The Print Advertising Blog: May 2006

Wednesday, May 31, 2006

Skope Magazine Is Good For The Environment & You

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5/31/2006 - Who's Using Print Advertising?

5/31/06 - Celebrity Photographer Greg Gorman Donates Services to AHF's 'Partners in Care' Ad Campaign
pr newswire
http://biz.yahoo.com/prnews/060530/latu019.html?.v=61

5/31/06 - Consolidated Skateboards Launches ''Don't Do It'' Campaign
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060531005336&newsLang=en

5/31/2006 - Daily Print Advertising Industry News::

International::

5/31/06 - Filipacchi Medias Group is expanding the magazine with a brand new SHOCK in the United States.
iga pr
http://www.i-g-a.com/

5/31/06 - Financial Times Reports DMGT Planning Free Classified Web Site
ft
http://news.ft.com/cms/s/a4599346-ebdd-11da-b3e2-0000779e2340.html

United States::

5/31/06 - TNS Media Intelligence Reports U.S. Advertising Expenditures Advanced 5.2 Percent in First Quarter 2006
business wire
http://biz.yahoo.com/bw/060531/20060531005205.html?.v=1

5/31/06 - Hanley Wood Appoints ARCHITECT Sales Team
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=131965

5/31/06 - Tribune settles SEC circulation inquiry
tribune pr
http://www.tribune.com/pressroom/releases/2006/05312006.html

5/31/06 - TV Guide Magazine to Offer ''Summer TV Preview DVD'' with Select Newsstand Editions on East & West Coasts
business wire
http://biz.yahoo.com/bw/060530/20060530005620.html?.v=1

5/31/06 - The Boston Globe and Boston.com Launch Boston.com Mobile
business wire
http://biz.yahoo.com/bw/060530/20060530005608.html?.v=1

Hispanic::

5/31/06 - TNS reports Hispanic language media advertising expendature increases 14.25
business wire
http://biz.yahoo.com/bw/060531/20060531005205.html?.v=1

5/31/06 - El Clasificado and Al Borde Win 9 Awards Including ‘Best of Show’ at the 2006 AFCP Conference
hispanicnewswire
http://www.hispanicprwire.com/news.php?l=in&id=6299&cha=13

5/31/06 - Siempre Mujer June / July 2006 Issue Highlights
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=170

Tuesday, May 30, 2006

5/30/2006 - Who's Using Print Advertising?

5/30/06 - TransMedia Group to Launch PR Campaign for South African Kwandwe Private Game Reserve With Full-Page Ad in New York Times
pr newswire
http://biz.yahoo.com/prnews/060530/larstr9.html?.v=1

5/30/2006 - Daily Print Advertising Industry News::

International::

5/30/06 - Powerade Pops Up In IPC Fashion Mags Marie Claire and In Style
ipc pr

5/30/06 - Your Family Tree offers Battle of the Somme Supplement
future pr

United States::

5/30/06 - The Minority Business Directory is changing it's business modal and will not be call "Black Pages" anymore
printadvertising newswire
http://printadvertising.com/pressrelease_minoritydir052906.htm

5/30/06 - Apartment Finder Magazine Takes #1 Market Position with Apartment Community Guide Acquistion in Brevard County, FL
business wire
http://biz.yahoo.com/bw/060530/20060530005134.html?.v=1

5/30/06 - TransMedia Group to Launch PR Campaign for South African Kwandwe Private Game Reserve With Full-Page Ad in New York Times
pr newswire
http://biz.yahoo.com/prnews/060530/larstr9.html?.v=1

5/30/06 - Coalition of Cancer Cooperative Groups Features Lance Armstrong in Cancer Clinical Trials Newsweek Supplement
pr newswire
http://biz.yahoo.com/prnews/060529/nym002.html?.v=43

5/30/06 - Newsweek Media Lead Sheet/June 5, 2006 Issue
pr newswire
http://biz.yahoo.com/prnews/060528/nysu011.html?.v=56

5/30/06 - Min Announces Finalists in Magazine Integrated Marketing Awards
pr web
http://www.prweb.com/releases/2006/5/prweb389945.htm

Hispanic::

5/30/06 - Tiempos del Mundo Increases U.S. Circulation and Redesigns Publication
portada-online
http://portada-online.com/productdetails.aspx?productID=1828&cid=1

5/30/06 - San Antonio Express News Launches Cancha, a Spanish-language Sports Publication
portada-online
http://portada-online.com/productdetails.aspx?productID=1827&cid=1

5/30/06 - La Voz de Houston Partners with El Universal for Soccer World Cup Supplement
portada-online
http://portada-online.com/productdetails.aspx?productID=1826&cid=1

Monday, May 29, 2006

The Minority Business Directory is changing it's business modal and will not be call "Black Pages" anymore

Initially, The Minority Business Directory, Black Pages, solicited financial support exclusively from the African-American community however, the success of our publication has afforded us the oppurtunity to expand our target market.

(our 2006 circulation is 400,000). In our brief four years of operations we have skillfully transfered an intentional idea and dream into an accomplished directory of business listings and advertisements. Due to distribution limitations and our desire to reflect a true global paradigm, we are presently adjusting our publication. As an honest represantation of the immense ethnic contribution in our area, we no longer will be referred to as the "Black Pages" but, will retain the more accurately descriptive title, The Minority Business Directory. To aggresively promote traditionally overlooked minority and women-owned businesses to procurement officers and to the community conscience consumer. This original networking tool is distributed effectively and efficiently in targeted zip codes that minorities work and live. The instrumental difference that distinguishes our directory from others, (i.e. Yellow Pages, Verizon, etc...) is the inclusion of the minority business owner's name and ethnicity in the business listing. While non-minorities are more than welcome to obtain a display advertisement, their business listing will not include any reference to their ethnic origin and owner's name. Everybody into the lifeboat! No one is to be left behind. We are creating a new definition of what it means to be human on a planetary scale. The Minority Business Directory offers genuine equality without predjudice or bias, and aggressively seeks minority and non-minority businesses to advertise in our directory. To aggresively promote traditionally overlooked minority and women-owned businesses to procurement officers and to the community conscience consumer. This original networking tool is distributed effectively and efficiently in targeted zip codes that minorities work and live. The instrumental difference that distinguishes our directory from others, (i.e. Yellow Pages, Verizon, etc...) is the inclusion of the minority business owner's name and ethnicity in the business listing. While non-minorities are more than welcome to obtain a display advertisement, their business listing will not include any reference to their ethnic origin and owner's name. Everybody into the lifeboat! No one is to be left behind. We are creating a new definition of what it means to be human on a planetary scale. The Minority Business Directory offers genuine equality without predjudice or bias, and aggressively seeks minority and non-minority businesses to advertise in our directory.

Contact Information:
http://nycminoritybusinessdirectory.com/

Friday, May 26, 2006

5/26/2006 - Daily Print Advertising Industry News::

International::

5/26/06 - The Times of London to print in New York starting June
times online
http://business.timesonline.co.uk/article/0,,9071-2198602.html

5/26/06 - Neil McSteen Named New Ad Manager For NME and UnCut Magazines
ipc pr

5/26/06 - Victor Mallet appointed Editor of Financial Times, Asia
pearson pr
http://www.pearson.com/index.cfm?pageid=73&pressid=1894

United States::

5/26/06 - National Medical Association (NMA) and Penton Custom Media Launch Healthy Living Custom Publication
business wire
http://biz.yahoo.com/bw/060525/20060525005088.html?.v=1

5/26/06 - ActiveSymbols Partners with ''IndyCar Series Magazine'' and ''Racer'' Magazine to Deliver Full Weekend Coverage of Indy 500 to Mobile Consumers Via Its MobilePromote Application
business wire
http://biz.yahoo.com/bw/060525/20060525005604.html?.v=1

5/26/06 - Rosemary Ellis Appointed Editor-In-Chief of Good Housekeeping
hearst pr
http://hearst.com/news/press_052506b.html

Hispanic::

5/26/06 - By 2010, Hispanic Market Advertising Expenditures Are Forecast to Increase to about $4.3 Billion
business wire
http://biz.yahoo.com/bw/060525/20060525005271.html?.v=1

5/26/06 - Tu Ciudad Magazine Celebrates One-Year Anniversary
business wire
http://biz.yahoo.com/bw/060525/20060525005394.html?.v=1

5/26/06 - Verizon Named to Working Mother Magazine’s 2006 Best Companies for Women of Color
hispanicnewswire
http://www.hispanicprwire.com/news.php?l=in&id=6284&cha=12

Thursday, May 25, 2006

5/25/2006 - Daily Print Advertising Industry News::

International::

5/25/06 - DMGT reports 2% rise in group revenue
dmgt pr
http://www.dmgt.co.uk/mediacentre/newsreleases/20060525/2906/

5/25/06 - AdAge reports Ad legend Neil French may launch new print advertising award
ad age
http://adage.com/article.php?article_id=109445

5/25/06 - Meredith Publishing Group Debuts Lidia: Italy At Home
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=169

United States::

5/25/06 - USA TODAY Remains Most Widely Read Newspaper In The United States
pr newswire
http://biz.yahoo.com/prnews/060524/clw524.html?.v=32

5/25/06 - Minneapolis/ St. Paul to Host African-American Marketing Midwest Conference
business wire
http://biz.yahoo.com/bw/060524/20060524005792.html?.v=1

5/25/06 - Financial Times to Host FT Business of Luxury Summit in Las Vegas
pr newswire
http://biz.yahoo.com/prnews/060524/nyw138.html?.v=52

5/25/06 - The June 5 Issue of ESPN The Magazine is on Sale Today
business wire
http://biz.yahoo.com/bw/060524/20060524005818.html?.v=1

5/25/06 - The Knot, Inc. Signs Distribution Deal for 'The Nest' With Knight Ridder/Tribune
pr newswire
http://biz.yahoo.com/prnews/060525/nyth028.html?.v=51

5/25/06 - Srl Appoints Waveman, Inc. as its Exclusive United States Advertising Sales Representative for Protagonist Magazine
pr web
http://www.prweb.com/releases/2006/5/prweb389510.htm

5/25/06 - Hawaiian Style Magazine Launches New Website and Online Digital Magazine
pr web
http://www.prweb.com/releases/2006/5/prweb389534.htm

5/25/06 - Future's U.S. Division gets bumped up a notch to #10 on newsstand publisher's sales lists
future pr
http://www.futureus-inc.com/archives/2006/05/future_us_inc_m.php

Hispanic::

5/25/06 Hispanic Print Advertising: Your Ultimate Guide to Placing Buys with Hispanic Newspapers and Magazines
printadvertising newswire
http://printadvertising.com/pressrelease_hmp052506.htm

5/25/06 - WESH 2, La Prensa -- Central Florida’s oldest weekly newspaper serving the Latino community -- Announce Partnership
printadvertising newswire
http://printadvertising/pressrelease_laprensa0525006.htm

5/25/06 - Tu Ciudad Magazine Celebrates One-Year Anniversary June/July Issue Features First-Ever ‘Best of Latino L.A.’ Guide, Journal Excerpts from the Set of Jack Black’s ‘Nacho Libre,’ and an Interview with the First Lady of Los Angeles
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6275&cha=7

Wednesday, May 24, 2006

5/24/2006 - Who's Using Print Advertising?

5/24/06 - Bongo Announces 'It Girl' Kristin Cavallari to Star in Its Fall Advertising Campaign
pr newswire
http://biz.yahoo.com/prnews/060524/nyw034.html?.v=54

5/24/06 - Mischa Barton 'got milk?' ad debuts in Teen People
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=131067

5/24/06 - Platinum-Selling Artist Keyshia Cole Makes Her Fashion Debut
pr newswire
http://biz.yahoo.com/prnews/060523/nytu188.html?.v=37

5/24/2006 - Daily Print Advertising Industry News::

International::

5/24/06 - New Women's Soccer Magazine Launched in U.S. and Canada
pr newswire
http://biz.yahoo.com/prnews/060523/fltu018.html?.v=46

5/24/06 - International Herald Tribune's Fashion and Luxury Conference 2006 to Take Place in Istanbul
business wire
http://biz.yahoo.com/bw/060523/20060523005679.html?.v=1

5/24/06 - 2006 FIFA World Cup Germany Official Guide to be Published in Spanish and English Editions for the USA
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=66247

5/24/06 - NME Returns To Newspaper Format... With Its 2006 Festival Guide
ipc pr

5/24/06 - Trinity Mirror Launches The Rugby Times, free weekly newspaper, in the Midlands
trinity mirror pr

United States::

5/24/06 - McClatchy to Sell Philadelphia Newspapers to Local Investors
mcclatchy pr
http://www.mcclatchy.com/news/2006/story/7759673p-7671972c.html

5/24/06 - FHM's Audience Grows to 5.6 Million
business wire
http://biz.yahoo.com/bw/060523/20060523005964.html?.v=1

5/24/06 - Bluff Magazine Teams Up With MansionPoker.net for World Series of Poker Main Event Bubble Insurance
pr newswire
http://biz.yahoo.com/prnews/060524/sfw081.html?.v=52

5/24/06 - The New York Times Presents ''Sunday With The Magazine''
business wire
http://biz.yahoo.com/bw/060523/20060523006041.html?.v=1

5/24/06 - Ad Spending Survey by Outsell, Inc. Examines Previously Untracked Ad Buyer Habits and Motives
business wire
http://biz.yahoo.com/bw/060523/20060523005681.html?.v=1

5/24/06 - Computer Shopper Leads All MRI-Measured Technology Magazines for Readers' Interest in Advertising.
pr newswire
http://biz.yahoo.com/prnews/060523/nytu131.html?.v=59

5/24/06 - Family Circle July 2006 Issue Highlights
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=168

Hispanic::

5/24/06 - Platinum-Selling Artist Keyshia Cole Makes Her Fashion Debut
pr newswire
http://biz.yahoo.com/prnews/060523/nytu188.html?.v=37

5/24/06 - The Hispanic Online Population is Growing at a Steady Pace, Fueled Mainly by Hispanic Youth who are Joining Their Peers Online
business wire

5/24/06 - 2006 FIFA World Cup Germany Official Guide to be Published in Spanish and English Editions for the USA
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=66247

Tuesday, May 23, 2006

5/23/2006 - Daily Print Advertising Industry News::

International::

5/23/06 - Styria starts a new free daily paper "ok" for Graz
styria pr
http://www.styria.com/en/news/news.php?page=1&news_id=121&lng=en&PHPSESSID=00ac821a07bdbdcea1fe249db34f5676

5/23/06 - Emap reports advertising growth in consumer magazine divisions
emap pr
http://www.emap.com/press-office-item.asp?Resource=2723

5/23/06 - Independent Media Sanoma Magazines launches Gloria
imedia pr
http://english.imedia.ru/issue_22718.html

5/23/06 - Ringier starts his activities in Ukraine with Blik daily newspaper
ringier pr
http://www.google.com/translate?u=http%3A%2F%2Fwww.ringier.ch%2Findex.cfm%3Fid%3D2114%26detail%3Dtrue&amp;amp;langpair=fr%7Cen&hl=en&ie=ASCII

5/23/06 - Woman & Home Appoints New Deputy
ipc pr

5/23/06 - Paper Craft magazine engages readers to celebrate Queen's 80th
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2038&year=2006&month=05

United States::

5/23/06 - Tribune Interactive acquires ForSaleByOwner.com
tribune pr
http://www.tribune.com/pressroom/releases/2006/05222006.html

5/23/06 - USA TODAY and Gannett Partner with MobileVoiceControl to Bring Voice-Driven Mobile Search to BlackBerry
business wire
http://biz.yahoo.com/bw/060523/20060523005320.html?.v=1

5/23/06 - New Starch(R) Report Discredits Link Between Magazine Engagement and Ad Success: Creative Advertising is King ... Regardless of Reader Involvement with Magazine
pr newswire
http://biz.yahoo.com/prnews/060522/nym218.html?.v=37

5/23/06 - World Publications Partners with $2.5 Billion European Media Group Bonnier
business wire
http://biz.yahoo.com/bw/060522/20060522005796.html?.v=1

5/23/06 - PINK Magazine Proudly Celebrates a Year of Success
pr newswire
http://biz.yahoo.com/prnews/060523/cltu017.html?.v=54

5/23/06 - 2006 American Express(TM) Women's Golf Week Presented by Golf For Women Magazine Set for June 3-10
pr newswire
http://biz.yahoo.com/prnews/060522/flm012.html?.v=49

5/23/06 - The San Francisco Chronicle Launches Podcast for Filipinos
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=130500

5/23/06 - AdAge Reports Meredith to Pull Child Magazine Off Mag Racks
ad age
http://www.adage.com/mediaworks/article?article_id=109335

5/23/06 - Departures Magazine's Ad Paging Climbs 21% In First Half
departure pr via mpa
http://www.magazine.org/content/Files/departures052206.pdf

Hispanic::

5/23/06 - Tampico(R) Makes a ‘Splash’ Introducing New Flavored Water Beverages with a Tropical Fruit Twist: New Zero-Calorie Tampico Flavored Water Beverages Roll Out in Key U.S. Markets
hispanicnewswire
http://www.hispanicprwire.com/news.php?l=in&id=6248&cha=4

5/23/06 - People en Español’s ‘50 Most Beautiful’ Star-Studded Event Held on Wednesday, May 17th at Skylight Studios in New York City
hispanicnewswire
http://www.hispanicprwire.com/news.php?l=in&id=6243&cha=7

Monday, May 22, 2006

5/22/2006 - Daily Print Advertising Industry News::

International::

5/22/06 - South Africa's premier financial newspaper, Business Day, is introducing a health supplement to its stable of supplements and targeted products
johnnic pr
http://www.johncom.co.za/corppressmay222006.asp

5/22/06 - PC Gamer covermounts free screwdriver set with July issue
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;amp;ref=2036&year=2006&month=05

United States::

5/22/06 - MySpace and NYLON Magazine Announce Revolutionary Online/Offline Digital Integration
business wire
http://biz.yahoo.com/bw/060522/20060522005392.html?.v=1

5/22/06 - Newsweek Media Lead Sheet/May 29, 2006 Issue
pr newswire
http://biz.yahoo.com/prnews/060521/nysu020.html?.v=38

Hispanic::

5/22/06 - The Press Enterprise’s Headcount Reduction Will Not Affect La Prensa
portada-online
http://www.portada-online.com/productdetails.aspx?productID=1818&cid=1

5/22/06 - Papel Media Launches Latin American Division with Hiring of New Sales Director
printadvertising newswire
http://printadvertising.com/pressrelease_papel052206.htm

Friday, May 19, 2006

Promote Your Publication By Thinking Like An Advertiser

I have been in the newspaper and magazine advertising sales business now for over 12 years. For some of you veterans that may not seem very long. But none the less, it's long enough to learn a couple things... One of which is that most publishers and advertising sales professionals are poor marketers. Here's why I've come to that conclusion.

In advertising sales one key task is helping advertisers recognize the importance of brand or product exposure. Presumably this will not be a huge challenge as most marketers inherently understand that to sell more products, services, etc., they need more people to know about their offer. However, the next challenge is a bit more difficult.

In order to make the sale, advertising sales people must show prospective advertisers how the publications they represent will bring to effect the necessary customer connections. Typically this is where advertising sales professionals pull out demographic studies, reader profiles and other statistical data intended to analytically convince the marketer that advertising in their publication is a smart marketing decision.

Throughout this process the good advertising sales professionals learn to function in a sales consultant role rather than as a hired gun. Their job becomes helping rather than just taking; finding business solutions instead of finding just another buyer. Good advertising sales professionals become skilled at coaching their advertising clients toward effective, productive marketing campaigns. They understand something about their advertiser's customers and how to effectively reach them.

Armed with this knowledge it would seem logical then to conclude that advertising sales professionals should know how to effectively market their own businesses. Unfortunately however, this is not always the case. Many advertising sales professionals still rely on publication promotion methods that would be scoffed at among advertisers. Few use press releases to promote special advertising opportunities or the merits of their publications. Few run advertising campaigns that brand their name in prospective advertiser's minds. And relatively few participate in events or functions that help burn their brand into potential advertiser's minds. Why?

Some of the answers are obvious such as the lack of funds, the lack of sufficiently-targeted promotion platforms, the lack of time, etc. However, more often than not it is simply due to a lack of thought or priority. After all, the job is to sell advertising -- right? Here's an example.

In a recent meeting I had with a well-know, well-respected publisher based out of the UK, we were discussing their U.S. advertising program and how best to increase sales. When asked if the company was actively promoting their publications via marketing, pr and events this senior level executive's response was simply, "We really don't do a very good job promoting ourselves." This is in spite of the fact that the company is well-funded and can hire the best sales help available.

On the flip side, let me offer two counter examples. Emap and IPC, two well-known and successful UK based periodical publishers, have taken the job of marketing / promoting their publications to an unparalleled height. Both companies have spun off web properties dedicated wholly to keeping advertisers informed. Both offer regular updates with regard to publication related events, news and upcoming advertising opportunities. And both make a compelling argument to advertisers for why their platforms will help an advertiser's business succeed. All these things catch the attention of prospective advertisers, help build name recognition and instill confidence in the publisher's platform. The end result is when an advertising sales rep calls on an account the conversation generally starts at a higher level because the publisher's product is known and recognized.

Obviously no amount of promotion or marketing you do can guarantee a sale to those who do not need or believe in your product. But not telling your story, without question, increases the obstacles advertising sales people will face. It seems a bit redundant to say that today's advertising market is competitive. Anyone in the business already knows it. But competition requires that we evolve, create better products and make sure people know about them. As much as the Internet has been blamed for hurting the print advertising business, it has also offered an unparalleled, affordable resource for promoting it. So publishing and advertising sales professionals: It's time to start taking a little of our own medicine. It's time to start promoting your publications. It's time to start thinking like an advertiser.

David W. Fouse
President
PrintAdvertising.com

5/19/2006 - Daily Print Advertising Industry News::

International::

5/19/06 - 3D World Unveils 44-Page Architectural Visualisation Supplement
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2035&year=2006&month=05

U.S. National::

5/19/06 - Newspaper Advertising Expanding around Front Page with BandAds(TM) from HomeStretch Media(TM)
business wire
http://biz.yahoo.com/bw/060519/20060519005165.html?.v=1

5/19/06 - Media General: Publishing Group Advertising Revenue Jumps 1.2% for Period Ending April
media general pr
http://www.mediageneral.com/press/2006/may18_06_revenues.htm

5/19/06 - Hanley Wood Announces New Magazine, ARCHITECT
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=130151

5/19/06 - Salem Publishing to Acquire ``Preaching Magazine''
business wire
http://biz.yahoo.com/bw/060518/20060518005716.html?.v=1

Hispanic::

5/19/06 - PBS Cooking Star Daisy Martinez Joins Siempre Mujer And Healthy Kids en Español
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=167

Thursday, May 18, 2006

Skope Magazine ADS & May/June On Sale!

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To Request Media Kit:
Michael Friedman
617.828.6622
mfriedman@skopemagazine.com

For those that just want Skope Magazine!Skope Magazine May/June Issue On Sale NOW at ($5):

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Skope Magazine is always open at:

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Thank you for your time & have an incredible day!

5/18/2006 - Who's Using Print Advertising?

5/18/06 - Chase Launches First-Ever Spanish-Language TV Advertising With Print Element
business wire
http://biz.yahoo.com/bw/060517/20060517005942.html?.v=1

5/18/06 - Curtain Rises on an Unexpected Tourism Campaign, 'Philly: The Musical'
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-17-2006/0004364087&EDATE=

5/18/2006 - Daily Print Advertising Industry News::

International::

5/18/06 - Metro Launches in Mexico City
metro pr
http://cws.huginonline.com/M/132142/PR/200605/1051731_5.html

5/18/06 - Country Life Magazine Publishes International Edition
ipc pr
http://www.ipcmedia.com/press/country_life_goes_international_press_84940.html

5/18/06 - Mountain Biking UK Gets a Make Over at 200
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2034&year=2006&month=05

U.S. National::

5/18/06 - Journal Register Reports 3.1% drop in Advertising Revenue for Period Ending April 30
journal register pr
http://www.journalregister.com/press/05172006.html

5/18/06 - Knight Ridder Says Total Advertising Revenue Goes Up 2.3% for April
knight ridder pr
http://knightridderinfo.com/releases/index.php?id=858300

5/18/05 - Belo Newspaper Group Reports 3.7% Increase in Advertising Revenue
belo pr
http://www.belo.com/pressRelease.x2?release=20060517-936.html

5/18/06 - The Press-Enterprise Restructures, Launches Multimedia Strategy
belo pr
http://www.belo.com/pressRelease.x2?release=20060517-935.html

5/18/06 - Los Angeles Times to Publish on May 21 'The Dream Machine' Special Sunday Calendar Section
pr newswire
http://biz.yahoo.com/prnews/060517/law083.html?.v=48

5/18/06 - DKNY Jeans Presents Blender Magazine's 5th Anniversary Bash
pr newswire
http://biz.yahoo.com/prnews/060517/nyw161.html?.v=48

Hispanic::

5/18/06 - Chase Launches First-Ever Spanish-Language TV Advertising With Print Element
business wire
http://biz.yahoo.com/bw/060517/20060517005942.html?.v=1

5/18/06 - Metro Launches in Mexico City
metro pr
http://cws.huginonline.com/M/132142/PR/200605/1051731_5.html

5/18/06 - Tequila Corralejo Aims to Raise its Profile in the U.S. and Abroad
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6214&cha=13

Wednesday, May 17, 2006

5/17/2006 - Who's Using Print Advertising?

5/17/06 - AFGE Launches Awareness Campaign Targeting EEOC Crisis
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-16-2006/0004363196&EDATE=

5/17/2006 - Daily Print Advertising Industry News::

International::

5/17/07 - Financial Times Will Publish Special Report on Investing in Israel
pr newswire
http://biz.yahoo.com/prnews/060516/nytu025.html?.v=48

5/17/06 - Pearson makes key board changes
pearson pr
http://www.pearson.com/index.cfm?pageid=73&pressid=1881

5/17/06 - Total Film features Superman Collectors Cover
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;ref=2032&year=2006&month=05

5/17/06 - Wiltshire Gazette & Herald Goes to Compact
as reported by hold the front page
http://www.holdthefrontpage.co.uk/news/2006/05may/060517gaz.shtml

U.S. National::

5/17/06 - NY Times Reports April Advertising Revenue off 1.6%
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=857854

5/17/06 - Tribune Says April Advertising Revenue down 3% From Last Year
tribune pr
http://www.tribune.com/pressroom/releases/2006/05172006.html

5/17/06 - TV Guide Exclusive! ''American Idol'' Finalists -- Elliott, Katharine and Taylor -- Grace Cover of May 22 Issue
business wire
http://biz.yahoo.com/bw/060516/20060516005397.html?.v=1

5/17/06 - Traditional Home Study Reveals Distinct Marketing Shifts And Segments Among Affluent Women
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=163

5/17/06 - Parents Magazine June 2006 Issue Preview
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=164

Hispanic::

5/17/6 - Atlanta’s largest Spanish-language newspaper, MundoHispánico, gets new looks, adds second weekly publication
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6201&cha=14

5/17/06 - Verizon Executive Joins Panel on How to Effectively Measure Your Hispanic Public Relations and Advertising Initiatives
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6199&cha=13

5/17/06 - People En Espanol, Johnnie Walker(R) and AOL Latino Join Forces to Select Aspiring Latin Artists
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&amp;amp;id=6197&cha=7

Tuesday, May 16, 2006

5/16/2006 - Who's Using Print Advertising?

5/16/06 - BMW Launches New Advertising Campaign to Support Certified Pre-Owned Business
pr newswire
http://biz.yahoo.com/prnews/060515/nym230.html?.v=31

5/16/2006 - Daily Print Advertising Industry News::

International::

5/16/06 - The National Trust Magazine has a new look
national trust pr
http://www.nationaltrust.org.uk/webpack/bin/webpack.exe/livebase?object=LiveBase1&itemurn=1929&mode=wbFullItem

5/16/06 - IPC Connect Gives Woman Magazine £3.2M Makeover!
ipc pr

5/16/06 - IPC Restructures Ad Marketing, Launches IPCAdvertising.com
ipc pr

5/16/06 - Maximal France Re-Launch Success!
ipc pr
http://www.i-g-a.com/

5/16/06 - ELLEgirl Goes Digital in Nederlands
ipc pr
http://www.i-g-a.com/

5/16/06 - ELLE Decoration Germany: +8 % Circulation
ipc pr
http://www.i-g-a.com/

5/16/06 - ELLE France Relaunches Web Site www.elle.fr
ipc pr
http://www.i-g-a.com/

5/16/06 - ELLE Deco Scheduled For June Launch in Hungary
ipc pr
http://www.i-g-a.com/

5/16/06 - Axel Springer reports significant increase of advertising revenues and group earnings in the first quarter
axel springer pr
http://www.axelspringer.com/inhalte/pressese/inhalte/presse/5413_.html

U.S. National::

5/16/06 - Alltel Offers Mobile Versions of Spin and VIBE Magazines to Wireless Customers
business wire
http://biz.yahoo.com/bw/060516/20060516005258.html?.v=1

5/16/06 - Lee reports advertising revenue growth of 4.9% in April
lee pr
http://www.lee.net/newsreleases/news-2006-05-16-m.shtml

5/16/06 - USA TODAY Sports Weekly Publishes Special Edition NFL Forecast '06
pr newswire
http://biz.yahoo.com/prnews/060515/dcm078.html?.v=6

5/16/06 - Consumer Reports Launches New Women's Shopping Magazine ShopSmart
business wire
http://biz.yahoo.com/bw/060515/20060515005327.html?.v=1

5/16/06 - Warning Management Services Announces the Fall Launch of Warning Magazine
primezone
http://www.primezone.com/newsroom/news.html?d=99035

5/16/06 - Magazine PIB Revenue and Pages Post Gains in April
magazine org

Hispanic::

5/16/06 - KnowItNow 24X7 Campaign Launched to Reach Nighttime, Business and Hispanic Users in Ohio
business wire
http://biz.yahoo.com/bw/060515/20060515006081.html?.v=1

Monday, May 15, 2006

NYTimes Says Its TV Critics Filing Video Blog and "Blackberry" Blog of Network's "Upfronts" on NYTimes.com

The New York Times's TV critic Bill Carter will file a daily video blog(complete with clips of shows) coming out of the network upfronts this week,and The Times's TV Critic Virginia Heffernan will file via Blackberry areal-time 'blog' coming out of the network "upfronts" this week, onNYTimes.com. Attached is the link to the blog on NYTimes.com:http://www.nytimes.com/ref/arts/television/tv-upfronts.html.

PrintAdvertising.com Releases Two New Directories For Publishers and Advertisers

PrintAdvertising.com has again expanded its services to the print advertising industry by making its popular Publishers' Representative Agency Directory and Media Buyer Agency Directory available for pdf download. Now, whether you're a publishers looking for print advertising sales help or an advertisers looking for help buying print advertising space, you can search through our database of agencies on-line or off-line at a time you find convenient. PrintAdvertising.com now offers three directories for the print advertising community. They are...

The PrintAdvertising.com Publication Profile Directory:
Highlighting Exceptional Opportunities in Print Advertising.
Click to download now

The Print Advertising Publishers' Representative - Agency Directory:
Helping Publishers Grow Print Advertising Sales.
Click to download now

The Print Advertising Media Buyers - Agency Directory:
Helping Advertisers Buy Print Advertising.
Click to download now

5/15/2006 - Who's Using Print Advertising?

5/15/06 - MasterCard Launches New Ad Campaign Geared Towards Affluent Consumers
business wire
http://biz.yahoo.com/bw/060515/20060515005285.html?.v=1

5/15/06 - New Verizon Wireless Advertising Campaign Introduces the People Behind the Nation's Most Reliable Wireless Network
pr newswire
http://biz.yahoo.com/prnews/060512/nyf008.html?.v=49

5/15/06 - Tri-State Area Audio Specialists Launch HD Digital Radio Campaigns
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-15-2006/0004361110&EDATE=

5/15/2006 - Daily Print Advertising Industry News::

International::

5/15/06 - Oodle Launches UK's First Stop for Local Classifieds
business wire
http://biz.yahoo.com/bw/060515/20060515005498.html?.v=1

5/15/06 - United Business Media sells non-core UK publications
ubm pr
http://www.unitedbusinessmedia.com/ubm/media/releases/2006/2006-05-15/

5/15/06 - ACP Media to close SHE magazine
acp pr
http://www.acpmedia.co.nz/Portals/0/docs/SHE%20Closure%20Announcement%20150506.pdf

5/15/06 - Metro expands further with move into Croatia
metro pr
http://cws.huginonline.com/M/132142/PR/200605/1051026_5.html

U.S. National::

5/15/06 - Rodale Announces Organizational Changes to Accelerate Its Magazine Brand Extensions into New-Media Platforms
business wire
http://biz.yahoo.com/bw/060512/20060512005470.html?.v=1

5/15/06 - Gannett acquires Planet Discover Firm’s technology powers Web sites’ local search
gannett pr
http://gannett.com/news/pressrelease/2006/pr051206.htm

5/15/06 - Gannett reports advertising revenue for period ending April 30
gannett pr
http://gannett.com/investor/data/2006/data0406.htm

5/15/06 - Newsweek Media Lead Sheet/May 22, 2006 Issue
pr newswire
http://biz.yahoo.com/prnews/060514/nysu013.html?.v=52

5/15/06 - Lee Enterprises expands sales leadership for print and online classified advertising
lee pr
http://www.lee.net/newsreleases/news-2006-05-12-lane-parsons.shtml

5/15/06 - Lee Enterprises reports 36 newspapers with ABC circulation gains
lee pr
http://www.lee.net/newsreleases/news-2006-05-12-circ.shtml

Hispanic::

5/15/06 - XA Chosen as the Design and Production Partner for the People en Español "50 Most Beautiful" Event
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=129026

5/15/06 - Lista-Latina.Com Expands From California to National and International Markets, Announcing Its Official Launch In Mexico
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6176&cha=15

5/15/06 - Brenda Jones and Fabrizio Danova Join ImpreMedia's National Advertising Sales Team
impremedia pr
http://www.impremedia.com/press/pr05-03-06_jones&danova.html

5/15/06 - Diario San Diego Switches to Twice Weekly: The Spanish-language newspaper will increase circulation at year end.
portada-online
http://portada-online.com/HTML/WEBSITE/PAID/2006/05150602.ASPX

5/15/06 - Google to Provide Search Engine Technology and Advertising to Latin American Newspapers
portada-online
http://portada-online.com/productdetails.aspx?productID=1812&cid=3

5/15/06 - Green Light for MPA Hispanic Readership Study
portada-online
http://portada-online.com/productdetails.aspx?productID=1810&cid=1

Friday, May 12, 2006

5/12/2006 - Who's Using Print Advertising?

5/12/06 - Washington Mutual Kicks off Hispanic Advertising Campaign
business wire
http://biz.yahoo.com/bw/060512/20060512005137.html?.v=1

5/12/06 - PCMA Launches New Print Advertising Highlighting PBM Industry Pledge to Pay Medicare Pharmacy Claims within 30 Days
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=65628

5/12/2006 - Daily Print Advertising Industry News::

International::

5/12/06 - See How the UK Advertising Market is Performing in 2006
business wire
http://biz.yahoo.com/bw/060512/20060512005048.html?.v=1

5/12/06 - IPC Media Acquires Horse Deals; Publisher of Horse Deals Magazine
ipc pr
http://www.ipcmedia.com/press/ipc_media_acquires_horse_deals_press_84588.html

U.S. National::

5/12/06 - The New York Times Promotes Virginia French to Group Vice President; Names Seth Rogin and Andy Wright Vice Presidents for Advertising Sales
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=855756

5/12/06 - The Employment Guide(R) Announces Two City Expansions In Harrisburg, PA and Albany, NY
business wire
http://biz.yahoo.com/bw/060511/20060511005679.html?.v=1

5/12/06 - Best Life Magazine Devotes June 2006 Issue to Fathers in Honor of Father's Day
business wire
http://biz.yahoo.com/bw/060511/20060511005630.html?.v=1

5/12/06 - The Real Cities Network Adds OCRegister.com, NewsOK.com, and gazette.com; Hits 30 Million Mark
pr newswire
http://biz.yahoo.com/prnews/060511/sfth009.html?.v=51

5/12/06 - Mediabids Presents Free Teleseminar for Direct Response Advertisers
prweb
http://www.prweb.com/releases/2006/5/prweb384265.htm

5/12/06 - GOLF MAGAZINE is First-Ever Golf Publication to Win National Magazine Award From American Society of Magazine Editors
time warner pr
http://www.timewarner.com/corp/newsroom/pr/0,20812,1192866,00.html

5/12/06 - Midwest Living May / June 2006 Issue Preview
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=162

5/12/06 - Ad Performance Index Defines ROI for Advertisers
pr newswire
http://biz.yahoo.com/prnews/060511/nyth014.html?.v=50

Hispanic::

5/12/06 - Washington Mutual Kicks off Hispanic Advertising Campaign
business wire
http://biz.yahoo.com/bw/060512/20060512005137.html?.v=1

Thursday, May 11, 2006

Publishers' Representatives: Feature Agency: Michele Associates

MICHELE ASSOCIATES handles all cross media representing corporate b-b accounts in consumer & trade fields. Areas are:

RADIO
TV
ONLINE
PRINT

We handle all of your CAMPAIGNS IN THESE AREAS:

PUBLIC RELATIONS
MARKETING
ADVERTISING
EVENTS

OUR SERVICES can be broken and priced into projects that would work best for you. We take on entry level publications as well as established magazines. We have been in this field for 10 years and have positive relationships and networks that we continue to work with.PLEASE EMAIL YOUR NEEDS AND OUR OFFICE WILL CONTACT YOU FOR IN-PERSON TELEPHONE INFORMATION.

For more information or to contact please click here.

5/11/2006 - Who's Using Print Advertising?

5/11/06 - Entrex Launches $4.5 Million National Advertising Campaign
pr newswire
http://biz.yahoo.com/prnews/060510/cgw023.html?.v=54

5/11/06 - Across America Launches Your NEXT Store Campaign
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=128501

5/11/06 - AWWA Launches 'Only Tap Water Delivers' Campaign
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=65521

5/11/2006 - Daily Print Advertising Industry News::

International::

5/11/06 - Reed Business Sells Its Industrial And Manufacturing Events Portfolio To Canon Communications LLC
reed pr
http://www.reed-elsevier.com/index.cfm?articleid=1772

5/11/06 - News Corp: Magazine And Insert Division Profits Grow While Newspaper Division Declines
news corp pr
http://www.newscorp.com/investor/download/Usg3q06.pdf

5/11/06 - Lagardère Media Reports Upturn In Press Revenue With Ad Market Recovery
lagardère pr
http://www.lagardere.com/us/actualites/detail_actu.cfm?idt=81&idn=6674&nav=0

5/11/06 - A Special Edition Hi-Fi Choice Magazine Returns Next Month
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;ref=2030&year=2006&month=05

U.S. National::

5/11/06 - Secrets to Great Sales Letters
printadvertising newswire
http://printadvertising.com/pressrelease_berman051006.htm

5/11/06 - The New York Times Expands Sunday Automobiles Section And Redesigns NYTIMES.com Auto Coverage
printadvertising newswire
http://printadvertising.com/pressrelease_nyt051006.htm

5/11/06 - The May 22 Issue of ESPN The Magazine is on Sale Today
business wire
http://biz.yahoo.com/bw/060510/20060510005818.html?.v=1

5/11/06 - The Newspaper Agency Corporation Selects AdPay's Click-N-Buy Classifieds
pr newswire
http://biz.yahoo.com/prnews/060511/lath020.html?.v=56

5/11/06 - Dow Jones Reports Increased April 2006 Advertising Revenue at The Wall Street Journal
dow jones pr
http://dowjones.com/Pressroom/PressReleases/Financial/2006/0510_FIN_6986.htm

5/11/06 - Verizon Yellow Pages Expands Into Tacoma Market
pr newswire
http://biz.yahoo.com/prnews/060510/nyw151.html?.v=48

5/11/06 - Journal Communications Reports April Ad Revenue At Publishing Division Down 5.6%
journal pr
http://phx.corporate-ir.net/phoenix.zhtml?c=145779&p=irol-newsArticle&ID=855422&highlight=

5/11/06 - PRIMEDIA to Offer Limited Edition Artwork from Market-Leading Enthusiast Magazines
business wire
http://biz.yahoo.com/bw/060510/20060510005687.html?.v=1

5/11/06 - USATODAY.com Launches My USA TODAY
pr newswire
http://biz.yahoo.com/prnews/060510/clw532.html?.v=23

5/11/06 - OverTime (OT) Magazine Announces Advertising Sales Agreement with Fox Associates
pr web
http://www.prweb.com/releases/2006/5/prweb384110.htm

5/11/06 - WSJ Survey Describes The Perfect News Site, 2016
wsj
http://online.wsj.com/public/article/SB114717839352947700-Nsu_HUWPFswsM7wBQ7vJSgDhonQ_20060516.html?mod=blogs

Hispanic::

5/11/06 - YAHOO!, NBC Universal Television Group and Telemundo Create Leading Internet Property for U.S. Hispanic Market
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6156&cha=14

Wednesday, May 10, 2006

THE NEW YORK TIMES EXPANDS SUNDAY AUTOMOBILES SECTION AND REDESIGNS NYTIMES.COM AUTO COVERAGE

NEW YORK, May 10, 2006 – The New York Times announced today the expansion of its Automobiles section that appears in the Sunday Times. The enhanced section will debut on May 14 and include the addition of three half-pages of new editorial content.

On May 15, The Times will also unveil its redesigned Automobiles section at NYTimes.com to complement the expanded print section. The online section will carry exclusive content such as additional car reviews, added video features, a national directory of car clubs and an interactive events calendar.

Topics for the new and expanded pages within the print section, which will rotate on a regular basis, include:
· “Motoring”– practical consumer advice on buying, leasing, insuring and maintaining cars.
· “GreenTech” – this new page will complement the section’s Technology page with more focus on environmental issues, alternative fuels, auto recycling, hybrid car tax incentives, listings of environmentally friendly cars and more.
· “Wheelspin” – news for car enthusiasts interested in motor sports, auto clubs, rallies, driving schools and a calendar of events around the world of interest to enthusiasts: races, collector events, new car shows, museum openings and more.
· “Handlebars” – appearing occasionally, this page will report on motorcycles, scooters, All Terrain Vehicles and trends in motorcycle technology and design.
· “Technology” – feature news on technology such as car electronics, tire innovations and new transmission designs.
· “Collecting” – features on the booming market for collector and vintage cars, including profiles of interesting cars and the people who own them.
· “Design”– sophisticated analysis of transportation-related design from auto styling and vehicle interiors to automotive influences on popular culture.

“The enhanced Sunday Automobiles section is a great example of The Times’s ability to provide well-integrated print and online advertising opportunities that effectively engage our readers’ interests and meet advertisers’ demands,” said Alexis Buryk, senior vice president of Advertising, The New York Times.

The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Contact Information:
Diane McNulty, 212-556-5244; E-mail: mcnuldc@nytimes.com
Pat Eisemann, 212-556-8719; E-mail: eisemp@nytimes.com
Alfred Leach, 212-780-0155; E-mail: al@gordonandleach.com

# # #

Secrets to Great Sales Letters

However dynamic your sales presentation, statistics say that after only two days, your client will only remember half of it. That's why letter-writing is crucial. A strong sales letter can help you summarize and reinforce those critical sales points and move the sale forward.

Note, however, the word "strong." A sales letter is not for making chitchat or merely thanking the client for his time. A sales letter must sell. It must command your client's attention, hold his interest until the end, and then create a call to action.

That sounds like a tall order, but it's not--if you keep in mind three words: Star, Chain and Hook.

Simply put, Star--the beginning of your letter--grabs your client's notice. The Chain--the middle--summarizes your sales points, establishing interest and encouraging further reading. And the Hook, as it suggests, ends your letter with a compelling finish that acts on the desire and interest you've created in the client's mind.

Here's how it might work. Let's say you sell for a construction title and you just finished a sales call with a paint manufacturer. In your sales letter follow-up, you want to be sure your opening Star recaptures the excitement of the meeting. Heres the secret of doing it: Make your client the "star." Don't, in other words, use "I" sentences, such as "I enjoyed our meeting," or "I believe our magazine will serve your needs." Instead, bring up the points your client values most, and bring them up fast.

Dear Jill,

Youre really doing something right! Tru-Tone has established a strong customer base among both commercial and private home developers. Lets work together to strengthen that base. Our latest subscriber research shows you can expand your current prospecting pool by 20%, hitting the right audience with the right buying power.

Now you can go on to create your Chain--your list of reasons why Tru-Tone belongs in your magazine. Don't be afraid to bullet these items; bullets help grab attention, provide visual relief, and indicate that youre presenting brief and useful information.

Your prospecting universe is squarely in the Builders Best camp. Our readers--who last year voted Builders Best "most trusted resource" for new product news--are actively seeking out manufacturers who deliver quality paint products for all types of building needs. For example:

* 60% of Builders Best readers are in commercial development, and 40% in private home contracting

* Readers spend an average of $25,000 annually on exterior paint

* 48% of readers are open to testing new products

* 77% of readers say they will spend more on paint this year than last

Now that youve reinforced your critical sales points, you can use your Hook to get your client excited about your next contact. The Hook could be a new reason to meet again: "Well be sure to see you at Building Expo show next week. I look forward to seeing your new "texture" line, which I think will be a big hit with our private-contractor audience." The Hook could also bring up a previous buying signal: "You mentioned an interest in our annual paint special issue. The closing date is next week, and I want to make sure you wont miss out." Or the Hook could even bring up a new tidbit that youd saved just for this sales letter: "Youll find some interesting new customer information in our just-released study. Id love to drop it off next week."

Whatever point you use to "bait" your Hook, make sure you conclude with a call to action. Dont let your client off the hook (so to speak) with a weak "Hope well speak again soon." Give her a reason to pick up the phone during your follow-up call.

In the end, a good sales letter, like a good sales call, is all about momentum. Each sentence, each point, must build on the one before it, leading to the inevitable close. Thats why those three words--Star, Chain and Hook--are so important. Used correctly, theyll focus your thoughts and add to your sales arsenal, creating tight, attention-getting letters that move the sale forward.

Dos and Dont for Great Sales Letters

Do...

Keep it short. Assume your client is reading your letter right over the wastebasket. If you dont perk his interest quickly, your sales missive is history. As a rule, you should try to cut your first letter draft by at least one-third, without cutting any sales points. Then try to cut it again. (Ive referred to my own editor as "Samurai Editor" for her ability to slice my writing to its essence.)

Address the clients specific needs. Never send a generic letter.

List benefits, not merely features. Dont toss in facts, such as your pass-along rate, without noting how that fact specifically relates to your clients business.

Ask for action. Always end your letter with strong reason for a callback. If your sales letter doesnt move the sale along, whats the point?

Watch your grammar. Use complete sentences. Doublecheck spelling (especially of the clients name and company!). If youre unsure about whether to use "your" or "youre," or "its" or "its," consult a guide, such as Strunk & Whites Elements of Style.

Be conversational. If youre unsure of how to write out your sales points (and face it, were salespeople, not writers), try saying them aloud, as if telling your client in person. Chances are youll hit exactly the right tone and structure.

Dont...

Be negative. Nobody wants to hear that theyre "shortchanging the sales team" or "falling behind the competition." Scare tactics and negative "sells" sour the clients mood and can taint the whole sales process.

Exaggerate. If you call your magazine the best or promise to triple a clients sales, youre only inviting skepticism. Dont weaken your argument by soapboxing.

Be passive. In other words, avoid any version of the verb "to be." "Results will be seen.." or "Our magazine is regarded as.." are better rewritten in active voice: "Youll see results" and "Readers regard our magazine."

Be emotional. Never write a letter in anger. At the very least, save it to reread when youve calmed down.

Stop selling. Remember, the point of the letter is to keep up the sales momentum, not screech it to a halt. Cut the chitchat, leave off the laundry lists, keep your client in focus...and write to sell.

Helen Berman
For Print, Internet and Exhibition Sales
The Helen Berman Corporation
15332 Antioch St. #164
Pacific Palisades, CA 90272
Phone: 310-230-3899
Fax: 310-861-0661
Website: www.helenberman.com
Email: hberman@helenberman.com

5/10/2006 - Daily Print Advertising Industry News::

International::

5/10/06 - Sun Media Launches Observer Star Overseas
pr newswire
http://biz.yahoo.com/prnews/060510/cnw007.html?.v=12

5/10/06 - Trinity Mirror acquires Email4Property Ltd
trinity pr
http://www.trinitymirror.com/tm_objectid=17057111%26method=full%26siteid=111046%26headline=trinity%2dmirror%2dacquires%2demail4property%2dltd-name_page.html

5/10/06 - Trinity Mirror launches another new weekly in the Midlands
trinity pr
http://www.trinitymirror.com/tm_objectid=17058054%26method=full%26siteid=111046%26headline=trinity%2dmirror%2dlaunches%2danother%2dnew%2dweekly%2din%2dthe%2dmidlands-name_page.html

5/10/06 - Liverpool Daily Post business goes digital
trinity pr
http://www.trinitymirror.com/tm_objectid=17047664%26method=full%26siteid=111046%26headline=liverpool%2ddaily%2dpost%2dbusiness%2dgoes%2ddigital-name_page.html

U.S. National::

5/10/06 - Tribune Publishing Names Vice President/Advertising:: Doug Thomas to Lead Group Ad Sales and Management
printadvertising newswire
http://printadvertising.com/pressrelease_tribune051006.htm

5/10/06 - The New York Times Company Names Susan Telesmanic Vice President, Consumer Marketing
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=854370

5/10/06 - Corona Extra Is Smooth and Steady Loungin' With Playboy Magazine
pr newswire
http://biz.yahoo.com/prnews/060509/datu054.html?.v=36

5/10/06 - New Era of Automotive Journalism Begins With Launch of Winding Road Digital Magazine
pr newswire
http://biz.yahoo.com/prnews/060509/cltu534.html?.v=19

5/10/06 - Budget Travel Magazine Debuts 'Girlfriend Getaways'
pr newswire
http://biz.yahoo.com/prnews/060509/nytu218.html?.v=19

5/10/06 - Prevention, Men's Health and Women's Health Magazines Announce Results of 9th Annual National Survey on Consumer Reaction to DTC Pharmaceutical Advertising
business wire
http://biz.yahoo.com/bw/060509/20060509006146.html?.v=1

5/10/06 - Network Communications, Inc. Acquires Kansas City New Homes Journal
business wire
http://biz.yahoo.com/bw/060509/20060509005810.html?.v=1

5/10/06 - Esquire Wins Two National Magazine Awards; 2006 Award Winners Announced at 40th Anniversary Celebration
hearst pr
http://hearst.com/news/press_050906.html

5/10/06 - TV Guide Creates Unique Multi-Platform Marketing Campaign For Post Cereals
tv guide pr via mpa
http://www.magazine.org/content/Files/tvguide_050906.pdf

5/10/06 - On the Road Again… 2006 AARP The Magazine Road Show Rolls Out Nationwide
rosen group pr via mpa
http://www.magazine.org/content/Files/aarp_050906.pdf

5/10/06 - Joanne LoPinto named Associate Publishing Marketing for Country Home and Traditional Home
meredith pr via mpa
http://www.magazine.org/content/Files/meredith_050906.pdf

5/10/06 - Ziff Reports Decline In Print Division Revenues
pr newswire
http://biz.yahoo.com/prnews/060510/nyw072.html?.v=49

Tuesday, May 09, 2006

5/9/2006 - Who's Using Print Advertising?

5/9/06 - BMW Unveils New Advertising Campaign
pr newswire
http://biz.yahoo.com/prnews/060508/nym024.html?.v=45

5/9/06 - Greens Worldwide Incorporated Launches Global Media Fund Advertising Campaign
pr newswire
http://biz.yahoo.com/prnews/060508/lam077.html?.v=49

5/9/2006 - Daily Print Advertising Industry News::

International::

5/9/06 - Flare is the No. 1 Fashion & Beauty Magazine in Canada
cnw
http://biz.yahoo.com/cnw/060508/flare_top_fashion_mag.html?.v=1

5/9/06 - Poker Pro Magazine Launches Poker Pro Europe
business wire
http://biz.yahoo.com/bw/060508/20060508005848.html?.v=1

5/9/06 - Mediaweek UK Reports News International May Launch Free Sheet With Or Without Tube Deal
mediaweek uk
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=557992

5/9/06 - Emap Advertising research: Advertising on multi-platform media brands "work harder"
emap advertising
http://www.emapadvertising.com/press_centre/press_detail.asp?ID=632

5/9/06 - Future appoints new Group Marketing Managers
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2028&year=2006&month=05

5/9/06 - T3 scoops PPA International Consumer Magazine of the Year
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2029&year=2006&month=05

U.S. National::

5/9/06 - Press freedom gets a listing on the stock exchange
printadvertising.com newswire
http://printadvertising.com/pressrelease_mdlf050806.htm

5/9/06 - Sun Readership Up as Circulation Declines Slow
pr newswire
http://biz.yahoo.com/prnews/060508/cgm070.html?.v=22

5/9/06 - Los Angeles Times Posts Increases in Individually Paid Copies Daily and Sunday, Takes Down Other Paid Circulation
pr newswire
http://biz.yahoo.com/prnews/060508/lam098.html?.v=40

5/9/06 - Bicycling Magazine's Acclaimed ''BikeTown USA'' Program Returns to Chicago for 2006
business wire
http://biz.yahoo.com/bw/060508/20060508006201.html?.v=1

5/9/06 - NAA Releases ABC Fas-Fax Analysis
naa
http://www.naa.org/Global/PressCenter/2006/NAA-RELEASES-ABC-FAS-FAX-ANALYSIS.aspx?lg=naaorg

5/9/06 - Top 50 Newspapers by circulation reported to ABC
naa
http://www.naa.org/nadbase/top50reporting.html

5/9/06 - Alcohol Ads in Magazines Reaching Fewer Underage Youth; Ten Percent of Brands Cause More Than Half of Youth Exposure, Slowing Progress
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=65425

5/9/06 - Out in America Announces EXP Magazine Acquisition
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=65339

5/9/06 - NY Daily News Adds Two Weekly Newspapers To Brooklyn and Queens
ny daily news
http://www.nydailynews.com/boroughs/story/416035p-351536c.html

Monday, May 08, 2006

Press freedom gets a listing on the stock exchange

Monday, 8 May 2006--Zurich, Switzerland: To mark World Press Freedom Day, 3 May 2006, it was announced that a social cause will be listed directly on a major stock exchange for the very first time. Media Development Loan Fund, a New York non-profit organization providing low-cost financing to independent news media in emerging democracies, has teamed up with Swiss bank Vontobel Group and Zurich-based social investment specialists responsAbility to launch a listed product to support the development of the independent press in developing countries.

“Voncert responsAbility Media Development”, which is issued today, will be listed on the Zurich stock exchange. It combines an interest rate market element and an investment in MDLF, providing investors with a financial return as well as a social return. Secondary trading is ensured by Bank Vontobel AG and the Swiss Agency for Development and Cooperation (SDC) as part of an innovative partnership.

“The listing of a financial product that mobilises private investment to support a free press is a truly revolutionary step – not just for media development but for all social causes,” said Sasa Vucinic, Media Development Loan Fund Managing Director. “It could provide a blueprint for engaging private finance in social projects around the world. Vontobel, responsAbility and the Swiss financial community deserve great credit for their vision.”

The central element of the Voncert responsAbility Media Development is a loan at 1% to MDLF. Vontobel merged this loan into a structured interest product (VT Swap Note Open End CHF, five years). The resulting product corresponds to a bond investment with a social component. In collaboration with SDC, Bank Vontobel AG ensures that the investment in MDLF is tradable at all times and that investors can resell the product before maturity if necessary. This allows investors to invest in independent media at moderate risk via a conventional investment form.

MDLF financing enables leading journalists to play a key role in developing democratic societies by helping them build self-sustaining news businesses. Loans are typically used to buy printing presses, new TV and radio transmitters and broadcasting equipment, helping independent news outlets reach more people, generate more revenue and stay clear of government monopolies. MDLF financing is often the only way an independent media company can access the capital it needs to strengthen and grow while staying free from state control or vested interests.

Funds raised will be allocated to a revolving loan pool that recycles repayments, enabling them to be used over and over to support independent news media around the world. MDLF supports each loan with intensive financial monitoring, management training and technology assistance. In its 10-year history, MDLF has provided almost $50 million in affordable financing to more than 50 media companies in 17 countries, with loan losses of only 3.1 percent. It has a current portfolio of approximately US$30 million.

"The needs are immense," said Mr. Vucinic. "More than 80 percent of people live in countries without a free press. In other words, more than 5 billion people can't trust what they read in the newspaper, hear on the radio or see on TV, and do not really know what is happening in their own country."

The Voncert responsAbility Media Development follows the launch in December 2005 by MDLF of Free Press Investment Notes, the world's first investment product to support independent media in emerging democracies. Individuals and corporations in more than 20 U.S. states and the District of Columbia can buy Free Press Investment Notes, which enable buyers to invest for a specific term – of between 1 and 10 years – and receive agreed financial returns, ranging from 1 percent to 3 percent.

Media Development Loan FundMDLF, founded in 1995, pioneered a new model of media support, focused on developing self-sustainable independent media outlets. From 1996 to March 2006, through its loan and investment program, MDLF has:·
- financed over 120 projects, for 53 independent media companies, in 17 countries·
- provided $48.5 million in low-cost financing·
- collected $17.9 million in principal repayments·
- collected $4.25 million in interest and dividends·
- written off as losses only 3.1% of the total loaned and invested·
- ended March 2006 with a $29.1 million portfolio of loans and investments

Vontobel Group Founded in 1924, the Vontobel Group is an internationally-oriented Swiss private bank and is headquartered in Zurich. Vontobel specializes in asset management for sophisticated private and institutional clients, as well as partners. It serves its clients via three business units: Private Banking, Investment Banking and Asset Management & Investment Funds. Vontobel Group is a leading player in derivative and structured products in Switzerland and has a proven history in packaging clients needs in investable securities. As at December 31, 2005, the Group reported CHF 57.6 bn of client assets and managed CHF 31.3 bn of custody assets. It employs 917 staff worldwide. Vontobel's registered shares (VONN) are listed in Switzerland on the SWX Swiss Exchange. The Vontobel family and the Vontobel Foundation hold the majority of shares and votes in the company.

responsAbilityresponsAbility is a Zurich-based social investment services provider specializing in developing countries. The outcome of a private initiative begun in 2003, responsAbility is backed by its founding institutions and/or shareholders, including representatives of the Swiss financial market (Baumann & Cie., Credit Suisse, the Raiffeisen Group, Swiss Re and the Vontobel Group) in addition to Andromeda Fund and George Avenue, social venture capital funds.

Inquiries to: United States: Harlan M. Mandel, Deputy Managing Director, MDLF, 37 West 20th Street, Suite 801, New York, NY 10011. Phone: 917 294 5444, (212) 807 1304. Email harlan.mandel@mdlf.org.

Europe: Peter Whitehead, MDLF Director of Communications, 45 Carr Lane, York, YO26 5HT, UK. Phone: (44) (0)7763 175 332. Email peter.whitehead@mdlf.org.Website: www.mdlf.org

5/8/2006 - Daily Print Advertising Industry News::

International::

5/8/06 - IPC Media Launches Rugby World In South Africa
ipc pr

U.S. National::

5/8/06 - The New York Times Magazine Introduces New Monthly Advertising Section, Called "Luxury Homes & Estates Special Edition"
printadvertising newswire
http://printadvertising.com/pressrelease_nyt050506.htm

5/8/06 - Chicago Tribune Reports Increased Circulation
pr newswire
http://biz.yahoo.com/prnews/060508/nym073.html?.v=42

5/8/06 - Newsweek Media Lead Sheet: May 15, 2006 Issue
pr newswire
http://biz.yahoo.com/prnews/060507/nysu021.html?.v=28

5/8/06 - NewspaperDirect Bringing Newspapers to Ultra-Mobile PCs
business wire
http://biz.yahoo.com/bw/060508/20060508005514.html?.v=1

5/8/06 - Dugout Media launches Baseball Youth Magazine, The Nation’s Baseball Magazine for Kids
pr web
http://www.prweb.com/releases/2006/5/prweb381919.htm

5/8/06 - NewspaperARCHIVE.com Unveils New Look
pr web
http://www.prweb.com/releases/2006/5/prweb381738.htm

Hispanic::

5/8/06 - Unilever's Hispanic Market Study Uncovers New Shopper Insights Into the Nation's Fastest Growing Consumer Group
business wire
http://biz.yahoo.com/bw/060508/20060508005145.html?.v=1

5/8/06 - Advertising Campaigns/University of Arkansas: Aims to increase the number of Hispanic students. Hispanic print media advertising options increase substantially in Arkansas.
portada-online
http://portada-online.com/productdetails.aspx?productID=1804&cid=1

5/8/06 - Meredith to Publish Diabetic Living for Hispanic Market
portada-online
http://portada-online.com/productdetails.aspx?productID=1802&cid=1

5/8/06 - British Yellow Pages Publisher Yell Buys Spain’s TPI
portada-online
http://portada-online.com/HTML/WEBSITE/PAID/2006/05080606.ASPX

5/8/06 - Hormel Foods Launches New Website and Plans Advertising Campaign: Integrated campaign to increase brand awareness and raise visibility of new Spanish-language website.
portada-online
http://portada-online.com/productdetails.aspx?productID=1805&cid=2

Friday, May 05, 2006

The New York Times Magazine Introduces New Monthly Advertising Section, Called "Luxury Homes & Estates Special Edition"

Section Will Showcase Properties Outside of Northeast Region

NEW YORK, May 5, 2006 – The New York Times Magazine announced today that it is introducing a new series of special advertising sections, called “Luxury Homes & Estates Special Edition,” that will appear monthly as a center spread insert in The Magazine. The section will be published nine times in 2006 with a double issue in June and will be exclusively distributed outside of the New York and New England regions. The first section will be published on Sunday, May 7.

“For the last 28 years, ‘Luxury Homes & Estates’ has been the common ground for real estate companies and discriminating buyers seeking a unique residence,” said Alexis Buryk, senior vice president for advertising at The New York Times. “The addition of these new monthly sections to our existing ‘Luxury Homes & Estates’ fall and spring sections will meet advertisers’ and buyers’ increasing demand for a showcase of stunning luxury properties.”

The first issue of “Luxury Homes & Estates Special Edition” will be 12 pages in total and includes 10 advertising pages that feature four-color photography of the interiors and exteriors of several residential properties for sale in Arizona, California, Nevada, Texas, Washington, Wyoming and St. Martin in the Caribbean. The issue will also include commentary by architects and case studies of innovative design approaches used to create aesthetic features of select properties.

About The New York Times CompanyThe New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Contact Name:
Pat Eisemann, 212-556-8719; E-mail: eisemp@nytimes.com
Alfred Leach, 212-780-0155; E-mail: al@gordonandleach.com

# # #

5/5/2006 - Daily Print Advertising Industry News::

International::

5/5/06 - Meredith Extends Publishing Brands to Canada, Spain
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=158

5/5/06 - Transcontinental to publish More magazine in Canada
cnw
http://biz.yahoo.com/cnw/060504/e_transcon_publi_more.html?.v=1

5/5/06 - China Media Group Corporation Announces Delivery of Prototype of M.A.G.I.C. Communication Device
marketwire
http://biz.yahoo.com/iw/060504/0127134.html

5/5/06 - Germany: B.Z. starts own sport daily paper on 6 June to the WM
axel springer pr

5/5/06 - ImagineFX takes a stand at London’s MCM Expo
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2025&year=2006&month=05

U.S. National::

5/5/06 - San Francisco Chronicle Publishes The Chronicle 200
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=127267

5/5/06 - Bargain News Network (BNN) Expands to Greater Hartford with Autos Hartford Weekly Newspaper and Internet Service
pr newswire
http://biz.yahoo.com/prnews/060504/nyth168.html?.v=38

5/5/06 - Washington Post Company Reports 3% Increase In Newspaper Advertising and 14% Increase In Newsweek Advertising Revenue
washington post pr
http://phx.corporate-ir.net/phoenix.zhtml?c=62487&p=irol-pressArticle&t=Regular&id=852900&

5/5/06 - ZiffLeads Launch of New version of Pay-per-Call Advertising Platform Gives Newspaper and Traditional Media Industry Ammunition Against Search Engine Assaults
prweb
http://www.prweb.com/releases/2006/5/prweb379878.htm

5/5/06 - Chicago Sun-Times and NBC5 Chicago Announce Partnership
pr newswire
http://biz.yahoo.com/prnews/060504/nyth135.html?.v=50

5/5/06 - MediaSpan Debuts New Branding and Extended Product Lines That Integrate Print, Online and Wireless
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=115788

Hispanic::

5/5/06 - Meredith Extends Publishing Brands to Canada, Spain
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=158

Thursday, May 04, 2006

5/4/2006 - Who's Using Print Advertising?

5/4/06 - Hilton Garden Inn(R): Launch of New and Interactive Print Campaign Recognizes that Life is About Blending for Today's Travelers
business wire

5/4/2006 - Daily Print Advertising Industry News::

International::

5/4/06 - Modern Painters Magazine Relocates to US: Roger Tatley Named Editor in Chief
pr newswire
http://biz.yahoo.com/prnews/060504/nyth014.html?.v=49

5/4/06 - Daily Mail Cover Price Rise
dmgt pr
http://www.dmgt.co.uk/mediacentre/newsreleases/20060424/2854/

5/4/06 - Emap Consumer Media (ECM) today confirmed that it will launch FIRST, a groundbreaking new woman’s weekly, on Wednesday 17 May 2006
emap pr
http://www.emap.com/press-office-item.asp?Resource=2718

5/4/06 - ELLE Collections to be launched in UK
iga pr
http://www.i-g-a.com/

5/4/06 - Trinity Reports 11.8% Decline In Group Advertising Revenue For First Four Months of 06
trinity pr
http://www.trinitymirror.com/media/press/tm_objectid=17028065%26method=full%26siteid=111046%26headline=2006%2dagm%2dstatement-name_page.html

5/4/06 - Microsoft Offers Advice on Designing Products for the Young
printadvertising newswire
http://printadvertising.com/pressrelease_wan050406.htm

U.S. National::

5/4/06 - PRIMEDIA Enterprises Launches Men's Apparel Line under Trusted In-Fisherman Brand; Collaboration with Global Manufacturing & Marketing LLC Creates New Opportunities for Brand at National Retail
primedia pr
http://primedia.com/pr/infishmen5206

5/4/06 - PRIMEDIA Reports 1.5% Increase In 1Q Advertising Revenues
business wire
http://biz.yahoo.com/bw/060504/20060504005398.html?.v=1

5/4/05 - Hanley Wood Releases Consumer Version of Custom Home Magazine
marketwire
http://biz.yahoo.com/iw/060503/0126874.html

5/4/06 - Playboy Enterprises reports 13% decline in 1Q Advertising Revenues; expects decline to continue
pr newswire
http://biz.yahoo.com/prnews/060504/nyth093.html?.v=52

Hispanic::

5/4/06 - AARP Signs on Cristina Saralegui as Celebrity Endorser; Multimillion Dollar Marketing Campaign Aimed to Reach Hispanics 50-Plus
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=65059

Wednesday, May 03, 2006

5/3/2006 - Who's Using Print Advertising?

5/3/06 - 'Bold Moves' Puts Consumers at Center of All Ford-Brand Marketing
pr newswire
http://biz.yahoo.com/prnews/060502/detu014a.html?.v=1

5/3/2006 - Daily Print Advertising Industry News::

International::

5/3/06 - Fairfax to acquire the Border Morning Mail Limited, Publisher of Leading Regional Newspaper The Border Mail
fairfax pr
http://www.fxj.com.au/announcements/may06/BorderMail_Acq_May06.pdf

5/3/06 - SFX Magazine ties up sponsorship deal with SCI FI Channel
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2024&year=2006&month=05

U.S. National::

5/3/06 - Alternative Medicine Magazine Launches Extensive Online Health Resource
pr newswire
http://biz.yahoo.com/prnews/060502/cltu538.html?.v=13

5/3/06 - Major Newspapers Syndicate First Blog Content Via BlogBurst
business wire
http://biz.yahoo.com/bw/060502/20060502005920.html?.v=1

5/3/06 - Landmark Global Media Usage Study Highlights Importance of Print, Vendor and Industry Publication Web Sites, the Rise of E-Newsletters and the Impact of Industry Events
pr newswire
http://biz.yahoo.com/prnews/060503/sfw046.html?.v=58

5/3/06 - Gemstar-TV Guide And Samsung Sign Multi-Year License Agreement
gemstar pr
http://www.gemstartvguide.com/pressroom/display_pr.asp?prId=495

5/3/06 - On-line and New Launches Help Push Time Inc. Advertising Up in 1Q
timewarner pr
http://ir.timewarner.com/downloads/1Q06earnings_050306.pdf

Hispanic::

5/3/06 - LATINA Style Business Series comes to Albuquerque for the first time!
printadvertising newswire
http://printadvertising.com/pressrelease_latinastyle050306.htm

Tuesday, May 02, 2006

5/2/2006 - Who's Using Print Advertising?

5/2/06 - Nevada Launches Second Phase of 'Missing' Marketing Campaign
pr newswire
http://biz.yahoo.com/prnews/060502/latu059.html?.v=56

5/2/2006 - Daily Print Advertising Industry News::

International::

5/2/06 - Transcontinental acquires le Progrès de Coaticook
cnw
http://biz.yahoo.com/cnw/060501/e_transcont_acquires.html?.v=1

5/2/06 - Ringier launches first free newspaper in Romania
ringier pr

5/2/06 - Archant Life acquires six new London titles
archant pr
http://www.archantlife.co.uk/article.asp?id=47

5/2/06 - IPC Media And AOL In Biggest-Ever Partnership For Bernard Matthews
ipc pr
http://www.ipcmedia.com/press/ipc_media_and_aol_in_biggest-ever_partnership_for_bernard_matthews_press_84071.html

5/2/06 - Get a beach body fast with Future’s Health & Fitness
future pr

5/2/06 - ImagineFX takes a stand at London’s MCM Expo: Digital art title signed up as media sponsor for top entertainment show
future pr

National::

5/2/06 - Meredith Premieres Junkmarket Style Magazine
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=157

5/2/06 - New Online Magazine for Advertising Industry Launched Today by Neotrope(R)
pr newswire
http://biz.yahoo.com/prnews/060501/lam133.html?.v=13

5/2/06 - The New York Times Names Alexis Buryk Senior Vice President of Advertising
business wire
http://biz.yahoo.com/bw/060501/20060501006171.html?.v=1

5/2/06 - New National Advertising Network Will Link 1,550 Newspaper Websites from Coast to Coast
business wire
http://biz.yahoo.com/bw/060501/20060501006140.html?.v=1

5/2/06 - Hanley Wood Acquires B2B Publisher Alexander & Edwards - Enhances Current Portfolio of Multifamily Housing Publications and Conferences
business wire
http://biz.yahoo.com/prnews/060501/sfm113.html?.v=34

5/2/06 - Caring Today Magazine Increases Circulation by 50 Percent and Announces Partnership with The Patient Channel
business wire
http://biz.yahoo.com/bw/060501/20060501005269.html?.v=1

5/2/06 - RR Donnelley Introduces Track and Trace Capability for Co-Mailed Publications
pr newswire
http://biz.yahoo.com/prnews/060501/cgm076.html?.v=5

5/2/06 - Be Fit Kids Magazine Enhanced in 2006 with the Addition of the 'Teacher Resource Guide' and 'Just for Parents' Section
pr newswire
http://biz.yahoo.com/prnews/060502/nytu082.html?.v=47

5/2/06 - SURFER Magazine Goes 'Green'
business wire
http://biz.yahoo.com/bw/060501/20060501005236.html?.v=1

5/2/06 - NewsMarkets to Publish Directorship Magazine Starting June
pr newswire
http://biz.yahoo.com/prnews/060501/nym027.html?.v=47

5/2/06 - Audio Newspaper Service for iPods and Windows Mobile Devices is Launched by MediaBay
pr newswire
http://biz.yahoo.com/prnews/060501/nym021.html?.v=49

5/2/06 - The User-Friendly Phone Book Acquires Four Las Vegas Directories, Expanding its Reach to One of the Fastest Growing Metropolitan Areas in the United States
business wire
http://biz.yahoo.com/bw/060501/20060501005876.html?.v=1

5/2/06 - Skope Magazine Inks National Distribution Deal
printadvertising newswire
http://printadvertising.com/pressrelease_skope050206.htm

Hispanic::

5/2/06 - Hispanic Nonprofit and Technology Entrepreneurs Confront Financing Challenges in the May Issue of Hispanic Business Magazine
business wire
http://biz.yahoo.com/bw/060501/20060501005907.html?.v=1

Monday, May 01, 2006

The Three Most Important Attributes a Media Salesperson Should Have

by Ari Rosenberg

SALES PEOPLE ARE DIFFERENT. VERY different from people who don't sell, and different from each other. The ones that seem to have the most fun selling media these days are the ones blessed with super creativity. The Internet has provided a blank canvas for this kind of media sales artist. Back when I wore paisley suspenders, we negotiated counter cards from publishers as creative added value to help our clients reach out and touch their target audience ("This ad as seen in Country Living").

Today, co-branded micro sites are just some of the outlets used by this creatively blessed segment of the media sales force to increase the value of a campaign. Super creativity however, is a blessing and a curse. Most blessed with this strength are often weak in other key attributes to successful selling. The three most important attributes a media salesperson should strive for, in order, are: to be super organized; to consistently put forth a super effort; and be super organized. If all three areas are excelled in (okay two), and you then mix in super creativity, you have what Buddy Ryan said at his first press conference as the newly named head football coach of the Philadelphia Eagles at the time: "You got a winner in town."

Another well-known coach, Phil Jackson once told his Michael Jordan led Chicago Bulls, "You can't control if you win or lose, you can only control your effort."

As a media sales person, effort is what you put forth every day. You are either entertaining your clients, or your management, and both are equally tiring. But what contributes to your anxiety, and zaps your energy, is a lack of organization. And I don't mean a cleaned up desk kind of organized.

I mean super organization as in if your president wanted to mail a letter to your top 10 account's presidents and then follow up with a phone call, getting that information does not cost you time and sweat.

In a perfect world, names, addresses, phone numbers (direct dials), and a summary paragraph of that client's spending history with you along with a jpeg of their creative would be sent over in 10 minutes. But you don't sell in a perfect world. So how can you perfect it? Get organized beyond your wildest dreams.

My sales teams were asked to create sales binders with an account review of their top 10 account opportunities. The reviews had to have contact information of the entire roster of key executives (including the president), driving directions, and floor numbers, as well as a list of restaurants in the area.

They had to include entertainment plans for these accounts, including a schedule of lunches to be sent over to the agency team at least once a month. The client's products were listed, along with a summary of their marketing objectives and their media spending history (i.e., which sites were getting the business). Finally, each review had to contain a creative integrated idea that made strategic sense for that client and what internal resources they need to execute it.

This exercise, when taken seriously, is like any exercise. If done right, you feel so great you have that "I can't believe it took this long to figure out" kind of feeling. The strength you as a salesperson will receive from this workout is that of structure.

You have, literally in your hands, a well thought out plan you wish to execute for each account. And at the very least, the binder is alphabetized so you can read the names of all of your accounts until one strikes your fancy on a particularly slow day.

Most importantly however, an organized sales strategy binder can help those media salespeople not blessed with super creativity, harvest this attribute on their behalf.

Organizing data on your top accounts can only help you when trying to educate and empower your sales marketing counterparts and your management to help create a higher value integrated program to sell. This organized approach works much better than an e-mail telling your director of marketing: "Hey, I need a big idea for Nike." If you want to succeed selling media, get super organized, put forth a super effort (or find out what is holding you back from doing so), and get... well, you get the picture.

Ari Rosenberg is a media sales consultant. Prior to starting his company, he was the vice president of sales at IGN.com. He can be reached at ari@performancepricing.com.

This article originally published on...

5/1/2006 - Daily Print Advertising Industry News::

International::

5/1/06 - Finland: Talentum Plans To Launch A Wide-Circulation Magazine During Autumn 2006
talentum pr

5/1/06 - BBC Magazines announces Origin Sale and creation of Bristol Magazines Ltd
bbc pr

National::

5/1/06 - The Wall Street Journal Online Celebrates 10 Years as the Leading Subscription News Site on the Web
business wire
http://biz.yahoo.com/bw/060501/20060501005470.html?.v=1

5/1/06 - Los Angeles Times, Paramount Pictures Turn Everyday Newsrack Experience Into Extraordinary Mission
pr newswire
http://biz.yahoo.com/prnews/060428/laf063.html?.v=26

5/1/06 - Hanley Wood Acquires Alexander & Edwards Publishing
marketwire
http://biz.yahoo.com/iw/060428/0125890.html

5/1/06 - Yellow Pages Group to Acquire Classified Media 'Canada' Holdings Inc., a Canadian Leader in Classified Advertising
marketwire
http://biz.yahoo.com/iw/060501/0126071.html

5/1/06 - Newsweek International Editions: Highlights and Exclusives, May 8, 2006 Issue
pr newswire
http://biz.yahoo.com/prnews/060430/nysu014.html?.v=51

5/1/06 - The New York Times to Enhance Online and Offline Reading Experience with Times Reader
business wire
http://biz.yahoo.com/bw/060428/20060428005670.html?.v=1

5/1/06 - ''T: The New York Times Style Magazine'' Names Nathan Lump Travel Editor for ''T: Travel''
business wire
http://biz.yahoo.com/bw/060428/20060428005528.html?.v=1

5/1/06 - Notice: Newspaper FAS-FAX for the March 2006 reporting period is scheduled for release on Monday, May 8, 2006
abc pr

5/1/06 - Just Published! min's Advertising Report's "Sweet 16" issue
min pr
http://www.minonline.com/advertisingreport.htm

5/1/06 - Drug Store News Announces the Launch of a New Professional Publication "Retail Clinician" marketwire http://www.marketwire.com/mw/release_html_b1?release_id=125854

Hispanic::

5/1/06 - Sun-Times News Group Announces Alliance with La Raza Newspaper to Add Hispanic Content to STNG Wire
pr newswire
http://biz.yahoo.com/prnews/060428/nyf123.html?.v=2

5/1/06 - Poder and BCG Honor Best in Business
portada-online
http://portada-online.com/HTML/WEBSITE/PAID/2006/05010604.ASPX

5/1/06 - Heineken’s Copa Tecate Soccer Tournament Heats Up
portada-online
http://portada-online.com/productdetails.aspx?productID=1794&cid=1

5/1/06 - Spain’s El Pais and El Mundo Enhance Online Content
portada-online
http://portada-online.com/productdetails.aspx?productID=1796&cid=3

5/1/06 - Cohorts’ Direct Mail Mojo: Jumpstarting Response Rates through Household-based Segmentation
portada-online
http://portada-online.com/productdetails.aspx?productID=1798&cid=2

The Print Advertising Blog

Wednesday, May 31, 2006

Skope Magazine Is Good For The Environment & You

5/31/2006 - Who's Using Print Advertising?

5/31/2006 - Daily Print Advertising Industry News::

Tuesday, May 30, 2006

5/30/2006 - Who's Using Print Advertising?

5/30/2006 - Daily Print Advertising Industry News::

Monday, May 29, 2006

The Minority Business Directory is changing it's business modal and will not be call "Black Pages" anymore

Friday, May 26, 2006

5/26/2006 - Daily Print Advertising Industry News::

Thursday, May 25, 2006

5/25/2006 - Daily Print Advertising Industry News::

Wednesday, May 24, 2006

5/24/2006 - Who's Using Print Advertising?

5/24/2006 - Daily Print Advertising Industry News::

Tuesday, May 23, 2006

5/23/2006 - Daily Print Advertising Industry News::

Monday, May 22, 2006

5/22/2006 - Daily Print Advertising Industry News::

Friday, May 19, 2006

Promote Your Publication By Thinking Like An Advertiser

5/19/2006 - Daily Print Advertising Industry News::

Thursday, May 18, 2006

Skope Magazine ADS & May/June On Sale!

5/18/2006 - Who's Using Print Advertising?

5/18/2006 - Daily Print Advertising Industry News::

Wednesday, May 17, 2006

5/17/2006 - Who's Using Print Advertising?

5/17/2006 - Daily Print Advertising Industry News::

Tuesday, May 16, 2006

5/16/2006 - Who's Using Print Advertising?

5/16/2006 - Daily Print Advertising Industry News::

Monday, May 15, 2006

NYTimes Says Its TV Critics Filing Video Blog and "Blackberry" Blog of Network's "Upfronts" on NYTimes.com

PrintAdvertising.com Releases Two New Directories For Publishers and Advertisers

5/15/2006 - Who's Using Print Advertising?

5/15/2006 - Daily Print Advertising Industry News::

Friday, May 12, 2006

5/12/2006 - Who's Using Print Advertising?

5/12/2006 - Daily Print Advertising Industry News::

Thursday, May 11, 2006

Publishers' Representatives: Feature Agency: Michele Associates

5/11/2006 - Who's Using Print Advertising?

5/11/2006 - Daily Print Advertising Industry News::

Wednesday, May 10, 2006

THE NEW YORK TIMES EXPANDS SUNDAY AUTOMOBILES SECTION AND REDESIGNS NYTIMES.COM AUTO COVERAGE

Secrets to Great Sales Letters

5/10/2006 - Daily Print Advertising Industry News::

Tuesday, May 09, 2006

5/9/2006 - Who's Using Print Advertising?

5/9/2006 - Daily Print Advertising Industry News::

Monday, May 08, 2006

Press freedom gets a listing on the stock exchange

5/8/2006 - Daily Print Advertising Industry News::

Friday, May 05, 2006

The New York Times Magazine Introduces New Monthly Advertising Section, Called "Luxury Homes & Estates Special Edition"

5/5/2006 - Daily Print Advertising Industry News::

Thursday, May 04, 2006

5/4/2006 - Who's Using Print Advertising?

5/4/2006 - Daily Print Advertising Industry News::

Wednesday, May 03, 2006

5/3/2006 - Who's Using Print Advertising?

5/3/2006 - Daily Print Advertising Industry News::

Tuesday, May 02, 2006

5/2/2006 - Who's Using Print Advertising?

5/2/2006 - Daily Print Advertising Industry News::

Monday, May 01, 2006

The Three Most Important Attributes a Media Salesperson Should Have

5/1/2006 - Daily Print Advertising Industry News::

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