7/31/2006 - Daily Print Advertising Industry News::
International::
7/31/06 - FT Group sales up 6% with FT advertising revenues up 11%
pearson pr
http://www.pearson.com/index.cfm?pageid=144&pressid=1944
7/31/06 - Marie Claire Makes Fashion Advertising Appointments
ipc pr
7/31/06 - Axel Springer reports first-half profit climbed 10% due to increased advertising sales
bloomberg
http://www.bloomberg.com/apps/news?pid=20601100&sid=azPTExYLlYjQ&refer=germany
United States::
7/31/06 - PennySaverUSA.com Teams With Association of Free Community Papers to Enable Online Classified Network
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=148734
7/31/06 - Local.com(TM) and Verizon SuperPages Partner for Advertiser Distribution
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=148472
7/31/06 - Newsweek Media Lead Sheet/August 7, 2006
pr newswire
http://biz.yahoo.com/prnews/060730/nysu012.html?.v=64
7/31/06 - readership.com Partners with comScore Media Metrix to Provide Insight into Online Audiences
business wire
http://biz.yahoo.com/bw/060728/20060728005365.html?.v=1
7/31/06 - Traditional Home September 2006 Issue Highlights
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=195
7/31/06 - Ziff Davis print revenue decline 12% during Q2
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/07-31-2006/0004406625&EDATE=
Hispanic::
7/31/06 - Casa y Hogar to be Distributed in Atlanta by Mundo Hispánico
portada-online
http://www.portada-online.com/HTML/WEBSITE/PAID/2006/07310605.ASPX
731/06 - Hyundai Motor America Launches New Spanish-language Campaign
portada-online
http://www.portada-online.com/productdetails.aspx?productID=1894&cid=1
7/31/06 - Hispanic Newspapers Seek new Revenue Sources with Front-cover Advertising
portada-online
http://www.portada-online.com/productdetails.aspx?productID=1893&cid=1
7/28/2006 - Daily Print Advertising Industry News::
International::
7/28/06 - Toyota and The Independent link for postcard magazine
reported by mediaweek uk
http://mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=574626
7/28/06 - Scotland on Sunday trims sports section to compact
reported by mediaweek uk
http://mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=574798
United States::
7/28/06 - Belo reports newspaper group advertising revenues decreased less than one percent in the second quarter
belo pr
http://www.belo.com/pressRelease.x2?release=20060727-985.html
7/28/06 - The Conference Board Help-Wanted Advertising Index Remains Unchanged
pr newswire
http://biz.yahoo.com/prnews/060727/nyth121.html?.v=63
Hispanic::
7/28/06 - Hoy Posts Nationwide Audited Circulation
pr newswire
http://biz.yahoo.com/prnews/060727/cgth049.html?.v=61
7/27/2006 - Who's Using Print Advertising?
7/27/06 - avVaa World Health Care Products Begins National Advertising Campaignpr newswire
http://biz.yahoo.com/prnews/060726/new027.html?.v=56
7/26/2006 - Who's Using Print Advertising?
7/26/06 - Assured Pharmacy, Inc. Launches Marketing and Brand Awareness Campaign
pr newswire
http://biz.yahoo.com/prnews/060726/nyw086.html?.v=62
7/26/2006 - Daily Print Advertising Industry News::
International::
7/26/06 - Just Published: Digital Classified Advertising Survey
wan pr
http://www.wan-press.org/article11506.html
United States::
7/26/06 - Total advertising revenue increased 66% with ad pages up 47% at Martha Stewart Living, and 22% at Everyday Food
mso pr
http://www.marthastewart.com/page.jhtml?type=learn-cat&id=cat18399
7/26/06 - Meredith reports advertising revenues rose 49 percent to $641 million for fiscal 2006, aided by acquisitions
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=193
7/26/06 - LiveDeal.com and AdStar Announce Strategic Partnership to Integrate LiveDeal's Free Online Classifieds With Local Newspapers Across the U.S.
pr newswire
http://biz.yahoo.com/prnews/060726/law045.html?.v=67
7/26/06 - The User-Friendly Phone Book Denied the Ability to Advertise Job Openings in Local Newspaper
business wire
http://biz.yahoo.com/bw/060725/20060725006140.html?.v=1
7/26/06 - Changing Consumer and Advertiser Behavior to Spur Online Convergence of Newspaper Classifieds and Yellow Pages, According to The Kelsey Group
pr newswire
http://biz.yahoo.com/prnews/060725/netu030.html?.v=60
7/26/06 - Monster and New Owner of Philadelphia Inquirer, Philadelphia Daily News and Philly.com Announce Strategic Alliance
business wire
http://biz.yahoo.com/bw/060725/20060725005794.html?.v=1
7/26/06 - Time Inc. Shutters Print and Moves Teen People to Digital Only Version
adage
http://adage.com/mediaworks/article?article_id=110736
7/26/06 - Trade Remains Staid, Shows Outpace Ad Pages In Business Pubs
media post
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=45998
Hispanic::
7/26/06 - 100 Fastest-Growing U.S. Hispanic-Owned Companies Featured In the July/August Issue Of Hispanic Business Magazine
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6683&cha=14
7/25/2006 - Daily Print Advertising Industry News::
International::
7/25/06 - Metro International Reporst Sales Growth For 2Q
metro pr
http://cws.huginonline.com/M/132142/PR/200607/1065606_5.html
7/25/06 - Sanoma Hearst Romania acquired oldest magazine brand in Romania
sanoma pr
http://www.sanomamagazines-int.com/pages/news/newspages/July202006.htm
7/25/06 - Talentum reports b-to-b advertising sales fell short of the target in 2Q
talentum pr
http://www.talentum.fi/en/releases/tiedotteet2006/porssi/porssi_21072006.html
7/25/06 - ELLE Catwalk Collector presents an exclusive preview of the new winter collections of 2006-2007
iga pr
http://www.i-g-a.com/mag.asp?cdt=47
United States::
7/25/06 - Martha Stewart Living Omnimedia, Inc. Names Christine Cook Vice President, Interactive Advertising Sales
mslo pr
http://www.marthastewart.com/page.jhtml?type=learn-cat&id=cat18399
7/25/06 - Homes Magazine Purchases Residence Magazine in Reno, Nevada
businesswire
http://biz.yahoo.com/bw/060724/20060724005961.html?.v=2
7/25/06 - Los Angeles Times Publishes Tabloid Section Featuring Exclusive Emmy Awards(R) Online Content From Its Entertainment Awards Website, The Envelope
pr newswire
http://biz.yahoo.com/prnews/060725/latu053.html?.v=61
7/25/06 - The Employment Guide(R) Expands Across Southeast Florida
businesswire
http://biz.yahoo.com/bw/060724/20060724005845.html?.v=1
7/25/06 - SchoolSports Magazine Rebrands Itself as 'RISE Magazine' as it Celebrates Its 10th Anniversary
pr newswire
http://biz.yahoo.com/prnews/060724/nym023.html?.v=61
7/25/06 - Stacey Lakind named account manager for National Geographic Adventure
national geographic via mpa
http://www.magazine.org/content/Files/natgeoadv072406.pdf
7/25/06 - Washington State Wine Sales Skyrocket in Tampa, Fla.; Test Market Branding Campaign Deemed a Successful Template
businesswire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060724005827&newsLang=en
7/25/06 - GalZ Magazine--For the Girl in Every Woman!
pr web
http://www.prweb.com/releases/2006/7/prweb416031.htm
Hispanic::
7/25/06 - The Association of Hispanic Advertising Agencies (AHAA) and HispanicAd.com Launch New HAPE Account Planning Awards Program
printadvertising newswire
http://printadvertising.com/pressrelease_ahaa072506.htm
7/25/06 - Study on Minority Advertising to Determine Equality on Federal Outreach for Minorities
printadvertising newswire
http://printadvertising.com/pressrelease_nahp072506.htm
7/24/2006 - Who's Using Print Advertising?
7/24/06 - Liz Hurley Named the New Face of Jordache Jeans
pr newswire
http://biz.yahoo.com/prnews/060721/laf021.html?.v=63
7/24/06 - Tuff Gong/Island and VP Records Team for Unprecedented Reggae Sales Campaign
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=146654
7/24/06 - Hyundai Motor America Launches New, Original Hispanic Advertising Campaign
pr newswire
http://biz.yahoo.com/prnews/060724/lam009.html?.v=57
7/24/06 - Jeep(R) Compass Marketing Campaign Targets New Buyers for the Jeep Brand
pr newswire
http://biz.yahoo.com/prnews/060721/def008.html?.v=55
7/24/2006 - Daily Print Advertising Industry News::
International::
7/24/06 - Upcoming Launch : Elle Decoration Romania
iga pr
http://www.i-g-a.com/mag.asp?cdt=545
7/24/06 - Singapore Press Holdings Reports Revenue for the Newspaper and Magazine operations increased 0.6%
sph pr
http://www.sph.com.sg/news/latest/fin_060711_001.html
United States::
7/24/06 - Yellow Book and Trahan Burden & Charles Launch New Ad Campaign Highlighting Yellowbook.com
businesswire
http://biz.yahoo.com/bw/060724/20060724005481.html?.v=1
7/24/06 - Boston Globe Media Launches ''Celebrations''; New Feature for Wedding and Engagement Announcements
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=885138
7/24/06 - Vertis Communications Introduces Innovative Advertising Inserted Products
business wire
http://biz.yahoo.com/bw/060724/20060724005286.html?.v=1
7/24/06 - New NAA Foundation Study Finds Newspaper Content for Teens Serves as Bridge to Building Adult Readership
pr newswire
http://biz.yahoo.com/prnews/060724/dcm017.html?.v=57
7/24/06 - Newsweek Media Lead Sheet / July 31, 2006
pr newswire
http://biz.yahoo.com/prnews/060723/nysu011.html?.v=62
Hispanic::
7/24/06 - Creative Ad Awards Honor Innovative Hispanic Print Media Campaigns
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6671&cha=12
7/24/06 - Hyundai Motor America Launches New, Original Hispanic Advertising Campaign
pr newswire
http://biz.yahoo.com/prnews/060724/lam009.html?.v=57
7/24/06 - Hispanic Yellow Pages Network Launches 9th Edition of Directorio en Espanol
pr newswire
http://biz.yahoo.com/prnews/060721/nyf017.html?.v=61
7/24/06 - Hispanic Yellow Pages Network Launches 1st Edition of Directorio en Espanol
pr newswire
http://biz.yahoo.com/prnews/060721/flf002.html?.v=59
7/24/06 - Advertising Campaigns: Lactaid continues Large-scale Investment
portada-online
http://portada-online.com/productdetails.aspx?productID=1883&cid=1
7/24/06 - Colombia’s El Tiempo partners with CityXpress in new initiative that brings event auction model to South America.
portada-online
http://portada-online.com/productdetails.aspx?productID=1887&cid=3
7/21/2006 - Who's Using Print Advertising?
7/21/06 - Russian Standard Company Debuts 'Vodka is Russian' Advertising Campaign in U.S.pr newswire
http://biz.yahoo.com/prnews/060720/nyth135.html?.v=60
7/21/2006 - Daily Print Advertising Industry News::
International::
7/21/06 - InfoSpace to Power Search on Guardian Media Group Regional Newspapers’ Sites
pr web
http://www.prweb.com/releases/2006/7/prweb413688.htm
7/21/06 - Future Publishing Magazines Offer Free Gifts and Competitions Aimed at Vacationers
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2060&year=2006&month=07
United States::
7/21/06 - ANG Newspapers to Feature TurnHere Films in Online Video Travel Guide
business wire
http://biz.yahoo.com/bw/060721/20060721005069.html?.v=1
7/21/06 - USATODAY.com Announces Partnership With The Map Network
pr newswire
http://biz.yahoo.com/prnews/060720/dcth018.html?.v=62
7/21/06 - Conde Nast Acquires NutritionData.com
pr newswire
http://biz.yahoo.com/prnews/060720/nyth198.html?.v=24
Hispanic::
7/21/06 - Hispanic PR Wire, Business Wire and LatinClips Co-Host Denver Breakfast July 27th on Best Practices in Hispanic Media Relations and Measurement
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6616&cha=13
7/21/06 - Tu Ciudad Magazine’s Music Issue Rocks Los Angeles
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6654&cha=7
7/21/06 - El Clasificado Launches its First Expo Exclusively for Quinceañeras
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6656&cha=6
7/21/06 - AT&T Inc. joins El Hispano News ‘Parents Step Ahead’ Program
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6655&cha=6
7/20/2006 - Daily Print Advertising Industry News::
International::
7/20/06 - IPC Partners with Nescafe for £500,000 Cross Platform Deal
ipc pr
7/20/06 - HI-FI News Unveils Major Redesign
ipc pr
7/20/06 - Emap's Arena Magazine Launches Blog
emap pr
http://www.emap.com/press-office-item.asp?Resource=2764
7/20/06 - Just Published: Outsourcing for Newspapers
printadvertising newswire
http://printadvertising.com/pressrelease_wan071406.htm
United States::
7/20/06 - The New York Times Baseball Photo Collection To Appear In The Sunday Times Beginning July 23
printadvertising newswire
http://printadvertising.com/pressrelease_nyt071906.htm
7/20/06 - Lee advertising revenue rises 3.2% in June
lee pr
http://www.lee.net/newsreleases/news-2006-07-20-m.shtml
7/20/06 - Advertising revenue at the U.S. Wall Street Journal print edition increased 11.8% in the second quarter
dow jones pr
7/20/06 - Medill Research Finds Print Media Perceive Web Portals Primary Online Threat
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=145955
7/20/06 - CyberKey Solutions, Inc. Launches Advertising Campaign to Market KeepSafe 2.0 to LAPD Officers and Families
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=146044
7/20/06 - BusinessWeek Explores Why "Old-School" Marketing is Still Effective and Favored By Advertisers
businessweek
Hispanic::
7/2006 - The Association of Hispanic Advertising Agencies (AHAA) and HispanicAd.com Launch New HAPE Account Planning Awards Program
hispanic newswire
http://www.hispanicprwire.com/search.php?go=1&l=in
THE NEW YORK TIMES BASEBALL PHOTO COLLECTION TO APPEAR IN THE SUNDAY TIMES BEGINNING JULY 23
Special Full-Color Action Shots of Yankees and Mets Will Appear Every Sunday for Six WeeksNEW YORK, July 19, 2006 – The New York Times announced today that it will insert photographs of baseball players from the New York Yankees and Mets teams in the newspaper this summer, beginning July 23. The six shots, all taken by Times photographers, are stand-alone photos suitable for framing. They will be placed in six consecutive Sunday editions of The Times sold at retail locations and delivered to home delivery subscribers throughout the greater New York City area. This special series of photo insertions will conclude on August 27.
The 8" x 10" color photographs will feature three Yankee and three Mets players in memorable moments from exciting games. The players highlighted include Yankee stars Derek Jeter, Mariano Rivera and Alex Rodriguez and top Mets players Pedro Martinez, José Reyes and David Wright. The photos show the players in a variety of action shots: leaping over a player from the opposing team (Jeter over Johnny Damon, then with the Boston Red Sox), sliding into home base (Reyes) and celebrating a hard-won victory (Wright, with Mets manager Willie Randolph). Each photo will include a caption written by a Times sports editor.
“This is a great opportunity for baseball fans to start, or add to, their own photo collections,” said Alyse Myers, senior vice president and chief marketing officer, The New York Times Media Group. “From spectacular double plays to two-run homers, the photos capture those moments that made or lost the game, depending on your perspective. If you love a New York team, you’ll want to have these photos as a keepsake.”
Additional baseball keepsakes will be available for purchase by Times readers at a special rate. Each week there will be a new code that readers can use to receive 15% discounts off Mets and Yankees merchandise through the team Web sites, www.mets.com and www.yankees.com.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.# # # Contact:Diane McNulty, 212-556-5244; E-mail: mcnuldc@nytimes.comJennifer Pauly, 212-556-1718; E-mail: paulyj@nytimes.com Alfred Leach, 212-780-0155; E-mail: al@gordonandleach.com
7/19/2006 - Daily Print Advertising Industry News::
International::
7/19/06 - The Ad Room is a Site Designed by Advertising People for Advertising People
pr web
http://www.prweb.com/releases/2006/7/prweb411312.htm
7/19/06 - Metro reaches agreement with The New York Times to distribute classified ads through New York edition of Metro
metro pr
http://cws.huginonline.com/M/132142/PR/200606/1057359_5.html
7/19/06 - Get your design on a London Cab with Computer Arts Projects!
future pr
7/19/06 - ELLE Collections Hits UK Newsstands on 19 July
iga pr
http://www.i-g-a.com/
United States::
7/19/06 - Wall Street Journal Introduces New Front Page Advertising Opportunity
dow jones pr
7/19/06 - CommonHealth Releases Compelling Results of Independent Large-Scale Study on DTC Advertising
businesswire
http://biz.yahoo.com/bw/060719/20060719005196.html?.v=1
7/19/06 - Morris To Buy Four Weeklies in Georgia, South Carolina
pr newswire
http://biz.yahoo.com/prnews/060718/cltu061.html?.v=57
7/19/06 - NAA Foundation to Release Major Study Examining Effectiveness of Newspaper Youth Content
pr newswire
http://biz.yahoo.com/prnews/060718/dctu016.html?.v=62
Hispanic::
7/19/06 - MAOF Founder Dionicio Morales to Receive Lifetime Achievement Award at the Hispanic Business Magazine EOY(R) Awards
businesswire
http://biz.yahoo.com/bw/060718/20060718005852.html?.v=1
7/18/2006 - Daily Print Advertising Industry News::
International::
7/18/06 - Wallpaper Magazine Raises the Standard with New Bespoke Advertising Division
ipc pr
7/18/06 - Loaded Magazine Partners With Nivea For Men in Loaded LAFTAS Comedy Awards
ipc pr
7/18/06 - Future reveals PSM3 Magazine
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2058&year=2006&month=07
7/18/06 - HFM announces the acquisition of the assets of Dutch publisher Quote Media
lagardere pr
http://www.lagardere.com/us/actualites/detail_actu.cfm?idt=13&idn=6884&nav=0
United States::
7/18/06 - Campus Media Group Offers PSA Placement in College Newspapers
printadvertising newswire
http://printadvertising.com/pressrelease_cmg071706.htm
7/18/06 - New York Times Co. says advertising revenues grew 1.0 percent in 2Q
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=883164
7/18/06 - New York Times plans to trim publication size to match USA Today, Wall Street Journal
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=883079
7/18/06 - Los Angeles Newspaper Group Launches New Real Estate Platform Developed by Indigio
pr newswire
http://biz.yahoo.com/prnews/060717/lam073.html?.v=55
7/18/06 - AdStar Expands Relationship With Belo Corp.
pr newswire
http://biz.yahoo.com/prnews/060717/lam017.html?.v=53
7/18/06 - Journal Communications Reports Second Quarter Results, Continues to Feel Impact of Katrina
journal pr
http://phx.corporate-ir.net/phoenix.zhtml?c=145779&p=irol-newsArticle&ID=883061&highlight=
7/18/06 - Cox Newspapers, Inc. to Generate New Revenue With Quigo's AdSonar
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=144807
7/18/06 - U.S. Advertising Spending Rose 5.6% Through First Quarter of 2006, Nielsen Monitor-Plus Reports
nielsen pr
7/18/06 - US: Newspapers turn to Web
asia media news
http://www.asiamedia.ucla.edu/article.asp?parentid=49231
7/18/06 - Jay Wardle Named Group Sales Manager, Travel + Leisure
mpa
http://www.magazine.org/content/Files/travelandleisure071706.pdf
7/18/06 - Why Google Print Ads Didn't Work... And Why Its Radio Ads Will!
media post
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=45598
Hispanic::
7/18/06 - Alex Gomez Named Director of Marketing for La Opinión
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6631&cha=14
7/18/06 - Women take their business to the next level at the LATINA Style Business Series in Houston
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6629&cha=14
7/18/06 - AdAge.com 2006 Ad Age Hispanic Fact Pack
ad age
http://adage.com/article?article_id=110568
7/17/2006 - Daily Print Advertising Industry News::
International::
7/17/06 - Hollinger International Today Becomes Sun-Times Media Group
pr newswire
http://biz.yahoo.com/prnews/060717/nym124.html?.v=37
7/17/06 - Carphone Warehouse targets women with Heat advertorials
emap pr
http://www.emapadvertising.com/press_centre/press_detail.asp?ID=639
7/17/06 - Evo introduces thirteenth issue
dennis pr
http://www.dennis.co.uk/news/list_news.php#126
7/17/06 - Trinity Mirror agrees to sell its magazines and exhibitions business
trinity pr
http://www.trinitymirror.com/media/press/tm_objectid=17386253%26method=full%26siteid=111046%26headline=sale%2dof%2dinside%2dcommunications%2dltd-name_page.html
7/17/06 - The Guardian giving away supplement celebrating British summer food this Saturday
guardian pr
http://www.new-thinking.co.uk/britishfood/
United States::
7/17/07 - Newsweek Media Lead Sheet: July 24, 2006
pr newswire
http://biz.yahoo.com/prnews/060716/nysu014.html?.v=62
7/17/06 - Valumail Sells Remnant Direct Mail Opportunities at Savings Over 60 Percent via Mediabids
pr web
http://www.prweb.com/releases/2006/7/prweb412314.htm
7/17/06 - Parents Special: Allergies & Your Home
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=192
7/17/07 - Parents Special: Teaching Your Child a Second Language
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=191
7/17/06 - Parents August 206 Issue Preview
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=190
Hispanic::
7/17/06 - Arizona Launches Print, Radio and TV Campaigns Against Drug-abuse
portada-online
http://www.portada-online.com/productdetails.aspx?productID=1877&cid=1
7/17/06 - Lateen Magazine Launches
portada-online
http://www.portada-online.com/productdetails.aspx?productID=1874&cid=1
7/17/06 - Valassis’ Advo Acquisition May Tip Scales in Hispanic Direct Mail/FSI Landscape
portada-online
http://www.portada-online.com/HTML/WEBSITE/PAID/2006/07170601.ASPX
7/14/2006 - Who's Using Print Advertising?
7/14/06 - Sigma Global Corporation Announces Launch of Print and Television Media Campaign
business wire
http://biz.yahoo.com/bw/060713/20060713005157.html?.v=1
7/14/2006 - Daily Print Advertising Industry News::
International::
7/14/06 - Emap chairman sees possible softening in UK Magazine advertising market
emap pr
http://www.emap.com/press-office-item.asp?Resource=2761
7/14/06 - Ambi Pur uses insert to promote 3volution air freshener in Woman & Home and Ideal Home
ipc pr
7/14/06 - Dennis Publishing announce Julian Lloyd-Evans as New Director of Advertising
dennis pr
http://www.dennis.co.uk/news/list_news.php#124
7/14/06 - Dennis Publishing announce Acquisition of Micro Mart Magazine
dennis pr
http://www.dennis.co.uk/news/list_news.php#123
7/14/06 - Just Published: New Revenue Strategies From WAN
printadvertising newswire
http://printadvertising.com/pressrelease_wan071406.htm
United States::
7/14/06 - Advertising Sales: Ready for Show Time? 10 Tips from the Pros
printadvertising newswire
http://printadvertising.com/pressrelease_berman071306.htm
7/14/06 - Tribune advertising revenue runs flat for Q2
tribune pr
http://www.tribune.com/pressroom/releases/2006/07132006.html
7/14/06 - McClatchy reports 2Q advertising revenues of $258.9 million, up 1.3%
mcclatchy pr
http://www.mcclatchy.com/176/story/1658.html
7/14/06 - Media General shows 4.2 percent increase in newspaper advertising
media general pr
http://www.mediageneral.com/press/2006/July13_06_earnings.htm
7/14/06 - Journal Register says second quarter total advertising revenue decreased 2.7 percent to $111.9 million
journal register pr
http://phx.corporate-ir.net/phoenix.zhtml?c=80412&p=irol-newsArticle&t=Regular&id=881635&
7/14/06 - Cowboys & Indians Magazine September Issue Features Country Super-Star Tim McGraw
pr newswire
http://biz.yahoo.com/prnews/060712/daw017.html?.v=58
Hispanic::
7/14/06 - Hispanic PR Wire, Business Wire and LatinClips Co-Host Denver Breakfast July 27th on Best Practices in Hispanic Media Relations and Measurement
printadvertising newswire
http://printadvertising.com/pressrelease_latinclip071406.htm
7/14/06 - Bill Gato to Highlight Important Strategies of Print Industry at NAHP 2006 Chicago Ad Summit
printadvertising newswire
http://printadvertising.com/pressrelease_nahp071406.htm
Advertising Sales: Ready for Show Time? 10 Tips from the Pros
In some respects, trade shows are a gift from Sales Heaven. In just two to four days, salespeople can meet, greet and sell more advertisers and prospects than they could in weeks or even months of sales appointments. At the same time, though, trade shows are often considered a "gift" many salespeople wouldn’t mind returning. Here are just a handful of typical gripes I’ve heard from salespeople who walk the floors:
"I’ve got too many clients and too much ground to cover."
"Exhibitors do nothing but complain to me/ignore me/avoid me so they can focus on their own prospects."
"Decision-makers never seem to be at the booth."
"I’m never sure when to present my media kit or make a presentation"
"It’s too much information at once—I have a hard time organizing for follow-up"
And finally, the most common gripe of all:
"I’m beat!"
Let’s be realistic: There’s no way to make a trade show a walk in the park. But there are ways to cut back on the problems, soothe the sore feet and rattled nerves, and even goose your productivity. Here are my favorite ways to walk the floors with confidence.
1. Give yourself a pep talk. Yes, we all need to respect the time and priorities of exhibitors. Keep in mind, however, that they’re there because they’re committed to marketing and sales--and that’s exactly what you’re there to help them achieve.
2. Pre-qualify your exhibitor prospects. Ever talk to someone at a party who kept looking around for a better conversation? Don’t get caught treating exhibitors that way. Well before the show begins, determine your sales criteria and match them to the booths you need to visit. You might want to hit current advertisers first, then quality prospects and recent former advertisers, then new exhibitors, and lastly, exhibitors unlikely to advertise. After color-coding your show map to reflect your priorities, you’ll have the precise route you’ll need for optimum floor walking. And you won’t worry whether you’re missing out on some better prospect around the corner.
3. Talk your exhibitor’s talk. Prior to the show, look at the exhibiting and advertising history of each company on the exhibitor list. Analyze their Web sites to determine their products, marketing messages, competitive situations and goals. Then read their show promotions (whether in your magazine, show program or on their Web site) and match their buyers to your circulation list. Once you have all the information in hand, you can be sure your sales call won’t waste your time or theirs.
4. Find the ally first, then the decision-maker. Start the ball rolling with whomever you know at the company, and then follow up by finding out who else is on the media decision-making team. You might discover the real decision-maker standing next to you, thanks to an introduction from your contact. Another useful contact can be a friendly company president who’ll be happy to introduce you to another president, or an exhibitor ally chatting with other exhibitor companies. Catch the eye of someone you know, and you just might get invited into an important conversation.
5. Jump on new-product prospects. Recently I talked to an exhibitor who said he "didn’t need to advertise," even as he was showing off a new and unique technology. When he acknowledged that his competitors were two or three years away from introducing the same technology, I asked, "So you’d prefer to hit the market aggressively rather than wait for a slow buildup?" "Of course," he said. Since the next show was six months away, it was clear we had a strong case for changing his mind about the need to advertise.
6. Remember: If they’re at the show, they (most likely) should be in the magazine. Remind non-advertising exhibitors that everyone dropping by the booth has some relationship to the magazine. Why spend only a few days reaching that audience instead of selling them month after month, all year long?
7. Stay away from the lazy question. Don’t rely on the most common opening question, "How’s the show going for you?" If the exhibitor has complaints, that’s probably all you’ll get. Instead, ask positive, open-ended questions such as, "Which of your products are you looking to attract the most attention?" "What products are most important for meeting your show goals?" "What types of attendees do you most want to see?" Once you learn what’s important to your exhibitor, you can build a connection to your own media.
8. Keep yourself fueled and tuned up. A diet Coke might seem filling and those high heels might be quite attractive, but neither is your friend at a trade show. Think of shows as athletic events: You need the right shoes, the right snacks and the right hydration or you’re out of the race.
9. Keep it light. Don’t carry unnecessary items: One media-kit or "tell-all" sheet should suffice. Have a clipboard for easy writing and pockets for business cards. Wear your name badge high and on your right side (not dangling by your belly) so hand-shakers won’t struggle to find out who you are. Take notes as you walk the show. Better yet, record them. Then enter notes on your laptop ASAP. And take timeouts to reevaluate and reorganize.
10. You are your company. That means you’re "on" at all times--at networking events, at parties, in the elevator, hot-dog line and rest room. Don’t join the legions of ad salespeople (often former ad salespeople) who’ve been heard by the wrong ears while trashing a client or spreading a rumor.
Finally, enjoy the personal interaction and adrenalin rush.
Helen BermanFor Print, Internet and Exhibition SalesThe Helen Berman Corporation15332 Antioch St. #164Pacific Palisades, CA 90272Phone: 310-230-3899Fax: 310-861-0661Website: www.helenberman.comEmail: hberman@helenberman.com
7/12/2006 - Who's Using Print Advertising?
7/12/06 - Communities In Schools Launches Second Year of PSA Campaign Highlighting America's Dropout Crisis
pr newswire
http://biz.yahoo.com/prnews/060711/dctu011.html?.v=63
7/12/06 - Legendary Rocker, Pat Benatar and Rock Princess, Cheyenne to Appear in Candie's Vintage Advertising Campaign
pr newswire
http://biz.yahoo.com/prnews/060711/nytu052.html?.v=61
7/12/2006 - Daily Print Advertising Industry News::
International::
7/12/06 - IHT.com is First English Language Web Site to Allow Users to Create Their Own Podcasts for Free; Paris-Based International Daily Launches New Audio News Service Online
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=881279
7/12/06 - Financial Times launches "New Newsroom"
pearson pr
http://www.pearson.com/index.cfm?pageid=73&pressid=1928
United States::
7/12/06 - We at Skope are so excited to go NATIONAL in September we are offering a great AD VALUE deal
printadvertising newswire
http://printadvertising.com/pressrelease_skope071106.htm
7/12/06 - Verizon Yellow Pages Enters Knoxville Market
pr newswire
http://biz.yahoo.com/prnews/060711/nytu185.html?.v=42
7/12/06 - Gannett reports newspaper advertising revenues in June increased 1.0 percent
business wire
http://biz.yahoo.com/bw/060712/20060712005451.html?.v=1
7/12/06 - Gannett Reported advertising revenues were 6.4 percent higher for the quarter
business wire
http://biz.yahoo.com/bw/060712/20060712005426.html?.v=1
7/12/06 - LYCOS Announces the Sale of Wired News to Conde Nast
pr newswire
http://biz.yahoo.com/prnews/060711/nytu190.html?.v=43
7/12/06 - Ethan Interactive, Inc. / Out in America Unlawfully Seeks to Rescind Acquisition of EXP Magazine, Says EXP Magazine's Founder
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=69021
7/12/06 - Broadband Properties Magazine Announces Launch of Killer App Magazine
pr web
http://www.prweb.com/releases/broadband/bandwidth/prweb410049.htm
7/12/04 - Magazines Post 3.2% Gain in PIB Ad Revenues in First Half 2006
mpa
7/12/06 - Avery Print and Mail Center Re-launches Direct Mail Marketing Site
pr web
http://www.prweb.com/releases/2006/7/prweb409913.htm
7/12/06 - Cheryl Cuming Named New San Luis Obispo Tribune Advertising Director
san luis obispo
http://www.sanluisobispo.com/mld/sanluisobispo/15018996.htm
Hispanic::
7/12/06 - Communities In Schools Launches Second Year of PSA Campaign Highlighting America's Dropout Crisis
pr newswire
http://biz.yahoo.com/prnews/060711/dctu011.html?.v=63
7/11/2006 - Who's Using Print Advertising?
7/11/06 - SouthernLINC Wireless Rolls out New Hurricane-Focused Ad Campaign
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060710005884&newsLang=en
7/11/06 - JCPenney Launches 2006 Back-to-School Season with Hispanic Elements
jcpenny pr
http://ir.jcpenney.com/phoenix.zhtml?c=70528&p=irol-newsArticle&ID=880734&highlight=
7/11/2006 - Daily Print Advertising Industry News::
United States::
7/11/06 - Prevention Magazine Launches Walking Challenge
business wire
http://biz.yahoo.com/bw/060711/20060710006061.html?.v=1
7/11/06 - DOG FANCY Magazine Launches First Social-Networking Site for Dog Lovers, DogChannel.com
pr newswire
http://biz.yahoo.com/prnews/060710/lam116.html?.v=37
7/11/06 - Boston Globe Magazine to Release Annual Restaurant Issue
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=880391
7/11/06 - South Florida Magazine Group Repositions With New Ownership, New Offices, New Editorial Focus and Format
business wire
http://biz.yahoo.com/bw/060710/20060710005603.html?.v=1
7/11/06 - Fifth Annual American Way Magazine 'Road Warrior Search' Takes Off
pr newswire
http://biz.yahoo.com/prnews/060710/dam017.html?.v=57
7/11/06 - UPCOMING EVENT: Will Multimedia Save Traditional Print Media?
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=142867
7/11/06 - 42 Magazine Launches Announced in the Second Quarter of 2006, MPA Research Finds
mpa research
http://magazine.org/Press_Room/MPA_Press_Releases/17564.cfm
Hispanic::
7/11/06 - Hot links to Advertising Placement Now Available at WWW.NAHP.ORG
printadvertising newswire
http://printadvertising.com/pressrelease_nahp071106.htm
7/11/06 - Old Mutual Financial Network Appoints Jorge Enderica as Director, Business Development & Hispanic Marketing
business wire
http://biz.yahoo.com/bw/060711/20060711005080.html?.v=1
7/11/06 - First Search Engine Strategies Latino Conference Opens in Miami
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060710005612&newsLang=en
7/11/06 - JCPenney Launches 2006 Back-to-School Season with Hispanic Elements
jcpenny pr
http://ir.jcpenney.com/phoenix.zhtml?c=70528&p=irol-newsArticle&ID=880734&highlight=
7/10/2006 - Daily Print Advertising Industry News::
International::
7/10/06 - Closer launches closer diets
emap pr
http://www.emap.com/press-office-item.asp?Resource=2757
7/10/06 - HFM acquires Infobébés and Infocrèche magazines and Infobebes.com
lagadere pr
http://www.lagardere.com/us/actualites/detail_actu.cfm?idt=13&idn=6849&nav=0
7/10/06 - VNU to Acquire Radio & Records
vnu pr
http://www.vnu.com/press/releases/2006/pa_2006_0706_001.html
United States::
7/10/06 - NEWSWEEK MEDIA LEAD SHEET/July 17, 2006
pr newswire
http://biz.yahoo.com/prnews/060709/nysu013.html?.v=59
7/10/06 - Distilled Spirits Council: Penn State Study by Renowned Alcohol Researcher Concludes Alcohol Advertising Does Not Target Youth
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=68915
7/10/06 - Forensic Magazine® Recognized for Editorial Excellence
printadvertising newswire
http://printadvertising.com/pressrelease_vicon071006.htm
7/10/06 - Publishing Group of America to Launch Texas Profiles
mediaweek reports
http://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1002801878
7/10/06 - 'Woman's Day' to Cut Rate Base to 3.8 Million
ad age reports
http://adage.com/article?article_id=110391
Hispanic:
7/10/06 - CityXpress Extends Event Auction Program Into Latin America, Spanish-Language Markets
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=142266
7/10/06 - San Antonio-based Market Vision Adds Media Planning/Buying Department
portada-online
http://portada-online.com/HTML/WEBSITE/PAID/2006/07100601.ASPX
7/10/06 - Grassroots, Mission-driven Teen Mags Experience Steady Growth
portada-online
http://portada-online.com/productdetails.aspx?productID=1867&cid=1
Newspaper, Magazine and In-Home Remnant Advertising Space
Are you looking for a good deal on print advertising space? PrintAdvertising.com's Remnant Marketplace offers one of the best selections of magazine, newspaper and in-home print advertising space that can be found anywhere. Definitely a must see for advertisers and media buyers. Here the link...http://printadvertising.com/RemnantBids.html
7/7/2006 - Who's Using Print Advertising?
7/7/06 - SEPTA Shopping Zone Campaign Aids West Philadelphia Merchants in Construction Area
pr newswire
http://biz.yahoo.com/prnews/060706/phth028.html?.v=65
7/7/06 - WTC Memorial Foundation, Governor Pataki, Mayor Bloomberg Launch National Advertising Campaign to Build Memorial
pr newswire
http://biz.yahoo.com/prnews/060706/nyth094.html?.v=56
7/7/2006 - Daily Print Advertising Industry News::
International::
7/7/06 - .net magazine gets redesign and new Editor
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2055&year=2006&month=07
7/7/06 - Snakes on a Plane bites Total Film cover
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2057&year=2006&month=07
7/7/06 - Future Kids imprint publishes Pirates of the Caribbean and Cars specials
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2053&year=2006&month=07
7/7/06 - Axel Springer considers further German market expansion
bloomberg
http://www.bloomberg.com/apps/news?pid=20601100&sid=ax2jU9AiNDO0&refer=germany
United States::
7/7/06 - USATODAY.com Launches the 'Be a 'Pop' Star!' Contest
pr newswire
http://biz.yahoo.com/prnews/060706/dcth034.html?.v=61
7/7/06 - Dualstar Announces July 18 Launch of New Boys Magazine, 'Sprouse Bros. CODE'
pr newswire
http://biz.yahoo.com/prnews/060706/lath055.html?.v=60
7/7/06 - Journal Sentinel Announces Acquisition of MilwaukeeMoms.com; Site Will Extend Metroparent Magazine Content and Events to Larger Audience
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060706005612&newsLang=en
7/7/06 - Country Home July / August 2006 Issue Highlights
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=186
7/7/06 - Hearst Plans "30 Days of Fashion" Marketing and Promotion Event
mediaweek
http://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1002800858
7/6/2006 - Who's Using Print Advertising?
7/6/06 - Sony Ericsson unveils its global marketing campaign to launch the eagerly awaited K800 / K790 Cyber-shot™ phone
sony ericsson pr
http://www.sonyericsson.com/spg.jsp?cc=global&lc=en&ver=4001&template=pc3_1_1&zone=pc&lm=pc3_1&prid=5762
7/6/2006 - Daily Print Advertising Industry News::
International::
7/6/06 - United Business Media Acquires Commonwealth Business Media, Inc. for $152m
pr newswire
http://biz.yahoo.com/prnews/060705/ukw001.html?.v=67
7/6/06 - Times Educational Supplement Announces Relaunch Plan
tes pr
http://www.tsleducation.com/pressRelease30062006.asp
7/6/06 - IPC Media Appoints Digital Ad Sales Contract To Ad 2-One
ipc pr
7/6/06 - Uncut Partners Mean Fiddler For New Latitude Festival
ipc pr
7/6/06 - Paris Match: Special 3000th Issue!!!
iga pr
http://www.i-g-a.com/mag.asp?cdt=13
United States::
7/6/06 - New WWE(R) Magazine Launches July 11
business wire
http://biz.yahoo.com/bw/060705/20060705005069.html?.v=1
7/6/06 - Seventeen Magazine and MySpace Encourage Teens to Speak Up and Make a Difference
business wire
http://biz.yahoo.com/bw/060705/20060705005089.html?.v=1\
7/6/06 - ABC Launches Rapid Report for Consumer Magazines: All AMI and Meredith Titles Will Participate
printadvertising newswire
http://printadvertising.com/pressrelease_abc070606.htm
7/6/06 - Valassis to Acquire ADVO
pr newswire
http://biz.yahoo.com/prnews/060706/nyth062.html?.v=59
7/6/06 - The Wicks Group Announces Acquisition of VIBE, the Country's Leading Urban Youth Lifestyle Magazine
business wire
http://biz.yahoo.com/bw/060705/20060705005751.html?.v=1
7/6/06 - USA TODAY Sports Weekly Publishes All-Star Preview Edition
pr newswire
http://biz.yahoo.com/prnews/060705/dcw023.html?.v=63
7/6/06 - Philly Papers Seek Creative Director To Make Papers More User / Advertising Friendly
ad age
http://adage.com/mediaworks/article?article_id=110311
7/6 
7/31/06 - Local.com(TM) and Verizon SuperPages Partner for Advertiser Distribution
