The Print Advertising Blog: May 2006

Wednesday, May 31, 2006

Skope Magazine Is Good For The Environment & You

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5/31/2006 - Who's Using Print Advertising?

5/31/06 - Celebrity Photographer Greg Gorman Donates Services to AHF's 'Partners in Care' Ad Campaign
pr newswire
http://biz.yahoo.com/prnews/060530/latu019.html?.v=61

5/31/06 - Consolidated Skateboards Launches ''Don't Do It'' Campaign
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060531005336&newsLang=en

5/31/2006 - Daily Print Advertising Industry News::

International::

5/31/06 - Filipacchi Medias Group is expanding the magazine with a brand new SHOCK in the United States.
iga pr
http://www.i-g-a.com/

5/31/06 - Financial Times Reports DMGT Planning Free Classified Web Site
ft
http://news.ft.com/cms/s/a4599346-ebdd-11da-b3e2-0000779e2340.html

United States::

5/31/06 - TNS Media Intelligence Reports U.S. Advertising Expenditures Advanced 5.2 Percent in First Quarter 2006
business wire
http://biz.yahoo.com/bw/060531/20060531005205.html?.v=1

5/31/06 - Hanley Wood Appoints ARCHITECT Sales Team
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=131965

5/31/06 - Tribune settles SEC circulation inquiry
tribune pr
http://www.tribune.com/pressroom/releases/2006/05312006.html

5/31/06 - TV Guide Magazine to Offer ''Summer TV Preview DVD'' with Select Newsstand Editions on East & West Coasts
business wire
http://biz.yahoo.com/bw/060530/20060530005620.html?.v=1

5/31/06 - The Boston Globe and Boston.com Launch Boston.com Mobile
business wire
http://biz.yahoo.com/bw/060530/20060530005608.html?.v=1

Hispanic::

5/31/06 - TNS reports Hispanic language media advertising expendature increases 14.25
business wire
http://biz.yahoo.com/bw/060531/20060531005205.html?.v=1

5/31/06 - El Clasificado and Al Borde Win 9 Awards Including ‘Best of Show’ at the 2006 AFCP Conference
hispanicnewswire
http://www.hispanicprwire.com/news.php?l=in&id=6299&cha=13

5/31/06 - Siempre Mujer June / July 2006 Issue Highlights
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=170

Tuesday, May 30, 2006

5/30/2006 - Who's Using Print Advertising?

5/30/06 - TransMedia Group to Launch PR Campaign for South African Kwandwe Private Game Reserve With Full-Page Ad in New York Times
pr newswire
http://biz.yahoo.com/prnews/060530/larstr9.html?.v=1

5/30/2006 - Daily Print Advertising Industry News::

International::

5/30/06 - Powerade Pops Up In IPC Fashion Mags Marie Claire and In Style
ipc pr

5/30/06 - Your Family Tree offers Battle of the Somme Supplement
future pr

United States::

5/30/06 - The Minority Business Directory is changing it's business modal and will not be call "Black Pages" anymore
printadvertising newswire
http://printadvertising.com/pressrelease_minoritydir052906.htm

5/30/06 - Apartment Finder Magazine Takes #1 Market Position with Apartment Community Guide Acquistion in Brevard County, FL
business wire
http://biz.yahoo.com/bw/060530/20060530005134.html?.v=1

5/30/06 - TransMedia Group to Launch PR Campaign for South African Kwandwe Private Game Reserve With Full-Page Ad in New York Times
pr newswire
http://biz.yahoo.com/prnews/060530/larstr9.html?.v=1

5/30/06 - Coalition of Cancer Cooperative Groups Features Lance Armstrong in Cancer Clinical Trials Newsweek Supplement
pr newswire
http://biz.yahoo.com/prnews/060529/nym002.html?.v=43

5/30/06 - Newsweek Media Lead Sheet/June 5, 2006 Issue
pr newswire
http://biz.yahoo.com/prnews/060528/nysu011.html?.v=56

5/30/06 - Min Announces Finalists in Magazine Integrated Marketing Awards
pr web
http://www.prweb.com/releases/2006/5/prweb389945.htm

Hispanic::

5/30/06 - Tiempos del Mundo Increases U.S. Circulation and Redesigns Publication
portada-online
http://portada-online.com/productdetails.aspx?productID=1828&cid=1

5/30/06 - San Antonio Express News Launches Cancha, a Spanish-language Sports Publication
portada-online
http://portada-online.com/productdetails.aspx?productID=1827&cid=1

5/30/06 - La Voz de Houston Partners with El Universal for Soccer World Cup Supplement
portada-online
http://portada-online.com/productdetails.aspx?productID=1826&cid=1

Monday, May 29, 2006

The Minority Business Directory is changing it's business modal and will not be call "Black Pages" anymore

Initially, The Minority Business Directory, Black Pages, solicited financial support exclusively from the African-American community however, the success of our publication has afforded us the oppurtunity to expand our target market.

(our 2006 circulation is 400,000). In our brief four years of operations we have skillfully transfered an intentional idea and dream into an accomplished directory of business listings and advertisements. Due to distribution limitations and our desire to reflect a true global paradigm, we are presently adjusting our publication. As an honest represantation of the immense ethnic contribution in our area, we no longer will be referred to as the "Black Pages" but, will retain the more accurately descriptive title, The Minority Business Directory. To aggresively promote traditionally overlooked minority and women-owned businesses to procurement officers and to the community conscience consumer. This original networking tool is distributed effectively and efficiently in targeted zip codes that minorities work and live. The instrumental difference that distinguishes our directory from others, (i.e. Yellow Pages, Verizon, etc...) is the inclusion of the minority business owner's name and ethnicity in the business listing. While non-minorities are more than welcome to obtain a display advertisement, their business listing will not include any reference to their ethnic origin and owner's name. Everybody into the lifeboat! No one is to be left behind. We are creating a new definition of what it means to be human on a planetary scale. The Minority Business Directory offers genuine equality without predjudice or bias, and aggressively seeks minority and non-minority businesses to advertise in our directory. To aggresively promote traditionally overlooked minority and women-owned businesses to procurement officers and to the community conscience consumer. This original networking tool is distributed effectively and efficiently in targeted zip codes that minorities work and live. The instrumental difference that distinguishes our directory from others, (i.e. Yellow Pages, Verizon, etc...) is the inclusion of the minority business owner's name and ethnicity in the business listing. While non-minorities are more than welcome to obtain a display advertisement, their business listing will not include any reference to their ethnic origin and owner's name. Everybody into the lifeboat! No one is to be left behind. We are creating a new definition of what it means to be human on a planetary scale. The Minority Business Directory offers genuine equality without predjudice or bias, and aggressively seeks minority and non-minority businesses to advertise in our directory.

Contact Information:
http://nycminoritybusinessdirectory.com/

Friday, May 26, 2006

5/26/2006 - Daily Print Advertising Industry News::

International::

5/26/06 - The Times of London to print in New York starting June
times online
http://business.timesonline.co.uk/article/0,,9071-2198602.html

5/26/06 - Neil McSteen Named New Ad Manager For NME and UnCut Magazines
ipc pr

5/26/06 - Victor Mallet appointed Editor of Financial Times, Asia
pearson pr
http://www.pearson.com/index.cfm?pageid=73&pressid=1894

United States::

5/26/06 - National Medical Association (NMA) and Penton Custom Media Launch Healthy Living Custom Publication
business wire
http://biz.yahoo.com/bw/060525/20060525005088.html?.v=1

5/26/06 - ActiveSymbols Partners with ''IndyCar Series Magazine'' and ''Racer'' Magazine to Deliver Full Weekend Coverage of Indy 500 to Mobile Consumers Via Its MobilePromote Application
business wire
http://biz.yahoo.com/bw/060525/20060525005604.html?.v=1

5/26/06 - Rosemary Ellis Appointed Editor-In-Chief of Good Housekeeping
hearst pr
http://hearst.com/news/press_052506b.html

Hispanic::

5/26/06 - By 2010, Hispanic Market Advertising Expenditures Are Forecast to Increase to about $4.3 Billion
business wire
http://biz.yahoo.com/bw/060525/20060525005271.html?.v=1

5/26/06 - Tu Ciudad Magazine Celebrates One-Year Anniversary
business wire
http://biz.yahoo.com/bw/060525/20060525005394.html?.v=1

5/26/06 - Verizon Named to Working Mother Magazine’s 2006 Best Companies for Women of Color
hispanicnewswire
http://www.hispanicprwire.com/news.php?l=in&id=6284&cha=12

Thursday, May 25, 2006

5/25/2006 - Daily Print Advertising Industry News::

International::

5/25/06 - DMGT reports 2% rise in group revenue
dmgt pr
http://www.dmgt.co.uk/mediacentre/newsreleases/20060525/2906/

5/25/06 - AdAge reports Ad legend Neil French may launch new print advertising award
ad age
http://adage.com/article.php?article_id=109445

5/25/06 - Meredith Publishing Group Debuts Lidia: Italy At Home
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=169

United States::

5/25/06 - USA TODAY Remains Most Widely Read Newspaper In The United States
pr newswire
http://biz.yahoo.com/prnews/060524/clw524.html?.v=32

5/25/06 - Minneapolis/ St. Paul to Host African-American Marketing Midwest Conference
business wire
http://biz.yahoo.com/bw/060524/20060524005792.html?.v=1

5/25/06 - Financial Times to Host FT Business of Luxury Summit in Las Vegas
pr newswire
http://biz.yahoo.com/prnews/060524/nyw138.html?.v=52

5/25/06 - The June 5 Issue of ESPN The Magazine is on Sale Today
business wire
http://biz.yahoo.com/bw/060524/20060524005818.html?.v=1

5/25/06 - The Knot, Inc. Signs Distribution Deal for 'The Nest' With Knight Ridder/Tribune
pr newswire
http://biz.yahoo.com/prnews/060525/nyth028.html?.v=51

5/25/06 - Srl Appoints Waveman, Inc. as its Exclusive United States Advertising Sales Representative for Protagonist Magazine
pr web
http://www.prweb.com/releases/2006/5/prweb389510.htm

5/25/06 - Hawaiian Style Magazine Launches New Website and Online Digital Magazine
pr web
http://www.prweb.com/releases/2006/5/prweb389534.htm

5/25/06 - Future's U.S. Division gets bumped up a notch to #10 on newsstand publisher's sales lists
future pr
http://www.futureus-inc.com/archives/2006/05/future_us_inc_m.php

Hispanic::

5/25/06 Hispanic Print Advertising: Your Ultimate Guide to Placing Buys with Hispanic Newspapers and Magazines
printadvertising newswire
http://printadvertising.com/pressrelease_hmp052506.htm

5/25/06 - WESH 2, La Prensa -- Central Florida’s oldest weekly newspaper serving the Latino community -- Announce Partnership
printadvertising newswire
http://printadvertising/pressrelease_laprensa0525006.htm

5/25/06 - Tu Ciudad Magazine Celebrates One-Year Anniversary June/July Issue Features First-Ever ‘Best of Latino L.A.’ Guide, Journal Excerpts from the Set of Jack Black’s ‘Nacho Libre,’ and an Interview with the First Lady of Los Angeles
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6275&cha=7

Wednesday, May 24, 2006

5/24/2006 - Who's Using Print Advertising?

5/24/06 - Bongo Announces 'It Girl' Kristin Cavallari to Star in Its Fall Advertising Campaign
pr newswire
http://biz.yahoo.com/prnews/060524/nyw034.html?.v=54

5/24/06 - Mischa Barton 'got milk?' ad debuts in Teen People
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=131067

5/24/06 - Platinum-Selling Artist Keyshia Cole Makes Her Fashion Debut
pr newswire
http://biz.yahoo.com/prnews/060523/nytu188.html?.v=37

5/24/2006 - Daily Print Advertising Industry News::

International::

5/24/06 - New Women's Soccer Magazine Launched in U.S. and Canada
pr newswire
http://biz.yahoo.com/prnews/060523/fltu018.html?.v=46

5/24/06 - International Herald Tribune's Fashion and Luxury Conference 2006 to Take Place in Istanbul
business wire
http://biz.yahoo.com/bw/060523/20060523005679.html?.v=1

5/24/06 - 2006 FIFA World Cup Germany Official Guide to be Published in Spanish and English Editions for the USA
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=66247

5/24/06 - NME Returns To Newspaper Format... With Its 2006 Festival Guide
ipc pr

5/24/06 - Trinity Mirror Launches The Rugby Times, free weekly newspaper, in the Midlands
trinity mirror pr

United States::

5/24/06 - McClatchy to Sell Philadelphia Newspapers to Local Investors
mcclatchy pr
http://www.mcclatchy.com/news/2006/story/7759673p-7671972c.html

5/24/06 - FHM's Audience Grows to 5.6 Million
business wire
http://biz.yahoo.com/bw/060523/20060523005964.html?.v=1

5/24/06 - Bluff Magazine Teams Up With MansionPoker.net for World Series of Poker Main Event Bubble Insurance
pr newswire
http://biz.yahoo.com/prnews/060524/sfw081.html?.v=52

5/24/06 - The New York Times Presents ''Sunday With The Magazine''
business wire
http://biz.yahoo.com/bw/060523/20060523006041.html?.v=1

5/24/06 - Ad Spending Survey by Outsell, Inc. Examines Previously Untracked Ad Buyer Habits and Motives
business wire
http://biz.yahoo.com/bw/060523/20060523005681.html?.v=1

5/24/06 - Computer Shopper Leads All MRI-Measured Technology Magazines for Readers' Interest in Advertising.
pr newswire
http://biz.yahoo.com/prnews/060523/nytu131.html?.v=59

5/24/06 - Family Circle July 2006 Issue Highlights
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=168

Hispanic::

5/24/06 - Platinum-Selling Artist Keyshia Cole Makes Her Fashion Debut
pr newswire
http://biz.yahoo.com/prnews/060523/nytu188.html?.v=37

5/24/06 - The Hispanic Online Population is Growing at a Steady Pace, Fueled Mainly by Hispanic Youth who are Joining Their Peers Online
business wire

5/24/06 - 2006 FIFA World Cup Germany Official Guide to be Published in Spanish and English Editions for the USA
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=66247

Tuesday, May 23, 2006

5/23/2006 - Daily Print Advertising Industry News::

International::

5/23/06 - Styria starts a new free daily paper "ok" for Graz
styria pr
http://www.styria.com/en/news/news.php?page=1&news_id=121&lng=en&PHPSESSID=00ac821a07bdbdcea1fe249db34f5676

5/23/06 - Emap reports advertising growth in consumer magazine divisions
emap pr
http://www.emap.com/press-office-item.asp?Resource=2723

5/23/06 - Independent Media Sanoma Magazines launches Gloria
imedia pr
http://english.imedia.ru/issue_22718.html

5/23/06 - Ringier starts his activities in Ukraine with Blik daily newspaper
ringier pr
http://www.google.com/translate?u=http%3A%2F%2Fwww.ringier.ch%2Findex.cfm%3Fid%3D2114%26detail%3Dtrue&amp;amp;langpair=fr%7Cen&hl=en&ie=ASCII

5/23/06 - Woman & Home Appoints New Deputy
ipc pr

5/23/06 - Paper Craft magazine engages readers to celebrate Queen's 80th
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2038&year=2006&month=05

United States::

5/23/06 - Tribune Interactive acquires ForSaleByOwner.com
tribune pr
http://www.tribune.com/pressroom/releases/2006/05222006.html

5/23/06 - USA TODAY and Gannett Partner with MobileVoiceControl to Bring Voice-Driven Mobile Search to BlackBerry
business wire
http://biz.yahoo.com/bw/060523/20060523005320.html?.v=1

5/23/06 - New Starch(R) Report Discredits Link Between Magazine Engagement and Ad Success: Creative Advertising is King ... Regardless of Reader Involvement with Magazine
pr newswire
http://biz.yahoo.com/prnews/060522/nym218.html?.v=37

5/23/06 - World Publications Partners with $2.5 Billion European Media Group Bonnier
business wire
http://biz.yahoo.com/bw/060522/20060522005796.html?.v=1

5/23/06 - PINK Magazine Proudly Celebrates a Year of Success
pr newswire
http://biz.yahoo.com/prnews/060523/cltu017.html?.v=54

5/23/06 - 2006 American Express(TM) Women's Golf Week Presented by Golf For Women Magazine Set for June 3-10
pr newswire
http://biz.yahoo.com/prnews/060522/flm012.html?.v=49

5/23/06 - The San Francisco Chronicle Launches Podcast for Filipinos
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=130500

5/23/06 - AdAge Reports Meredith to Pull Child Magazine Off Mag Racks
ad age
http://www.adage.com/mediaworks/article?article_id=109335

5/23/06 - Departures Magazine's Ad Paging Climbs 21% In First Half
departure pr via mpa
http://www.magazine.org/content/Files/departures052206.pdf

Hispanic::

5/23/06 - Tampico(R) Makes a ‘Splash’ Introducing New Flavored Water Beverages with a Tropical Fruit Twist: New Zero-Calorie Tampico Flavored Water Beverages Roll Out in Key U.S. Markets
hispanicnewswire
http://www.hispanicprwire.com/news.php?l=in&id=6248&cha=4

5/23/06 - People en Español’s ‘50 Most Beautiful’ Star-Studded Event Held on Wednesday, May 17th at Skylight Studios in New York City
hispanicnewswire
http://www.hispanicprwire.com/news.php?l=in&id=6243&cha=7

Monday, May 22, 2006

5/22/2006 - Daily Print Advertising Industry News::

International::

5/22/06 - South Africa's premier financial newspaper, Business Day, is introducing a health supplement to its stable of supplements and targeted products
johnnic pr
http://www.johncom.co.za/corppressmay222006.asp

5/22/06 - PC Gamer covermounts free screwdriver set with July issue
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;amp;ref=2036&year=2006&month=05

United States::

5/22/06 - MySpace and NYLON Magazine Announce Revolutionary Online/Offline Digital Integration
business wire
http://biz.yahoo.com/bw/060522/20060522005392.html?.v=1

5/22/06 - Newsweek Media Lead Sheet/May 29, 2006 Issue
pr newswire
http://biz.yahoo.com/prnews/060521/nysu020.html?.v=38

Hispanic::

5/22/06 - The Press Enterprise’s Headcount Reduction Will Not Affect La Prensa
portada-online
http://www.portada-online.com/productdetails.aspx?productID=1818&cid=1

5/22/06 - Papel Media Launches Latin American Division with Hiring of New Sales Director
printadvertising newswire
http://printadvertising.com/pressrelease_papel052206.htm

Friday, May 19, 2006

Promote Your Publication By Thinking Like An Advertiser

I have been in the newspaper and magazine advertising sales business now for over 12 years. For some of you veterans that may not seem very long. But none the less, it's long enough to learn a couple things... One of which is that most publishers and advertising sales professionals are poor marketers. Here's why I've come to that conclusion.

In advertising sales one key task is helping advertisers recognize the importance of brand or product exposure. Presumably this will not be a huge challenge as most marketers inherently understand that to sell more products, services, etc., they need more people to know about their offer. However, the next challenge is a bit more difficult.

In order to make the sale, advertising sales people must show prospective advertisers how the publications they represent will bring to effect the necessary customer connections. Typically this is where advertising sales professionals pull out demographic studies, reader profiles and other statistical data intended to analytically convince the marketer that advertising in their publication is a smart marketing decision.

Throughout this process the good advertising sales professionals learn to function in a sales consultant role rather than as a hired gun. Their job becomes helping rather than just taking; finding business solutions instead of finding just another buyer. Good advertising sales professionals become skilled at coaching their advertising clients toward effective, productive marketing campaigns. They understand something about their advertiser's customers and how to effectively reach them.

Armed with this knowledge it would seem logical then to conclude that advertising sales professionals should know how to effectively market their own businesses. Unfortunately however, this is not always the case. Many advertising sales professionals still rely on publication promotion methods that would be scoffed at among advertisers. Few use press releases to promote special advertising opportunities or the merits of their publications. Few run advertising campaigns that brand their name in prospective advertiser's minds. And relatively few participate in events or functions that help burn their brand into potential advertiser's minds. Why?

Some of the answers are obvious such as the lack of funds, the lack of sufficiently-targeted promotion platforms, the lack of time, etc. However, more often than not it is simply due to a lack of thought or priority. After all, the job is to sell advertising -- right? Here's an example.

In a recent meeting I had with a well-know, well-respected publisher based out of the UK, we were discussing their U.S. advertising program and how best to increase sales. When asked if the company was actively promoting their publications via marketing, pr and events this senior level executive's response was simply, "We really don't do a very good job promoting ourselves." This is in spite of the fact that the company is well-funded and can hire the best sales help available.

On the flip side, let me offer two counter examples. Emap and IPC, two well-known and successful UK based periodical publishers, have taken the job of marketing / promoting their publications to an unparalleled height. Both companies have spun off web properties dedicated wholly to keeping advertisers informed. Both offer regular updates with regard to publication related events, news and upcoming advertising opportunities. And both make a compelling argument to advertisers for why their platforms will help an advertiser's business succeed. All these things catch the attention of prospective advertisers, help build name recognition and instill confidence in the publisher's platform. The end result is when an advertising sales rep calls on an account the conversation generally starts at a higher level because the publisher's product is known and recognized.

Obviously no amount of promotion or marketing you do can guarantee a sale to those who do not need or believe in your product. But not telling your story, without question, increases the obstacles advertising sales people will face. It seems a bit redundant to say that today's advertising market is competitive. Anyone in the business already knows it. But competition requires that we evolve, create better products and make sure people know about them. As much as the Internet has been blamed for hurting the print advertising business, it has also offered an unparalleled, affordable resource for promoting it. So publishing and advertising sales professionals: It's time to start taking a little of our own medicine. It's time to start promoting your publications. It's time to start thinking like an advertiser.

David W. Fouse
President
PrintAdvertising.com

5/19/2006 - Daily Print Advertising Industry News::

International::

5/19/06 - 3D World Unveils 44-Page Architectural Visualisation Supplement
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2035&year=2006&month=05

U.S. National::

5/19/06 - Newspaper Advertising Expanding around Front Page with BandAds(TM) from HomeStretch Media(TM)
business wire
http://biz.yahoo.com/bw/060519/20060519005165.html?.v=1

5/19/06 - Media General: Publishing Group Advertising Revenue Jumps 1.2% for Period Ending April
media general pr
http://www.mediageneral.com/press/2006/may18_06_revenues.htm

5/19/06 - Hanley Wood Announces New Magazine, ARCHITECT
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=130151

5/19/06 - Salem Publishing to Acquire ``Preaching Magazine''
business wire
http://biz.yahoo.com/bw/060518/20060518005716.html?.v=1

Hispanic::

5/19/06 - PBS Cooking Star Daisy Martinez Joins Siempre Mujer And Healthy Kids en Español
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=167

Thursday, May 18, 2006

Skope Magazine ADS & May/June On Sale!

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To Request Media Kit:
Michael Friedman
617.828.6622
mfriedman@skopemagazine.com

For those that just want Skope Magazine!Skope Magazine May/June Issue On Sale NOW at ($5):

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Skope Magazine is always open at:

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Thank you for your time & have an incredible day!

5/18/2006 - Who's Using Print Advertising?

5/18/06 - Chase Launches First-Ever Spanish-Language TV Advertising With Print Element
business wire
http://biz.yahoo.com/bw/060517/20060517005942.html?.v=1

5/18/06 - Curtain Rises on an Unexpected Tourism Campaign, 'Philly: The Musical'
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-17-2006/0004364087&EDATE=

5/18/2006 - Daily Print Advertising Industry News::

International::

5/18/06 - Metro Launches in Mexico City
metro pr
http://cws.huginonline.com/M/132142/PR/200605/1051731_5.html

5/18/06 - Country Life Magazine Publishes International Edition
ipc pr
http://www.ipcmedia.com/press/country_life_goes_international_press_84940.html

5/18/06 - Mountain Biking UK Gets a Make Over at 200
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2034&year=2006&month=05

U.S. National::

5/18/06 - Journal Register Reports 3.1% drop in Advertising Revenue for Period Ending April 30
journal register pr
http://www.journalregister.com/press/05172006.html

5/18/06 - Knight Ridder Says Total Advertising Revenue Goes Up 2.3% for April
knight ridder pr
http://knightridderinfo.com/releases/index.php?id=858300

5/18/05 - Belo Newspaper Group Reports 3.7% Increase in Advertising Revenue
belo pr
http://www.belo.com/pressRelease.x2?release=20060517-936.html

5/18/06 - The Press-Enterprise Restructures, Launches Multimedia Strategy
belo pr
http://www.belo.com/pressRelease.x2?release=20060517-935.html

5/18/06 - Los Angeles Times to Publish on May 21 'The Dream Machine' Special Sunday Calendar Section
pr newswire
http://biz.yahoo.com/prnews/060517/law083.html?.v=48

5/18/06 - DKNY Jeans Presents Blender Magazine's 5th Anniversary Bash
pr newswire
http://biz.yahoo.com/prnews/060517/nyw161.html?.v=48

Hispanic::

5/18/06 - Chase Launches First-Ever Spanish-Language TV Advertising With Print Element
business wire
http://biz.yahoo.com/bw/060517/20060517005942.html?.v=1

5/18/06 - Metro Launches in Mexico City
metro pr
http://cws.huginonline.com/M/132142/PR/200605/1051731_5.html

5/18/06 - Tequila Corralejo Aims to Raise its Profile in the U.S. and Abroad
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6214&cha=13

Wednesday, May 17, 2006

5/17/2006 - Who's Using Print Advertising?

5/17/06 - AFGE Launches Awareness Campaign Targeting EEOC Crisis
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-16-2006/0004363196&EDATE=

5/17/2006 - Daily Print Advertising Industry News::

International::

5/17/07 - Financial Times Will Publish Special Report on Investing in Israel
pr newswire
http://biz.yahoo.com/prnews/060516/nytu025.html?.v=48

5/17/06 - Pearson makes key board changes
pearson pr
http://www.pearson.com/index.cfm?pageid=73&pressid=1881

5/17/06 - Total Film features Superman Collectors Cover
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;ref=2032&year=2006&month=05

5/17/06 - Wiltshire Gazette & Herald Goes to Compact
as reported by hold the front page
http://www.holdthefrontpage.co.uk/news/2006/05may/060517gaz.shtml

U.S. National::

5/17/06 - NY Times Reports April Advertising Revenue off 1.6%
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=857854

5/17/06 - Tribune Says April Advertising Revenue down 3% From Last Year
tribune pr
http://www.tribune.com/pressroom/releases/2006/05172006.html

5/17/06 - TV Guide Exclusive! ''American Idol'' Finalists -- Elliott, Katharine and Taylor -- Grace Cover of May 22 Issue
business wire
http://biz.yahoo.com/bw/060516/20060516005397.html?.v=1

5/17/06 - Traditional Home Study Reveals Distinct Marketing Shifts And Segments Among Affluent Women
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=163

5/17/06 - Parents Magazine June 2006 Issue Preview
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=164

Hispanic::

5/17/6 - Atlanta’s largest Spanish-language newspaper, MundoHispánico, gets new looks, adds second weekly publication
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6201&cha=14

5/17/06 - Verizon Executive Joins Panel on How to Effectively Measure Your Hispanic Public Relations and Advertising Initiatives
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6199&cha=13

5/17/06 - People En Espanol, Johnnie Walker(R) and AOL Latino Join Forces to Select Aspiring Latin Artists
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&amp;amp;id=6197&cha=7

Tuesday, May 16, 2006

5/16/2006 - Who's Using Print Advertising?

5/16/06 - BMW Launches New Advertising Campaign to Support Certified Pre-Owned Business
pr newswire
http://biz.yahoo.com/prnews/060515/nym230.html?.v=31

5/16/2006 - Daily Print Advertising Industry News::

International::

5/16/06 - The National Trust Magazine has a new look
national trust pr
http://www.nationaltrust.org.uk/webpack/bin/webpack.exe/livebase?object=LiveBase1&itemurn=1929&mode=wbFullItem

5/16/06 - IPC Connect Gives Woman Magazine £3.2M Makeover!
ipc pr

5/16/06 - IPC Restructures Ad Marketing, Launches IPCAdvertising.com
ipc pr

5/16/06 - Maximal France Re-Launch Success!
ipc pr
http://www.i-g-a.com/

5/16/06 - ELLEgirl Goes Digital in Nederlands
ipc pr
http://www.i-g-a.com/

5/16/06 - ELLE Decoration Germany: +8 % Circulation
ipc pr
http://www.i-g-a.com/

5/16/06 - ELLE France Relaunches Web Site www.elle.fr
ipc pr
http://www.i-g-a.com/

5/16/06 - ELLE Deco Scheduled For June Launch in Hungary
ipc pr
http://www.i-g-a.com/

5/16/06 - Axel Springer reports significant increase of advertising revenues and group earnings in the first quarter
axel springer pr
http://www.axelspringer.com/inhalte/pressese/inhalte/presse/5413_.html

U.S. National::

5/16/06 - Alltel Offers Mobile Versions of Spin and VIBE Magazines to Wireless Customers
business wire
http://biz.yahoo.com/bw/060516/20060516005258.html?.v=1

5/16/06 - Lee reports advertising revenue growth of 4.9% in April
lee pr
http://www.lee.net/newsreleases/news-2006-05-16-m.shtml

5/16/06 - USA TODAY Sports Weekly Publishes Special Edition NFL Forecast '06
pr newswire
http://biz.yahoo.com/prnews/060515/dcm078.html?.v=6

5/16/06 - Consumer Reports Launches New Women's Shopping Magazine ShopSmart
business wire
http://biz.yahoo.com/bw/060515/20060515005327.html?.v=1

5/16/06 - Warning Management Services Announces the Fall Launch of Warning Magazine
primezone
http://www.primezone.com/newsroom/news.html?d=99035

5/16/06 - Magazine PIB Revenue and Pages Post Gains in April
magazine org

Hispanic::

5/16/06 - KnowItNow 24X7 Campaign Launched to Reach Nighttime, Business and Hispanic Users in Ohio
business wire
http://biz.yahoo.com/bw/060515/20060515006081.html?.v=1

Monday, May 15, 2006

NYTimes Says Its TV Critics Filing Video Blog and "Blackberry" Blog of Network's "Upfronts" on NYTimes.com

The New York Times's TV critic Bill Carter will file a daily video blog(complete with clips of shows) coming out of the network upfronts this week,and The Times's TV Critic Virginia Heffernan will file via Blackberry areal-time 'blog' coming out of the network "upfronts" this week, onNYTimes.com. Attached is the link to the blog on NYTimes.com:http://www.nytimes.com/ref/arts/television/tv-upfronts.html.

PrintAdvertising.com Releases Two New Directories For Publishers and Advertisers

PrintAdvertising.com has again expanded its services to the print advertising industry by making its popular Publishers' Representative Agency Directory and Media Buyer Agency Directory available for pdf download. Now, whether you're a publishers looking for print advertising sales help or an advertisers looking for help buying print advertising space, you can search through our database of agencies on-line or off-line at a time you find convenient. PrintAdvertising.com now offers three directories for the print advertising community. They are...

The PrintAdvertising.com Publication Profile Directory:
Highlighting Exceptional Opportunities in Print Advertising.
Click to download now

The Print Advertising Publishers' Representative - Agency Directory:
Helping Publishers Grow Print Advertising Sales.
Click to download now

The Print Advertising Media Buyers - Agency Directory:
Helping Advertisers Buy Print Advertising.
Click to download now

5/15/2006 - Who's Using Print Advertising?

5/15/06 - MasterCard Launches New Ad Campaign Geared Towards Affluent Consumers
business wire
http://biz.yahoo.com/bw/060515/20060515005285.html?.v=1

5/15/06 - New Verizon Wireless Advertising Campaign Introduces the People Behind the Nation's Most Reliable Wireless Network
pr newswire
http://biz.yahoo.com/prnews/060512/nyf008.html?.v=49

5/15/06 - Tri-State Area Audio Specialists Launch HD Digital Radio Campaigns
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-15-2006/0004361110&EDATE=

5/15/2006 - Daily Print Advertising Industry News::

International::

5/15/06 - Oodle Launches UK's First Stop for Local Classifieds
business wire
http://biz.yahoo.com/bw/060515/20060515005498.html?.v=1

5/15/06 - United Business Media sells non-core UK publications
ubm pr
http://www.unitedbusinessmedia.com/ubm/media/releases/2006/2006-05-15/

5/15/06 - ACP Media to close SHE magazine
acp pr
http://www.acpmedia.co.nz/Portals/0/docs/SHE%20Closure%20Announcement%20150506.pdf

5/15/06 - Metro expands further with move into Croatia
metro pr
http://cws.huginonline.com/M/132142/PR/200605/1051026_5.html

U.S. National::

5/15/06 - Rodale Announces Organizational Changes to Accelerate Its Magazine Brand Extensions into New-Media Platforms
business wire
http://biz.yahoo.com/bw/060512/20060512005470.html?.v=1

5/15/06 - Gannett acquires Planet Discover Firm’s technology powers Web sites’ local search
gannett pr
http://gannett.com/news/pressrelease/2006/pr051206.htm

5/15/06 - Gannett reports advertising revenue for period ending April 30
gannett pr
http://gannett.com/investor/data/2006/data0406.htm

5/15/06 - Newsweek Media Lead Sheet/May 22, 2006 Issue
pr newswire
http://biz.yahoo.com/prnews/060514/nysu013.html?.v=52

5/15/06 - Lee Enterprises expands sales leadership for print and online classified advertising
lee pr
http://www.lee.net/newsreleases/news-2006-05-12-lane-parsons.shtml

5/15/06 - Lee Enterprises reports 36 newspapers with ABC circulation gains
lee pr
http://www.lee.net/newsreleases/news-2006-05-12-circ.shtml

Hispanic::

5/15/06 - XA Chosen as the Design and Production Partner for the People en Español "50 Most Beautiful" Event
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=129026

5/15/06 - Lista-Latina.Com Expands From California to National and International Markets, Announcing Its Official Launch In Mexico
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6176&cha=15

5/15/06 - Brenda Jones and Fabrizio Danova Join ImpreMedia's National Advertising Sales Team
impremedia pr
http://www.impremedia.com/press/pr05-03-06_jones&danova.html

5/15/06 - Diario San Diego Switches to Twice Weekly: The Spanish-language newspaper will increase circulation at year end.
portada-online
http://portada-online.com/HTML/WEBSITE/PAID/2006/05150602.ASPX

5/15/06 - Google to Provide Search Engine Technology and Advertising to Latin American Newspapers
portada-online
http://portada-online.com/productdetails.aspx?productID=1812&cid=3

5/15/06 - Green Light for MPA Hispanic Readership Study
portada-online
http://portada-online.com/productdetails.aspx?productID=1810&cid=1

Friday, May 12, 2006

5/12/2006 - Who's Using Print Advertising?

5/12/06 - Washington Mutual Kicks off Hispanic Advertising Campaign
business wire
http://biz.yahoo.com/bw/060512/20060512005137.html?.v=1

5/12/06 - PCMA Launches New Print Advertising Highlighting PBM Industry Pledge to Pay Medicare Pharmacy Claims within 30 Days
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=65628

5/12/2006 - Daily Print Advertising Industry News::

International::

5/12/06 - See How the UK Advertising Market is Performing in 2006
business wire
http://biz.yahoo.com/bw/060512/20060512005048.html?.v=1

5/12/06 - IPC Media Acquires Horse Deals; Publisher of Horse Deals Magazine
ipc pr
http://www.ipcmedia.com/press/ipc_media_acquires_horse_deals_press_84588.html

U.S. National::

5/12/06 - The New York Times Promotes Virginia French to Group Vice President; Names Seth Rogin and Andy Wright Vice Presidents for Advertising Sales
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=855756

5/12/06 - The Employment Guide(R) Announces Two City Expansions In Harrisburg, PA and Albany, NY
business wire
http://biz.yahoo.com/bw/060511/20060511005679.html?.v=1

5/12/06 - Best Life Magazine Devotes June 2006 Issue to Fathers in Honor of Father's Day
business wire
http://biz.yahoo.com/bw/060511/20060511005630.html?.v=1

5/12/06 - The Real Cities Network Adds OCRegister.com, NewsOK.com, and gazette.com; Hits 30 Million Mark
pr newswire
http://biz.yahoo.com/prnews/060511/sfth009.html?.v=51

5/12/06 - Mediabids Presents Free Teleseminar for Direct Response Advertisers
prweb
http://www.prweb.com/releases/2006/5/prweb384265.htm

5/12/06 - GOLF MAGAZINE is First-Ever Golf Publication to Win National Magazine Award From American Society of Magazine Editors
time warner pr
http://www.timewarner.com/corp/newsroom/pr/0,20812,1192866,00.html

5/12/06 - Midwest Living May / June 2006 Issue Preview
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=162

5/12/06 - Ad Performance Index Defines ROI for Advertisers
pr newswire
http://biz.yahoo.com/prnews/060511/nyth014.html?.v=50

Hispanic::

5/12/06 - Washington Mutual Kicks off Hispanic Advertising Campaign
business wire
http://biz.yahoo.com/bw/060512/20060512005137.html?.v=1

Thursday, May 11, 2006

Publishers' Representatives: Feature Agency: Michele Associates

MICHELE ASSOCIATES handles all cross media representing corporate b-b accounts in consumer & trade fields. Areas are:

RADIO
TV
ONLINE
PRINT

We handle all of your CAMPAIGNS IN THESE AREAS:

PUBLIC RELATIONS
MARKETING
ADVERTISING
EVENTS

OUR SERVICES can be broken and priced into projects that would work best for you. We take on entry level publications as well as established magazines. We have been in this field for 10 years and have positive relationships and networks that we continue to work with.PLEASE EMAIL YOUR NEEDS AND OUR OFFICE WILL CONTACT YOU FOR IN-PERSON TELEPHONE INFORMATION.

For more information or to contact please click here.

5/11/2006 - Who's Using Print Advertising?

5/11/06 - Entrex Launches $4.5 Million National Advertising Campaign
pr newswire
http://biz.yahoo.com/prnews/060510/cgw023.html?.v=54

5/11/06 - Across America Launches Your NEXT Store Campaign
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=128501

5/11/06 - AWWA Launches 'Only Tap Water Delivers' Campaign
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=65521

5/11/2006 - Daily Print Advertising Industry News::

International::

5/11/06 - Reed Business Sells Its Industrial And Manufacturing Events Portfolio To Canon Communications LLC
reed pr
http://www.reed-elsevier.com/index.cfm?articleid=1772

5/11/06 - News Corp: Magazine And Insert Division Profits Grow While Newspaper Division Declines
news corp pr
http://www.newscorp.com/investor/download/Usg3q06.pdf

5/11/06 - Lagardère Media Reports Upturn In Press Revenue With Ad Market Recovery
lagardère pr
http://www.lagardere.com/us/actualites/detail_actu.cfm?idt=81&idn=6674&nav=0

5/11/06 - A Special Edition Hi-Fi Choice Magazine Returns Next Month
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;ref=2030&year=2006&month=05

U.S. National::

5/11/06 - Secrets to Great Sales Letters
printadvertising newswire
http://printadvertising.com/pressrelease_berman051006.htm

5/11/06 - The New York Times Expands Sunday Automobiles Section And Redesigns NYTIMES.com Auto Coverage
printadvertising newswire
http://printadvertising.com/pressrelease_nyt051006.htm

5/11/06 - The May 22 Issue of ESPN The Magazine is on Sale Today
business wire