.com/releases/2006/9/prweb444015.htm

Hispanic::

Al Día Celebrates Its Third Anniversary; Publication Offers North Texas Hispanics the Most In-Depth Local News
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=7148&cha=13

posted by administrator @ 9:57 AM  

Wednesday, September 27, 2006

9/27/2006 - Daily Print Advertising Industry News::


International::

The FADER Turns Japanese
marketwire
http://biz.yahoo.com/iw/060926/0166829.html

United States::

'Esquire' Offers Invite-Only Ad Pages to Luxury Marketers
adage.com
http://adage.com/mediaworks/article?article_id=112114

Experts Available to Discuss Job Recruitment Shifts from Print Classifieds to Online Sites
business wire
http://biz.yahoo.com/bw/060926/20060926005942.html?.v=1

Sandler Capital Management Acquires Market-Leading Crafts Group from PRIMEDIA
business wire
http://biz.yahoo.com/bw/060927/20060927005242.html?.v=1

November Issue of Romantic Homes Magazine
pr newswire
http://biz.yahoo.com/prnews/060926/nytu185.html?.v=48

IDG's Macworld Hires Leslie Piper as Western Advertising Director
pr newswire
http://biz.yahoo.com/prnews/060926/sftu114.html?.v=62

Hispanic::

Mochila Introduces Mochila Español, the Spanish-Language Edition of Their Online Content Marketplace, at IAPA General Assembly in Mexico City
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=7111&cha=14

posted by administrator @ 9:24 AM  

Tuesday, September 26, 2006

9/26/2006 - Daily Print Advertising Industry News::


International::

IPC Connect Partners Seven Publishing To Deliver Pick Me Up Brand Extensions
ipc pr

Harvard Business School Publishing Corporation and The India Today Group to launch South Asian Edition of Harvard Business Review
business wire
http://biz.yahoo.com/bw/060926/20060926005743.html?.v=1

Times Online Launches New Travel Channel Built with FAST Search Technology
business wire
http://biz.yahoo.com/bw/060926/20060926005325.html?.v=1

Russian Press Ripe for Renaissance
wan pr
http://www.wan-press.org/article11964.html

France: Relaunch of ISA, a resounding success
iga pr
http://www.i-g-a.com/mag.asp?cdt=32

LAGARDERE: combining magazine, audiovisual & digital publishing
iga pr
http://www.i-g-a.com/

PSYCHOLOGIES attracted 269 thousand readers in only six months
iga pr
http://www.i-g-a.com/mag.asp?cdt=489


United States::

Wall Street Journal Promotes Key Advertising Sales Executives
dow jones pr

The Wall Street Journal Europe is Fastest Growing Pan-European Daily Newspaper on EBRS 2006 Survey*
dow jones pr

iMedia Launches INN- the iMedia Newspaper Network
business wire
http://biz.yahoo.com/bw/060926/20060926005657.html?.v=1

Esquire Magazine Returns to Los Angeles with 'Esquire House 360,' Celebrating All Aspects of Modern Men's Lifestyle
business wire
http://biz.yahoo.com/bw/060925/20060925006213.html?.v=1

The Kelsey Group's Interactive Local Media 2006, the Original Local Search Conference, to Examine the Impact of Changing Consumer and Advertiser Habits on the $97B Local Advertising Market
pr newswire
http://biz.yahoo.com/prnews/060925/nem051.html?.v=1

CME LLC Print Advertisement Wins 'American Graphic Design Award'
pr newswire
http://biz.yahoo.com/prnews/060925/lam082.html?.v=62

Sun-Times News Group Launches Integrated, Online Local News Network
pr newswire
http://biz.yahoo.com/prnews/060926/nytu107.html?.v=70

posted by administrator @ 10:42 AM  

Monday, September 25, 2006

9/25/2006 - Who's Using Print Advertising?


9/25/06 - MasterCard Worldwide Launches Business-to-Business Advertising Campaign to Support New Corporate Positioning
business wire
http://biz.yahoo.com/bw/060925/20060925005763.html?.v=1

9/25/06 - Accenture Launches New Global Advertising and Marketing Campaign Based on Three-Year 'High Performance Business' Research
business wire
http://biz.yahoo.com/bw/060925/20060925005134.html?.v=1

posted by administrator @ 2:37 PM  

9/25/2006 - Daily Print Advertising Industry News::

International::

9/25/06 - E-Commerce Sales in Western Europe to Double in Three Years
marketwire

9/25/06 - HMV teams with Future Plus for new in-store magazine
future pr

9/25/06 - Future’s Official Xbox Magazine bows out
future pr

9/25/06 - Marie Claire Reveals New Look
ipc pr

United States::

9/25/06 - Cox Newspapers Enhances Online Classifieds With eStara's Click to Call Service
marketwire.com
http://www.marketwire.com/mw/release_html_b1?release_id=165945

9/25/06 - Newspaper Industry Reaches Advertisers With Second Media Roadblock, Sales Blitz Involving 400 Newspapers
pr newswire
http://biz.yahoo.com/prnews/060925/dcm023.html?.v=64

9/25/06 - BusinessWeek Introduces New Mobile Edition With Microsoft as Launch Sponsor
pr newswire
http://biz.yahoo.com/prnews/060925/nym007.html?.v=59

9/25/06 - Outsell, Inc. Gives Outlook for B2B Trade Publishing and Company Information Firms; Forecasts $28.2 Billion in Revenue by 2009
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060925005680&newsLang=en

Hispanic::

9/25/06 - Vertis Communications Launches Hispanic Advertising Mailer Program
business wire
http://biz.yahoo.com/bw/060925/20060925005411.html?.v=1

9/25/06 - Spier New York Reaches Hispanic Readers through Print and Online
portada-online
http://portada-online.com/productdetails.aspx?productID=1994&cid=1

9/25/06 - Entrepreneur Magazine Set to Launch Central American Edition
portada-online
http://portada-online.com/productdetails.aspx?productID=1993&cid=3

posted by administrator @ 2:28 PM  

Friday, September 22, 2006

The PrintAdvertising.com Media Kit Guide: A Guide to Media Kit and Advertising Rate Development

What is a Media Kit?

Simply put, a media kit is a sales and marketing tool. The purpose of a media kit is to provide valuable information to advertisers and therein gain their confidence and business.

Media kits come in all shapes, formats, looks and sizes. There are on-line media kits, digital media kits and printed media kits. There are media kits that come in folders, media kits that look like booklets, flip charts, pamphlets and more. There are media kits that cost thousands of dollars to develop and those that cost little more than pennies. If you can imagine it, it’s likely been done.

Publishers often use media kits as a way to distinguish themselves from their competitors, this accounts for the creativity with design. And just as there is a wide variety of designs, so too there is a wide variance in what publishers believe a media kit should include. Consequently the purpose of this guide is to provide a baseline idea as to what should be included in a media kit and how to use it effectively. With that in mind we will consider...

I. Why a media kit is important (pages 3 - 5)

II. What a media kit should include (pages 6 - 9)

III. Determining rate card prices (pages 9 - 11)

IV. Marketing your media kit effectively (pages 11 - 15)

This is an e-book, offered ONLY in a pdf format. Acrobat is required for viewing.
All orders will be shipped within 24 hours of receipt of payment.
Price $25.00 USD

To Preview Chapter One or Buy Now

posted by administrator @ 12:29 PM  

Media Kit Checklist

In my business, I’ve come across a few great media kits--and dozens, maybe hundreds, of so-so ones. It’s often puzzled me why a publishing company can have compelling magazines, reader-friendly Web sites and even a sharp sales operation--and then undercut the whole image with a package of flabby statistics, dull visuals and overwritten language.

Then, watching the Food Channel the other day, it occurred to me: Putting together a terrific media kit is a bit like putting together a terrific sauce. Everyone might know what’s supposed to be in it, but it’s in the details—and in the preparation—that something so-so becomes something sensational.

So here are my favorite tips for creating top-flight media kits. Ask yourself the following questions and see how your own kit measures up.

1. Does it sell? That may seem obvious, but you’d be surprised how many sales operations seem to forget that media kits are written for advertisers, not readers. A fact-based media kit--filled with laundry lists of rates, editorial descriptions, advertisers and announcements--performs only half the job. For the complete job, media kits must be benefit-based, with every fact, figure and description couched in terms of sales. To see how yours performs, pretend you’re a prospect checking out your media kit for the first time. Ask yourself, "What’s in it for me?" If the answer isn’t obvious on every page, your media kit isn’t selling.

2. Does it tell a story? Ask any teacher: Nobody truly learns by memorizing a list. For real learning to take place, kids need to hear facts in the context of who did what, when, where and why. Naturally, the same applies to advertisers scanning your media kit. Tempting as it is to "let the facts speak for themselves," the truth is that nobody will read your media kit—much less want to buy from it—unless they find your "story" compelling.

3. Does it position your publication? Remember: Your advertisers are reading everyone else’s media kit as well as your own. Make sure each page offers prospects a reason why your magazine is special, unique and different. Your editorial claims, circulation figures, reader demographics--all the sections in your media kit--must demonstrate how your publication claims a spot in the reader’s heart reserved for no one else in the marketplace.

4. Does it answer objections? Many publishers think of media kits as rah-rah tools, something devised to get advertisers to rally around the flag. Advertisers, however, aren’t quite so easily taken in. Particularly if they’ve never advertised with you, most will have serious reservations about why they should be shifting their limited marketing funds into your publication. To head off doubts, make sure your media kit addresses such specific concerns as return on investment, competitive rates, circulation changes, newsstand sales—anything that might keep a prospect up at night. The more objections you head off in your media kit, the fewer you’ll have to contend with during the sales meeting.

5. Does it have compelling visuals? By that I don’t mean pleasing design or beautiful photographs, although those are naturally important. What I mean is this: Do your charts and graphs make it easy for advertisers to grasp the benefits—not just the facts--of your publication? Do your visual images convey the mood and buying habits of your reader? Do your photographs reinforce your sales story, not merely illustrate it? Will a look at your cover—front or back—encourage your advertiser to open up your package, or to toss it?

6. Is it complete? I’m always surprised at how many media kits seem constructed with the notion that less is more. Leaving certain items out of your media kit—a reader survey, a circulation breakdown, a testimonial—can be like leaving the garlic out of your spaghetti sauce. Naturally, you don’t want to overwhelm your audience with too much, but—whether we’re talking media kits or meatballs--it’s important to create as rich and meaty a package as possible. And it’s also important to make sure that each media-kit ingredient blends well with others, both in design, in tone and, most importantly, in sales message.

Keep in mind that your media kit should be a feast for advertisers, and that you need all the ingredients on hand for making it happen. If you think your own kit needs to be more appetizing, contact me and we can tweak it together.

Helen Berman
For Print, Internet and Exhibition Sales
The Helen Berman Corporation
15332 Antioch St. #164
Pacific Palisades, CA 90272
Phone: 310-230-3899
Fax: 310-861-0661
Website: www.helenberman.com
Email: hberman@helenberman.com

posted by administrator @ 12:25 PM  

Tuesday, September 19, 2006

9/19/2006 - Daily Print Advertising Industry News::

International::

9/19/06 - NewspaperDirect Launches "Newspaper Radio"
business wire
http://biz.yahoo.com/bw/060919/20060919005223.html?.v=1

9/19/06 - emap to launch digital living magazine
emap pr
http://www.emap.com/press-office-item.asp?Resource=2786

9/19/06 - IPC makes advertising staff changes
ipc pr

9/19/06 - Best Practices in Newspaper Marketing at the World Editor & Marketeer Conference
wan pr
http://www.wan-press.org/article11906.html

United States::

9/19/06 - International Herald Tribune and The New York Times Integrate Advertising Sales Teams
nytco pr
http://phx.corporate-ir.net/phoenix.zhtml?c=105317&p=irol-newsArticle&ID=906840&highlight=

9/19/06 - Journal Register says advertising revenues were down 3.0 percent as compared to the prior year
business wire
http://biz.yahoo.com/bw/060918/20060918005668.html?.v=1

9/19/06 - Dow Jones Reports Increased August 2006 Advertising Revenue at The Wall Street Journal
dow jones pr
http://dowjones.com/Pressroom/PressReleases/Financial/2006/0918_FIN_4702.htm

9/19/06 - Dow Jones cuts forecast on WSJ ad revenue
reuters
http://sg.biz.yahoo.com/060919/3/43if2.html

Hispanic::

9/19/06 - Results of Hispanic Advertising Trends Survey Cites 2000 Census Data as the Milestone in the US Hispanic Marketing and Advertising Explosion
pr newswire
http://biz.yahoo.com/prnews/060919/nytu100.html?.v=66

posted by administrator @ 11:26 AM  

Monday, September 18, 2006

9/18/2006 - Daily Print Advertising Industry News::

International::

9/18/06 - Waterstone's mag to run ads for first time
as reported by mediaweek uk
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=593032

9/18/06 - Virgin Trains Gets Railway Magazine on Board for a Partnership made in heaven
ipc media

9/18/06 - India Today group plans morning paper for Delhi
as reported by business standard
http://www.business-standard.com/common/storypage.php?leftnm=lmnu9&subLeft=&autono=104802&tab=r

United States::

9/18/06 - Lee enterprises same property advertising revenue increased 1.8 percent in August
business wire
http://biz.yahoo.com/bw/060918/20060918005257.html?.v=1

9/18/06 - The New York Times Launches Brand Campaign with Emphasis on Depth of Its Journalism
business wire
http://biz.yahoo.com/bw/060915/20060915005539.html?.v=1

9/18/06 - House & Garden Says Let There Be Light with a Brilliant Issue
business wire
http://biz.yahoo.com/bw/060915/20060915005505.html?.v=1

9/18/06 - NEWSWEEK Media Lead Sheet/September 25 Issue
pr newswire
http://biz.yahoo.com/prnews/060917/nysu017.html?.v=60

9/18/06 - Mariah Media Launches Outside's Go: First Upscale Travel and Style Magazine for Men
maria media pr
http://outside.away.com/outside/culture/200609/outside-go-magazine.html

9/18/06 - Meredith Special Interest Media Debuts the First-of-its-Kind Magazine for Breast Cancer Survivors
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=212

9/18/06 - PennySaverUSA.Com Aligns With Southeastern Advertising Publishers Association to Expand Online Classified Network
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=163655

Hispanic::

9/18/06 - Hispanics and Other Ethnic Markets Account for One-Third of Consumer Spending on Telecommunications, Says Insight Research
pr newswire
http://biz.yahoo.com/prnews/060918/lam052.html?.v=63

9/18/06 - NAHP Takes Leading Landmark Magazine Readership Study
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=7015&cha=13

9/18/06 - Diverse New Coalition Launches Education Campaign to Counter Misconceptions about Depression
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=7002&cha=9

9/18/06 - Hispanic Magazine Readers Presentation by MPA
mpa
http://www.magazine.org/content/files/MPAHispanicPresentationSept2006.pps

9/18/06 - Study Shows Strong Hispanic Trust of Magazine Advertising
portada-online
http://www.portada-online.com/HTML/WEBSITE/PAID/2006/09180604.ASPX

posted by administrator @ 10:10 AM  

Thursday, September 14, 2006

9/14/2006 - Who's Using Print Advertising?

9/14/06 - Dotster Launches Major National Campaign Promoting Its MyInternet Website Services
pr newswire
http://biz.yahoo.com/prnews/060913/nyw120.html?.v=64

posted by administrator @ 9:51 AM  

9/14/2006 - Daily Print Advertising Industry News::

International::

9/14/06 - Most Real Estate Agents Still Don't Advertise Online According to This New Report
business wire
http://biz.yahoo.com/bw/060914/20060914005406.html?.v=1

9/14/06 - United Business Media Sells Non-Core US Media Portfolio
pr newswire
http://biz.yahoo.com/prnews/060914/ukth003.html?.v=79

United States::

9/14/06 - Tribune Publishing Advertising Revenues down 2.3% in August
pr newswire
http://biz.yahoo.com/prnews/060914/cgth022.html?.v=72

9/14/06 - Luxury Institute Survey: Wealthy Americans Rate Luxury Cruise Ads by Princess Cruises, Oceania and Crystal Cruises Most Effective Ads in First Half of 2006
business wire
http://biz.yahoo.com/bw/060913/20060913005266.html?.v=1

9/14/06 - McClatchy reports consolidated advertising revenues in August 2006 decreased 0.3%
pr newswire
http://biz.yahoo.com/prnews/060914/sfth008.html?.v=72

posted by administrator @ 9:50 AM  

Wednesday, September 13, 2006

9/13/2006 - Who's Using Print Advertising?


9/13/06 - USBL Launches Marketing Campaign This Week
pr newswire
http://biz.yahoo.com/prnews/060912/nytu219.html?.v=1

9/13/06 - Complete Care Medical to Launch First Phase of Advertising Campaign
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=162563

posted by administrator @ 9:45 AM  

9/13/2006 - Daily Print Advertising Industry News::


International::

9/13/06 - Horse Introduces New Look ipc pr
http://www.ipcmedia.com/press/horse_introduces_new_look_press_94721.html

United States::

9/13/06 - Nation's Oldest African-American Newspaper to Launch Signature Advertising Campaign
pr newswire
http://biz.yahoo.com/prnews/060912/phtu058.html?.v=26

9/13/06 - The New York Times Announces Super Job Market
business wire
http://biz.yahoo.com/bw/060912/20060912006490.html?.v=1

9/13/06 - Time Inc. Sell-off of Titles to Begin Today
adage.com
http://adage.com/mediaworks/article?article_id=111808

9/13/06 - Exclusive Veronis Suhler Stevenson Forecast: Overall Communications Spend
pr newswire
http://biz.yahoo.com/prnews/060912/nytu177.html?.v=54

9/13/06 - Luxury Institute Survey: Wealthy Americans Rate Print Ads For Four Seasons, RockResorts and Mandarin Oriental Most Effective Hotel Ads in First Half of 2006
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060912005115&newsLang=en

Hispanic::

9/13/06 - New Entertainment Publication Targeting Atlanta’s Young Latino Market Will Hit Newsstands October 1, 2006
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6984&cha=14

9/13/06 - Key Statistics by Hispanic Magazine Monitor
hispanic mag monitor
http://www.media-economics.com/HMMUpdate(2006-08).html

posted by administrator @ 9:40 AM  

Tuesday, September 12, 2006

9/12/2006 - Who's Using Print Advertising?

9/12/06 - Dockers(R) San Francisco Reinvents Apparel Landscape With New 'Four Wearing Occasions' Campaign
pr newswire
http://biz.yahoo.com/prnews/060912/latu077.html?.v=66

9/12/06 - New Advertising Campaign: Boost Your Productivity by Putting Lexmark to Work for You
pr newswire
http://biz.yahoo.com/prnews/060912/cltu026a.html?.v=1

9/12/06 - New SCANA Energy Advertising Campaign Will Launch Today
pr newswire
http://biz.yahoo.com/prnews/060911/nym183.html?.v=55

9/12/06 - Forth & Towne Launches Fall Advertising Campaign
pr newswire
http://biz.yahoo.com/prnews/060912/sftu094.html?.v=70

posted by administrator @ 10:23 AM  

9/12/2006 - Daily Print Advertising Industry News::


International::

9/12/06 - International Herald Tribune and Energy Intelligence Announce Stellar Program for 27th Oil & Money Conference, London, Sept. 18 & 19
nytco pr
http://phx.corporate-ir.net/phoenix.zhtml?c=105317&p=irol-newsArticle&ID=903808&highlight=

9/12/06 - IHT.com Hits Three Million Unique Visitors Mark in August
nytco pr
http://phx.corporate-ir.net/phoenix.zhtml?c=105317&p=irol-newsArticle&ID=903773&highlight=

9/12/06 - IPC Media Parnters Media Week To Launch Inaugural Magazine Planning Awards
ipc pr

9/12/06 - Wallpaper* Celebrates a Decade of Design
ipc pr

United States::

9/12/06 - PennySaverUSA.com Forms Relationship With Midwest Free Community Papers to Expand Online Classified Network
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=161959

9/12/06 - Gannett reports August newspaper advertising revenues was 0.9 percent lower vs. the eighth period in 2005
gannett pr
http://gannett.com/investor/data/2006/data0806.htm

9/12/06 - Right Media Launches Publisher Media Exchange (PMX) Auction-Based Media Management Solution for Online Publishers
business wire
http://biz.yahoo.com/bw/060911/20060911005174.html?.v=2

9/12/06 - Gemstar-TV Guide Launches Redesigned TVGuide.com Website
business wire
http://biz.yahoo.com/bw/060912/20060912005766.html?.v=1

9/12/06 - Newspaper advertising revenue increased 1.3 percent during August at Scripps
scripps pr
http://pressreleases.scripps.com/release/872

9/12/06 - Pure E Re-Launches Women's Magazine for the Northwest
business wire
http://biz.yahoo.com/bw/060911/20060911005164.html?.v=1

9/12/06 - Hachette Filipacchi Selects Nellymoser to Deliver Compelling Mobile Campaigns for Car and Driver and Shock
business wire
http://biz.yahoo.com/bw/060911/20060911005219.html?.v=1

9/12/06 - The New York Times Company Reports July Revenues
nytco pr
http://phx.corporate-ir.net/phoenix.zhtml?c=105317&p=irol-newsArticle&ID=895881&highlight=

9/12/06 - 80% of New Car Buyers Want to See More Auto Ads in Their Daily Paper
editor & publisher
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003119934

9/12/06 - August Magazine PIB Ad Revenues Up 9.6%, Pages Up 4.4%
mpa

Hispanic::

9/12/06 - Jack Morton Latino Creates National Tour for Latina Magazine
pr newswire
http://biz.yahoo.com/prnews/060912/nytu061.html?.v=66

9/12/06 - Fond du Lac community to receive spanish language paper Que Pasa
fdl reporter
http://www.fdlreporter.com/apps/pbcs.dll/article?AID=/20060910/FON0101/609100479/1289/FONnews

9/12/06 - New Research Reveals Deep Engagement Among Hispanic Magazine Readers
mpa
http://magazine.org/Press_Room/MPA_Press_Releases/18331.cfm

posted by administrator @ 10:18 AM  

Monday, September 11, 2006

9/11/2006 - Who's Using Print Advertising?


9/11/06 - Pittsburgh Region Launches First Integrated Marketing Effort To Drive Economic Growth Within Southwest Pennsylvania
business wire
http://biz.yahoo.com/bw/060908/20060908005090.html?.v=1

posted by administrator @ 10:05 AM  

9/11/2006 - Daily Print Advertising Industry News::


International::

9/11/06 - IHT.com Hits Three Million Unique Visitors Mark in August
business wire
http://biz.yahoo.com/bw/060911/20060911005446.html?.v=1

9/11/06 - CMP Technology Launches EE Times Europe
pr newswire
http://biz.yahoo.com/prnews/060911/sfm023.html?.v=62

9/11/06 - Customer magazines less reliant on third-party ads
as reported by mediaweek uk
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=591999

United States::

9/11/06 - New magazine targets older, wealthier "dealmakers"
reuters
http://yahoo.reuters.com/news/articlehybrid.aspx?storyID=urn:newsml:reuters.com:20060911:MTFH31734_2006-09-11_10-22-08_N10424454&type=comktNews&rpc=44

9/11/06 - A Whole New Look at Macy's Introduced and Promoted in a Whole New Way Through Los Angeles Times
pr newswire
http://biz.yahoo.com/prnews/060908/laf051.html?.v=48

9/11/06 - Newsweek Media Lead Sheet/September 18 Issue
pr newswire
http://biz.yahoo.com/prnews/060910/nysu014.html?.v=68

9/11/06 - Wal-Mart & ELLE Open New York Fashion Week for Thousands
pr newswire
http://biz.yahoo.com/prnews/060908/nyf089.html?.v=54

9/11/06 - Clements Publishing Company, Orlando Sentinel Join Forces to Publish and Distribute Central Florida Education Guide
prweb
http://www.prweb.com/releases/2006/9/prweb435298.htm

Hispanic::

9/11/06 - Hoy Announces Hispanic Heritage Month Supplements
portada-online
http://portada-online.com/productdetails.aspx?productID=1976&cid=1

9/11/06 - Publicitas to Represent Fama
portada-online
http://portada-online.com/productdetails.aspx?productID=1974&cid=1

9/11/06 - Atlanta Latino Launches Más
portada-online
http://portada-online.com/productdetails.aspx?productID=1973&cid=1

9/11/06 - Impresiones Aéreas Announces Acquisition of Mexico Desconocido
portada-online
http://portada-online.com/productdetails.aspx?productID=1975&cid=3

posted by administrator @ 10:01 AM  

Friday, September 08, 2006

Debut Issue Of Key, The New York Times Real Estate Magazine, Reports Strong Advertiser Response


First Issue Will Be Published on Sunday, Sept. 10

NEW YORK, Sept. 8, 2006 – The first issue of KEY, The New York Times Real Estate Magazine, will be published on Sunday, Sept. 10 and will contain a total of 101 advertising pages.
KEY, distributed nationally inside the Sunday Times, builds upon The Times’s successful launches of its T: Style Magazine and PLAY sports magazine. In the U.S., The New York Times reaches 15.2 million unduplicated readers every month via the weekday and Sunday newspapers, and NYTimes.com. (Source: Nielsen NetRatings @Plan Spring 2006; Nielsen NetRatings Netview.)

“We are very pleased with advertisers’ response to the first issue of KEY,” said Alexis Buryk, senior vice president of advertising for The New York Times. “In developing the magazine, we were confident that advertisers would value the introduction of a Times-branded publication that not only showcases luxury properties but also our reputation for engaging readers with interests in renovation trends, luxury lifestyle and home design.”

Beginning in 2007, KEY will be published twice each year. Issues are planned for March and September 2007.

Each issue of KEY will feature work by some of the country's finest writers and photographers. All the writing and photography for KEY will also be available, when the magazine is launched, on the newspaper's Web site, www.nytimes.com.

For information on advertising in KEY, please contact Richard Colandrea at The Times at (212) 556-4613 or colanrj@nytimes.com.

About The New York Times CompanyThe New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
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posted by administrator @ 1:59 PM  

9/8/2006 - Daily Print Advertising Industry News::

United States::

9/8/06 - Lee will sell shoppers and commercial printing operations in Pacific NW
lee pr
http://www.lee.net/newsreleases/news-2006-09-07-pacificnw.shtml

9/8/06 - The New York Times Launches New Mobile Site
nytco pr
http://phx.corporate-ir.net/phoenix.zhtml?c=105317&p=irol-newsArticle&ID=903239&highlight=

9/8/06 - Los Angeles Times to Publish Sept. 12 Commemorative Special Section Profiling California Higher Education
pr newswire
http://biz.yahoo.com/prnews/060907/lath103.html?.v=48

9/8/06 - Time4 Media’s Mountain Sports Division Unveils Skinet.com
time warner pr
http://www.timewarner.com/corp/newsroom/pr/0,20812,1532572,00.html

posted by administrator @ 9:40 AM  

Thursday, September 07, 2006

2nd Annual New York Times “Small Business Summit”

WHO: Susan Sobbott, president of OPEN from American Express Jim McCann, founder, chairman & CEO, 1-800-FLOWERS.COM Barbara Corcoran, founder & chairman of The Corcoran Group, Inc. Jean Chatzky, author and “Today” show contributor Julie Clark, founder, The Baby Einstein Company and The Safe Side Michael Kempner, founder, president and CEO, MWW Group Noreen Courtney-Wilds, director of sales, JetBlue Airways

WHAT: 2nd Annual New York Times “Small Business Summit”

WHERE: Sheraton New York Hotel & Towers 811 7th Avenue on 53rd Street · New York, NY

WHEN: Thursday, September 14 8:00 a.m. to 6:30 p.m.

BACKGROUND: The number of people staring their own businesses continues to increase significantly year-over-year. This second annual “Small Business Summit” unites entrepreneurs and small business owners with highly successful business experts who will share key strategies and offer advice on the most important aspects of running a business, from marketing and technology to finance and human resources. Additional information is available at www.nytimes.com/bizsummit.

Contacts:
Diane McNulty, 212-556-5244; E-mail: mcnuldc@nytimes.com
Pat Eisemann, 212-556-8719, E-mail: eisemp@nytimes.com
Alfred Leach, 212-780-0155, E-mail: al@gordonandleach.com

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posted by administrator @ 2:38 PM  

9/7/2006 - Who's Using Print Advertising?


9/7/06 - New Evolution of Ameriprise Financial Advertising Emphasizes that "Dreams Don't Retire"
business wire
http://biz.yahoo.com/bw/060907/20060907005265.html?.v=1

9/7/06 - Major New Advertising Campaign for Claiborne Reflects Change in How Men Dress
pr newswire
http://biz.yahoo.com/prnews/060906/clw526.html?.v=40

posted by administrator @ 9:33 AM  

9/7/2006 - Daily Print Advertising Industry News::


International::

9/7/06 - Newspaper Chief Executives Discuss Digital Opportunities at New Conference
wan pr
http://www.wan-press.org/article11799.html

United States::

9/7/06 - The New York Times Launches New Real Estate Web Sites
nytco pr
http://phx.corporate-ir.net/phoenix.zhtml?c=105317&p=irol-newsArticle&ID=902487&highlight=

9/7/06 - Rodale Custom Publishing and 24 Hour Fitness Announce New Partnership to Launch You24 Magazine
business wire
http://biz.yahoo.com/bw/060906/20060906005802.html?.v=1

9/7/06 - Warning Management Services Launches Warning Magazine: Madonna Adorns Front Cover
primezone
http://biz.yahoo.com/pz/060906/104808.html

9/7/06 - Aspire Media's Interweave Press Acquires GEMS Group from PRIMEDIA
aspire pr
http://www.aspire-media.com/Htdocs/gemsgroup.pdf

posted by administrator @ 9:30 AM  

Wednesday, September 06, 2006

9/6/2006 - Who's Using Print Advertising?

9/6/06 - CME Launches New Global Brand Advertising Campaig
pr newswire
http://biz.yahoo.com/prnews/060906/nyw136.html?.v=60

9/6/06 - Badgley Mischka Announces Sharon Stone to Star in Its New Advertising Campaign
pr newswire
http://biz.yahoo.com/prnews/060906/nyw066.html?.v=66

9/6/06 - Campbell's(R) Chunky(TM) Soup Features All-Star Roster of Past and Present NFL Greats in National Advertising Campaign
business wire
http://biz.yahoo.com/bw/060906/20060905006023.html?.v=1

9/6/06 - Philadelphia Eagles Announce New Marketing Campaign
pr newswire
http://biz.yahoo.com/prnews/060905/phtu052.html?.v=38

9/6/06 - PLAYERS INC Launches New Advertising Campaign to Kick Off the 2006 NFL Season
pr newswire
http://biz.yahoo.com/prnews/060905/latu078.html?.v=74

9/6/06 - Soyuz-Victan, World's Third Largest Vodka Company, to Debut SV Supreme Vodka in the U.S.
pr newswire
http://biz.yahoo.com/prnews/060905/nytu149.html?.v=60

9/6/06 - Macy's Launches National Advertising, Marketing Campaign
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060906005134&newsLang=en

posted by administrator @ 10:18 AM  

9/6/2006 - Daily Print Advertising Industry News::

International::

9/6/06 - HELLÓ V.I.P.! - New star magazine by Sanoma Budapest
sanoma pr
http://www.sanomamagazines-int.com/pages/news/newspages/2006/aug302006.htm

9/6/06 - THAILAND: English paper closes doors
ucla asia media
http://www.asiamedia.ucla.edu/article.asp?parentid=52188

9/6/06 - China plans to closely monitor newspaper circulation data
shanghaidaily

9/6/06 - Financial Times To Create Ad Space For Small Business
guardian unlimited
http://business.guardian.co.uk/story/0,,1864958,00.html

United States::

9/6/06 - TNS Media Intelligence Reports U.S. Advertising Market Grew 4.1 Percent in First Half of 2006
business wire
http://biz.yahoo.com/bw/060906/20060906005222.html?.v=1

9/6/06 - NeoMedia's qode(R) links Print Ads and the Mobile Web in First U.S. Pilot Program
business wire
http://biz.yahoo.com/bw/060905/20060905005580.html?.v=1

9/6/06 - Luxury Institute Survey: Wealthy Americans Rate Luxury Auto Ads for Mercedes SL, Lexus GS Hybrid and Acura RL Most Effective Ads in First Half of 2006
business wire
http://biz.yahoo.com/bw/060905/20060905005781.html?.v=1

9/6/06 - iMedia and Media News Form Partnership to Distribute 'Hollywood Previews' iMagazine Inside Seven California Newspapers
business wire
http://biz.yahoo.com/bw/060906/20060906005557.html?.v=1

9/6/06 - Imperia Entertainment to Partner with TapouT Magazine for ''Never Submit'' Movie and Promotional Tour
business wire
http://biz.yahoo.com/bw/060905/20060905005440.html?.v=2

9/6/06 - RedEye bumps up circulation by 50%
editor & publisher
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003087138

9/6/06 - Internet Now Equals Newspapers as First Choice for News among U.S. CEOs
business wire
http://biz.yahoo.com/bw/060906/20060905006181.html?.v=1

Hispanic::

9/6/06 - BostonWorks Works with Local Publications to Further Expand Reach into Diversity Markets
business wire
http://biz.yahoo.com/bw/060906/20060906005408.html?.v=1

9/6/06 - TNS Media Intelligence Reports U.S. Advertising Market Grew 4.1 Percent in First Half of 2006
business wire
http://biz.yahoo.com/bw/060906/20060906005222.html?.v=1

9/6/06 - Macy's Launches National Advertising, Marketing Campaign
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060906005134&newsLang=en

posted by administrator @ 10:06 AM  

Tuesday, September 05, 2006

9/5/2006 - Who's Using Print Advertising?


9/5/06 - Sprint Launches Aggressive New Advertising to Give Wireless Customers the Facts
business wire
http://biz.yahoo.com/bw/060905/20060905005241.html?.v=1

9/5/06 - M&M'S(R) Promises to Honor Two Million Dark Chocolate M&M'S(R) Reward in Celebration of the Return of Munch Masterpiece ''The Scream''
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060901005290&newsLang=en

9/5/06 - Levi's(R) Brand Announces Nationwide Search for College Students to Appear in Spring 2007 Advertising
pr newswire
http://biz.yahoo.com/prnews/060905/nytu004.html?.v=56

posted by administrator @ 10:14 AM  

9/5/2006 - Daily Print Advertising Industry News::

International::

9/5/06 - thelondonpaper Launches: News International is Today Launching a Free Newspaper, thelondonpaper
business wire
http://biz.yahoo.com/bw/060904/20060904005099.html?.v=1

9/5/06 - Sport Magazine planned for London
as reported by mediaweek uk
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=590767

9/5/06 - Metro International And Sanoma Complete The Sale And Purchase Of Metro Finland
metro pr
http://cws.huginonline.com/M/132142/PR/200609/1073278_5.html

United States::

9/5/06 - The San Francisco Chronicle Launches SF iS
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=159569

9/5/06 - Tribune Publishing expands investment in amNewYork
tribune pr
http://www.tribune.com/pressroom/releases/2006/08312006.html

9/5/06 - Tribune Media Net Names Lee Jones SVP/Sales and Marketing
tribune pr
http://www.tribune.com/pressroom/releases/2006/08232006.html

9/5/06 - Newsweek Media Lead Sheet/September 11 Issue
pr newswire
http://biz.yahoo.com/prnews/060903/nysu013.html?.v=65

9/5/06 - Like Rival 'Time,' 'Newsweek' Set for Changes at the Top
adage.com
http://adage.com/mediaworks/article?article_id=111590

9/5/06 - Hachette Closes 'For Me,' Citing Sluggish Newsstand
adage.com
http://adage.com/mediaworks/article?article_id=111594

9/5/06 - RV Xtreme Launches New Generation RV Lifestyle Monthly Magazine
pr web
http://www.prweb.com/releases/2006/9/prweb431367.htm

Hispanic::

9/5/06 - Newspaper Services of America’s Hispanic Print Buys Increase by 23%
portada-online
http://www.portada-online.com/productdetails.aspx?productID=1964&cid=1

9/5/06 - Bello Magazine Partners with Time Warner Cable
portada-online
http://www.portada-online.com/productdetails.aspx?productID=1963&cid=1

9/5/06 - Changes afoot at Viva NY and Hora Hispana
portada-online
http://www.portada-online.com/productdetails.aspx?productID=1962&cid=1

posted by administrator @ 10:08 AM