The Print Advertising Blog: April 2006

Friday, April 28, 2006

4/28/2006 - Who's Using Print Advertising?

4/28/06 - Canadian Marketing Launch of All-new 2007 Dodge Caliber
cnw group
http://www.newswire.ca/en/releases/archive/April2006/27/c1426.html

4/28/2006 - Daily Print Advertising Industry News::

International::

4/28/06 - Reader's Digest announces an exclusive partnership with REDUX media Inc.
cnw group
http://biz.yahoo.com/cnw/060427/a_readersdigest_redux.html?.v=1

4/28/06 - Woman & Home Scoops International Award
ipc pr

4/28/06 - IPC Southbank Creates Ideal Home DM For BHS Promotion
ipc pr

4/28/06 - Future’s computerandvideogames.com gets a fresh new look
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;amp;ref=2020&year=2006&month=04

4/28/06 - Digital Camera magazine’s Photographer of the Year goes from strength to strength
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;amp;ref=2021&year=2006&month=04

4/28/06 - The Wall Street Journal Europe Unveils Style Journal; Its New Lifestyle and Fashion Magazine
dow jones pr

U.S. National::

4/28/06 - Boston Globe Names Sam Martin Chief Advertising Officer
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=848795

4/28/06 - Los Angeles Times to Publish on April 30 Special Section Chronicling 125 Years of Southern California Real Estate
pr newswire
http://biz.yahoo.com/prnews/060427/lath089.html?.v=49

4/28/06 - McClatchy and Webvisible to Provide Search Engine Marketing to Local Retailers
business wire
http://biz.yahoo.com/bw/060427/20060427005570.html?.v=1

4/28/06 - TNG-CWA Calls for Scrutiny of Proposed MediaNews-Hearst Buyout of Former Knight Ridder Newspapers
pr newswire
http://biz.yahoo.com/prnews/060427/dcth045.html?.v=55

4/28/06 - National Geographic Kids Magazine Gets Caught Reading With a Host of New Advertisers
ngs pr via mpa
http://www.magazine.org/content/Files/natgeo042706.pdf

4/28/06 - AARP The Magazine Outperforms Market in First Quarter Advertising Gains: Marketers Flocking to Reach Growing Boomer Market
aarp via mpa
http://www.magazine.org/content/Files/aarp042606.pdf

4/28/06 - Country Home May 2006 Issue Highlights
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=153

4/28/06 - The Conference Board Help-Wanted Advertising Index Dips One Point
pr newswire
http://biz.yahoo.com/prnews/060427/nyth135.html?.v=49

Hispanic::

4/28/06 - Hispanic Boom Conference Taps Wal-Mart's Senior Vice President Marketing for Keynote on Latino Partnership and Relationship Marketing
pr newswire
http://biz.yahoo.com/prnews/060427/nyth021.html?.v=49

4/28/06 - Hispanic Yellow Pages Network Launches 26th Edition of 'Guia Directorio en Español'
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6054&cha=14

Thursday, April 27, 2006

4/27/2006 - Who's Using Print Advertising?

4/27/06 - DeVito/Verdi Takes 'Shot' at Promoting Corazon as the Preferred Premium Tequila
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060426005661&newsLang=en

4/27/2006 - Daily Print Advertising Indudstry News::

International::

4/27/06 - Cgogo Holds Press Conference in Beijing for Launch of Mobile Newspaper
pr newswire
http://biz.yahoo.com/prnews/060427/cnth011.html?.v=16

4/27/06 - IPC Lures Keith Yonish To New Creative Solutions Director Role
ipc pr

4/27/06 - CHINA: Chinese papers hit by falling ad profits
asia media
http://www.asiamedia.ucla.edu/article.asp?parentid=44054

4/27/06 - Weekly's launch gives Cornish town a new Voice
hold the front page
http://www.holdthefrontpage.co.uk/news/2006/04apr/060427aus.shtml

4/27/06 - Weekly prints four-page special as big news breaks hours after deadline
hold the front page
http://www.holdthefrontpage.co.uk/index.shtml

U.S. National::

4/27/06 - McClatchy to Sell Four Knight Ridder Newspapers for $1 Billion
mcclatchy pr
http://www.mcclatchy.com/news/2006/story/7666749p-7578332c.html

4/27/06 - Cosmopolitan, the World's #1 Young Women's Magazine, Partners with Innovative New Fashion and Entertainment Portal Glam.com to Offer Total Brand Immersion
pr newswire
http://biz.yahoo.com/prnews/060427/nyth023.html?.v=55

4/27/06 - The May 8 Issue of ESPN The Magazine is on Sale
business wire
http://biz.yahoo.com/bw/060426/20060426005957.html?.v=1

4/27/06 - One Woman’s Big Idea Equals Big Business for Local Newspaper Publishers
pr web
http://www.prweb.com/releases/2006/4/prweb377889.htm

4/27/06 - Publishers of Mystery Scene Magazine Receive Ellery Queen Award
pr web
http://www.prweb.com/releases/2006/4/prweb378156.htm

Wednesday, April 26, 2006

New Publication Profile Directory Now Available

It's Finally Here! The All New, Revised & Updated Publication Profile Directory. Highlighting Exceptional Opportunities In Print Advertising

Download it in pdf format here.

4/26/2006 - Daily Print Advertising Industry News::

International::

4/26/06 - Mediaweek reports UK Times to create cross-platform ad unit
mediaweek uk
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=555881

4/26/06 - Computer Arts Projects creates the perfect portfolio
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;amp;ref=2018&year=2006&month=04

4/26/06 - Your Family Tree heads back in time with 1841 Census special: Readers offered free website for 6 months
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;amp;ref=2019&year=2006&month=04

4/26/06 - Télé 7 Jours gets a new easier-to-read format with more DTT coverage!
lagardere pr
http://www.lagardere.com/us/actualites/detail_actu.cfm?idt=13&idn=6614&nav=0

4/26/06 - The Wall Street Journal Names Michael Williams as Editor of European Edition
dow jones pr

U.S. National::

4/26/06 - Advo reports 2Q shared advertising packages grew 3.3% to 1.07 billion.
advo pr
http://www.advo.com/document/2Q06%20Earnings_4_25_06_Final.pdf

4/26/06 - Special Edition GamePro Magazine Subscriptions Sold in Best Buy Stores Nationwide
business wire
http://biz.yahoo.com/bw/060425/20060425005914.html?.v=1

4/26/06 - Entrepreneur Magazine Features Brian Solis in April Issue
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=124707

4/26/06 - M2MEDIA360 Acquires Petro/Retail Magazine Group, Strengthens Its B-to-B Publishing Portfolio
pr newswire
http://biz.yahoo.com/prnews/060425/nytu041.html?.v=52

4/26/06 - Express Partners With Oodle to Launch New Site: www.readexpress.com
pr newswire
http://biz.yahoo.com/prnews/060425/dctu051.html?.v=50

4/26/06 - TV Guide Magazine Debuts New Weekly Column - "Downloads" - Highlighting The Best Television Shows Available For Download And Online Viewing
gemstar pr
http://www.gemstartvguide.com/pressroom/display_pr.asp?prId=489

4/26/06 - Reader's Digest Association Announces 3Q Fiscal 2006 Earnings
readers pr
http://phoenix.corporate-ir.net/phoenix.zhtml?c=71092&p=irol-newsArticle&ID=847680&highlight=

Hispanic::

4/26/06 - Idiom and Captura Group Launch Special Webinar Series, ''Globalization at Home: Effective U.S. Hispanic Marketing and Communications''
business wire
http://biz.yahoo.com/bw/060425/20060425005700.html?.v=1

4/26/06 - Association of Hispanic Advertising Agencies Takes Position on Nielsen Television Index (NTI)
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=64580

4/26/06 - Sesame Street Icon Sonia Manzano Hosts CATALINA Magazine’s 4th Annual ‘Essence of Latinas’ Event in Houston
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=6024&cha=1

Tuesday, April 25, 2006

4/25/2006 - Who's Using Print Advertising?

4/25/06 - HSBC begins branding iniative in New York
business wire

4/25/2006 - Daily Print Advertising Industry News::

International::

4/25/06 - International Herald Tribune To Start Printing In Bangladesh
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=846734

4/25/06 - Internet magazine .net celebrates milestone 150th issue
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;ref=2017&year=2006&month=04

4/25/06 - Metro International reports 1Q results
metro pr
http://cws.huginonline.com/M/132142/PR/200604/1046473_5.html

4/25/06 - Fifth edition of the contest El País de los Estudiantes
prisa pr
http://www.prisa.es/articulo.html?xref=20051811prsprscom_1&type=Ten&anchor=priprecom

4/25/06 - Pay-Per-Click Advertising Prices Approaching Limits, finds Search Engine Marketing Professional Organization, SEMPO
primezone
http://www.primezone.com/newsroom/news.html?d=97923

U.S. National::

4/25/06 - Meredith reports 1Q advertising revenues increased 27 percent to $227.8 million
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=152

4/25/06 - Martha Stewart Living reports newsstand sales strong and ad pages up 70% and approximately 40% at Everyday Food in 1Q
martha stewart pr
http://www.marthastewart.com/page.jhtml?type=page-cat&amp;id=cat661&navLevel=3&navHistory=

4/25/06 - Journal Communications Advertising revenue was $23.23 million, down 2.1% compared to $23.72 million
journal pr
http://phx.corporate-ir.net/phoenix.zhtml?c=145779&p=irol-newsArticle&ID=846870&highlight=

4/25/06 - Scripps reports 1Q Advertising results
scripps pr
http://pressreleases.scripps.com/release/845

4/25/06 - The New York Times Promotes Vivian Schiller to Senior Vice President and General Manager of NYTimes.com; Jason Rapp Named Vice President for Online Development and Associate General Manager of NYTimes.com
nytco.pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=846418

4/25/06 - The New York Times Presents ''Sunday With The Magazine''
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=846523

4/25/06 - Yellow Pages Association Unveils Industry's Leading Advertising Rates & Data Resource with YPA IRIS ONLINE(TM) Version 3.0
business wire
http://biz.yahoo.com/bw/060424/20060424005623.html?.v=1

4/25/06 - Verizon Yellow Pages Marches On With Nationwide Market Expansion
pr newswire
http://biz.yahoo.com/prnews/060424/nym224.html?.v=32

4/25/06 - Jeff Webber Named Senior Vice President of Advertising for USA TODAY
pr newswire
http://biz.yahoo.com/prnews/060424/dcm075.html?.v=4

4/25/06 - New Magazine Imbibe Explores Liquid Culture; First-of-its-kind National Publication Serves as Indispensable Guide to Drinks
business wire

Hispanic::

4/25/06 - Fifth edition of the contest El País de los Estudiantes
prisa pr
http://www.prisa.es/articulo.html?xref=20051811prsprscom_1&type=Ten&anchor=priprecom

Monday, April 24, 2006

Print Advertising Remnant Opportunities Update

Magazine Remnant:

Title: FLAVOR of Las Vegas • Circ: 35,000 • End: 5/10
Title: Galardon Musical • Circ: 50,000• End: 6/06
Title: Cecil Child Parenting Magazine •Circ: 5,000 • End: 6/15/06
Title: Iowa Conservationist • Circ: 30,000 • End: 7/01/06
Title: Minnesota Soybean News and Views • Circ: 21,000 • End: 7/01/06
Title: Movement Bodyboarding Magazine • Circ: 20,000• End: 7/04/206
Title: Chittlin Circuit • Circ: 7,500 • End: 10/06
Title: RICH GUY Magazine • Circ: 260,000 • End: 10/31/06
Title: Small Business Resource Magazine • Circ: 1,500,000 • End: Open
Title: Skope Magazine • Circ: 5,000 • End: Open

Learn More...

Newspaper Remnant:

Title: The Epoch Times Newspaper • Circ: 80,000 • End: 3/06
Title: The Sioux Falls Shopping News • Circ: 85,000 • End: Open

Learn More...

In-Home & Other Format Remnant:

Title: Nashville Street MAP & Visitor Guide • Circ: 400,000 • End: 4/30/06
Title: The Washington Times National Weekly • Circ: 65,000 • End: Open

Learn More...

Get Your Print Advertising Remnant Space Listed For As Little As $5.00.

No Commissions! Great For Reps!
Learn More

4/24/2006 - Who's Buying Print Advertising?

4/24/06 - Change to Win Launches Make Work Pay! Campaign to Preserve America's Middle Class
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-24-2006/0004345373&EDATE=

4/24/06 - Toyota's New National Ad to Feature Alabama Team Members
primezone
http://www.primezone.com/newsroom/news.html?d=97785

2/24/2006 - Daily Print Advertising Industry News::

International::

4/24/06 - Ringier takes over sport magazineringier pr
http://translate.google.com/translate?u=http%3A%2F%2Fwww.ringier.ch%2Findex.cfm%3Fid%3D1975%26detail%3Dtrue&langpair=de%7Cen&hl=en&ie=ISO-8859-1&prev=%2Flanguage_tools

U.S. National::

4/24/06 - Martha Stewart Living Omnimedia, Inc. Introduces New Lifestyle Magazine 'Blueprint'

martha stewart pr
http://phx.corporate-ir.net/phoenix.zhtml?c=96022&p=irol-newsArticle&t=Regular&id=846241&

4/24/06 - AutoWeek Magazine Names New Advertising Director
pr newswire
http://biz.yahoo.com/prnews/060424/dem007.html?.v=43

4/24/06 - Yellow Pages Association Unveils Industry's Leading Advertising Rates & Data Resource with YPA IRIS ONLINE(TM) Version 3.0
business wire
http://biz.yahoo.com/bw/060424/20060424005623.html?.v=1

4/24/06 - Verizon Yellow Pages Expands Into Homestead-South Dade Market
pr newswire
http://biz.yahoo.com/prnews/060421/nyf091.html?.v=36

4/24/06 - NEWSWEEK MEDIA LEAD SHEET/May 1, 2006 Issue
pr newswire
http://biz.yahoo.com/prnews/060423/nysu018.html?.v=48

4/24/06 - Meredith Enhances Online Integrated Marketing Services with Acquisition of O'Grady Meyers Interactive Agency
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=150

Hispanic::

4/24/06 - Verizon Yellow Pages Expands Into Homestead-South Dade Marketpr newswire
http://biz.yahoo.com/prnews/060421/nyf091.html?.v=36

Friday, April 21, 2006

Profile :: FLAVOR of Las Vegas Magazine

FLAVOR of Las Vegas Magazine, the lifestyle publication of Sin City Publishing, has joined the PrintAdvertising.com Publication Profile Directory. FLAVOR of Las Vegas is a unique publication specifically targeting the Las Vegas region with articles on entertainment, leisure and health. FLAVOR of Las Vegas has a circulation of approximately 35,000 and is currently in the process of launching their web site which can be found at http://www.flavorlv.com/. The publication's target audience is affluent Las Vegas locals and tourists ages 18-50. For more information visit their profile by clicking here.

4/21/2006 - Who's Using Print Advertising?

4/21/06 - 700 Miami Students and Doubletree Hotel Coconut Grove Kick off Nationwide Environmental Education Campaign
business wire
http://biz.yahoo.com/bw/060421/20060421005164.html?.v=1

4/21/06 - National Partnership Launches Ambitious Portland Recycling Campaign
pr newswire
http://biz.yahoo.com/prnews/060420/nyth139.html?.v=43

4/21/2006 - Daily Print Advertising Industry News::

International::

4/21/06 - Peason PLC says Financial Times advertising revenue up 13%
pearson pr
http://www.pearson.com/media/press_release.cfm?itemid=619&mediaid=760

4/21/06 - The Independent plans Indy Extra supplement for April 25 launch
indy
http://news.independent.co.uk/article347246.ece

4/21/06 - Dennis Publishing Unveils First TV And Print Campaign For The Week Magazine
dennis pr
http://www.dennis.co.uk/news/list_news.php#121

4/21/06 - Dan Reeves Appointed Commercial Director For The Week Magazine
dennis pr
http://www.dennis.co.uk/news/list_news.php#122

4/21/06 - IPC SouthBank Advertising has appointed Joanne O'Hara as advertisement director of its market leading home interest group
ipc pr

U.S. National::

4/21/06 - Boston Globe Media Launches New Real Estate Publication
nytco pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=845501

4/21/06 - YELLOWPAGES.COM Launches Next Generation Mapping
pr newswire
http://biz.yahoo.com/prnews/060421/clf007.html?.v=46

4/21/06 - Kellogg's Frosted Mini-Wheats Named National Sponsor of Fourth Annual Reader's Digest National Word Power Challenge(SM)
readers digest pr
http://phoenix.corporate-ir.net/phoenix.zhtml?c=71092&p=irol-newsArticle&ID=845537&highlight=

4/21/06 - residential architect Magazine Celebrates 10th Anniversary in June
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=124205

4/21/06 - Experience Indoor/Outdoor Living & Entertaining in Dallas with Western Interiors and Design Magazine!
business wire
http://biz.yahoo.com/bw/060420/20060420005866.html?.v=1

4/21/06 - Denver Newspaper Agency Launches New Self-Serve Recreational Vehicle Dealer Directory Powered by Travidia
business wire
http://biz.yahoo.com/bw/060420/20060420005713.html?.v=1

4/21/06 - Enterprise NewsMedia launches the Wrap, Circulation 165,000
pr newswire
http://biz.yahoo.com/prnews/060420/neth009.html?.v=51

4/21/06 - OverTime (OT) Magazine Launches OT-Online.com
pr newswire
http://biz.yahoo.com/prnews/060420/clth029.html?.v=49

4/21/06 - Internet Advertising Revenues Grow 30% to a Record $12.5 Billion in '05
business wire
http://biz.yahoo.com/bw/060420/20060420005536.html?.v=1

4/21/06 - TVGuide.Com Launches Blogging Community
gemstar pr
http://www.gemstartvguide.com/pressroom/display_pr.asp?prId=488
4/21/06 - Recently Released ABC Reader Profile Reports: Fort Collins Coloradoan - Fort Collins, COabc pr
http://abcas3.accessabc.com/readerprofile/newreports.asp

Thursday, April 20, 2006

How Do You Promote Your Print Advertising Platform?

Call it one of life's little paradoxes but it has always been a curious thing to me that print media publishers (and specifically their advertising sales reps) are typically first in line to tell advertisers the virtues of promotion. Yet, when it comes to promoting their own publication(s) to advertisers, the tables are suddenly turned. There's not enough resources, no good outlets, no time... whatever. To some extent these excuses are valid. The bulk of publishing resources must necessarily be rolled back into circulation growth, editorial development and those areas which keep readers returning. However, for most publications advertising is either an important part of revenue or one that publishers wish were an important part of revenue. Advertising growth requires that advertisers, like subscribers, be reminded of the benefits of your publication; What it offers them, who it reaches, the competition that's using it, special issues and more. When an advertiser is looking for places to promote, all things being equal, they will typically go with the more recognizable brand... it's a safer investment. So the question begs: Is your brand the more recognizable? What are you doing to promote it? PrintAdvertising.com now offers a central platform where publishers can highlight their publication's virtues in an easy, affordable and comprehensive manner. It's worth checking out. Here's the link... http://printadvertising.com/requestmediakit.html

4/20/2006 - Who's Using Print Advertising?

4/20/06 - Pioneer Launches New Campaign, Encouraging Consumers to ``Drive Happier''
business wire
http://biz.yahoo.com/bw/060419/20060419005762.html?.v=1

4/20/06 - Montana Meth Project Launches Next Wave of Meth Prevention Campaign
pr newswire
http://biz.yahoo.com/prnews/060419/sfw087.html?.v=54

4/20/2006 - Daily Print Advertising Industry News::

International::

4/20/06 - Yahoo!, Google and the News Agencies: Threats or Partners to Newspapers?
printadvertising newswire
http://printadvertising.com/pressrelease_wan042006.htm

4/20/06 - Cgogo Launches the First Ever Mobile Newspaper With Self-Existent Domain Name in China
pr newswire
http://biz.yahoo.com/prnews/060420/cnth011.html?.v=15

U.S. National::

4/20/06 - MRI Pilot Study Will Test Web-based Survey to Collect Issue-Specific Readership: MRI will conduct weekly Web-based consumer surveys to determine whether the Internet can be used to provide data on how quickly specific issues of magazines accumulate their audiences.
mri pr
http://www.mediamark.com/mri/docs/press/pr_04-19-06_IssueAccum.htm

4/20/06 - Computer Games Magazine Partners With NCsoft, Offers Free Online Game to New Subscribers
business wire
http://biz.yahoo.com/bw/060420/20060420005177.html?.v=1

4/20/06 - Golf Connoisseur Announces Increase in Frequency: Goes Bi-Monthly
pr newswire
http://biz.yahoo.com/prnews/060419/daw052.html?.v=30

4/20/06 - L.A. WEEKLY Publishes First-Annual L.A. People Issue
pr newswire
http://biz.yahoo.com/prnews/060420/lath046.html?.v=51

4/20/06 - Lee Enterprises reports same property advertising revenue in March increased 1.7 percent over a year ago
lee pr
http://www.lee.net/newsreleases/news-2006-04-20-m.shtml

4/20/06 - Belo shows 3.4 percent increase in advertising revenue across newspaper division for March
belo pr
http://www.belo.com/pressRelease.x2?release=20060419-921.html

4/20/06 - Penthouse to Acquire Jill Kelly Productions, Inc. Assets for $1.765 Million
pr newswire
http://biz.yahoo.com/prnews/060420/flth007.html?.v=55

4/20/06 - Conde Nast Traveler Unveils Its Annual Hot List
pr newswire
http://biz.yahoo.com/prnews/060419/nyw138.html?.v=47

4/20/06 - USA TODAY Education Launches Free Campus Coverage Electronic Newsletter
pr newswire
http://biz.yahoo.com/prnews/060419/dcw045.html?.v=50

4/20/06 - TVGuide.com Launches Blogging Community
business wire
http://biz.yahoo.com/bw/060420/20060420005174.html?.v=1

4/20/06 - Mediabids Offers Total Market Coverage Direct Mail Advertising Opportunities
prweb
http://www.prweb.com/releases/2006/4/prweb374636.htm

Hispanic::

4/20/06 - Billboard Joins Forces with 13th Floor Televisión to Launch Billboard Latino Magazine
rosen group pr via mpa
http://www.magazine.org/content/Files/billboard041906.pdf

4/20/06 - Empowering Latina Entrepeneurs
printadvertising newswire
http://printadvertising.com/pressrelease_latinastyle041906a.htm

4/20/06 - LATINA Style Magazine hosts the LATINA Style Business Series in San Diego!
printadvertising newswire
http://printadvertising.com/pressrelease_latinastyle041906.htm

4/20/06 - Papel Media Network Launches New Comprehensive Website Showcasing its Online Quoting System for Simplified National or Regional Hispanic Media Buys
printadvertising newswire
http://printadvertising.com/pressrelease_papel041906.htm

Wednesday, April 19, 2006

World Press Freedom Day:

Stop Jailing Journalists campaign : How can you help? In many ways: By publishing, for example, the editorial and advertising materials that WAN has made available on this site. They include interviews, articles, cartoons, print-ready advertisements, and the stories of these jailed journalists. Or by taking direct action and sending protest letters on behalf of your newspaper to the jailers. We encourage you to participate in the campaign against the jailing of journalists by using some or all of these materials in your newspaper on 3 May or on the nearest day on which you publish. Newspapers can freely publish the ads, with credit to WAN. Print and video ads may be downloaded at the following site: http://www.worldpressfreedomday.org/

4/19/2006 - Who's Using Print Advertising?

4/19/06 - State Health Organizations Launch Advertising Campaign on Health Impact Fee
pr newswire
http://biz.yahoo.com/prnews/060419/cgw024.html?.v=52

4/19/06 - Kyocera Mita America Launches Next Phase of ''People Friendly'' Branding Campaign; Print, Television, and Radio Advertisements Spotlight the End User Benefits of Kyocera Products and Solutions
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060419005019&newsLang=en

4/19/2006 - Daily Print Advertising Industry News::

International::

4/19/06 - Burda Acquires Essential Publishing
essential pr
http://www.essentialpublishing.co.uk/

4/19/06 - Emap Advertising unveils major sales team changes
emap pr
http://www.emapadvertising.com/press_centre/press_detail.asp?ID=631

4/19/06 - IPC Connect's Woman's Own is joining forces with Disney's Narnia: The Lion, The Witch and The Wardrobe and Asda to launch this year's Woman's Own Children of Courage awards
ipc pr

4/19/06 - Protect your iPod and Mac with special issue of MacFormat: Future’s Apple magazine covermounts free iPod cover
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;amp;amp;amp;amp;amp;amp;amp;ref=2014&year=2006&month=04

4/19/06 - Drivers plan to smash ‘donut’ world record at Santa Pod Raceway: Redline magazine and Cooper Tires lead spectacular spin challenge
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;amp;amp;amp;amp;amp;amp;amp;ref=2015&year=2006&month=04

4/19/06 - Bon Voyage Japan: on Board Air France & KLM
iga pr
http://www.i-g-a.com/

4/19/06 - Télérama, the French weekly news magazine, optimises its weekly newsletter to a daily newsletter dedicated to cultural news: L'Espresso
iga pr
http://www.i-g-a.com/

4/19/06 - ELLE South Africa (SA ELLE) parties in celebration of their 10th birthday in South Africa
iga pr
http://www.i-g-a.com/

4/19/06 - According to the AEPM Jan-Dec 2005 results, Psychologies magazine has registered the largest audience growth among the upscale women's press in France
iga pr
http://www.i-g-a.com/

4/19/06 - Increased Circulation in Italy: ELLE & ELLE Decor
iga pr
http://www.i-g-a.com/

4/19/06 - RED widens the gap in UK
iga pr
http://www.i-g-a.com/

4/19/06 - ELLE Deco UK is the only decoration title with an increase in its readership
iga pr
http://www.i-g-a.com/

4/19/06 - CHINA: Newspaper readership giving way to Internet
asia media
http://www.asiamedia.ucla.edu/article.asp?parentid=43267

4/19/06 - Gemstar-TV Guide Signs Digital Guide Plus+® Agreement With Panasonic For European Market
gemstar pr
http://www.gemstartvguide.com/pressroom/display_pr.asp?prId=487

U.S. National::

4/19/06 - Travel + Romance Magazine and http://www.travel-romance.com/ Now Available
pr newswire
http://biz.yahoo.com/prnews/060418/nytu044.html?.v=51

4/19/06 - Forbes.com Launches New Section Covering Washington and Business, and Announces Partnership With RealClearPolitics.com
business wire
http://biz.yahoo.com/bw/060418/20060418005852.html?.v=1

4/19/06 - Studio Photography Magazine Offers Keys to Business Success
business wire
http://biz.yahoo.com/bw/060418/20060418005835.html?.v=1

4/19/06 - Real Girl Wins Seventeen Magazine's Nationwide Model Search
business wire
http://biz.yahoo.com/bw/060419/20060419005155.html?.v=1

4/19/06 - CMP Media Launches Dr. Dobb's Portal
pr newswire
http://biz.yahoo.com/prnews/060418/sftu101.html?.v=49

4/19/06 - Reggie Bush Talks Exclusively to FHM Magazine's FHMUS.com
business wire
http://biz.yahoo.com/bw/060419/20060419005217.html?.v=1

4/19/06 - Sprint Nextel Settles Advertising Related Legal Claims
business wire

4/19/06 - Audit Bureau of Circulations Charged With Circulation Fraud
ad age
http://adage.com/mediaworks/article?article_id=108701

4/19/06 - First Quarter 2006 Magazine PIB Revenue and Pages Increase
mpa

4/19/06 - Hachette Forms The Home Group: James Fraguela Appointed As VP/Publisher
hfmus pr via mpa
http://www.magazine.org/content/Files/home041806.pdf

4/19/06 - Family Circle June 2006 Issue Highlights
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=149

4/19/06 - Joanna Coles Named Editor-In-Chief of Marie Claire
hearst pr
http://hearst.com/news/press_041806.html

4/19/06 - Bill Johnston will become publisher of Wisconsin State Journal
lee pr
http://www.lee.net/newsreleases/news-2006-04-18-johnston.shtml

Hispanic::

4/19/06 - HYP Network Wins Prestigious Award from the National Association of Hispanic Publications
printadvertising newswire
http://printadvertising.com/pressrelease_hyp041906.htm

4/19/06 - Al Día Earns Sixteen Awards
printadvertising newswire
http://printadvertising.com/pressrelease_aldia041806.htm

Tuesday, April 18, 2006

4/18/2006 - Daily Print Advertising Industry News::

International::

4/18/04 - Newspaper Advertising in China Accounted for RMB 24.3 billion - 22% of the Total Ad Revenue
business wire
http://biz.yahoo.com/bw/060417/20060417005027.html?.v=1

U.S. National::

4/18/06 - Dow Jones Reports Improved Revenue
dow jones pr
http://dowjones.com/Pressroom/PressReleases/Financial/2006/0418_FIN_1072.htm

4/18/06 - Dow Jones & Company 2006 Advertising Revenue and Volume Percentage Increases /(Decreases) from 2005
business wire
http://biz.yahoo.com/bw/060418/20060418005531.html?.v=1

4/18/06 - Business Publications Open 2006 with Modest Revenue Movement: January Revenue Up 0.44% Over Same Time 2005 Year-to-Date Flat
business wire
http://biz.yahoo.com/bw/060417/20060417005903.html?.v=1

4/18/06 - Los Angeles Times, ADVO and LANG Announce Joint Advertising Insert Distribution
business wire
http://biz.yahoo.com/bw/060417/20060417005811.html?.v=1

4/18/06 - Publishing Execs to Grapple with Emerging Technological and Market Forces at Future Tense, a Symposium Sponsored by Innodata Isogen and NYU's Center for Publishing
business wire
http://biz.yahoo.com/bw/060417/20060417005840.html?.v=1

4/18/06 - FHMUS.com Names Winstar Exclusive National Online Sales Rep
business wire

4/18/06 - Junk Market Masters Hit The Road For The 2006 Courtry Home Magazine Junking Journey
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=148

4/18/06 - Magazines Shape Up for Digital Future: As Net Passes Print Ad Revenue, Publishers Get Web Wise
ad age
http://www.adage.com/mediaworks/article?article_id=108620

4/18/06 - The listings of Audit Reports and Publisher's Statements released last week are now on the ABC Web site at: Audit Reports: http://www.accessabc.com/advertisers/arrelease.htm; Publisher's Statements: http://www.accessabc.com/advertisers/psrelease.htmabc pr

Hispanic::

4/18/06 - Best Practices in Marketing to Affluent Hispanics is Topic of National Hispanic Market University Audio Conference April 27
printadvertising newswire
http://printadvertising.com/pressrelease_hmp041806.htm

Monday, April 17, 2006

Sales Focus: Sell the Brand, Not the Ad

by Ari Rosenberg

Car ads tend to blend together. That's because the creative is driven by the owners of car dealerships, who insist that the product's virtues be featured in the ads. As a result, car brands tend to adopt the qualities of their products. Ford's "Built Ford Tough," BMW's "Ultimate Driving Machine," and Volkswagen's "Think Small" effort are all examples of this.

But in 1989, there was a dramatic departure from this approach. That year Hal Riney & Partners put the Saturn brand behind the wheel of its campaign. The product would become an extension of the brand's core values, not the other way around.

The campaign literally invited consumers to care more about the folks making the car than the car itself. And they did. Saturn owners caravanned three separate times, the first time in 1994, to gatherings dubbed "Homecomings," hosted on the grounds of Saturn's Spring Hill, Tenn., assembly plant, to bond with the men and women who built their cars.

What does this have to do with selling ads online?

Online publishers have been coerced into selling the virtues of their ad products over and above the value of their content brands, and like many auto ads, they are all starting to blend together. If you asked a buyer the difference between Yahoo! Finance and CBSMarketwatch.com, the answer will most likely reflect the differences in ad-serving capabilities rather than the editorial and design differences that distinguish one brand's reader from the other.

It doesn't help that trade publications like MediaPost's OnlineMediaDaily constantly cover developments in behavioral targeting, rich media, video ads, RSS feeds, podcasting, and a host of new ad-serving technologies. All the attention causes the content brands that deliver these products to slip into the background, like an instrumental version of a pop song, while the companies that produce these enhancements grab headlines and a portion of the media budget, as opposed to a production budget.

I'm not suggesting you stop investing in technologies that meet buying demand. I am suggesting that you make a focused investment in sales communication that places your brand back in the spotlight and your ad products in a supporting role. Here are two simple steps to help you increase the value of your content brand:

REPLACE "USERS" WITH "READERS." Stop calling your audience "users." It has a negative connotation: The audience is using your site, you are using the audience. It all sounds transparent and cheap. The term "reader" implies a deeper commitment to the branded content with which they choose to engage.

OWN THE READER. Selling the value of a content brand starts with understanding the value delivered to readers in exchange for their attention. That means you must become one. Many salespeople mistake glancing for reading and thus miss out on high-grade sales fuel. You have to read everything produced in some scale consistently to identify how this content relationship matters to the clients that matter to you.

At IGN, where I used to work, we took this one step further by meeting with our readers. We hosted a group of them at our offices and peppered them with questions in the hopes of better understanding their commitment to our brand so we could then translate that in our sales communication. It was after this impromptu focus group that we started to truly care about the readers we represented -- so much so that we stopped selling pop-up advertising, because our readers begged us to.

Warren Greshes, a motivational speaker, says that clients don't hear your words, they hear your commitment. Once you become more intimate with your readers, your sales dialogue will reflect their commitment to your content brand.
If you can increase your content brand's value, the price for your real estate will go up. If your brand shows signs of erosion and all the houses start to blend together, it becomes a buyers' market.

Ari Rosenberg is a media sales consultant and principal at Performance Pricing. (ari@performancepricing.com)
Ari Rosenberg is a media sales consultant. Prior to starting his company, he was the vice president of sales at IGN.com. He can be reached at ari@performancepricing.com.

This article originally published by

4/17/2006 - Who's Using Print Advertising?

4/17/06 - Louisiana Economic Development Launches Integrated Marketing Campaign Targeting Global Business Community
pr newswire
http://biz.yahoo.com/prnews/060417/nym016.html?.v=46

4/17/06 - TD Bank Financial Group Launches First Advertising Campaign in United States
cnw group
http://www.newswire.ca/en/releases/archive/April2006/17/c4789.html

4/17/2006 - Daily Print Advertising Industry News::

International::

4/17/06 - SPH Honoured at Prestigious International Advertising Awards
sph pr
http://www.sph.com.sg/news/latest/press_060417_001.html

U.S. National::

4/17/06 - Knight Ridder Total advertising revenue was up 5.2% for March
knight ridder pr
http://knightridderinfo.com/releases/index.php?id=842982

4/17/06 - Knight Ridder shows 1Q Total advertising revenue of $582.7 million, up $24.6 million, or 4.4%
knight ridder pr
http://knightridderinfo.com/releases/index.php?id=842980

4/17/06 - Enterprise NewsMedia LLC Announces Real Estate Initiatives
pr newswire
http://biz.yahoo.com/prnews/060414/nef006.html?.v=49

4/17/06 - EQUITIES Magazine Announces 55th Anniversary Conference on April 21, at the Yale Club in NYC
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=123109

4/17/06 - Newsweek Media Lead Sheet/April 24, 2006 Issue (on newsstands Monday, April 17)
pr newswire
http://biz.yahoo.com/prnews/060416/nysu012.html?.v=51

4/17/06 - Web revenues continue to show importance to newspaper publishing growth
ad age
http://www.adage.com/mediaworks/article?article_id=108614

4/17/06 - Bene will be the only magazine in the United States completely dedicated to all things Italian; debuts May 2006
bene
http://benemag.com/

Hispanic::

4/17/06 - Batanga Completes Series B Financing
printadvertising newswire
http://printadvertising.com/pressrelease_hmi041706.htm

4/17/06 - MarketTools(R) to Present Hispanic Research Strategies at ad:tech San Francisco Conference
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=123236

4/17/06 - CVC: The pharmacy retail store increases its Hispanic print allocation
portada-online
http://portada-online.com/

4/17/06 - Do Advertisers Prefer Weekend Newspapers?: Phoenix La Voz Fin de Semana recently gained Target and Best Buy accounts
portada-online
http://portada-online.com/

4/17/06 - Fronteras Partners with Newspapers in Utah, Georgia, and Florida: Weekly Spanish-language paper is now present in 15 markets
portada-online
http://portada-online.com/

Friday, April 14, 2006

4/14/2006 - Who's Using Print Advertising?

4/14/04 - New Ad Campaign Touts Radio as Essential Medium for All Advertisers
pr newswire
http://biz.yahoo.com/prnews/060414/nyf003.html?.v=33

4/14/06 - EMTA Holdings Announces National Media Campaign
pr newswire
http://biz.yahoo.com/prnews/060413/lath062.html?.v=44

4/14/06 - Under Armour(R) Unveils Performance Footwear Line
pr newswire
http://biz.yahoo.com/prnews/060414/nyf008.html?.v=45

4/14/2006 - Daily Print Advertising Industry News::

International::

4/14/06 - Ideal Home, the UK's biggest-selling home interest title, is bagging a free copy of Fresh, the recipe and issue-driven food magazine, with its July issue ipc pr

4/14/06 - Millivres Prowler Group, publisher of Gay Times, DIVA and Pink Paper, has acquired gay men’s youth title AXM
millivres pr
http://www.millivres.co.uk/mpg/latest_news.asp?m=6

4/14/06 - Courrier International has registered a +4.8% increase in its total circulation figures
iga pr
http://www.i-g-a.com/

4/14/06 - Future’s genealogy magazine, Your Family Tree, takes an in-depth look at the next craze – finding out about the history of your home in a free 16-page supplement bundled with the magazine
future pr

U.S. National::

4/14/06 - INMA Announces Redesign of Ideas Magazine
inma pr
http://www.inma.org/PressRelease.cfm?prID=31

4/14/06 - McClatchy Reports 2Q Ad Revenue Up 1.4% Inspite of 4.5% Decline In Circulation Revenue
mcclatchy pr
http://www.mcclatchy.com/news/2006/story/7623585p-7535266c.html

4/14/06 - Stonebridge Press Adds Fourth Weekly Newspaper in NE Connecticut
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-05-2006/0004334403&EDATE=

4/14/06 - Child Magazine May 2006 Issue Highlights
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=145

4/14/06 - ABC Recently Released Reader Profiles:: The Star Press - Muncie, IN; The Courier-Journal - Louisville, KY; Democrat and Chronicle - Rochester, NY
abc pr
http://abcas3.accessabc.com/readerprofile/newreports.asp

Hispanic::

4/14/06 - Megazines Publications Joins Forces with Grupo Editorial Armonia
pr newswire
http://biz.yahoo.com/prnews/060413/deth006.html?.v=49

Thursday, April 13, 2006

4/13/2006 - Who's Using Print Advertising?

4/13/06 - Camp Moose Golf Launches National Advertising Campaign For The Right Touch, A New Training Aid
pr web
http://www.prweb.com/releases/2006/4/prweb371346.htm

4/13/2006 - Daily Print Advertising Industry News::

International::

4/13/06 - IPC SouthBank Advertising has appointed Jon Restall, previously brand manager at Associated Newspapers, as agency sales director
ipc pr

4/13/06 - Singapore Press Holdings reports Q2 Revenue for the Newspaper and Magazine operations increased 3.2% to $209.7 million
sph pr
http://www.sph.com.sg/news/latest/fin_060412_001.html

4/13/06 - New look for Reading Chronicle
trinity mirror pr

4/13/06 - Racing Post and Racing UK launch video form guide on The Betting Site
trinity mirror pr

4/13/06 - Trinity Mirror launches local property sites across the UK
trinity mirror pr

4/13/06 - Free afternoon newspaper a step closer for London Tube commuters
tfl pr
http://www.tfl.gov.uk/tfl/press-centre/press-releases/press-releases-content.asp?prID=749

4/13/06 - Axel Springer is to launch a new daily newspaper in Poland on 18 April
axel springer pr
http://www.axelspringer.com/englisch/pressese/frame.htm

U.S. National::

4/13/06 - The New York Times To Redesign Its Connecticut, Long Island, New Jersey And Westchester Regional Weeklies
printadvertising newswire
http://printadvertising.com/pressrelease_nyt041206a.htm

4/13/06 - The New York Times Job Market Reprises Salute Our Heroes™: The Veterans Job Fair & Career Expo; Second Annual Series Gives Employers The Chance to Honor – And Hire – America's Heroes
printadvertising newswire
http://printadvertising.com/pressrelease_nyt041206b.htm

4/13/06 - Tribune reports newspaper ad revenues were flat for the quarter
tribune pr
http://www.tribune.com/pressroom/releases/2006/04132006.html

4/13/06 - On a pro forma basis, Journal Register Company's advertising revenues for Period Three decreased 1.3 %
journal register pr
http://phx.corporate-ir.net/phoenix.zhtml?c=80412&p=irol-newsArticle&t=Regular&id=842459&

4/13/06 - Penthouse Scores With Its Spring Sports Issue
pr newswire
http://biz.yahoo.com/prnews/060413/flth005.html?.v=53

4/13/06 - The Boston Globe Announces New Advertising Executives
ny times pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=842394

4/13/06 - More Newspapers Turn to Classified Concepts to Boost Ad Sales
classified concepts pr
http://www.classifiedconcepts.com/cc2/Press.aspx

4/13/06 - Miami Herald Creative Director to Share Secrets of Successful Cross-Cultural Marketing at G. A. Wright Marketing Event in Denver
business wire
http://biz.yahoo.com/bw/060412/20060412005622.html?.v=1

4/13/06 - NY Times Co. reports first quarter higher advertising and circulation revenues
ny times pr
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=NYT&script=411&layout=-6&item_id=842526

4/13/06 - Stuff Magazine Announces Launch of Stuff VIP Travel: New Website to Feature Party Planner for Weekend Warriors and Nightlife Revelers
pr newswire
http://biz.yahoo.com/prnews/060413/nythfns1.html?.v=32

4/13/06 - Washingtonpost.com Launches 'Think Tank Town' Featuring Exclusive Analysis From Washington's Leaders in Public Policy
pr newswire
http://biz.yahoo.com/prnews/060412/dcw044.html?.v=74

4/13/06 - North Valley Magazine: A Pioneer for a Growing Area
pr web
http://www.prweb.com/releases/2006/4/prweb372040.htm

4/13/06 - TV Guide Mobile Entertainment Enhances Mobile Entertainment Options For Cingular Video Subscribers
gemstar pr
http://www.gemstartvguide.com/pressroom/display_pr.asp?prId=485

4/13/06 - Wonopoly Increases Real Estate Advertising Revenue For Newspapers
newswire today
http://www.newswiretoday.com/news/4881/

Hispanic::

4/13/06 - 21 Million Hispanic Internet Users by 2010
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=122904

Wednesday, April 12, 2006

THE NEW YORK TIMES TO REDESIGN ITS CONNECTICUT, LONG ISLAND, NEW JERSEY AND WESTCHESTER REGIONAL WEEKLIES

Sections Will Have Greater Editorial Focus on Common Issues Facing Suburban Readers; Local Coverage To Include Columnists, Restaurant Reviews, Cultural Listings, Opinion Pages and Community News

NEW YORK, April 12, 2006 – The New York Times announced today that beginning on June 4, it will update the layout and content of its Sunday sections for Connecticut, Long Island, New Jersey and Westchester by uniting them with a central cover story of shared interest to suburban readers, while keeping the focus on localized news specific to each community.
“We have upgraded the look and feel of the sections to give our readers the best local coverage, with an increased attention to the broader themes that unite suburban readers,” said Constance Rosenblum, editor of the City section, The New York Times.

The redesigned sections will feature topics that are universal to readers who live outside of the city – from buying and maintaining houses, gardens and cars, to school news, area sports and local economic development – while maintaining its focus on community news, neighborhood events and cultural listings.

The Connecticut, Long Island, New Jersey and Westchester sections will continue to be published as separate sections under their current names, with each publication featuring area columnists on the front page and inside the section, local restaurant reviews, event listings and opinion pages unique to the community and the readers it serves. At the same time, suburban readers will also have a weekly section with improved layout and design that will be more appealing to readers.

“The regional weeklies have always been a premier vehicle for suburban advertisers to reach their targeted audience of sophisticated, affluent consumers,” said Jyll Holzman, senior vice president of advertising, The New York Times. “These new enhancements will make the products even more engaging to the sections' 1.7 million weekly readers, delivering great results to our advertisers.”

Advertising opportunities in the redesigned weeklies will include new adjacencies, zoned advertising and in some cases newly designed page two and three premium positions. Advertisers should contact Marion O’Grady, group director, suburban sales offices of The New York Times, at 212-556-1457.

About The New York Times Company The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Contact Information:

Diane McNulty, 212-556-5244; E-mail: mcnuldc@nytimes.com
Pat Eisemann, 212-556-8719; E-mail: eisemp@nytimes.com

# # #

THE NEW YORK TIMES JOB MARKET REPRISES SALUTE OUR HEROES™:

THE NEW YORK TIMES JOB MARKET REPRISES SALUTE OUR HEROES™: THE VETERANS JOB FAIR & CAREER EXPO; SECOND ANNUAL SERIES GIVES EMPLOYERS THE CHANCE TO HONOR – AND HIRE – AMERICA’S HEROES

The American Legion, U.S.O., Hire Vets First, Employer Support of the Guard and Reserve, and the Coalition To Salute America’s Heroes Join Effort to Help Military Veterans – and the Spouses of Active-Duty Military Personnel – Find Rewarding Career Opportunities;

“Salute” Expands Beyond New York to Chicago, Boston and Tampa

NEW YORK, April 11, 2006 – The New York Times Job Market announced dates and locations for Salute Our HeroesTM: The Veterans Job Fair & Career Expo, a series of events designed to connect job candidates who have served in the military with employers who want to hire them. The events attract hundreds of employers and recruiters looking for talented and highly motivated job candidates, who have served our country.

The enthusiastic response of both employers and veterans to the inaugural “Salute Our Heroes” in New York City last year prompted The New York Times to expand its successful program of exciting, celebratory veteran recruitment events to four U.S. cities in 2006:

· Wednesday, May 17, in the Grand Ballroom at historic Navy Pier in Chicago;· Tuesday, June 13, in collaboration with BostonWorks, at Fenway Park in Boston;· Tuesday, July 11, at the USF Sun Dome in Tampa, Fla.; and· Monday, November 6 at the Intrepid Sea, Air and Space Museum in New York City.

Each of these events will provide former servicemen and women – and the spouses of active-duty military personnel – with myriad job opportunities, career seminars, résumé-writing workshops and more. They also will offer employers the ability to demonstrate their commitment to hiring veterans.

“Major companies throughout America recognize that veterans bring to the workplace many intangibles that go beyond the résumé – communication and technological skills, teamwork, loyalty, a tireless work ethic, attention to detail, and so much more,” said Thomas L. Bock, national commander, The American Legion. “That is why veterans deserve a special opportunity like this to connect with employers who value those qualities in their staff and managers. The Legion is proud to help make that connection as a partner in Salute Our Heroes.”

“Salute Our Heroes” is being presented in partnership with leading veterans organizations and government agencies. These organizations – including The American Legion, U.S.O., Hire Vets First, Employer Support of the Guard and Reserve, and the Coalition To Salute America’s Heroes – will assist The New York Times in attracting qualified job candidates, lining up a wide variety of public and private sector employers, presenting educational and other programs for attendees, and providing on-site services such as accommodations for disabled veterans.

“The success of the first ‘Salute Our Heroes’ last November was extremely gratifying,” said Jyll F. Holzman, senior vice president of advertising, The New York Times. “We were able to salute the men and women – and their families – whose courage and sacrifice inspire us all, and to provide many of them with great jobs. Expanding into key markets across America will give many more employers the opportunity to honor those who defended our country and to add great, diverse talent to their workforce.”

The New York Times Job Market and BostonWorks offer a broad range of options for organizations to participate in “Salute Our Heroes.” Various exhibitor and sponsorship packages for Salute Our Heroes include booth space, access to an exclusive résumé database, national print and online advertising, broadcast promotion, signage, on-site marketing exposure, and other custom programs.

Each “Salute Our Heroes” event will be supported by an extensive multi-media advertising campaign, direct e-mail to more than 200,000 candidates, extensive press efforts, and signage at hundreds of military bases, U.S.O. facilities, American Legion posts and newsstands. A special bannered advertising section, highlighting veteran-friendly employers and career opportunities, will appear prior to each event in the Sunday New York Times and online at NYTimes.com. A special bannered advertising section also will appear prior to the Boston event in the Sunday Boston Globe and online at BostonWorks.com. A comprehensive program guide will be distributed to candidates at each event, and extensive career resources will be available to veterans online at www.nytimes.com/saluteourheroes.

Interested veterans or spouses of active-duty military personnel can find more information at www.nytimes.com/saluteourheroes, where they can complete the pre-registration required for attendance. Qualified job seekers who are unable to attend also can make their information available to participating employers through the online registration process.
Employers can find more information about participating in “Salute Our Heroes” at www.nytimes.com/employercentral/salute.

About Job Market

Job Market, the print and online recruitment services offering of The New York Times, provides employers and job seekers with comprehensive resources to streamline the recruitment process. Job Market appears in The New York Times every Sunday and is updated throughout the week at NYTimes.com, where job seekers can find job listings, career-related Times articles, exhaustive company research, a résumé database and valuable career resources.

Through the newspaper's national audience, which includes 4.5 million weekday readers and 5.2 million Sunday readers as well as the 1.4 million average daily unique visitors to NYTimes.com, The New York Times Job Market reaches a marketplace of high-quality professionals actively seeking new job opportunities or considering career moves.

About BostonWorks

Founded in 2001, BostonWorks (www.bostonworks.com) is a division of the Boston Globe, New England's largest daily newspaper. With more than 18,000 jobs and 600,000 résumés posted, BostonWorks is the largest and most popular recruitment tool dedicated to the Boston market. BostonWorks has more jobs and more résumés and reaches more active and passive job seekers than any other recruitment site in the market.

BostonWorks and BostonWorks.com leverage the power of The Boston Globe and Boston.com to reach an audience of more than 2.7 million each week. In addition to the BostonWorks section in The Boston Sunday Globe and the online recruitment site BostonWorks.com, the division offers industry-specific magazines such as "On Call" for nurses and allied health professionals and JobSource, a weekly career publication with distribution of over 100,000. BostonWorks also produces a number of career fairs held in Greater Boston throughout the year.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About The American Legion

The American Legion (www.legion.org) was chartered by Congress in 1919 as a patriotic, mutual-help, wartime veterans’ organization. A community-service organization, it now numbers nearly 3 million members – men and women – in nearly 15,000 American Legion Posts worldwide. These Posts are organized into 55 Departments – one each for the 50 states, the District of Columbia, Puerto Rico, France, Mexico, and the Philippines. The American Legion's national headquarters is in Indianapolis, Indiana, with additional offices in Washington, DC. In addition to thousands of volunteers serving in leadership and program implementation capacities in local communities to the Legion's standing national commissions and committees, the national organization has a regular full-time staff of about 300 employees.

About Hire Vets First

The Hire Vets First Campaign (www.hirevetsfirst.gov) works to inform American employers of the value military veterans bring to the workforce. It is designed to meet a mandate from the United States Congress to the U.S. Department of Labor’s Veterans Employment Training Service (www.dol.gov/vets) to reach out to all businesses that veterans have unique skills and abilities acquired while serving honorably in our armed services. It is proud to be associated with The New York Times in fulfilling its mission.

About The Coalition to Salute America’s Heroes

The Coalition to Salute America’s Heroes (www.saluteheroes.org) is a non-partisan, non-profit organization that offers several programs to assist disabled veterans who have served in Iraq and Afghanistan: Wounded Hero Emergency Financial Relief (provides urgent financial assistance to disabled veterans), Homes for Wounded Heroes (offers nearly cost-free, new or renovated disability-adapted homes to men and women), Wounded Hero Career Network (helps prepare and place motivated, qualified veterans in quality jobs through partnerships with other organizations), Family Support Network (offers special services to help relieve financial and emotional burdens facing heroes and their families), and the Road to Recovery Conferences (all-expense paid educational and service events for wounded servicemen and servicewomen and their families).

About The U.S.O.

The U.S.O. (United Service Organizations) is a private, nonprofit organization whose mission is to provide morale, welfare and recreation-type services to our men and women in uniform. The original intent of Congress – and enduring style of U.S.O. delivery – is to represent the American people by extending a touch of home to the military. The U.S.O. (www.uso.org) currently operates more than 120 centers worldwide, including seven mobile canteens located in the continental United States and overseas. Overseas centers are located in Germany, Italy, the United Arab Emirates, Iceland, Japan, Qatar, Korea, Afghanistan, Guam, and Kuwait. Service members and their families visit U.S.O. centers more than 5 million times each year.

About Employer Support of the Guard and Reserve

Employer Support of the Guard and Reserve (ESGR) is a Department of Defense agency established in 1972. ESGR (www.esgr.mil) secures and recognizes companies’ and government agencies’ commitment to support Guard and Reserve members in their workforce, and ESGR volunteers provide free education, consultation, and if necessary, mediation for employers of Guard and Reserve employees.

Contact Information:
Uchenna Hicks, 212-556-1757; E-mail: hicksul@nytimes.com
Alfred Leach, 212-780-0155; E-mail: al@gordonandleach.com

# # #

4/12/2006 - Daily Print Advertising Industry News::

International::

4/12/06 - Metro International Executive To Address World's Publishers
printadvertisng newswire
http://printadvertising.com/pressrelease_wan041206.htm

4/12/06 - 56th Awards of Fotogramas de Plata
iga pr
http://www.i-g-a.com/

4/12/06 - Stamp Magazine Produces First Class Supplement for Queens 80th Birthday
ipc pr

U.S. National::

4/12/06 - Media General March Ad Revenue Up 6.9%
media general pr
http://www.mediageneral.com/press/2006/april12_06_revenues.htm

4/12/06 - Media General Shows 4.8% Increase In Q1 Newspaper Ad Revenue
media general pr
http://www.mediageneral.com/press/2006/april12_06_earnings.htm

4/12/06 - Gannett shows decline in March & Q1 Ad revenue as volume slides
gannett pr
http://gannett.com/investor/data/2006/data0306.htm

4/12/06 - A Different Type of Coffee: +Kfe Magazine Debuts
pr newswire
http://biz.yahoo.com/prnews/060411/fltu009.html?.v=51

4/12/06 - New Media To Help Boost Revenues in 2006, Says Kagan Research
business wire
http://biz.yahoo.com/bw/060411/20060411005788.html?.v=1

4/12/06 - The Washington Post Magazine to Spotlight Washington Area's Best Lawyers(R) in October Special Advertising Section
business wire
http://biz.yahoo.com/bw/060411/20060411005273.html?.v=1

4/12/06 - Mediabids.com Provides Free Monthly Advertising Sales TeleForums For Registered Print Publications
prweb
http://www.prweb.com/releases/2006/4/prweb370351.htm

4/12/06 - Charter Communications And Gemstar Announce Multi-Service Distribution Agreement
gemstar pr
http://www.gemstartvguide.com/pressroom/display_pr.asp?prId=484

4/12/06 - PACE Communications Redesigns Award-Winning Voyageur Magazine
rosen group pr via mpa
http://www.magazine.org/content/Files/pace041006.pdf

Hispanic:

4/12/06 - U.S. Hispanics’ Language Preferences Keep Advertisers Guessing, New Report Released by Hispantelligence(R)
printadvertising newswire
http://printadvertising.com/pressrelease_hb041106.htm

Tuesday, April 11, 2006

Caribbean "Posh magazine" launches!

(Baltimore, Maryland) WWW.CARIBBEANPOSH.COM POSH Magazine proudly announces the online launch of the new, upscale magazine, caribbean posh! This month's issue features top caribbean fashion line Catch-A-Fire by Cedella Marley and reggae superstar Maxi Priest

(Baltimore, Maryland) WWW.CARIBBEANPOSH.COM POSH Magazine proudly announces the online launch of the new, upscale magazine, caribbean posh! finally, a magazine that people of caribbean descent all over the world can call their own, encompassing the exciting and unique culture, fashion, style, entertainment, festivals, real estate and business opportunities the caribbean has to offer in abundance. Like never before, POSH Magazine will shine a spotlight on the Caribbean's most beautiful and influential power players.

The introduction of POSH takes advantage of the internet to reach a global audience. Advertisers will enjoy the benefit of affordable advertising with interactive capabilities that bring their products to life with enticing potential to reach an unlimited audience. This month's issue features top caribbean fashion line Catch-A-Fire by Cedella Marley and reggae superstar Maxi Priest along with highlights of trendy fashion and entertainment.

With A diverse background in retail, state government, marketing and fostering opportunities for Caribbean people, Janette Brin, POSH MAGAZINE's Publisher, Editor, and Founder is poised to be a major player in the consumer magazine industry. In 2005, Brin founded POSH MAGAZINE with the help of family and friends, excited about the possibilities of a business venture that incorporated her focus on enlightening and empowering Caribbean people all over the world, particularly women. Today, in addition to creating and developing new POSH MAGAZINE event products, Brin travels to spread the great opportunity offered by this dynamic and innovative company. Starting in September 2006, 10,000 plus copies of every caribbean posh issue will be printed and distributed to the best of this great community.

The publication reaches the Caribbean's high-end readers by penetrating prominent locations to ensure a dynamic presence by focusing on the highest profile events.

So stay tuned - for Insider looks at the most stylish homes of the Caribbean and profiles of the people who own them, Beauty and Health tips for the Body and Soul, features on HOT Caribbean looks and trends, to news of upcoming carnivals and festivals, caribbean posh will bring it all to you in exciting rich media detail.

CONTACT:
Janette Brin
jbrin@caribbeanposh.com
410 258-2640

4/11/06 - Who's Using Print Advertising?

4/11/06 - Donat/Wald Named Agency of Record for Movielink, Launches Nationwide Campaign for First Download-To-Own Movie Service
business wire
http://biz.yahoo.com/bw/060411/20060411005423.html?.v=1

4/11/06 - Dunkin' Donuts Launches New Advertising Campaign 'America Runs on Dunkin'(SM)'
pr newswire
http://biz.yahoo.com/prnews/060410/nym168.html?.v=43

4/11/06 - Kate Moss to Model in Calvin Klein Jeans Fall 2006 Global Advertising Campaign; Moss to be Featured Alongside Model Jamie Dornan
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060410005623&newsLang=en

4/11/06 - NAR Launches National Ad Campaign To Push For Small Business Health Plan Legislation
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=63812

4/11/2006 - Daily Print Advertising Industry News::

International::

4/11/06 - SPH’s Tamil daily, Tamil Murasu, hits circulation high Malay language Berita Harian shows strong uptrend
sph pr
http://www.sph.com.sg/news/latest/press_060407_001.html

4/11/06 - Yachting Monthly Unveils Centenary Celebration Issue
ipc pr

4/11/06 - IPC Advertising managing director Caroline McDevitt today announces the appointment of Starcom Mediavest press director Ian Tournes to the newly created role of group trading director across IPC
ipc pr

4/11/06 - Future restructures ad sales operation: London presence boosted with centralised agency team and senior sales appointments
future pr

4/11/06 - Total Film Special Editions roll back the years: New Collectors’ series launches with nineties special
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;amp;ref=2012&year=2006&month=04

U.S. National::

4/11/06 - Caribbean "Posh magazine" launches!
printadvertising newswire
http://printadvertising.com/pressrelease_posh041106.htm

4/11/06 - The Wall Street Journal Names Tom Gaskin Account Executive for Detroit Advertising Sales
business wire
http://biz.yahoo.com/bw/060410/20060410005605.html?.v=1

4/11/06 - PINK Magazine a WBENC Certified 100 Percent Woman-Owned Company
pr newswire
http://biz.yahoo.com/prnews/060411/cltu006.html?.v=46

4/11/06 - Satellite Newspapers Acquires a Huge Asset to Enable It to Control Direction of Company
marketwire
http://biz.yahoo.com/iw/060411/0122318.html

4/11/06 - The User-Friendly Phone Book Distributes New Yellow Pages to Akron-Medina, Ohio
business wire
http://biz.yahoo.com/bw/060410/20060410006132.html?.v=1

4/11/06 - eXerciseFriends.com to Power Health Magazine's Girl's on the Move Running Club
business wire
http://biz.yahoo.com/bw/060411/20060411005196.html?.v=1

4/11/06 - Meredith Corporation (NYSE:MDP) announced today that Rebecca Roth has been named General Manager and Alain Begun has been named Associate Publisher, Marketing and Brand Development, for Better Homes and Gardens.
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=143

4/11/06 - CINCINNATI – Deborah Smiddy, an experienced newspaper executive with an extensive background in advertising sales and business development, has been named director of advertising for The E. W. Scripps Company’s newspaper division
e.w. scripps pr
http://pressreleases.scripps.com/release/840

4/11/06 - Why Jack Kliger Killed the Successful Magazine 'Elle Girl'
ad age
http://adage.com/mediaworks/article?article_id=108399

4/11/06 - CurtCo Publishing Acquires Assets of Arts & Antiques Division of Trans World Publishing, Inc. curtco pr
http://www.curtco.com/press/press_04_10_06.html

Hispanic:

4/11/06 - ImpreMedia Newspapers lead again in Excellence Awards from the National Association of Hispanic Publications
printadvertising newswire
http://printadvertising.com/pressrelease_laopinion041106.htm

4/11/06 - The 13th Annual Kid Power Event Engaging the Ever Evolving Kids' Market
printadvertising newswire
http://printadvertising.com/pressrelease_kidpower041106.htm

4/11/06 - El Nuevo Día Reveals Results of Research About the Rapidly Growing Orlando Hispanic Market
printadvertising newswire
http://printadvertising.com/pressrelease_elnuevo041106.htm

Monday, April 10, 2006

Hey Publishers, Who's Your Target?

by Ari Rosenberg

Randall Rothenberg's book, "Where the Suckers Moon" invites you to ride along with the marketing executives of Subaru during their high-profile agency review back in the early 90ss (ultimately won and subsequently lost by Weiden & Kennedy). One of the book's revelations is that car advertising does not actually target consumers. The primary target audience is car dealers. Makes sense, as they are the ones who actually purchase the cars from the manufacturer, and then resell them to consumers.

Publishers can rip a page out of this approach when they determine their own target audience. Let me explain. The goal of any publishing company should not be to sell advertising, but rather, to make it easier for their sales staff to sell advertising. In essence, the sales staff acts as the "car dealer." Sales people are not required to purchase ad space to resell, but they are required to accept a quota for doing so which is almost the same thing.

Therefore, instead of targeting advertisers with their efforts, publishing sales management should treat their own salespeople like clients. This is a difficult paradigm shift for most sales managers because many are guilty of making it more difficult for their sales team to sell. They join in on too many sales calls without enough preparation to make a positive impact and their job function prevents them from following up well with the clients they do meet. Additionally, sales managers often take their teams attention away from advertisers by requiring cumbersome call reports and holding too many internal meetings.

If selling media were like boxing, which is not that much of a stretch, sales managers should assume the role of a promoter ensuring their fighter is well prepared to win a fight worth fighting. Instead, many sales managers mistakenly step inside the ring along side, or worse in front of their own sales people and this creates confusion that often gets them both knocked out.

Once publishing sales managers see their own sales staff as clients, rather than channels to clients, they can do a better job of helping them help themselves. Here are some baby steps in that direction:

1. Media Kits

Are they developed with the needs of the sales team in mind, or do these kits try to meet the needs of advertisers? Most are guilty of the latter, but look what happens when publishers create a media kit for their "new client." The perfect media kit in the eyes of sales people would be a collection of interchangeable parts. Their should be a "one sheeter" designed to grab the attention of any advertiser within any category. A salesperson handling technology and finance accounts needs something different from their media kit than the seller handling packaged goods. For that matter, some sellers lead with numbers, others lead with edit. Both should have access to versions of the media kit that complement their strengths.

This may sound like a lot of customization, but what advertiser doesn't want to feel special? Creating a truly dynamic media kit will allow your sales people to make all of their clients feel like the only one in the room.

2. Sales Support

Demanding to attend sales calls is not exactly perceived as "support." However, setting up an editor's round table or a night out to the ballpark for your sales people to plug clients into is. Sales managers could provide greater support by creating "sales events" for "their clients" to take advantage of.

As for attending sales calls, here is an approach to consider. A sales manager should first make the acquaintance of a client informally (at a lunch or another entertainment event) prior to inserting themselves into a sales call. This will give the sales manager an opportunity to make a greater impact on the call.

3. Internal Reporting

Abandon call reports. Just track the sheer number of sales calls instead so you quantitatively chart activity levels. By doing so, you can learn when sales call volume decreases and create events to help stimulate activity during those times. The time salespeople spend writing call reports should be time spent writing letters to advertisers. Forecasting revenue is another important exercise often misplaced on the shoulders of salespeople. Sales managers should own this exercise with just verbal input from "their clients." Finally, nothing keeps a salesperson up at night more than an overdue expense report. Publishing sales management should find a way to alleviate this burden, even if it means hiring an administrator whose only function is to handle this task for the entire staff.
To meet the needs of their advertisers, publishers first have to meet the needs of their own sales staff. Some publishers pay this mantra lip service, while others live by it. Which category does your company fall in to?

Ari Rosenberg is a media sales consultant. Prior to starting his company, he was the vice president of sales at IGN.com. He can be reached at ari@performancepricing.com.

This article originally published by

Print Media Remnant Advertising Opportunities

Magazine Listings::

Title: Pocket Caddie • Circ: 750,000 • Offer Ends: 4/14/06
Title: Galardon Musical • Circ: 50,000• Offer Ends: 6/06
Title: Cecil Child Parenting Magazine •Circ: 5,000 • Offer Ends: 6/15/06
Title: Iowa Conservationist • Circ: 30,000 • Offer Ends: 7/01/06
Title: Minnesota Soybean News and Views • Circ: 21,000 • Offer Ends: 7/01/06
Title: Movement Bodyboarding Magazine • Circ: 20,000• Offer Ends: 7/04/206
Title: Chittlin Circuit • Circ: 7,500 • Offer Ends: 10/06
Title: RICH GUY Magazine • Circ: 260,000 • Offer Ends: 10/31/06
Title: Small Business Resource Magazine • Circ: 1,500,000 • Offer Ends: Open
Title: Skope Magazine • Circ: 5,000 • Offer Ends: Open

Newspaper Listings::

Title: The Epoch Times Newspaper • Circ: 80,000 • Offer Ends: 3/06
Title: The Washington Times National Weekly • Circ: 250,000 • Offer Ends:

Open In-Home & Other Format Listings::

Title: Nashville Street MAP & Visitor Guide • Circ: 400,000 • Offer Ends: 4/30/06

Click here for more details or to post a listing

4/10/2006 - Who's Using Print Advertising?

4/10/06 - New Metropolitan Advertising Campaign Insists Consumers Don't Need to Go to Extremes to Save Water, Money
business wire
http://biz.yahoo.com/bw/060407/20060407005487.html?.v=1

4/10/2006 - Daily Print Advertising Industry News::

International::

4/10/06 - PennWell Acquires London-Based Sustainable Energy and Technology Magazines
pr newswire
http://biz.yahoo.com/prnews/060407/daf032.html?.v=24

4/10/06 - The Wanted Ads Research Proves People Seek Out Advertising In Local Papers
newspaper society pr
http://www.newspapersoc.org.uk/Default.aspx?page=1630

U.S. National::

4/10/06 - Seventeen Magazine and SONY BMG Music Entertainment Release CD Compilation Inspired by Popular ''Indie Beat'' Column
business wire
http://biz.yahoo.com/bw/060410/20060410005124.html?.v=1

4/10/06 - Be Fit Kids Magazine: Fighting Childhood Obesity One Kid at a Time
pr newswire
http://biz.yahoo.com/prnews/060410/phm020a.html?.v=2

4/10/06 - Newsweek Media Lead Sheet: April 17, 2006 Issue
pr newswire

http://biz.yahoo.com/prnews/060409/nysu015.html?.v=43

4/10/06 - SUNRISE Magazine to Inform and Inspire Growing Numbers of Family Caregivers and the Seniors They Love
pr newswire
http://biz.yahoo.com/prnews/060407/dcf017.html?.v=49

Hispanic:

4/10/06 - Hispanic Advertising Industry Leader Takes Bold Position on Future of Hispanic Marketing in New Leadership Role
pr newswire
http://biz.yahoo.com/prnews/060407/dcf036.html?.v=42

4/10/06 - Kid County Courier Expands into Hispanic Market
portada-online
http://portada-online.com/productdetails.aspx?productID=1776&cid=1

4/10/06 - McDonald’s Increase in online and bilingual newspaper advertising.
portada-online
http://portada-online.com/productdetails.aspx?productID=1774&cid=1

4/10/06 - USTA: The Tennis Association will use magazines to target Hispanics
portada-online
http://portada-online.com/productdetails.aspx?productID=1773&cid=1

4/10/06 - La Voz de Houston launches La Voz Directo Hoy: Advertorial product as part of a shared mail programm
portada-online
http://portada-online.com/productdetails.aspx?productID=1777&cid=2

Friday, April 07, 2006

CRU Magazine Is a Hub For Today's Fashion Market

CRU magazine is a hub for today's fashion market, combining POP icons, and emerging stars, with the most current trends in fashion, music, beauty and lifestyle. CRU magazine has a collective appeal for today's audience, resulting in icons such as Madonna, Paris Hilton and so many others, gracing the covers of the magazine.

Click for more information

4/7/2006 - Who's Using Print Advertising?

4/7/06 - Baby Bee Bright Corporation Launches $10 Million Global Media Fund Advertising Campaign
business wire
http://biz.yahoo.com/bw/060406/20060406005847.html?.v=1

4/7/06 - The Nautica(R) Brand Navigates life(TM) With New Marketing Campaign
pr newswire
http://biz.yahoo.com/prnews/060406/nyth030.html?.v=51

4/7/06 - KidSational, Inc. Announces the Launch of a $250,000 Marketing Campaign for TGK's Hit Single "FIRE"
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=122010

4/7/2006 - Daily Print Advertising Industry News::

International::

4/7/06 - CanWest Shows upward revenue growth in newspaper division
pr newswire
http://biz.yahoo.com/prnews/060406/to021.html?.v=27

4/7/06 - Lynsey Bushell Promoted to Publisher of Hair and Wedding
ipc media

4/7/06 - Hannah Bouckley joins Gadget magazine
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;ref=2010&year=2006&month=04

4/7/06 - Financial Times Will Publish Special Report on Business Turnaround
pr newswire
http://biz.yahoo.com/prnews/060406/nyth195.html?.v=20

U.S. National::

4/7/06 - Bluewolf Receives Contract for The New York Times
business wire
http://biz.yahoo.com/bw/060406/20060406005627.html?.v=1

4/7/06 - MediaDay, Survey Of 24-Hour-Day Media Consumption, Set for 4Q Launch
mediamark pr
http://www.mediamark.com/mri/docs/press/pr_04-04-06_MediaDay.htm

4/7/06 - The User-Friendly Phone Book To Launch in Oklahoma City, Oklahoma
pr newswire
http://biz.yahoo.com/prnews/060406/clth090.html?.v=17

4/7/06 - Morris Publishing Reaches First Licensing Agreement for Skirt! Magazine With Cox Enterprises
pr newswire
http://biz.yahoo.com/prnews/060406/clth050.html?.v=47

4/7/06 - Massachusetts' Taunton Enterprise moves to stand alone
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-05-2006/0004334949&EDATE=

4/7/06 - New Magazine Focuses on People and Progress in Cancer
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/03-30-2006/0004330475&EDATE=

4/7/06 - Brian Gruseke Promoted From Ad Director to Associate Publisher at Parents Magazine
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=142

Hispanic::

4/7/06 - Hoy Names Jerry Symon General Sales Manager
pr newswire
http://biz.yahoo.com/prnews/060406/cgth039.html?.v=48

4/7/06 - Enlace Spanish Yellow Pages Lands in Los Angeles
pr newswire
http://biz.yahoo.com/prnews/060406/clth055.html?.v=52

4/7/06 - Ad Rejection by Telemundo and Univision Leaves United Church of Christ with Few TV options to Reach U.S. Spanish-Language Market
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=63712

Thursday, April 06, 2006

4/6/2006 - Who's Using Print Advertising?

4/6/06 - NHL to Launch "My Stanley Cup" Advertising Campaign
business wire
http://biz.yahoo.com/bw/060405/20060405005599.html?.v=1

4/6/06 - Fire Mountain Beverage Company Expands Marketing and Media Support Deal With Global Media Fund to Additional $5 Million Dollars of National Advertising
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=121566

4/6/2006 - Daily Print Advertising Industry News::

U.S. National News::

4/6/06 - Satellite Newspapers Explain Strategy for 2006, Newspapers for All
marketwire
http://biz.yahoo.com/iw/060406/0121613.html

4/6/06 - A New Martha Stewart Collection Brand to be Developed Exclusively for Macy's
martha stewart pr
http://phx.corporate-ir.net/phoenix.zhtml?c=96022&p=irol-newsArticle&ID=839649&highlight=

4/6/06 - COLLOQUY Magazine Tackles Luxury Loyalty, Hospitality Programs, Relationship Banking & More
business wire
http://biz.yahoo.com/bw/060405/20060405006019.html?.v=1

4/6/06 - NY Post reports U.S. division of Dennis Publishing may go up for sale
ny post

4/6/06 - PINK Applies for BPA Worldwide Consumer Magazine Membership
pr newswire
http://biz.yahoo.com/prnews/060405/clw003.html?.v=43

4/6/06 - SifyMall Launches Online Magazine Store
business wire
http://biz.yahoo.com/bw/060405/20060405005563.html?.v=1

4/6/06 - Newstex to Distribute VNU Business Media Publications Via Content On Demand
pr newswire
http://biz.yahoo.com/prnews/060406/sfth049.html?.v=52

4/6/06 - 350 New magazines introduced in 2005
magazine.org
http://www.magazine.org/editorial/editorial_trends_and_magazine_handbook/16178.cfm

4/6/06 - TV Guide Mobile Entertainment And Roundbox Collaborate On Electronic Service Guide For Mobile Television At CTIA
gemstar pr
http://www.gemstartvguide.com/pressroom/display_pr.asp?prId=482

4/6/06 - TV Guide Mobile Entertainment Announces New Product And Service Offerings
gemstar pr
http://www.gemstartvguide.com/pressroom/display_pr.asp?prId=481

Hispanic::

4/6/06 - National Association of Hispanic Publications Announces Winners of First Annual José Martí Awards
printadvertising newswire
http://printadvertising.com/pressrelease_nahp040506.htm

Wednesday, April 05, 2006

View/Post Print Advertising Remnant Opportunities Here...

Magazine Listings::

Title: Pocket Caddie • Circ: 750,000 • Offer Ends: 4/14/06
Title: Galardon Musical • Circ: 50,000• Offer Ends: 6/06
Title: Cecil Child Parenting Magazine •Circ: 5,000 • Offer Ends: 6/15/06
Title: Iowa Conservationist • Circ: 30,000 • Offer Ends: 7/01/06
Title: Minnesota Soybean News and Views • Circ: 21,000 • Offer Ends: 7/01/06
Title: Movement Bodyboarding Magazine • Circ: 20,000• Offer Ends: 7/04/206
Title: Chittlin Circuit • Circ: 7,500 • Offer Ends: 10/06
Title: RICH GUY Magazine • Circ: 260,000 • Offer Ends: 10/31/06
Title: Small Business Resource Magazine • Circ: 1,500,000 • Offer Ends: Open
Title: Skope Magazine • Circ: 5,000 • Offer Ends: Open

Newspaper Listings::

Title: The Epoch Times Newspaper • Circ: 80,000 • Offer Ends: 3/06
Title: The Washington Times National Weekly • Circ: 250,000 • Offer Ends: Open

In-Home & Other Format Listings::

Title: Nashville Street MAP & Visitor Guide • Circ: 400,000 • Offer Ends: 4/30/06

Click here for more details or to post a listing

Local Newspaper Creates New Web Model

Paris, 5 April 2006 -- Ever hear of Bluffton, South Carolina? If you are a newspaper professional, you should know about this small US community of 15,000 people, where a new model for newspapers and newspaper web sites is succeeding.

Bluffton Today, published by Morris Communications Corp., is a free tabloid-format newspaper with a tightly coordinated web site. Every reader is invited to log onto the web site and comment about stories, start their own blogs, upload pictures and even contribute recipes -- a high-tech tool for essential community conversation. And editors rely on the posts for some of the content of the daily.

"BlufftonToday.com is a grand experiment in citizen journalism, a complete inversion of the typical online newspaper model," says Steve Yelvington, Vice President of Content and Strategy for Morris Digital Works, and one of the USA's most innovative newspaper web strategists, who will present his work at the World Editors Forum in Moscow, Russia, in June.

The event, along with the World Newspaper Congress and Info Services Expo 2006, are the global meetings of the world's press. At least 1,500 chief editors, publishers, CEOs, managing directors, other senior executives and their guests, from all over the world, are expected to attend the events, from 4 to 7 June in Moscow.

Full details, including programme and registration information and an evolving list of participants, can be found at http://www.moscow2006.com .

"Newspapers have gone on the web by putting yesterday's news online," says Mr Yelvington. "That's a one-way street. We are doing the opposite; participation is right at the centre of what we are doing."

His company, Morris Digital Works, is the new-media unit of Morris Communications, which operates 27 daily newspapers, 33 radio stations, book publishing, magazine, outdoor advertising and other media-related holdings throughout the United States and United Kingdom, France, and Monaco.

Mr Yelvington will participate in a Forum session entitled, "Should newspapers welcome citizen journalists?" The session also features Jimmy Wales, Director and Founder of the online encyclopedia Wikipedia, and Steve Herrmann, Editor-in-Chief of BBC News Interactive.
Other Forum sessions include:

- "Convergence II: multimedia is now ready for print", featuring Jim Brady, Executive Editor of washingtonpost.com, Simon Targett, Editor of FT.com, Thor Gjermund Eriksen, Editor-in-chief of Norway's Dagbladet, and Sanjay Trehan, Head of Broadband and Content for Indiatimes, the electronic operations of The Times of India.

- "Web portals and news agencies: new threats to newspapers?", with presentations by Neil Budde, General Manager of Yahoo! News, Pierre Louette, CEO of Agence France-Presse, and Dean Wright, Senior Vice President and Managing Editor for Consumer Services of Reuters.

- "Weekend winners: Saturday/Sunday editions and supplements", featuring George Brock, Saturday Editor of The London Times, Hans Engell, Editor-in-Chief of Denmark's Ekstra Blagdet, and other speakers to be announced.

- "Lessons learned from the Mohammed cartoon clash", with a representative of Jyllands Posten, the Danish daily that first published the cartoons, along with Eric Le Boucher, Editor of France's Le Monde, Imtiaz Alam, General Secretary of the South Asian Free Media Association, and Hakeem Bello, Executive Editor of The National Interest in Nigeria.

- and many others, including special breakfasts for editors with leading political and newspaper figures, joint sessions with the World Newspaper Congress, an array of social events, and much more. Full details at http://www.moscow2006.com

The Paris-based WEF is the organisation of the World Association of Newspapers that represents senior news executives. WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 73 national newspaper associations, newspapers and newspaper executives in 102 countries, nine news agencies and nine regional and world-wide press groups.

Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr

4/5/2006 - Who's Using Print Advertising?

4/5/06 - New York Yankees Manager Joe Torre and J.H. Cohn Team up on New Advertising Campaign
pr newswire
http://biz.yahoo.com/prnews/060405/nyw063.html?.v=41

4/5/6002 - Daily Print Advertising Industry News::

International::

4/5/06 - CMP Media Launches Dr. Dobb's Journal in Russia
pr newswire
http://biz.yahoo.com/prnews/060404/sftu023.html?.v=52

4/5/06 - SifyMall Launches Online Magazine Store
businesswire
http://www.businesswireindia.com/PressRelease.asp?b2mid=9469

4/5/06 - Financial Times and Goldman Sachs launch Business Book of the Year Award 2006
pearson pr
http://www.pearson.com/media/press_release.cfm?itemid=611&mediaid=752

4/5/06 - Xbox 360: Official Xbox Magazine has Lara Croft covered
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;ref=2008&year=2006&month=04

4/5/06 - Computer Arts Projects readers get chance to design cover
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&amp;ref=2009&year=2006&month=04

4/5/06 - Local Newspaper Creates New Web Model
printadvertising newswire
http://printadvertising.com/pressrelease_wan040506.htm

U.S. National::

4/5/06 - Hachette Focuses ElleGirl Brand on Web and Wireless Formats
hfmus via mpa
http://www.magazine.org/content/Files/elle04-04-06.pdf

4/5/06 - Spring Issue of Toy Wishes Magazine Hits Newsstands This Week
businesswire
http://biz.yahoo.com/bw/060405/20060405005242.html?.v=1

4/5/06 - AdStar to Facilitate Ad Placement Process for Manheim Dealerships With MediaNews Group Interactive Newspapers
pr newswire
http://biz.yahoo.com/prnews/060404/latu120.html?.v=36

4/5/06 - The Wall Street Journal Online Launches ``LiveNews,'' Using New Technology to Update Home Page Constantly in Real Time
business wire
http://biz.yahoo.com/bw/060404/20060404005692.html?.v=1

4/5/06 - Minwax(R) Wood Beautiful(R) Magazine Appeals to the Do-It-Yourselfer in Everyone
pr newswire
http://prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-05-2006/0004333942&EDATE=

4/5/06 - AdAge reports American Media to kill Celebrity Living Weekly, Shape en Espanol and car mag MPH
ad age
http://www.adage.com/news.cms?newsId=48567

4/5/06 - Wallpaper* Magazine Appoints Ignition Media to Lead U.S. Sales and Marketing Efforts
time warner pr
http://www.timewarner.com/corp/newsroom/pr/0,20812,1178513,00.html

4/5/06 - Sports Illustrated and SEEC Media to Launch Magazine in China
time warner pr
http://www.timewarner.com/corp/newsroom/pr/0,20812,1178203,00.html

4/5/06 - ABC Board Approves Final Format of IVS Audit Report
abc
http://www.accessabc.com/newsbulletin/ivs_0406.htm

4/5/06 - ABC board of directors approved the launch of a new consumer magazine circulation-reporting tool called ABC Rapid Report
abc
http://www.accessabc.com/newsbulletin/rapid_0406.htm

4/5/06 - Complete summary of the March 2006 ABC board actions
abc
http://www.accessabc.com/newsbulletin/actions_0406.htm

4/5/06 - Reader Profile FAS-FAX to be Released May 8
abc
http://www.accessabc.com/newsbulletin/reader_0406.htm

Hispanic::

4/5/06 - Hispanic Advertising Agencies Honored for Pro Bono Campaigns Valued at More than $12.1 million During Association of Hispanic Advertising Agencies Conference
pr newswire
http://biz.yahoo.com/prnews/060405/nyw080.html?.v=40

4/5/06 - AARP Segunda Juventud Launches New Ad Campaign; Magazine Showcases Opportunity to Target 50+ Hispanics
aarp pr via mpa
http://www.magazine.org/content/Files/segunda_040406.pdf

4/5/06 - AdAge reports American Media to kill Celebrity Living Weekly, Shape en Espanol and car mag MPH
ad age
http://www.adage.com/news.cms?newsId=48567

Tuesday, April 04, 2006

The New York Times Launches Redesigned NYTimes.com; Improved Navigation, Cleaner Design, New Personalization Options

NEW YORK, April 3, 2006 -- The New York Times announced today a major redesign of its Web site NYTimes.com (http://www.nytimes.com). Among the enhancements being introduced over the next few months are a newly designed home page and section front pages; new ways to personalize the site; enhanced search capability; an expanded set of easy-to-use navigation tools throughout the site; and more original video.

"The redesign of NYTimes.com significantly advances our place on the Web," said Arthur Sulzberger, Jr., publisher of The New York Times. "We're taking advantage of new technology to make the site more useful and easier to navigate. Times readers will now have an enhanced site with even greater access to high-quality journalism provided in a way that they can customize to their needs."

NYTimes.com now features several new sections: "My Times," "Video," "Today's Paper," "Most Popular" and "Times Topics." Site enhancements and features include:

• Increased Personalization: "My Times," which will be in private beta until later in April, provides readers with the ability to create personalized pages with RSS feeds from The Times and from sites across the Web. Readers can choose their own feeds or explore a broad variety of suggested sources from Times reporters and editors who are experts in various fields. Readers can visit www.nytimes.com/mytimes to enroll as charter members of "My Times" by submitting their e-mail addresses. These readers will be the first users invited to create their own personalized pages as "My Times" becomes available to the public.

• New and Enhanced Video: The new "Video" section will feature more original Times video reporting and enable users to search and view all video content available on NYTimes.com. Recent reviews and commentary included "Movie Minutes," by Stephen Holden, "Who Owns Art?" by Michael Kimmelman and a new daily political wrap-up video from Washington. Video will also be integrated on the homepage and throughout the site with a new embedded video player.

• Today's Paper: This section organizes and groups headlines by the section of the current day's printed newspaper.

• Most Popular Indexes: The "Most Popular" section highlights the articles that are most e-mailed by users and most linked to by bloggers, and lists the most frequently searched keywords and the most popular movies among NYTimes.com readers.

• Thousands of New Topic Pages: Each "Times Topics" page collects recent news, archives, multimedia and reference material on "people," "places," "organizations" and "subjects." Times journalists will regularly update "Times Topics" with news and information from The Times and other sources across the Web. Users may access individual topic pages through links from related articles or from search results.

• Redesigned Home Page: The NYTimes.com home page has a cleaner, easy-to-read design and simplified navigation tools.

• Enhanced Site-Wide Navigation: A new navigation tool bar is located at the top of section fronts and article pages allowing readers to search and find content easily and quickly across the site.

NYTimes.com continues to reach a large, educated and affluent audience. It is the most popular newspaper site in the U.S. with an audience of 12.7 million unique users (February 2006 - Nielsen NetRatings).

For advertisers, the redesign provides new opportunities to reach an even more engaged audience. The new features encourage readers to spend more time exploring and sharing the richness of NYTimes.com. Advertiser benefits include:

• Larger and more dynamic ad positions on the homepage and throughout the site

• Streaming pre-roll video ads within a new video player on the homepage, section fronts and select article pages

• Special advertising opportunities around new sections such as "My Times," "Video" and "Most Popular"

The redesign was done in collaboration with interactive marketing and technology services Avenue A / Razorfish.

The Times will promote its site redesign with a trade and consumer marketing campaign that includes direct mail and advertisements in select trade media publications and in The New York Times newspaper and on NYTimes.com.

The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Diane McNulty, 212-556-5244; E-mail: mcnuldc@nytimes.comToby Usnik, 212-556-4425; E-mail: usnikt@nytimes.com
# # #

4/4/06 - Who's Buying Print Advertising?

4/4/06 - Crown Royal and NASCAR's Jamie McMurray Promote Designated Driving with 'Safe Rides Home' Event
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-04-2006/0004332993&EDATE=

4/4/406 - Konica Minolta Printing Solutions #57 Race Car Driver, Leilani Munter, Shifts Schedule into High Gear
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060404005118&newsLang=en

4/4/06 - DHL Enhances Domestic Next Day Air Product Portfolio
pr newswire
http://sev.prnewswire.com/transportation-trucking-railroad/20060403/DCM04703042006-1.html

4/4/06 - Kids Go Bananas for Foohy(R) 'Name That Monkey' Contest
pr newswire
http://sev.prnewswire.com/education/20060403/CGM00903042006-1.html

4/4/06 - Daily Print Advertising Industry News::

International::

4/4/06 - United Business Media Sells Printing World and Packaging Magazine
pr newswire
http://biz.yahoo.com/prnews/060403/ukm028.html?.v=7

4/4/06 - The Globe and Mail, printed by Transcontinental, named best-printed newspaper in North America
cnw group
http://biz.yahoo.com/cnw/060403/e_transconti_globe_ma.html?.v=1

4/4/06 - 43% Of Respondents Claimed a Free Sample Would Influence Their Decision to Purchase a Product
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060403005096&newsLang=en

4/4/06 - Uncut unveils new look
ipc pr
http://www.ipcmedia.com/press/uncut_improves_on_a_classic_press_82668.html

4/4/06 - Haymarket has strengthened its position in the print and packaging market with the acquisition of Printing World and Packaging Magazine from CMP, part of United Business Media.
haymarket pr
http://www.haymarketgroup.com/news/index.cfm?fuseaction=whatsnew&storyID=155

U.S. National::

4/4/06 - The New York Times Launches Redesigned NYTimes.com; Improved Navigation, Cleaner Design, New Personalization Options
printadvertising newswire
http://printadvertising.com/pressrelease_nyt040406.htm

4/4/06 - Equifax Marketing Tool Helps Publishers Attract Automotive Advertisers
pr newswire
http://biz.yahoo.com/prnews/060403/clm049a.html?.v=1

4/4/06 - Outsell Analyzes Newspaper Publishers' Strategies in Light of Consumer News Habits
business wire
http://biz.yahoo.com/bw/060403/20060403005921.html?.v=1

4/4/06 - Advertising Age Promotes Two to Key posts
pr newswire
http://biz.yahoo.com/prnews/060404/cltu505.html?.v=35

4/4/06 - 'Integrated Newspaper Audience' Metric Gains Momentum at Country's Newspapers
pr newswire
http://biz.yahoo.com/prnews/060403/nym227.html?.v=31

4/4/06 - USA TODAY Sports Weekly Publishes Special Edition NFL Draft Guide '06
pr newswire
http://biz.yahoo.com/prnews/060403/clm522.html?.v=23

4/4/06 - / CORRECTION - American Banker
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=121028

4/4/06 - Nadbase Shows Newspaper Web Sites Expanding Reach of Total Newspaper Auidence
naa pr
http://www.naa.org/Global/PressCenter/2006/NEWSPAPER-WEB-SITES-EXPAND-YOUNG-ADULT-AUDIENCE.aspx?lg=naaorg

4/4/06 - ABC releases Bylaws & Rules Update
abc
http://www.accessabc.com/bylaws/brbulletin.htm

Hispanic::

4/4/06 - LA GUIA wins José Martí Award as the Best Hispanic Magazine
printadvertising newswire
http://printadvertising.com/pressrelease_laguia040406.htm

4/4/06 - Fútbol Mundial Magazine to Launch English Version
printadvertising newswire
http://printadvertising.com/pressrelease_futbol040406.htm

Monday, April 03, 2006

Reader's Digest Association to Acquire Allrecipes.com, World's Largest Online Home Cooks Community;

RDA Expands Leading Position in Food and Cooking Category and Extends its Reach Via the Internet

Date: 3/31/2006 1:01:00 PM

PLEASANTVILLE, N.Y., March 31 /PRNewswire-FirstCall/ -- The Reader's Digest Association, Inc. (NYSE: RDA) today announced an agreement to acquire Allrecipes.com, an online community food and cooking website that leverages an active and growing network of home cooks to generate revenue from advertising sponsorships and retail licensing. The purchase price is approximately $66 million, and the transaction will be funded using existing debt capacity. RDA expects to complete the acquisition in its fourth fiscal quarter ending June 30, 2006. The announcement was made by Eric Schrier, President and CEO of RDA.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060331/NYF099 )

"We are thrilled that Allrecipes.com will become part of the Reader's Digest family of companies," Schrier said. "We own the world's largest food publishing franchise in Taste of Home, along with a fast-growing tapestry of other food and cooking activities. Our acquisition of Allrecipes.com will provide us with a valuable digital platform to further leverage our position as the country's leading food and cooking publisher. It will enable us to bring together online communities from the various RDA properties using the common platform of an industry-leading food and cooking affinity."

Allrecipes.com was launched eight years ago as a place for home cooks to "meet" and share their favorite recipes. Since its launch, it has become the world's largest online community of home cooks - totaling more than 1.8 million registered members - making it America's favorite Web destination for everyday and holiday recipes. Each month the site attracts an average of 6 million unique visitors who collectively view more than 70 million page views; during peak holiday months, traffic spikes to more than 9 million unique visitors and 111 million page views. It also includes 30,000 of America's favorite recipes, which are created, tested and reviewed by participating home cooks.

"We are delighted to be joining forces with one of the world's marquee publishing and marketing companies," said Bill Moore, CEO of Allrecipes.com. "Our business is a natural fit with Reader's Digest as it is such a major player in the food and lifestyle categories. We expect to take advantage of powerful synergies and marketing opportunities, and we believe that this alliance will accelerate our growth both in the United States and abroad. Together, we have the potential to increase the scale of the Allrecipes.com audience, revenues and already high profit margins. And we have the content and technology to expand into other lifestyle affinities."

Moore will report to Bonnie Bachar, RDA's President of U.S. Magazines in its RD North America segment. Bachar said the Allrecipes.com acquisition supports RDA's new strategy of deepening customer relationships built around affinities like food, and reaching new and existing customers through multiple channels.

"As publisher of Taste of Home, the country's highest-circulation food magazine, as well as other magazines and books on food and cooking topics, we have been seeking additional platforms to leverage our content, and the Web is clearly our number one target for this expansion," Bachar said. "The acquisition of this small but fast-growing company supports our goal of strengthening RDA's portfolio with new properties that can contribute to long- term topline growth."

For RDA, Allrecipes.com represents the company's first major Internet acquisition and continues an overall strategy of building direct marketing and advertising programs across multiple media platforms. The site will act as a portal for RDA's existing food websites, which support its magazine properties like Taste of Home and Light & Tasty. The Allrecipes.com advertising sales force will sell RDA digital advertising related to food, and RDA's cookbooks and magazines will be sold on the Allrecipes.com website.

RDA's other food-related activities include Every Day with Rachael Ray, Taste of Home's cooking schools, an online Taste of Home recipe finder, and Taste of Home Entertaining, a new national party plan business that is being launched coast to coast in the United States this spring. In addition to its five food magazines, the company markets at retail dozens of magazine specials on food, diet, cooking and wellness. It also sells millions of cookbooks every year and created an international best-selling proprietary diet book and website, ChangeOne. Reader's Digest magazine is a major vehicle for food advertising, and the company expects to accelerate its online advertising growth in that category.

Michael S. Geltzeiler, Senior Vice President and Chief Financial Officer of RDA, said, "The company anticipates that Allrecipes.com will contribute approximately $4 million of EBITDA in the first year, with an expected earnings-per-share impact of $(0.01) to neutral. The acquisition should not have a material impact on the company's other initiatives currently underway to enhance shareholder value, including its $100 million share repurchase program announced last year."

Geltzeiler added, "The company intends to pursue additional debt capacity, most likely through the expansion of its revolver borrowings to provide greater flexibility and liquidity, although this will not be necessary to consummate this transaction. This acquisition is consistent with our continuing practice of monetizing non-productive assets and strategically balancing our portfolio with new assets that can actively contribute to profit and topline growth."

Allrecipes.com, with more than 15 million annual visitors, is the world's largest test kitchen, offering a window into the habits of home cooks everywhere. The site is an indispensable resource for home cooks who are looking for trusted recipes, everyday and holiday meal ideas, practical cooking tips, and food advice. The company is based in Seattle.

The Reader's Digest Association, Inc. is a global publisher and direct marketer of products that inform, entertain and inspire people of all ages and cultures around the world. The company had consolidated revenues for the fiscal year ended June 30, 2005, of $2.4 billion. Global headquarters are located at Pleasantville, New York. For more information, please visit http://www.rda.com/.

This release may include "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual future results and occurrences to differ materially from the forward-looking statements. The Reader's Digest Association, Inc.'s filings with the Securities and Exchange Commission, including its reports on Forms 10-K, 10-Q and 8-K, contain a discussion of additional factors that could affect future results and occurrences. RDA does not undertake to update any forward-looking statements.

SOURCE The Reader's Digest Association, Inc. -0- 03/31/2006 /CONTACT: Media - William Adler, +1-914-244-7585, william.adler@rd.com, Investor Relations - Richard Clark, +1-914-244-5425, richard.clark@rd.com, both of The Reader's Digest Association, Inc./

4/3/2006 - Daily Print Advertising Industry News ::

International:

4/3/06 - CMP Media Launches EE Times Europe
pr newswire
http://biz.yahoo.com/prnews/060403/sfm073.html?.v=45

4/3/06 - Woman & Home Stages First Fashion Show
ipc pr
http://www.ipcmedia.com/press/woman__home_stages_first_fashion_show_press_82629.html

National:

4/3/06 - Jerry Charles Named Executive Director of Advertising Sales for Salem Publishing
business wire
http://biz.yahoo.com/bw/060331/20060331005746.html?.v=1

4/3/06 - Newsweek Media Lead Sheet/April 10, 2006 Issue (on newsstands Monday, April 3)
pr newswire
http://biz.yahoo.com/prnews/060402/nysu015.html?.v=42

4/3/06 - MediaSpan Debuts New Branding and Extended Product Lines That Integrate Print, Online and Wireless
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=115788

4/3/06 - American Banker Launches American Banker Texas
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=115850

4/3/06 - Reader's Digest Association to Acquire Allrecipes.com, World's Largest Online Home Cooks Community; RDA Expands Leading Position in Food and Cooking Category and Extends its Reach Via the Internet
printadvertising newswire
http://printadvertising.com/pressrelease_rd040306.htm

4/3/06 - ABC March 2006 Audit Report Releases
abc
http://www.accessabc.com/advertisers/arrelease.htm

4/3/06 - ABC March 2006 Publishers' Statements
abc
http://www.accessabc.com/advertisers/psrelease.htm

Hispanic:

4/3/06 - Casa Editorial El Tiempo Honored for Best IT Solution
business wire
http://biz.yahoo.com/bw/060403/20060403005033.html?.v=1

4/3/06 - La Opinion and Transit Television Network Bring Spanish-Language News on Board Metro Buses in Los Angeles
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060403005033&newsLang=en

4/3/06 - Banta and Geoscape Combine Strengths to Give Direct Marketers Competitive Edge with Hispanic Customers
pr newswire
http://prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-03-2006/0004331999&EDATE=

4/3/06 - Gary Berman, of Sí Change Consulting, and Chief Executive Magazine, Host CEO Session on How to Win in a Multicultural Market
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=115510

4/3/06 - At the NAHP 2006 Convention and Expo
portada-online
http://portada-online.com/HTML/WEBSITE/PAID/2006/04030601.ASPX

4/3/06 - Fútbol Mundial Launches English Version to be Distributed in USA Today Sports Weekly
portada-online
http://portada-online.com/HTML/WEBSITE/PAID/2006/04030602.ASPX

4/3/06 - MundoHispánico Launches Pasos, a Weekly Publication for Newcomers
portada-online
http://portada-online.com/HTML/WEBSITE/PAID/2006/04030603.ASPX

4/3/06 - Hispanic Business Magazine Nominated for 2006 Maggie Award
portada-online
http://portada-online.com/productdetails.aspx?productID=1766&cid=1

4/3/06 - Three Hispanic Publications Divested in Knight Ridder/McClatchy Deal
portada-online
http://portada-online.com/productdetails.aspx?productID=1765&cid=1

4/3/06 - Content: New York Times Syndicates Meredith Spanish-language Publications
portada-online
http://portada-online.com/productdetails.aspx?productID=1764&cid=1

The Print Advertising Blog