Friday, April 28, 2006

4/28/2006 - Who's Using Print Advertising?


4/28/06 - Canadian Marketing Launch of All-new 2007 Dodge Caliber
cnw group
http://www.newswire.ca/en/releases/archive/April2006/27/c1426.html

4/28/2006 - Daily Print Advertising Industry News::

International::

4/28/06 - Reader's Digest announces an exclusive partnership with REDUX media Inc.
cnw group
http://biz.yahoo.com/cnw/060427/a_readersdigest_redux.html?.v=1

4/28/06 - Woman & Home Scoops International Award
ipc pr


4/28/06 - IPC Southbank Creates Ideal Home DM For BHS Promotion
ipc pr

4/28/06 - Future’s computerandvideogames.com gets a fresh new look
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2020&year=2006&month=04

4/28/06 - Digital Camera magazine’s Photographer of the Year goes from strength to strength
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2021&year=2006&month=04

4/28/06 - The Wall Street Journal Europe Unveils Style Journal; Its New Lifestyle and Fashion Magazine
dow jones pr


U.S. National::

4/28/06 - Boston Globe Names Sam Martin Chief Advertising Officer
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=848795

4/28/06 - Los Angeles Times to Publish on April 30 Special Section Chronicling 125 Years of Southern California Real Estate
pr newswire
http://biz.yahoo.com/prnews/060427/lath089.html?.v=49

4/28/06 - McClatchy and Webvisible to Provide Search Engine Marketing to Local Retailers
business wire
http://biz.yahoo.com/bw/060427/20060427005570.html?.v=1

4/28/06 - TNG-CWA Calls for Scrutiny of Proposed MediaNews-Hearst Buyout of Former Knight Ridder Newspapers
pr newswire
http://biz.yahoo.com/prnews/060427/dcth045.html?.v=55

4/28/06 - National Geographic Kids Magazine Gets Caught Reading With a Host of New Advertisers
ngs pr via mpa
http://www.magazine.org/content/Files/natgeo042706.pdf

4/28/06 - AARP The Magazine Outperforms Market in First Quarter Advertising Gains: Marketers Flocking to Reach Growing Boomer Market
aarp via mpa
http://www.magazine.org/content/Files/aarp042606.pdf

4/28/06 - Country Home May 2006 Issue Highlights
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=153

4/28/06 - The Conference Board Help-Wanted Advertising Index Dips One Point
pr newswire
http://biz.yahoo.com/prnews/060427/nyth135.html?.v=49

Hispanic::


4/28/06 - Hispanic Boom Conference Taps Wal-Mart's Senior Vice President Marketing for Keynote on Latino Partnership and Relationship Marketing
pr newswire
http://biz.yahoo.com/prnews/060427/nyth021.html?.v=49

4/28/06 - Hispanic Yellow Pages Network Launches 26th Edition of 'Guia Directorio en Español'
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6054&cha=14

Thursday, April 27, 2006

4/27/2006 - Who's Using Print Advertising?


4/27/06 - DeVito/Verdi Takes 'Shot' at Promoting Corazon as the Preferred Premium Tequila
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060426005661&newsLang=en

4/27/2006 - Daily Print Advertising Indudstry News::


International::

4/27/06 - Cgogo Holds Press Conference in Beijing for Launch of Mobile Newspaper
pr newswire
http://biz.yahoo.com/prnews/060427/cnth011.html?.v=16

4/27/06 - IPC Lures Keith Yonish To New Creative Solutions Director Role
ipc pr

4/27/06 - CHINA: Chinese papers hit by falling ad profits
asia media
http://www.asiamedia.ucla.edu/article.asp?parentid=44054

4/27/06 - Weekly's launch gives Cornish town a new Voice
hold the front page
http://www.holdthefrontpage.co.uk/news/2006/04apr/060427aus.shtml

4/27/06 - Weekly prints four-page special as big news breaks hours after deadline
hold the front page
http://www.holdthefrontpage.co.uk/index.shtml

U.S. National::

4/27/06 - McClatchy to Sell Four Knight Ridder Newspapers for $1 Billion
mcclatchy pr
http://www.mcclatchy.com/news/2006/story/7666749p-7578332c.html

4/27/06 - Cosmopolitan, the World's #1 Young Women's Magazine, Partners with Innovative New Fashion and Entertainment Portal Glam.com to Offer Total Brand Immersion
pr newswire
http://biz.yahoo.com/prnews/060427/nyth023.html?.v=55

4/27/06 - The May 8 Issue of ESPN The Magazine is on Sale
business wire
http://biz.yahoo.com/bw/060426/20060426005957.html?.v=1

4/27/06 - One Woman’s Big Idea Equals Big Business for Local Newspaper Publishers
pr web
http://www.prweb.com/releases/2006/4/prweb377889.htm

4/27/06 - Publishers of Mystery Scene Magazine Receive Ellery Queen Award
pr web
http://www.prweb.com/releases/2006/4/prweb378156.htm

Wednesday, April 26, 2006

New Publication Profile Directory Now Available


It's Finally Here! The All New, Revised & Updated Publication Profile Directory. Highlighting Exceptional Opportunities In Print Advertising

Download it in pdf format here.

4/26/2006 - Daily Print Advertising Industry News::


International::

4/26/06 - Mediaweek reports UK Times to create cross-platform ad unit
mediaweek uk
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=555881

4/26/06 - Computer Arts Projects creates the perfect portfolio
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2018&year=2006&month=04

4/26/06 - Your Family Tree heads back in time with 1841 Census special: Readers offered free website for 6 months
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2019&year=2006&month=04

4/26/06 - Télé 7 Jours gets a new easier-to-read format with more DTT coverage!
lagardere pr
http://www.lagardere.com/us/actualites/detail_actu.cfm?idt=13&idn=6614&nav=0

4/26/06 - The Wall Street Journal Names Michael Williams as Editor of European Edition
dow jones pr

U.S. National::

4/26/06 - Advo reports 2Q shared advertising packages grew 3.3% to 1.07 billion.
advo pr
http://www.advo.com/document/2Q06%20Earnings_4_25_06_Final.pdf

4/26/06 - Special Edition GamePro Magazine Subscriptions Sold in Best Buy Stores Nationwide
business wire
http://biz.yahoo.com/bw/060425/20060425005914.html?.v=1

4/26/06 - Entrepreneur Magazine Features Brian Solis in April Issue
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=124707

4/26/06 - M2MEDIA360 Acquires Petro/Retail Magazine Group, Strengthens Its B-to-B Publishing Portfolio
pr newswire
http://biz.yahoo.com/prnews/060425/nytu041.html?.v=52

4/26/06 - Express Partners With Oodle to Launch New Site:
www.readexpress.com
pr newswire
http://biz.yahoo.com/prnews/060425/dctu051.html?.v=50

4/26/06 - TV Guide Magazine Debuts New Weekly Column - "Downloads" - Highlighting The Best Television Shows Available For Download And Online Viewing
gemstar pr
http://www.gemstartvguide.com/pressroom/display_pr.asp?prId=489

4/26/06 - Reader's Digest Association Announces 3Q Fiscal 2006 Earnings
readers pr
http://phoenix.corporate-ir.net/phoenix.zhtml?c=71092&p=irol-newsArticle&ID=847680&highlight=

Hispanic::

4/26/06 - Idiom and Captura Group Launch Special Webinar Series, ''Globalization at Home: Effective U.S. Hispanic Marketing and Communications''
business wire
http://biz.yahoo.com/bw/060425/20060425005700.html?.v=1

4/26/06 - Association of Hispanic Advertising Agencies Takes Position on Nielsen Television Index (NTI)
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=64580

4/26/06 - Sesame Street Icon Sonia Manzano Hosts CATALINA Magazine’s 4th Annual ‘Essence of Latinas’ Event in Houston
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6024&cha=1

Tuesday, April 25, 2006

4/25/2006 - Who's Using Print Advertising?

4/25/06 - HSBC begins branding iniative in New York
business wire

4/25/2006 - Daily Print Advertising Industry News::

International::

4/25/06 - International Herald Tribune To Start Printing In Bangladesh
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=846734

4/25/06 - Internet magazine .net celebrates milestone 150th issue
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2017&year=2006&month=04

4/25/06 - Metro International reports 1Q results
metro pr
http://cws.huginonline.com/M/132142/PR/200604/1046473_5.html

4/25/06 - Fifth edition of the contest El País de los Estudiantes
prisa pr
http://www.prisa.es/articulo.html?xref=20051811prsprscom_1&type=Ten&anchor=priprecom

4/25/06 - Pay-Per-Click Advertising Prices Approaching Limits, finds Search Engine Marketing Professional Organization, SEMPO
primezone
http://www.primezone.com/newsroom/news.html?d=97923

U.S. National::

4/25/06 - Meredith reports 1Q advertising revenues increased 27 percent to $227.8 million
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=152

4/25/06 - Martha Stewart Living reports newsstand sales strong and ad pages up 70% and approximately 40% at Everyday Food in 1Q
martha stewart pr
http://www.marthastewart.com/page.jhtml?type=page-cat&id=cat661&navLevel=3&navHistory=

4/25/06 - Journal Communications Advertising revenue was $23.23 million, down 2.1% compared to $23.72 million
journal pr
http://phx.corporate-ir.net/phoenix.zhtml?c=145779&p=irol-newsArticle&ID=846870&highlight=

4/25/06 - Scripps reports 1Q Advertising results
scripps pr
http://pressreleases.scripps.com/release/845

4/25/06 - The New York Times Promotes Vivian Schiller to Senior Vice President and General Manager of NYTimes.com; Jason Rapp Named Vice President for Online Development and Associate General Manager of NYTimes.com
nytco.pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=846418

4/25/06 - The New York Times Presents ''Sunday With The Magazine''
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=846523

4/25/06 - Yellow Pages Association Unveils Industry's Leading Advertising Rates & Data Resource with YPA IRIS ONLINE(TM) Version 3.0
business wire
http://biz.yahoo.com/bw/060424/20060424005623.html?.v=1

4/25/06 - Verizon Yellow Pages Marches On With Nationwide Market Expansion
pr newswire
http://biz.yahoo.com/prnews/060424/nym224.html?.v=32

4/25/06 - Jeff Webber Named Senior Vice President of Advertising for USA TODAY
pr newswire
http://biz.yahoo.com/prnews/060424/dcm075.html?.v=4

4/25/06 - New Magazine Imbibe Explores Liquid Culture; First-of-its-kind National Publication Serves as Indispensable Guide to Drinks
business wire


Hispanic::

4/25/06 - Fifth edition of the contest El País de los Estudiantes
prisa pr
http://www.prisa.es/articulo.html?xref=20051811prsprscom_1&type=Ten&anchor=priprecom

Monday, April 24, 2006

Print Advertising Remnant Opportunities Update

Magazine Remnant:

Title: FLAVOR of Las Vegas • Circ: 35,000 • End: 5/10
Title: Galardon Musical • Circ: 50,000• End: 6/06
Title: Cecil Child Parenting Magazine •Circ: 5,000 • End: 6/15/06
Title: Iowa Conservationist • Circ: 30,000 • End: 7/01/06
Title: Minnesota Soybean News and Views • Circ: 21,000 • End: 7/01/06
Title: Movement Bodyboarding Magazine • Circ: 20,000• End: 7/04/206
Title: Chittlin Circuit • Circ: 7,500 • End: 10/06
Title: RICH GUY Magazine • Circ: 260,000 • End: 10/31/06
Title: Small Business Resource Magazine • Circ: 1,500,000 • End: Open
Title: Skope Magazine • Circ: 5,000 • End: Open


Learn More...

Newspaper Remnant:

Title: The Epoch Times Newspaper • Circ: 80,000 • End: 3/06
Title: The Sioux Falls Shopping News • Circ: 85,000 • End: Open


Learn More...

In-Home & Other Format Remnant:

Title: Nashville Street MAP & Visitor Guide • Circ: 400,000 • End: 4/30/06
Title: The Washington Times National Weekly • Circ: 65,000 • End: Open


Learn More...


Get Your Print Advertising Remnant Space Listed For As Little As $5.00.
No Commissions! Great For Reps!
Learn More

4/24/2006 - Who's Buying Print Advertising?


4/24/06 - Change to Win Launches Make Work Pay! Campaign to Preserve America's Middle Class
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-24-2006/0004345373&EDATE=

4/24/06 - Toyota's New National Ad to Feature Alabama Team Members
primezone
http://www.primezone.com/newsroom/news.html?d=97785

2/24/2006 - Daily Print Advertising Industry News::


International::

4/24/06 - Ringier takes over sport magazineringier pr
http://translate.google.com/translate?u=http%3A%2F%2Fwww.ringier.ch%2Findex.cfm%3Fid%3D1975%26detail%3Dtrue&langpair=de%7Cen&hl=en&ie=ISO-8859-1&prev=%2Flanguage_tools

U.S. National::


4/24/06 - Martha Stewart Living Omnimedia, Inc. Introduces New Lifestyle Magazine 'Blueprint'
martha stewart pr
http://phx.corporate-ir.net/phoenix.zhtml?c=96022&p=irol-newsArticle&t=Regular&id=846241&

4/24/06 - AutoWeek Magazine Names New Advertising Director
pr newswire
http://biz.yahoo.com/prnews/060424/dem007.html?.v=43

4/24/06 - Yellow Pages Association Unveils Industry's Leading Advertising Rates & Data Resource with YPA IRIS ONLINE(TM) Version 3.0
business wire
http://biz.yahoo.com/bw/060424/20060424005623.html?.v=1

4/24/06 - Verizon Yellow Pages Expands Into Homestead-South Dade Market
pr newswire
http://biz.yahoo.com/prnews/060421/nyf091.html?.v=36

4/24/06 - NEWSWEEK MEDIA LEAD SHEET/May 1, 2006 Issue
pr newswire
http://biz.yahoo.com/prnews/060423/nysu018.html?.v=48

4/24/06 - Meredith Enhances Online Integrated Marketing Services with Acquisition of O'Grady Meyers Interactive Agency
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=150

Hispanic::

4/24/06 - Verizon Yellow Pages Expands Into Homestead-South Dade Marketpr newswire
http://biz.yahoo.com/prnews/060421/nyf091.html?.v=36

Friday, April 21, 2006

Profile :: FLAVOR of Las Vegas Magazine

FLAVOR of Las Vegas Magazine, the lifestyle publication of Sin City Publishing, has joined the PrintAdvertising.com Publication Profile Directory. FLAVOR of Las Vegas is a unique publication specifically targeting the Las Vegas region with articles on entertainment, leisure and health. FLAVOR of Las Vegas has a circulation of approximately 35,000 and is currently in the process of launching their web site which can be found at http://www.flavorlv.com/. The publication's target audience is affluent Las Vegas locals and tourists ages 18-50. For more information visit their profile by clicking here.

4/21/2006 - Who's Using Print Advertising?


4/21/06 - 700 Miami Students and Doubletree Hotel Coconut Grove Kick off Nationwide Environmental Education Campaign
business wire
http://biz.yahoo.com/bw/060421/20060421005164.html?.v=1


4/21/06 - National Partnership Launches Ambitious Portland Recycling Campaign
pr newswire
http://biz.yahoo.com/prnews/060420/nyth139.html?.v=43

4/21/2006 - Daily Print Advertising Industry News::


International::

4/21/06 - Peason PLC says Financial Times advertising revenue up 13%
pearson pr
http://www.pearson.com/media/press_release.cfm?itemid=619&mediaid=760

4/21/06 - The Independent plans Indy Extra supplement for April 25 launch
indy
http://news.independent.co.uk/article347246.ece

4/21/06 - Dennis Publishing Unveils First TV And Print Campaign For The Week Magazine
dennis pr
http://www.dennis.co.uk/news/list_news.php#121

4/21/06 - Dan Reeves Appointed Commercial Director For The Week Magazine
dennis pr
http://www.dennis.co.uk/news/list_news.php#122

4/21/06 - IPC SouthBank Advertising has appointed Joanne O'Hara as advertisement director of its market leading home interest group
ipc pr

U.S. National::

4/21/06 - Boston Globe Media Launches New Real Estate Publication
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=845501

4/21/06 - YELLOWPAGES.COM Launches Next Generation Mapping
pr newswire
http://biz.yahoo.com/prnews/060421/clf007.html?.v=46

4/21/06 - Kellogg's Frosted Mini-Wheats Named National Sponsor of Fourth Annual Reader's Digest National Word Power Challenge(SM)
readers digest pr
http://phoenix.corporate-ir.net/phoenix.zhtml?c=71092&p=irol-newsArticle&ID=845537&highlight=

4/21/06 - residential architect Magazine Celebrates 10th Anniversary in June
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=124205

4/21/06 - Experience Indoor/Outdoor Living & Entertaining in Dallas with Western Interiors and Design Magazine!
business wire
http://biz.yahoo.com/bw/060420/20060420005866.html?.v=1

4/21/06 - Denver Newspaper Agency Launches New Self-Serve Recreational Vehicle Dealer Directory Powered by Travidia
business wire
http://biz.yahoo.com/bw/060420/20060420005713.html?.v=1

4/21/06 - Enterprise NewsMedia launches the Wrap, Circulation 165,000
pr newswire
http://biz.yahoo.com/prnews/060420/neth009.html?.v=51

4/21/06 - OverTime (OT) Magazine Launches OT-Online.com
pr newswire
http://biz.yahoo.com/prnews/060420/clth029.html?.v=49

4/21/06 - Internet Advertising Revenues Grow 30% to a Record $12.5 Billion in '05
business wire
http://biz.yahoo.com/bw/060420/20060420005536.html?.v=1

4/21/06 - TVGuide.Com Launches Blogging Community
gemstar pr
http://www.gemstartvguide.com/pressroom/display_pr.asp?prId=488
4/21/06 - Recently Released ABC Reader Profile Reports: Fort Collins Coloradoan - Fort Collins, COabc pr
http://abcas3.accessabc.com/readerprofile/newreports.asp

Thursday, April 20, 2006

How Do You Promote Your Print Advertising Platform?

Call it one of life's little paradoxes but it has always been a curious thing to me that print media publishers (and specifically their advertising sales reps) are typically first in line to tell advertisers the virtues of promotion. Yet, when it comes to promoting their own publication(s) to advertisers, the tables are suddenly turned. There's not enough resources, no good outlets, no time... whatever. To some extent these excuses are valid. The bulk of publishing resources must necessarily be rolled back into circulation growth, editorial development and those areas which keep readers returning. However, for most publications advertising is either an important part of revenue or one that publishers wish were an important part of revenue. Advertising growth requires that advertisers, like subscribers, be reminded of the benefits of your publication; What it offers them, who it reaches, the competition that's using it, special issues and more. When an advertiser is looking for places to promote, all things being equal, they will typically go with the more recognizable brand... it's a safer investment. So the question begs: Is your brand the more recognizable? What are you doing to promote it? PrintAdvertising.com now offers a central platform where publishers can highlight their publication's virtues in an easy, affordable and comprehensive manner. It's worth checking out. Here's the link... http://printadvertising.com/requestmediakit.html

4/20/2006 - Who's Using Print Advertising?

4/20/06 - Pioneer Launches New Campaign, Encouraging Consumers to ``Drive Happier''
business wire
http://biz.yahoo.com/bw/060419/20060419005762.html?.v=1

4/20/06 - Montana Meth Project Launches Next Wave of Meth Prevention Campaign
pr newswire
http://biz.yahoo.com/prnews/060419/sfw087.html?.v=54

4/20/2006 - Daily Print Advertising Industry News::


International::

4/20/06 - Yahoo!, Google and the News Agencies: Threats or Partners to Newspapers?
printadvertising newswire
http://printadvertising.com/pressrelease_wan042006.htm

4/20/06 - Cgogo Launches the First Ever Mobile Newspaper With Self-Existent Domain Name in China
pr newswire
http://biz.yahoo.com/prnews/060420/cnth011.html?.v=15

U.S. National::

4/20/06 - MRI Pilot Study Will Test Web-based Survey to Collect Issue-Specific Readership: MRI will conduct weekly Web-based consumer surveys to determine whether the Internet can be used to provide data on how quickly specific issues of magazines accumulate their audiences.
mri pr
http://www.mediamark.com/mri/docs/press/pr_04-19-06_IssueAccum.htm

4/20/06 - Computer Games Magazine Partners With NCsoft, Offers Free Online Game to New Subscribers
business wire
http://biz.yahoo.com/bw/060420/20060420005177.html?.v=1

4/20/06 - Golf Connoisseur Announces Increase in Frequency: Goes Bi-Monthly
pr newswire
http://biz.yahoo.com/prnews/060419/daw052.html?.v=30

4/20/06 - L.A. WEEKLY Publishes First-Annual L.A. People Issue
pr newswire
http://biz.yahoo.com/prnews/060420/lath046.html?.v=51

4/20/06 - Lee Enterprises reports same property advertising revenue in March increased 1.7 percent over a year ago
lee pr
http://www.lee.net/newsreleases/news-2006-04-20-m.shtml

4/20/06 - Belo shows 3.4 percent increase in advertising revenue across newspaper division for March
belo pr
http://www.belo.com/pressRelease.x2?release=20060419-921.html

4/20/06 - Penthouse to Acquire Jill Kelly Productions, Inc. Assets for $1.765 Million
pr newswire
http://biz.yahoo.com/prnews/060420/flth007.html?.v=55

4/20/06 - Conde Nast Traveler Unveils Its Annual Hot List
pr newswire
http://biz.yahoo.com/prnews/060419/nyw138.html?.v=47

4/20/06 - USA TODAY Education Launches Free Campus Coverage Electronic Newsletter
pr newswire
http://biz.yahoo.com/prnews/060419/dcw045.html?.v=50

4/20/06 - TVGuide.com Launches Blogging Community
business wire
http://biz.yahoo.com/bw/060420/20060420005174.html?.v=1

4/20/06 - Mediabids Offers Total Market Coverage Direct Mail Advertising Opportunities
prweb
http://www.prweb.com/releases/2006/4/prweb374636.htm

Hispanic::

4/20/06 - Billboard Joins Forces with 13th Floor Televisión to Launch Billboard Latino Magazine
rosen group pr via mpa
http://www.magazine.org/content/Files/billboard041906.pdf

4/20/06 - Empowering Latina Entrepeneurs
printadvertising newswire
http://printadvertising.com/pressrelease_latinastyle041906a.htm

4/20/06 - LATINA Style Magazine hosts the LATINA Style Business Series in San Diego!
printadvertising newswire
http://printadvertising.com/pressrelease_latinastyle041906.htm

4/20/06 - Papel Media Network Launches New Comprehensive Website Showcasing its Online Quoting System for Simplified National or Regional Hispanic Media Buys
printadvertising newswire
http://printadvertising.com/pressrelease_papel041906.htm

Wednesday, April 19, 2006

World Press Freedom Day:

Stop Jailing Journalists campaign : How can you help? In many ways: By publishing, for example, the editorial and advertising materials that WAN has made available on this site. They include interviews, articles, cartoons, print-ready advertisements, and the stories of these jailed journalists. Or by taking direct action and sending protest letters on behalf of your newspaper to the jailers. We encourage you to participate in the campaign against the jailing of journalists by using some or all of these materials in your newspaper on 3 May or on the nearest day on which you publish. Newspapers can freely publish the ads, with credit to WAN. Print and video ads may be downloaded at the following site: http://www.worldpressfreedomday.org/

4/19/2006 - Who's Using Print Advertising?


4/19/06 - State Health Organizations Launch Advertising Campaign on Health Impact Fee
pr newswire
http://biz.yahoo.com/prnews/060419/cgw024.html?.v=52

4/19/06 - Kyocera Mita America Launches Next Phase of ''People Friendly'' Branding Campaign; Print, Television, and Radio Advertisements Spotlight the End User Benefits of Kyocera Products and Solutions
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060419005019&newsLang=en

4/19/2006 - Daily Print Advertising Industry News::

International::

4/19/06 - Burda Acquires Essential Publishing
essential pr
http://www.essentialpublishing.co.uk/

4/19/06 - Emap Advertising unveils major sales team changes
emap pr
http://www.emapadvertising.com/press_centre/press_detail.asp?ID=631

4/19/06 - IPC Connect's Woman's Own is joining forces with Disney's Narnia: The Lion, The Witch and The Wardrobe and Asda to launch this year's Woman's Own Children of Courage awards
ipc pr

4/19/06 - Protect your iPod and Mac with special issue of MacFormat: Future’s Apple magazine covermounts free iPod cover
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2014&year=2006&month=04

4/19/06 - Drivers plan to smash ‘donut’ world record at Santa Pod Raceway: Redline magazine and Cooper Tires lead spectacular spin challenge
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2015&year=2006&month=04

4/19/06 - Bon Voyage Japan: on Board Air France & KLM
iga pr
http://www.i-g-a.com/


4/19/06 - Télérama, the French weekly news magazine, optimises its weekly newsletter to a daily newsletter dedicated to cultural news: L'Espresso
iga pr
http://www.i-g-a.com/


4/19/06 - ELLE South Africa (SA ELLE) parties in celebration of their 10th birthday in South Africa
iga pr
http://www.i-g-a.com/


4/19/06 - According to the AEPM Jan-Dec 2005 results, Psychologies magazine has registered the largest audience growth among the upscale women's press in France
iga pr
http://www.i-g-a.com/

4/19/06 - Increased Circulation in Italy: ELLE & ELLE Decor
iga pr
http://www.i-g-a.com/





4/19/06 - RED widens the gap in UK
iga pr
http://www.i-g-a.com/


4/19/06 - ELLE Deco UK is the only decoration title with an increase in its readership
iga pr
http://www.i-g-a.com/

4/19/06 - CHINA: Newspaper readership giving way to Internet
asia media
http://www.asiamedia.ucla.edu/article.asp?parentid=43267

4/19/06 - Gemstar-TV Guide Signs Digital Guide Plus+® Agreement With Panasonic For European Market
gemstar pr
http://www.gemstartvguide.com/pressroom/display_pr.asp?prId=487

U.S. National::

4/19/06 - Travel + Romance Magazine and http://www.travel-romance.com/ Now Available
pr newswire
http://biz.yahoo.com/prnews/060418/nytu044.html?.v=51

4/19/06 - Forbes.com Launches New Section Covering Washington and Business, and Announces Partnership With RealClearPolitics.com
business wire
http://biz.yahoo.com/bw/060418/20060418005852.html?.v=1

4/19/06 - Studio Photography Magazine Offers Keys to Business Success
business wire
http://biz.yahoo.com/bw/060418/20060418005835.html?.v=1

4/19/06 - Real Girl Wins Seventeen Magazine's Nationwide Model Search
business wire
http://biz.yahoo.com/bw/060419/20060419005155.html?.v=1

4/19/06 - CMP Media Launches Dr. Dobb's Portal
pr newswire
http://biz.yahoo.com/prnews/060418/sftu101.html?.v=49

4/19/06 - Reggie Bush Talks Exclusively to FHM Magazine's FHMUS.com
business wire
http://biz.yahoo.com/bw/060419/20060419005217.html?.v=1

4/19/06 - Sprint Nextel Settles Advertising Related Legal Claims
business wire

4/19/06 - Audit Bureau of Circulations Charged With Circulation Fraud
ad age
http://adage.com/mediaworks/article?article_id=108701

4/19/06 - First Quarter 2006 Magazine PIB Revenue and Pages Increase
mpa

4/19/06 - Hachette Forms The Home Group: James Fraguela Appointed As VP/Publisher
hfmus pr via mpa
http://www.magazine.org/content/Files/home041806.pdf

4/19/06 - Family Circle June 2006 Issue Highlights
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=149

4/19/06 - Joanna Coles Named Editor-In-Chief of Marie Claire
hearst pr
http://hearst.com/news/press_041806.html

4/19/06 - Bill Johnston will become publisher of Wisconsin State Journal
lee pr
http://www.lee.net/newsreleases/news-2006-04-18-johnston.shtml

Hispanic::

4/19/06 - HYP Network Wins Prestigious Award from the National Association of Hispanic Publications
printadvertising newswire
http://printadvertising.com/pressrelease_hyp041906.htm

4/19/06 - Al Día Earns Sixteen Awards
printadvertising newswire
http://printadvertising.com/pressrelease_aldia041806.htm

Tuesday, April 18, 2006

4/18/2006 - Daily Print Advertising Industry News::


International::

4/18/04 - Newspaper Advertising in China Accounted for RMB 24.3 billion - 22% of the Total Ad Revenue
business wire
http://biz.yahoo.com/bw/060417/20060417005027.html?.v=1

U.S. National::

4/18/06 - Dow Jones Reports Improved Revenue
dow jones pr
http://dowjones.com/Pressroom/PressReleases/Financial/2006/0418_FIN_1072.htm

4/18/06 - Dow Jones & Company 2006 Advertising Revenue and Volume Percentage Increases /(Decreases) from 2005
business wire
http://biz.yahoo.com/bw/060418/20060418005531.html?.v=1

4/18/06 - Business Publications Open 2006 with Modest Revenue Movement: January Revenue Up 0.44% Over Same Time 2005 Year-to-Date Flat
business wire
http://biz.yahoo.com/bw/060417/20060417005903.html?.v=1

4/18/06 - Los Angeles Times, ADVO and LANG Announce Joint Advertising Insert Distribution
business wire
http://biz.yahoo.com/bw/060417/20060417005811.html?.v=1

4/18/06 - Publishing Execs to Grapple with Emerging Technological and Market Forces at Future Tense, a Symposium Sponsored by Innodata Isogen and NYU's Center for Publishing
business wire
http://biz.yahoo.com/bw/060417/20060417005840.html?.v=1

4/18/06 - FHMUS.com Names Winstar Exclusive National Online Sales Rep
business wire

4/18/06 - Junk Market Masters Hit The Road For The 2006 Courtry Home Magazine Junking Journey
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=148

4/18/06 - Magazines Shape Up for Digital Future: As Net Passes Print Ad Revenue, Publishers Get Web Wise
ad age
http://www.adage.com/mediaworks/article?article_id=108620

4/18/06 - The listings of Audit Reports and Publisher's Statements released last week are now on the ABC Web site at: Audit Reports:
http://www.accessabc.com/advertisers/arrelease.htm; Publisher's Statements: http://www.accessabc.com/advertisers/psrelease.htmabc pr

Hispanic::

4/18/06 - Best Practices in Marketing to Affluent Hispanics is Topic of National Hispanic Market University Audio Conference April 27
printadvertising newswire
http://printadvertising.com/pressrelease_hmp041806.htm

Monday, April 17, 2006

Sales Focus: Sell the Brand, Not the Ad

by Ari Rosenberg

Car ads tend to blend together. That's because the creative is driven by the owners of car dealerships, who insist that the product's virtues be featured in the ads. As a result, car brands tend to adopt the qualities of their products. Ford's "Built Ford Tough," BMW's "Ultimate Driving Machine," and Volkswagen's "Think Small" effort are all examples of this.

But in 1989, there was a dramatic departure from this approach. That year Hal Riney & Partners put the Saturn brand behind the wheel of its campaign. The product would become an extension of the brand's core values, not the other way around.

The campaign literally invited consumers to care more about the folks making the car than the car itself. And they did. Saturn owners caravanned three separate times, the first time in 1994, to gatherings dubbed "Homecomings," hosted on the grounds of Saturn's Spring Hill, Tenn., assembly plant, to bond with the men and women who built their cars.

What does this have to do with selling ads online?

Online publishers have been coerced into selling the virtues of their ad products over and above the value of their content brands, and like many auto ads, they are all starting to blend together. If you asked a buyer the difference between Yahoo! Finance and CBSMarketwatch.com, the answer will most likely reflect the differences in ad-serving capabilities rather than the editorial and design differences that distinguish one brand's reader from the other.

It doesn't help that trade publications like MediaPost's OnlineMediaDaily constantly cover developments in behavioral targeting, rich media, video ads, RSS feeds, podcasting, and a host of new ad-serving technologies. All the attention causes the content brands that deliver these products to slip into the background, like an instrumental version of a pop song, while the companies that produce these enhancements grab headlines and a portion of the media budget, as opposed to a production budget.

I'm not suggesting you stop investing in technologies that meet buying demand. I am suggesting that you make a focused investment in sales communication that places your brand back in the spotlight and your ad products in a supporting role. Here are two simple steps to help you increase the value of your content brand:

REPLACE "USERS" WITH "READERS." Stop calling your audience "users." It has a negative connotation: The audience is using your site, you are using the audience. It all sounds transparent and cheap. The term "reader" implies a deeper commitment to the branded content with which they choose to engage.

OWN THE READER. Selling the value of a content brand starts with understanding the value delivered to readers in exchange for their attention. That means you must become one. Many salespeople mistake glancing for reading and thus miss out on high-grade sales fuel. You have to read everything produced in some scale consistently to identify how this content relationship matters to the clients that matter to you.

At IGN, where I used to work, we took this one step further by meeting with our readers. We hosted a group of them at our offices and peppered them with questions in the hopes of better understanding their commitment to our brand so we could then translate that in our sales communication. It was after this impromptu focus group that we started to truly care about the readers we represented -- so much so that we stopped selling pop-up advertising, because our readers begged us to.

Warren Greshes, a motivational speaker, says that clients don't hear your words, they hear your commitment. Once you become more intimate with your readers, your sales dialogue will reflect their commitment to your content brand.
If you can increase your content brand's value, the price for your real estate will go up. If your brand shows signs of erosion and all the houses start to blend together, it becomes a buyers' market.

Ari Rosenberg is a media sales consultant and principal at Performance Pricing. (ari@performancepricing.com)
Ari Rosenberg is a media sales consultant. Prior to starting his company, he was the vice president of sales at IGN.com. He can be reached at ari@performancepricing.com.

This article originally published by

4/17/2006 - Who's Using Print Advertising?


4/17/06 - Louisiana Economic Development Launches Integrated Marketing Campaign Targeting Global Business Community
pr newswire
http://biz.yahoo.com/prnews/060417/nym016.html?.v=46

4/17/06 - TD Bank Financial Group Launches First Advertising Campaign in United States
cnw group
http://www.newswire.ca/en/releases/archive/April2006/17/c4789.html

4/17/2006 - Daily Print Advertising Industry News::

International::

4/17/06 - SPH Honoured at Prestigious International Advertising Awards
sph pr
http://www.sph.com.sg/news/latest/press_060417_001.html

U.S. National::

4/17/06 - Knight Ridder Total advertising revenue was up 5.2% for March
knight ridder pr
http://knightridderinfo.com/releases/index.php?id=842982

4/17/06 - Knight Ridder shows 1Q Total advertising revenue of $582.7 million, up $24.6 million, or 4.4%
knight ridder pr
http://knightridderinfo.com/releases/index.php?id=842980

4/17/06 - Enterprise NewsMedia LLC Announces Real Estate Initiatives
pr newswire
http://biz.yahoo.com/prnews/060414/nef006.html?.v=49

4/17/06 - EQUITIES Magazine Announces 55th Anniversary Conference on April 21, at the Yale Club in NYC
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=123109

4/17/06 - Newsweek Media Lead Sheet/April 24, 2006 Issue (on newsstands Monday, April 17)
pr newswire
http://biz.yahoo.com/prnews/060416/nysu012.html?.v=51

4/17/06 - Web revenues continue to show importance to newspaper publishing growth
ad age
http://www.adage.com/mediaworks/article?article_id=108614

4/17/06 - Bene will be the only magazine in the United States completely dedicated to all things Italian; debuts May 2006
bene
http://benemag.com/

Hispanic::


4/17/06 - Batanga Completes Series B Financing
printadvertising newswire
http://printadvertising.com/pressrelease_hmi041706.htm

4/17/06 - MarketTools(R) to Present Hispanic Research Strategies at ad:tech San Francisco Conference
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=123236

4/17/06 - CVC: The pharmacy retail store increases its Hispanic print allocation
portada-online
http://portada-online.com/

4/17/06 - Do Advertisers Prefer Weekend Newspapers?: Phoenix La Voz Fin de Semana recently gained Target and Best Buy accounts
portada-online
http://portada-online.com/

4/17/06 - Fronteras Partners with Newspapers in Utah, Georgia, and Florida: Weekly Spanish-language paper is now present in 15 markets
portada-online
http://portada-online.com/

Friday, April 14, 2006

4/14/2006 - Who's Using Print Advertising?


4/14/04 - New Ad Campaign Touts Radio as Essential Medium for All Advertisers
pr newswire
http://biz.yahoo.com/prnews/060414/nyf003.html?.v=33

4/14/06 - EMTA Holdings Announces National Media Campaign
pr newswire
http://biz.yahoo.com/prnews/060413/lath062.html?.v=44

4/14/06 - Under Armour(R) Unveils Performance Footwear Line
pr newswire
http://biz.yahoo.com/prnews/060414/nyf008.html?.v=45

4/14/2006 - Daily Print Advertising Industry News::

International::

4/14/06 - Ideal Home, the UK's biggest-selling home interest title, is bagging a free copy of Fresh, the recipe and issue-driven food magazine, with its July issue ipc pr


4/14/06 - Millivres Prowler Group, publisher of Gay Times, DIVA and Pink Paper, has acquired gay men’s youth title AXM
millivres pr
http://www.millivres.co.uk/mpg/latest_news.asp?m=6

4/14/06 - Courrier International has registered a +4.8% increase in its total circulation figures
iga pr
http://www.i-g-a.com/

4/14/06 - Future’s genealogy magazine, Your Family Tree, takes an in-depth look at the next craze – finding out about the history of your home in a free 16-page supplement bundled with the magazine
future pr

U.S. National::

4/14/06 - INMA Announces Redesign of Ideas Magazine
inma pr
http://www.inma.org/PressRelease.cfm?prID=31

4/14/06 - McClatchy Reports 2Q Ad Revenue Up 1.4% Inspite of 4.5% Decline In Circulation Revenue
mcclatchy pr
http://www.mcclatchy.com/news/2006/story/7623585p-7535266c.html

4/14/06 - Stonebridge Press Adds Fourth Weekly Newspaper in NE Connecticut
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-05-2006/0004334403&EDATE=

4/14/06 - Child Magazine May 2006 Issue Highlights
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=145

4/14/06 - ABC Recently Released Reader Profiles:: The Star Press - Muncie, IN; The Courier-Journal - Louisville, KY; Democrat and Chronicle - Rochester, NY
abc pr
http://abcas3.accessabc.com/readerprofile/newreports.asp

Hispanic::

4/14/06 - Megazines Publications Joins Forces with Grupo Editorial Armonia
pr newswire
http://biz.yahoo.com/prnews/060413/deth006.html?.v=49

Thursday, April 13, 2006

4/13/2006 - Who's Using Print Advertising?


4/13/06 - Camp Moose Golf Launches National Advertising Campaign For The Right Touch, A New Training Aid
pr web
http://www.prweb.com/releases/2006/4/prweb371346.htm

4/13/2006 - Daily Print Advertising Industry News::

International::

4/13/06 - IPC SouthBank Advertising has appointed Jon Restall, previously brand manager at Associated Newspapers, as agency sales director
ipc pr

4/13/06 - Singapore Press Holdings reports Q2 Revenue for the Newspaper and Magazine operations increased 3.2% to $209.7 million
sph pr
http://www.sph.com.sg/news/latest/fin_060412_001.html

4/13/06 - New look for Reading Chronicle
trinity mirror pr

4/13/06 - Racing Post and Racing UK launch video form guide on The Betting Site
trinity mirror pr


4/13/06 - Trinity Mirror launches local property sites across the UK
trinity mirror pr


4/13/06 - Free afternoon newspaper a step closer for London Tube commuters
tfl pr
http://www.tfl.gov.uk/tfl/press-centre/press-releases/press-releases-content.asp?prID=749

4/13/06 - Axel Springer is to launch a new daily newspaper in Poland on 18 April
axel springer pr
http://www.axelspringer.com/englisch/pressese/frame.htm

U.S. National::

4/13/06 - The New York Times To Redesign Its Connecticut, Long Island, New Jersey And Westchester Regional Weeklies
printadvertising newswire
http://printadvertising.com/pressrelease_nyt041206a.htm

4/13/06 - The New York Times Job Market Reprises Salute Our Heroes™: The Veterans Job Fair & Career Expo; Second Annual Series Gives Employers The Chance to Honor – And Hire – America's Heroes
printadvertising newswire
http://printadvertising.com/pressrelease_nyt041206b.htm

4/13/06 - Tribune reports newspaper ad revenues were flat for the quarter
tribune pr
http://www.tribune.com/pressroom/releases/2006/04132006.html

4/13/06 - On a pro forma basis, Journal Register Company's advertising revenues for Period Three decreased 1.3 %
journal register pr
http://phx.corporate-ir.net/phoenix.zhtml?c=80412&p=irol-newsArticle&t=Regular&id=842459&

4/13/06 - Penthouse Scores With Its Spring Sports Issue
pr newswire
http://biz.yahoo.com/prnews/060413/flth005.html?.v=53

4/13/06 - The Boston Globe Announces New Advertising Executives
ny times pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=842394

4/13/06 - More Newspapers Turn to Classified Concepts to Boost Ad Sales
classified concepts pr
http://www.classifiedconcepts.com/cc2/Press.aspx

4/13/06 - Miami Herald Creative Director to Share Secrets of Successful Cross-Cultural Marketing at G. A. Wright Marketing Event in Denver
business wire
http://biz