Friday, March 31, 2006

WAN Takes Young Reader Programme to Thailand


Bangkok, Thailand, 31 March 2006--Newspaper journalists and teachers met in Bangkok this week to develop Thailand¹s newspapers in education program, as organizers of the meeting, including the World Association of Newspapers, investigate how to extend the program nationally.

The workshop re-united teachers and journalists who had first met at a similar workshop held in November 2004 to introduce the concept of using the newspaper as a teaching tool in classrooms.

³Those who were at the first workshop, many of them have taken some action,² says Jan Vincens Steen, manager of Norway¹s Newspapers in Education programme and a member of the Young Reader Committee of the World Association of Newspapers. He, along with the Press Development Institute of Thailand, helped organize the events under WAN¹s NIE Development Project, which is supported by the Norwegian paper manufacturer Norske Skog.

³The idea the first time was to bring teachers and journalist together from the same area even if it they did not know each other² so they might go back and start something together, Steen says. ³It was the main idea then and it is now.²

The formula seems to have paid off. Some teachers presented newspapers they helped students create, while at least one newspaper has started offering a monthly youth supplement.

³It¹s exciting to see newspaper people and teachers mixing together,² says Lynne Cahill, NIE manager of The West Australian newspaper who led workshops and provided practical tips for the 30 participants. ³It¹s a bonus for teachers to network instead of working in isolation.²

The Press Development Institute of Thailand has been discussing NIE's potential with the Thai Education Minister and local education authorities. Executive Director Chavarong Limpattamapanee says the next steps include completing an NIE manual and introducing a pilot project in Bangkok schools. In September 2006, Thailand is expected to host the second NIE regional roundtable, bringing together participants from around Asia.

The WAN Newspapers in Education project has developed a wide range of new programmes for using newspapers in education all over the world. Full information on the project, which has activities in more than 60 countries, can be found at
http://www.wan-press.org/nie/home.php .

The Paris-based WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 73 national newspaper associations, newspapers and newspaper executives in 102 countries, 11 news agencies and nine regional and world-wide press groups.

Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail:
lkilman@wan.asso.fr

3/31/2006 - Who's Using Print Advertising?

3/31/06 - Sears Launches Spring Marketing Campaign
pr newswire
http://biz.yahoo.com/prnews/060330/cgth044.html?.v=46

3/31/06 - CLEARLY CANADIAN Launches Consumer Awareness Campaign With The BrainStorm Group
pr newswire
http://biz.yahoo.com/prnews/060330/lath031.html?.v=48

3/31/2006 - Daily Print Advertising Industry News::

International:

3/31/06 - WAN Takes Young Reader Programme to Thailand
printadvertising newswire
http://printadvertising.com/pressrelease_wan033106.htm

3/31/06 - Financial Times Will Publish Special Report on Sea-borne Trade
pr newwire
http://biz.yahoo.com/prnews/060330/nyth169.html?.v=35

3/31/06 - Print Measurement Bureau Underscores Globe and Mail Leadership
bell globemedia pr
http://micro.newswire.ca/release.cgi?rkey=1403300793&view=84922-2&Start=0

3/31/06 - Minoc Business Press launches IT Professional
vum media pr
http://translate.google.com/translate?u=http%3A%2F%2Fwww.vum.be%2Fpublic_html%2Farticles761405f46511d5cf1d60734376adb395.html%3Fid%3D3852%26section%3D3490&langpair=fr%7Cen&hl=en&ie=ISO-8859-1&prev=%2Flanguage_tools

3/31/06 - MarketForce Appoints Consumer Insight Manager
ipc pr
http://www.ipcmedia.com/press/marketforce_appoints_consumer_insight_manager_press_82496.html

U.S. National:

3/31/06 - The Wall Street Journal Online Earns 2006 Internet Advertising Competition Award
businesswire
http://biz.yahoo.com/bw/060331/20060331005110.html?.v=1

3/31/06 - Court dismisses purported securities class action lawsuits against Belo, individuals
belo pr
http://www.belo.com/pressRelease.x2?release=20060330-898.html

3/31/06 - Crain's Detroit Business and Michigan Chronicle Announce Agreement
pr newswire
http://biz.yahoo.com/prnews/060331/def001a.html?.v=1

3/31/06 - New Magazine Focuses on People and Progress in Cancer
pr newswire
http://biz.yahoo.com/prnews/060330/dcth056.html?.v=39

3/31/06 - ABC Reader Profile Reports released for: The following Reader Profile Reports were recently released: Belleville News-Democrat - Belleville, IL; Chicago Sun-Times - Chicago, IL; Duluth News Tribune - Duluth, MN; Daily Press - Newport News, VA
abc pr
http://abcas3.accessabc.com/readerprofile/newreports.asp

3/31/06 - The Conference Board Help-Wanted Advertising Index Edges Up
pr newswire
http://biz.yahoo.com/prnews/060330/nyth095.html?.v=40

Hispanic:

3/31/06 - Gary Berman, of Sí Change Consulting, and Chief Executive Magazine, Host CEO Session on How to Win in a Multicultural Market
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=115510

Thursday, March 30, 2006

INTRODUCING TEEN TREND MAGAZINE

Teen Trend Magazine is a hot, new magazine for young men and women, between the ages of 12 - 18. The premiere issue is the Prom Issue, which will be released at the end of April.

March 30,2006--Teen Trend Magazine is a hot, new magazine for young men and women, between the ages of 12 - 18. The premiere issue is the Prom Issue, which will be released at the end of April. For this issue, Teen Trend featured Bellport High School in Brookhaven, NY, and used 14 of its students to model prom fashions from Alyce Designs and After Hours tuxedos. Stephen Schwicke, a senior at BHS, is featured in the magazine as The Boy Next Door, a monthly column that profiles a student in the USA.

Inspired by the morals and values of a Wholesome America touted by celebrity radio host Sean Hannity, Teen Trend Magazine promises solid entertainment for teenagers without being risqué. The magazine encourages its readers to embrace who they are as individuals and not succumb to peer-pressure. Teen Trend Magazine’s mission is to report and reflect on issues and concerns of the modern teenager. As a monthly magazine featuring news, interviews, advice, fashion, and other articles of interest, the reading audience of 12 to 18 year olds are provided with insight into the opportunities that surround them. Teen Trend is for the teen who desires to become a well-rounded individual.

Che Bella! Beauty, Inc., the parent corporation of Teen Trend Magazine, was founded on the belief that every person is beautiful: body, mind, and spirit. Teenagers are often made to feel that they must fit in with others and are not able to embrace who they are as individuals. Peer pressure is difficult to overcome, and Teen Trend finds the voice that relates to teens and helps them positively deal with the difficult decisions that they are faced with every day.

Teen Trend Magazine was founded to fill the void created by other teen magazines. It strives to portray real teenagers and focus on their reality, rather than their fantasy, in a way that entertains as well as informs. Teen Trend informs, educates, encourages, and directs students in the achievement of their life goals; fosters ethical, social, and intellectual development; defines teambuilding as an integral part of life; and deepens our youth’s commitment to essential values such as personal responsibility, respect for others, and integrity. Ultimately, Teen Trend Magazine hopes to strengthen relationships and communications between our youth’s peers, parents and teachers as they define methods for achieving success in their lives.

If you are interested in advertising with Teen Trend Magazine, please email Candice Cain at
Candice@teentrendmagazine.com for more information.

If you would like to receive a free copy of Teen Trend Magazine, please email your request with your mailing address to sales@teentrendmagazine.com. There is a very limited supply of free issues remaining. If you are interested in a 1 year subscription, they can be purchased for just $10 at the Teen Trend Magazine website, located at www.teentrendmagazine.com.

3/30/06 - Who's Using Print Advertising?

3/30/06 - International Kids Fund Unveils First PSA Campaign to Raise Funds, Awareness for Critically Ill Children
printadvertising newswire
http://printadvertising.com/pressrelease_edf032906.htm

3/30/06 - The ‘got milk?’ Great American Weight Loss Challenge is Coming to Miami
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=5854&cha=8

3/30/06 - Daily Print Advertising Industry News:


International:

3/30/06 - Evening Standard plans Here Comes Summer Supplement: 16pp Full Colour Supplement 17th May '06
es pr
http://www.esadvertising.co.uk/esta/brand/late_news.htm

3/30/06 - Evening Standard preps Great Days Out - Easter Special Supplement: 16pp Full Colour Supplement 6th April '06
es pr
http://www.esadvertising.co.uk/esta/brand/late_news.htm

3/30/06 - Emap executives embrace the internet
emap advertising
http://www.emapadvertising.com/press_centre/press_detail.asp?ID=627

3/30/06 - Cream magazine launched to "celebrating the very best in creative media thinking across the world"
cream
http://www.csquared.cc/cream/

U.S. National:

3/30/06 - Journal Register Company Acquires Suburban Lifestyles Community Newspaper Group
business wire
http://biz.yahoo.com/bw/060329/20060329005877.html?.v=1

3/30/06 - Technology Online Ad Spend to Reach $2.8 Billion in 2007
marketwire.com
http://www.marketwire.com/mw/release_html_b1?release_id=115377

3/30/06 - Departures Magazine Enters Media Partnership With Auction Napa Valley
depatures pr via mpa
http://www.magazine.org/content/Files/departures_032906.pdf

3/30/06 - Interweave Press Announces New Publishing Assignments
interweave pr
http://www.interweave.com/PressRoom/PR_iwp/HR0306.pdf

3/30/06 - Mediabids Launches Online Print Ad Sales Application Ad-Space Links
emedia wire
http://www.emediawire.com/releases/2006/3/emw363731.htm

Hispanic:


3/30/06 - International Kids Fund Unveils First PSA Campaign to Raise Funds, Awareness for Critically Ill Children
printadvertising newswire
http://printadvertising.com/pressrelease_edf032906.htm

3/30/06 - Twin Cities to Host Hispanic Marketing Conference
pr newswire
http://biz.yahoo.com/prnews/060329/cgw042.html?.v=44

3/30/06 - Ways to Attract and Retain Latino Employees and Customers to Be Topic of Washington Post / Newsweek Interactive Discussion on April 19
business wire
http://biz.yahoo.com/bw/060329/20060329005822.html?.v=1

3/30/06 - The ‘got milk?’ Great American Weight Loss Challenge is Coming to Miami
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=5854&cha=8

Wednesday, March 29, 2006

3/29/06 - Who's Using Print Advertising?


3/29/06 - Coors Brewing Company Unveils 2006 Advertising; The Love Train Rolls On and Keystone Light Joins the Party
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060328005728&newsLang=en

3/29/2006 - Daily Print Advertising Industry News::


International:

3/29/06 - Digital Media Roundtable: Exploiting the Potential for Newspapers
printadvertising newswire
http://printadvertising.com/pressrelease_wan032906.htm

3/29/06 - GUTS: The New Men Entertainment Magazine in France
iga pr
http://www.i-g-a.com/news.asp

3/29/06 - PubliGroup releases 2005 results
publigroup pr
http://www.publigroupe.com/en/new_pre_ful.cfm?doc_number=62

3/29/06 - Future appoints northern sales agency
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2007&year=2006&month=03

3/29/06 - Ringier launches a free newspaper for the evening with "today"
rengier pr
http://translate.google.com/translate?u=http%3A%2F%2Fwww.ringier.ch%2Findex.cfm%3Fid%3D1775%26detail%3Dtrue&langpair=de%7Cen&hl=en&ie=ISO-8859-1&prev=%2Flanguage_tools

U.S. National:

3/29/06 - Hearst Publications Go Direct-to-Consumer with Bango
business wire
http://biz.yahoo.com/bw/060328/20060328005795.html?.v=1

3/29/06 - AdMission Marketplace Empowers Publishers to Build Community and Better Compete With Online-Only Classifieds
business wire
http://biz.yahoo.com/bw/060329/20060329005362.html?.v=1

3/29/06 - The New York Times Company Selects SAP to Support Advertising and Circulation Operations
pr newswire
http://biz.yahoo.com/prnews/060329/sfw002.html?.v=47

3/29/06 - Meredith Takes Bite Out of Food Titles With The Premiere of EAT
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=139

Hispanic:

3/29/06 - Top Hispanic Publication Nominated for the 2006 Maggie Awards
printadvertising newswire
http://printadvertising.com/pressrelease_hb0329006.htm

Tuesday, March 28, 2006

2/28/2006 - Who's Using Print Advertising?


3/28/06 - U.S. Department of Defense and Ad Council Launch 'America Supports You' PSA Campaign
pr newswire
http://prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/03-28-2006/0004328201&EDATE=

3/28/06 - American Life League Launches New Ad Campaign: Planned Parenthood: Proponent of Racism, Protector of Rapists, Promoter of Kiddie Porn
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=62944

3/28/2006 - Daily Print Advertising Industry News::


International:

3/28/06 - Local Businesses Set to Place Nearly $1 Billion in Search Advertising and that Figure is Set to Nearly Double Again Next Year, Reaching More than $4 Billion by 2010
business wire
http://biz.yahoo.com/bw/060327/20060327005444.html?.v=1

3/28/06 - WebVisible Powers Canadian Yellow Pages Group with Local Business Online Advertising Services
business wire
http://biz.yahoo.com/bw/060327/20060327005124.html?.v=1

3/28/06 - Emap expects magazine unit advertising to see 5% growth
emap pr
http://www.emap.com/nav?page=emap.news.story&resource=4599778

3/28/06 - Marie Claire Appoints Nicole Mathers Advertising Director
ipc pr
http://www.ipcmedia.com/press/marie_claire_appoints_advertising_director_press_82256.html

3/28/06 - Ian Abbott Named Editor of TVTimes
ipc pr
http://www.ipcmedia.com/press/ian_abbott_named_editor_of_tvtimes_press_82284.html

3/28/06 - Future organisation of Northcliffe Newspapers
dmgt pr
http://www.dmgt.co.uk/mediacentre/newsreleases/20060327/2839/

3/28/06 - Euromoney to acquire leading Asian events business
dmgt pr
http://www.dmgt.co.uk/mediacentre/newsreleases/20060328/2840/

U.S. National:

3/28/06 - BtoB Special Report: The Power of Print: Why Print Magazines Still Matter
btob
http://www.btobonline.com/article.cms?articleId=27321

3/28/06 - OTX Releases Groundbreaking Measures of Engagement, Emotional Response to Ads
pr newswire
http://biz.yahoo.com/prnews/060328/sftu035.html?.v=50

3/28/06 - Spot Runner Survey Reveals Small and Medium Businesses Rank TV Advertising over Radio, Newspapers, Magazines and Internet Keywords
business wire
http://biz.yahoo.com/bw/060328/20060328005420.html?.v=1

3/28/06 - ABM/AAAA Create Standardized RFP for Media Advertising
business wire
http://biz.yahoo.com/bw/060327/20060327006114.html?.v=1

3/28/06 - Conde Nast to Close Cargo Magazine
business wire
http://biz.yahoo.com/bw/060327/20060327006049.html?.v=1

3/28/06 - Omnicom Media Group Announces Acquisition of Singer Direct
pr newswire
http://biz.yahoo.com/prnews/060327/nym183.html?.v=38

3/28/06 - Structural Graphics Delivers Pop and Sparkle for NBC's "Heist" Magazine Insert
marketwire
http://biz.yahoo.com/iw/060327/0114581.html

3/28/06 - Association of National Advertisers Selects The Pohly Company to Publish The Advertiser, Guide Events and Sponsorships
business wire
http://biz.yahoo.com/bw/060328/20060328005569.html?.v=1

3/28/06 - Hearst Magazines Teams with Volantis to Launch Mobile Cosmopolitan, Seventeen, and CosmoGIRL!
business wire
http://biz.yahoo.com/bw/060328/20060328005511.html?.v=1

3/28/06 - Vertis Customer Focus(R) Study Reveals Loyalty Card Preferences Among Consumers; Adults Surveyed Prefer Discounts During Each Grocery Store Visit
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060327005944&newsLang=en

3/28/06 - Hachette Selects Peppercom to "Shock" Consumers: Peppercom to support the launch of Shock brand
mfmus pr via mpa
http://www.magazine.org/content/Files/shock032706.pdf

Hispanic:

3/28/06 - Idiom and Captura Group Partner to Address Increased Need for Online Solutions That Effectively Target U.S. Hispanic
business wire
http://biz.yahoo.com/bw/060328/20060328005506.html?.v=1

3/28/06 - Amigos For Kids(TM) and the Advertising Federation of Greater Miami to Unveil Historic Cross-Media Public Service Campaign Against Child Abuse
hispanic newswire
http://www.hispanicprwire.com/news.php?l=in&id=5827&cha=8

3/28/06 - New bilingual newspaper serving rural Minnesota
deluth news tribune
http://www.duluthsuperior.com/mld/duluthsuperior/14182852.htm

Monday, March 27, 2006

3/27/2006 - Who's Using Print Advertising?


3/27/06 - Dodge Set for Marketing Launch of All-New 2007 Caliber
pr newswire
http://biz.yahoo.com/prnews/060324/def006.html?.v=40

3/27/06 - Midland, Texas Launches Unexpected, Humorous Workforce and Business Recruitment Campaign; National Campaign from Austin Agency Door Number 3 Seeks 'Lost' Former Residents Stuck in Big City Stress
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060324005269&newsLang=en

3/27/2006 - Daily Print Advertising Industry News::


International:


3/27/06 - National Post Monday-Friday readership up 12%
cnw group
http://biz.yahoo.com/cnw/060324/nat_l_post_readership.html?.v=1

3/27/06 - Toronto Star is Canada's most read daily newspaper
cnw group
http://www.newswire.ca/en/releases/archive/March2006/24/c7310.html

3/27/06 - Metro Number One Free Daily Newspaper
cnw group
http://www.newswire.ca/en/releases/archive/March2006/24/c5597.html

3/27/06 - Musicians vote Stairway to Heaven the UK’s ultimate guitar solo::Total Guitar readers rAnthem crowned as best air guitar moment of all-time
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2006&year=2006&month=03

3/27/06 - NME Magazine Partners with MTV2 For SXSW Showcase Special!
ipc pr
http://www.ipcmedia.com/press/nme_partners_mtv2_for_sxsw_showcase_special_press_82174.html

3/27/06 - Schibsted puts launch of 20 Minutes in Germany on hold + other announcements
schibsted pr
http://cws.huginonline.com/S/131/PR/200603/1041066_5.html

3/27/06 - UK ad spend rises 2.1 per cent in 2005
ppa pr
http://www.ppa.co.uk/cgi-bin/go.pl/news/article.html?uid=10439

3/27/06 - Customer Mags offer key role in joined-up thinking
apa pr
http://www.apa.co.uk/cgi-bin/go.pl/news/article.html?uid=1221

U.S. National:

3/27/06 - Yellow Book USA Acquires Two Directories from Massachusetts Company
business wire
http://biz.yahoo.com/bw/060324/20060324005253.html?.v=1

3/27/06 - AdStar Introduces Next Generation of Web-based Ad Sales
pr newswire
http://biz.yahoo.com/prnews/060327/lam003.html?.v=42

3/27/06 - Newsweek Media Lead Sheet/April 3, 2006 Issue
pr newswire
http://biz.yahoo.com/prnews/060326/nysu010.html?.v=48

3/27/06 - WIRED Magazine Brings the Future to New York City in 2006
pr newswire
http://prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/03-27-2006/0004327218&EDATE=

3/27/06 - TNS Media Intelligence Reports U.S. Advertising Expenditures Increased .0 Percent in 2005
tns pr
http://www.tns-mi.com/news/02282006.htm

Hispanic:


3/27/06 - Fine-tuning the strategy: Edward Schumacher Matos on the Changes in Rumbo
portada-online
http://portada-online.com/productdetails.aspx?productID=1760&cid=1

3/27/06 - Georgia Pacific Launches Integrated Hispanic Outreach Program
portada-online
http://portada-online.com/productdetails.aspx?productID=1759&cid=1

3/27/06 - Ethnic Print Media Group and Heineken Partner in Groundbreaking Print Campaign
portada-online
http://portada-online.com/productdetails.aspx?productID=1758&cid=1

3/27/06 - Casa y Hogar & Countrywide Financial Sign Distribution/Custom Pub Deal
portada-online
http://portada-online.com/productdetails.aspx?productID=1757&cid=1

Friday, March 24, 2006

3/24/2006 - Who's Using Print Advertising?

3/24/06 - MasterCard Announces Debit Promotion Rewarding Women for Everyday Debit Usage; The ''MasterCard Monthly Bonus Sweepstakes'' Runs Through May 31
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060323005192&newsLang=en

3/24/06 - CBS 'Eyes' Initiative for Media Business
pr newswire
http://sev.prnewswire.com/advertising/20060323/LATH08323032006-1.html

3/24/06 - Hostess(R) Goes Bananas for DVD Release of King Kong; Limited-Edition Banana Creme-Filled Twinkies(R) Roar Onto Shelves
pr newswire
http://sev.prnewswire.com/entertainment/20060323/NYTH07423032006-1.html

3/24/2006 - Daily Print Advertising Industry News:

International:

3/24/06 - Public Magazine and Yahoo! Launch Public TV
iga pr
http://www.i-g-a.com/news.asp

3/24/06 - Air France Magazine: Cannes Festival Special
iga pr
http://www.i-g-a.com/news.asp

3/24/06 - IPC Ignite! Unveils Fashion Inc. on newsstands today
ipc pr
http://www.ipcmedia.com/press/ipc_ignite_unveils_fashion_inc_press_82096.html

3/24/06 - Financial Times Launches FT.com China
pearson pr
http://www.pearson.com/media/press_release.cfm?itemid=604&mediaid=746

3/24/06 - Financial Times launches new weekly CEO interview, and a series of changes to the first section
pearson pr
http://www.pearson.com/media/press_release.cfm?itemid=600&mediaid=742

U.S. National:

3/24/06 - Knight Ridder Reports February Linage: Total advertising revenue up 1.5%
pr newswire
http://biz.yahoo.com/prnews/060323/sfth069.html?.v=44

3/24/06 - Gordon Publications Announces Federal Lawsuit Against Your Town Yellow Pages; Telephone Directory Publisher Used Competitor's Advertising Copy, Lawsuit Says
pr newswire
http://biz.yahoo.com/prnews/060323/dath023.html?.v=49

3/24/06 - The Real Yellow Pages(R) from BellSouth Claims Top Spot in Birmingham Directory Usage Study
pr newswire
http://biz.yahoo.com/prnews/060324/nyf023.html?.v=45

3/24/06 - Los Angeles Times Joins Film Independent to Present 2006 Los Angeles Film Festival
pr newswire
http://biz.yahoo.com/prnews/060323/lath015.html?.v=49

3/24/06 - New York magazine's Weddings Guide on Stands Next Week
pr newswire
http://biz.yahoo.com/prnews/060323/nyth105.html?.v=47

3/24/06 - Pet Supermarket Gives Away ``Furry $5 Food Bucks''
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060323005730&newsLang=en

3/24/06 - Online News: For many home broadband users, the internet is a primary news source
pew internet & american life project
http://www.pewinternet.org/reports.asp

Hispanic:

3/24/06 - SearchGuy.com.mx Launches Advertising Campaign in Mexico, Announces Partnership with Frontera.info
pr newswire
http://biz.yahoo.com/prnews/060323/sfth059.html?.v=50

3/24/06 - Tu Ciudad Magazine Debuts Spring Fashion Issue
pr newswire
http://biz.yahoo.com/prnews/060323/lath017.html?.v=50

3/24/06 - Herald to launch Spanish-language paper
herald pr
http://www.heraldnet.com/stories/06/03/23/100bus_laraza001.cfm

Thursday, March 23, 2006

The Con-Artist versus the True Believer

Fresh out of graduate school, I hit the job market with two major assets: A love of words (my degree was in English) and an ability to talk my way in and out of a paper bag. Naturally, magazine sales seemed a perfect fit. With my first job at a manufacturing publication, I thrived at a title that had been a weak number two buy. Driven to succeed and blessed with a brilliant mentor, I racked up schedule after schedule.

Soon, however, I learned that the magazine I touted with such conviction was number two for a reason. By now I knew. The magazine had high numbers but low-quality circulation. Its editorial quality was poor. It lacked positive brand recognition and generated few solid leads for advertisers. On top of that, its ad rates were too high.

So what did that make me? Instead of feeling like a rah-rah salesperson, I started feeling like a fraud. A con artist. Even though I kept making the calls (the thrill of the hunt was still irresistible), every six weeks I would get sick and miss days of work. I would cry in the car on my way home. The magazine was built on stilts, ready to be knocked down by the first storm, which soon came by way of a recession. By then, the magazine and I were both in crisis.

The purpose of this cautionary tale is this: Having trained thousands of salespeople, I know that my crisis of faith is not uncommon. After all, no magazine is perfect. Some magazines are turkeys. Others are young and struggling, or face harsh competition or shrinking margins due to rising costs. Problems alone, however, do not cause a crisis of faith, since most magazines still deliver value to the advertiser. Rather, the crisis occurs when salespeople are left in the dark about those problems.

I believe that publishers must disclose magazine problems--and define the actions they will take to correct them--to the people whose job it is to sell the magazine. Magazine publishing, after all, is a fairly transparent business. If a publisher cannot explain to salespeople why the magazine relies on subscription agents, or why the editorial has lapses in fact-checking, then salespeople are left to defend the indefensible. Eventually, the only salespeople who stay on such a magazine are ignorant, inexperienced or con artists.

As publishers, we train salespeople to sell the advertiser. The first people they must sell, and continue to resell, are their salespeople. Consider the following:

Share your decision-making process. In publishing, tough decisions are par for the course. A magazine that is cutting 10,000 in circulation, for instance, might be improving targeting rather merely than cutting costs. The magazine may deliver more qualified buyers without raising advertising rates. Publishers must explain to salespeople why a move that appears negative at first glance might actually be a positive.

Demonstrate publishing best practices. That means providing salespeople with clean and healthy audit reports, up-to-date readership research and valid ways of demonstrating return on investment. While the media may not be perfect, publishers must be able to show that it is effective; that it reaches the customers that advertisers need to reach, and in powerful, persuasive ways.

Walk your talk. Like parents, publishers (like it or not) must model the behavior they want to see. If they do not want angry, explosive salespeople, they must keep their cool. If they want salespeople who are honest and fair, they must openly make honest, fair choices, particularly in situations where it would be just as easy to be dishonest. And if they are having trouble with salespeople who procrastinate, fib by omission or blame others for poor results, publishers should turn around and look in the mirror. The clarity of leadership is reflected in the sales team.

Value your reputation more than sales. One short-term sales gain--say, a quack product ad in a health/fitness magazine--can undo months or years of building its reputation. When a top-level decision appears to hurt or frustrate sales efforts, it is important that salespeople understand how that decision ensures readership trust and longevity. Salespeople need to know that decisions are not arbitrary, but based on good publishing practices and consistent ethical behavior.

By the way, my story had a happy ending. I brokered the magazine to new owners with a successful track record. Promoted to publisher, I worked with the owners to improve the magazine and turn it into a profitable property. Today, my own training and consulting company is designed to help others avoid the drastic mistakes that I have seen.

To ensure your salespeople stay on top, explore our customized sales training and mentoring program. Our programs are powerful, results-oriented and interactive training experiences. It is your best opportunity to solve your unique challenges, work toward your goals, and close your most elusive contracts. Within hours, your salespeople will have the tools to perform as proactive, strategically minded, tactically brilliant, and creative marketing consultants.

Read more...

And for further reinforcement, check out Ad Sales: Winning Secrets of the Magazine Pros, now available as both two-volume hardcover book and as a series of e-books on helenberman.com. On sale now!

Welcome, and best of selling in 2006.

Helen Berman
For Print, Internet and Exhibition Sales
The Helen Berman Corporation
15332 Antioch St. #164Pacific Palisades, CA 90272
Phone: 310-230-3899
Fax: 310-861-0661
Website: www.helenberman.com
Email: hberman@helenberman.com

3/23/2006 - Who's Using Print Advertising?


3/23/06 - Pacific Sands Establishes EcoOne Marketing Group to Support Household Cleaning Product Launch - Contracts Robert Krug to Manage Creation of On-line, Graphic, Print and Video Media
business wire
http://biz.yahoo.com/bw/060322/20060322005978.html?.v=1

3/23/06 - Hoodia Products International Outlines Media Campaign with TVA Productions
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060322005638&newsLang=en

3/23/06 - Denim Apparel Group Inc. Completes a $5 Million Marketing and Media Support Deal With Global Media Fund
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/03-22-2006/0004324968&EDATE=

3/23/2006 - Daily Print Advertising Industry News:


International:

3/23/06 - New Group Publisher for Future’s cycling portfolio
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2002&year=2006&month=03

3/23/06 - DVD Review debuts new look with Las Vegas special!
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2003&year=2006&month=03

3/23/06 - Get behind the sofa – Doctor Who is back!: Special collectors’ issue of SFX celebrates return of TV time-traveller
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2004&year=2006&month=03

3/23/06 - Does my iPod look big in this?: Gadgets go glam as form beats price for women
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2005&year=2006&month=03

3/23/06 - Jackie Hatton Named Editor of Woman
ipc pr
http://www.ipcmedia.com/press/jackie_hatton_named_editor_of_woman_press_82019.html

3/23/06 - Advertisers and agencies welcome biggest ever survey by UK media owner: Trinity Mirror will this week unveil the largest piece of ad-hoc research ever undertaken by a media owner in the UK
trinity pr
http://www.trinitymirror.com/media/press/tm_objectid=16849630%26method=full%26siteid=111046%26headline=advertisers%2dand%2dagencies%2dwelcome%2dbiggest%2dever%2dsurvey%2dby%2duk%2dmedia%2downer-name_page.html

U.S. National:

3/23/06 - Dualstar Partners With Leisure Publishing to Launch Quarterly Sprouse Bros. Code Magazine
pr newswire
http://biz.yahoo.com/prnews/060322/law027.html?.v=50

3/23/06 - E-Book Systems Launches FlipViewer(R) Browser Version Digital Publication Reader
business wire
http://biz.yahoo.com/bw/060322/20060322005193.html?.v=1

3/23/06 - Yucaipa Enlists Publishing Veteran in Newspaper Bid
pr newswire
http://biz.yahoo.com/prnews/060322/law030.html?.v=52

3/23/06 - Distilled Spirits Industry Issues Thrid Public Report Detailing Recent Ad Complaints and New Ad Fuidelines - New initiatives on unmeasured magazines, post audits and special bindings
discus pr
http://www.discus.org/mediaroom/2006/release.asp?pressid=260

3/23/06 - American Express Publishing Corporation Launches a New Indian Edition: Travel + Leisure South Asia
amex pr via mpa
http://www.magazine.org/content/Files/tl032106.pdf

3/23/06 - On Advertising: The Con-Artist versus the True Believer
printadvertising newswire
http://printadvertising.com/pressrelease_berman032306.htm

Hispanic:

3/23/06 - Fifth edition of the contest El País de los Estudiantes
grupo prisa pr
http://www.prisa.es/articulo.html?xref=20051811prsprscom_1&type=Ten&anchor=priprecom

Wednesday, March 22, 2006

3/22/2006 - Who's Using Print Advertising?


3/22/06 - One World Nutrition Inc. Retains CVI Productions to Launch National and International Media Campaign
business wire
http://biz.yahoo.com/bw/060321/20060321005935.html?.v=1

3/22/06 - Daily Print Advertising Industry News:


International:


3/22/06 - Independent News & Media PLC Anounces Preliminary Results for 2005
independent pr
http://www.inmplc.com/Preliminary2005.pdf

3/22/06 - Easter special for Future’s Papercraft Inspirations
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2001&year=2006&month=03

3/22/06 - UK: The Sportsman hits news stands today and web site gets an update
the sportsman pr
http://www.thesportsman.co.uk

U.S. National:

3/22/06 - CRM Magazine to Launch destinationCRM 2006 Conference
business wire
http://biz.yahoo.com/bw/060321/20060321005092.html?.v=1

3/22/06 - The New York Times Company Reports February Revenues and Provides First-Quarter Guidance
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060322005482&newsLang=en

3/22/06 - Billboard Names Douglas Trueblood Executive Director of Marketing & Brand Development
billboard pr via mpa
http://www.magazine.org/content/Files/billboard032006.pdf

3/22/06 - Rodale Names Media-Buying Industry Expert George Sansoucy to Lead Corporate Sales Efforts Across Rodale Titles
rodale pr via mpa
http://www.magazine.org/content/Files/rodale032106.pdf

3/22/06 - Nursing Spectrum Names New Publisher, CEO
gannett pr
http://www.gannett.com/news/pressrelease/2006/pr032106.htm

3/22/06 - Recently Released ABC Reader Profile Reports: The following Reader Profile Reports were recently released: Dayton Daily News - Dayton, OH; Daily Record - Morristown, NJ; Poughkeepsie Journal - Poughkeepsie, NY
abc access pr
http://abcas3.accessabc.com/readerprofile/newreports.asp

Tuesday, March 21, 2006

3/21/2006 - Who's Using Print Advertising?


3/21/06 - Body by Jake Selects STG Media Corp. to Create Print Ads for Hip & Thigh Sculptor
pr newswire
http://biz.yahoo.com/prnews/060320/sfm103.html?.v=37

3/21/2006 - Daily Print Advertising Industry News


International:


3/21/06 - SINGAPORE: Ad spending slips 8 percent but newspapers grab bigger share
asia media
http://www.asiamedia.ucla.edu/article.asp?parentid=41112

3/21/06 - Reader's Digest launches in Slovenia
mladinska
http://www.mladinska.com/emag.aspx?docid=211875&nodeid=1456

U.S. National:

3/21/06 - Newspaper ROP Advertising Linage November 2005 - January 2006 & Full Year 2006
morton-groves newsletter
http://www.mgstrategicresearch.com/SendEmail/March%2006%20MG%20Newsletter193.pdf

3/21/06 - Morton Groves Newspaper 2006 Forecast
morton-groves newsletter
http://www.mgstrategicresearch.com/SendEmail/March%2006%20MG%20Newsletter193.pdf

3/21/06 - Analysis: The Knight Ridder Deal
morton-groves newsletter
http://www.mgstrategicresearch.com/SendEmail/March%2006%20MG%20Newsletter193.pdf

3/21/06 - Body by Jake Selects STG Media Corp. to Create Print Ads for Hip & Thigh Sculptor
pr newswire
http://biz.yahoo.com/prnews/060320/sfm103.html?.v=37

3/21/06 - Yellow Pages Still 'First Choice' Medium for Local Consumers; Preferences Shifting, According to The Kelsey Group
pr newswire
http://biz.yahoo.com/prnews/060320/nem030.html?.v=40

3/21/06 - More Than 700 Newspapers Create Historic Media Roadblock as Newspaper Industry Launches $50 Million Trade Campaign
pr newswire
http://biz.yahoo.com/prnews/060320/clm507.html?.v=23

3/21/06 - Supplemental Growth: Newspaper Distributed Mags Outpace Others
media post
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=41107

3/21/06 - The Wall Street Journal's Vertical Web Sites Announce Content Agreement With Yahoo! Finance
dow jones pr
http://dowjones.com/Pressroom/PressReleases/Other/US/2006/0315_US_TheWallStreetJournalOnlineNetwork_119.htm

3/21/06 - Family Circle May 2006 Issue Highlights
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=134

3/21/06 - Meredith Announces New Publishing Assignments
meredith pr
http://meredith.mediaroom.com/index.php?s=press_releases&item=133

3/21/06 - McClatchy Reports February 2006 Revenues
pr newswire
http://biz.yahoo.com/prnews/060320/sfm111.html?.v=32

3/21/06 - Richmond Free Press and The County News Triumph as 2006 Entrepreneurial Award Winners
pr newswire
http://prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/03-20-2006/0004323752&EDATE=

2/21/06 - Distilled Spirits Industry Issues Third Public Report Detailing Recent Ad Complaints and New Ad Guidelines
us newswire
http://releases.usnewswire.com/GetRelease.asp?id=62640

Hispanic:

3/21/06 - Hispanics in National Leadership Keynote Speakers at NAHP Convention
printadvertising newswire
http://printadvertising.com/pressrelease_nahp032006.htm

3/21/06 - Spanish-Dominance Giving Way To Bilingualism Among US Hispanics Among the Newest Findings to Be Revealed at Synovate Seminars in Miami and New York
business wire
http://biz.yahoo.com/bw/060320/20060320005988.html?.v=1

3/21/06 - Reporte Delta Latin America Information Technology Report: Communications with Clients, Week of March 20 - March 24
business wire
http://biz.yahoo.com/bw/060320/20060320005937.html?.v=1

3/21/06 - Publisher of Nation's Largest Spanish-Language Newspaper Nominated to Bank of America Board of Directors
pr newswire
http://biz.yahoo.com/prnews/060320/clm026.html?.v=40

Monday, March 20, 2006

3/20/2006 - Who's Using Print Advertising?


3/20/06 - Pediatric Prosthetics Inc. Launches National Family Outreach Campaign
business wire


3/20/06 - AnaMay Beauty to Launch Print Advertising Schedule
pr web
http://www.prweb.com/releases/2006/3/prweb359901.htm

3/20/2006 - Daily Print Advertising Industry News


International:

3/20/06 - It Is Predicted That Paid Search Ad Spending Will Increase by 26.2% This Year in The US
business wire
http://biz.yahoo.com/bw/060317/20060317005027.html?.v=1

3/20/06 - Sports magazine Plant Hearts launches in Scotland
planethearts
http://www.planethearts.co.uk/

3/20/06 - Metro International Signs Joint Venture Agreement in Mexico
metro pr
http://cws.huginonline.com/M/132142/PR/200603/1040015_5.html

U.S. National:

3/20/06 - Ad Agency Executives Say ROI-Positive Advertising Is Answer to Media Fragmentation
marketwire
http://biz.yahoo.com/iw/060320/0113783.html

3/20/06 - New Chicago AT&T Yellow Pages Arriving Now
pr newswire
http://biz.yahoo.com/prnews/060320/cgm012.html?.v=43

3/20/06 - Newsweek Media Lead Sheet / March 27, 2006 Issue
pr newswire
http://biz.yahoo.com/prnews/060319/nysu015.html?.v=41

3/20/06 - Hustle. & DJ Whoo Kid Ink Deal with Koch Entertainment for Rewind DVD Magazine
pr newswire
http://biz.yahoo.com/prnews/060317/nyf092.html?.v=36

3/20/06 - Impressive Growth for Internet Talk Radio Triggers the Launch of Entrepreneur Magazine's 24/7 Live Stream Radio Network
pr newswire
http://biz.yahoo.com/prnews/060320/lam035.html?.v=39

3/20/06 - Ziff Davis Reports Fourth Quarter 2005 Results
pr newswire
http://prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/03-20-2006/0004323195&EDATE=

3/20/06 - Print Advertising Marketplace, Mediabids.com, To Exhibit At NEXPO ‘06
prweb
http://www.prweb.com/releases/2006/3/prweb360645.htm

3/20/06 - Kathleen A. Hallion Promoted to VP, Advertising at the Albany Times Union
hearst pr
http://www.hearstcorp.com/news/press_031406b.html

Hispanic:

3/20/06 - RUMBO Newspapers Unveils New Strategy for Growth in Houston, San Antonio and the Rio Grande Valley
pr newswire
http://biz.yahoo.com/prnews/060317/daf025.html?.v=35

3/20/06 - Metro International Signs Joint Venture Agreement in Mexico
metro pr
http://cws.huginonline.com/M/132142/PR/200603/1040015_5.html

3/20/06 - Mexico’s Grupo Editorial Armonia to Enter U.S. Magazine Market
portada-online
http://portada-online.com/productdetails.aspx?productID=1748&cid=1

3/20/06 - Rumbo Closes in Austin, Texas
portada-online
http://portada-online.com/HTML/WEBSITE/PAID/2006/03200607.ASPX

3/20/06 - AHAA announces discrepancy between top general market national advertisers and Spanish-language advertisers
portada-online
http://portada-online.com/HTML/WEBSITE/PAID/2006/03200607.ASPX

Friday, March 17, 2006

3/17/2006 - Daily Print Advertising Industry News

International:

3/17/06 - The Wall Street Journal Announces Launch of Technology Innovation Awards 2006
business wire
http://biz.yahoo.com/bw/060316/20060316005572.html?.v=1

3/17/06 - Official Xbox Magazine celebrates the return of Tomb Raider
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=1997&year=2006&month=03

3/17/06 - Future announces Official magazine deal with Disney
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=1998&year=2006&month=03

3/17/06 - PC Plus launches £500 Intel Mac bounty
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=1999&year=2006&month=03

3/17/06 - Redline gives readers the chance to improve their modified motors
future pr
http://www.futureplc.com/future/news/tradenews_story.jsp?type=news&ref=2000&year=2006&month=03

National:


3/17/06 - Journal Register Company Reports Period Two Advertising Revenues
business wire
http://biz.yahoo.com/bw/060317/20060317005213.html?.v=1

3/17/06 - The New York Times Introduces Ellis Island Legacy Keepsake
business wire
http://biz.yahoo.com/bw/060316/20060316005741.html?.v=1

3/17/06 - Trader Publishing to Become Two Companies
business wire
http://biz.yahoo.com/bw/060317/20060317005113.html?.v=1

3/17/06 - Chicago Magazine Named Finalist for National Magazine Award
pr newswire
http://biz.yahoo.com/prnews/060316/cgth041.html?.v=50

3/17/06 - Computer Games Magazine to Launch New Publication
business wire
http://biz.yahoo.com/bw/060317/20060317005195.html?.v=1

3/17/06 - Thomas Masterson Named SVP, Consumer Marketing at Hachette Filipacchi Media U.S.
hfmus pr via mpa
http://www.magazine.org/content/Files/hfmus031606.pdf

3/17/06 - Five Rodale Titles Named Finalists For Eight National Magazine Awards By The American Society of Magazine Editors
rodale pr
http://www.rodale.com/1,6597,5-106,00.html

3/17/06 - Recently releases ABC Reader Profiles:
Journal and Courier - Lafayette, IN; Waterloo/Cedar Falls Courier - Waterloo, IA; The Saratogian - Saratoga Springs, NY; The Oregonian - Portland, OR; Montgomery Advertiser, Sunday Montgomery Advertiser - Montgomery, AL; Norwich Bulletin, Sunday Bulletin - Norwich, CT; The Times - Shreveport, LA; Asheville Citizen-Times - Asheville, NC
abc access pr
http://abcas3.accessabc.com/readerprofile/newreports.asp

Hispanic:

3/17/06 - Beck’s and Beck’s Premier Light Launch Multicultural Advertising Campaign
printadvertising newswire
http://printadvertising.com/pressrelease_becks031706.htm

3/17/06 - The Historical Significance of the José Marti Publishing Awards
printadvertising newswire
http://printadvertising.com/pressrelease_nahp031706.htm

Thursday, March 16, 2006

Tribune Revenues Down 3.0% in February

» Publishing advertising revenues down 2.2%
» Television revenues down 5.0%

CHICAGO, March 16, 2006 -- Tribune Company (NYSE: TRB) today reported its summary of revenues and newspaper advertising volume for period 2, ended Feb. 26, 2006. Consolidated revenues for the period were $408 million, down 3.0 percent from last year’s $420 million.

Publishing revenues in February were $314 million compared to last year’s $321 million, down 2.4 percent. Advertising revenues decreased 2.2 percent to $248 million, compared with $254 million in February 2005.

- Retail advertising revenues decreased 4.7 percent with weakness in the food & drug, department store and electronics categories. Preprint revenues, which are principally included in retail, were down 6 percent due primarily to a decline at Newsday. Excluding Newsday, preprint revenues were down 1 percent.

- National advertising revenues declined 11.5 percent principally due to lower automotive and movie advertising.

- Classified advertising revenues rose 7.2 percent due to gains in real estate and help wanted, which rose 35 percent and 5 percent, respectively. Automotive classified advertising fell 11 percent. Interactive revenues, which are primarily included in classified, were $17 million, up 24 percent, due to strength in all categories.

Circulation revenues were down 3.9 percent due to volume declines at most of the company’s newspapers and selectively higher discounting.

Broadcasting and entertainment group revenues in February decreased 4.8 percent to $94 million, compared with $99 million last year. Television revenues declined 5.0 percent; weakness in auto and package goods was partially offset by increases in media and education. Radio/entertainment revenues decreased 0.9 percent primarily due to lower syndication revenues at Tribune Entertainment.
---------------------------
CONTACTS:
» Media Contacts:Gary Weitman
gweitman@tribune.com312/222-3394
» Investor Contacts:Ruthellyn Musil
rmusil@tribune.com312/222-3787

Innovation on Web and Paper Key to Guardian's Future

Paris, 16 March 2006--The Guardian newspaper in the United Kingdom drew a lot of attention when it converted to Berliner format last September, but the success of the smaller version is only half the story.

While developing the smaller format, the Guardian was also focusing on its online version -- and the combination of innovations in print and on the web is at the heart of its strategy.

Guardian Unlimited was named the world's best newspaper on the internet last year at the Webby Awards, which some call the "online Oscars." The print move now means "we will have the most modern newspaper in the world," says Carolyn McCall, Chief Executive of Guardian Newspapers, who says innovation is a "core value and a brand attribute." She will present the group's approach at the World Newspaper Congress, to be held in Moscow, Russia, from 4 to 7 June next.

Ms McCall, who titles her Congress presentation, "Innovation: How Guardian Newspapers Changed Everything Except Our Values in Just 12 Months," believes that "no other newspaper is so well placed to address the print and internet needs of both readers and advertisers."

At least 1,500 newspaper publishers, CEOs, managing directors, chief editors, and other senior executives and their guests, from all over the world, are expected to attend the World Newspaper Congress, World Editors Forum and Info Services Expo 2006, the global meetings of the world's press.

Full details about the conferences, organized by the World Association of Newspapers, are available at http://www.moscow2006.com

Other Congress speakers include:

- Mathias Döpfner, CEO and Chairman of Axel Springer, Germany's biggest newspaper publishing company, who says that traditional media are threatened by the aging of society and the loss of young readers to digital media. In a presentation entitled, "Future of Newspapers - Newspapers of the Future," he will suggest two ways out of the "assumed newspaper crisis" -- a "tight interlocking of online with print", and "good old newspaper start-ups" such as his group's Welt Kompakt in Germany and Fakt in Poland.

- Pelle Tornberg, Executive Director of Metro International, the free daily giant, who contends that free dailies will one day replace paid-for newspapers on weekdays, with 95 percent of the paid-fors surviving as niche products that readers will buy only at weekends.

- Les Hinton, Executive Chairman of News International, which is leading a spending spree by the UK's national newspapers of well over one and a half billion dollars on new printing plants. This act of faith in print products and their future does not imply that News International is neglecting digital media -- it owns some of the most popular websites in the market.

- Karen Ferguson Crotchfeld, Vice President of Marketing & Business Development for The Arizona Republic, which has launched 20 new products, both in print and on the web, in the last three years. Ms Crotchfeld calls it an "audience aggregation strategy" that focuses on providing "multiple products across multiple mediums with an insane focus on serving specific target audiences."

- Sanjay Gupta, Editor and CEO of Dainak Jagran, which is the daily newspaper with the highest number of readers in the world -- more than 21 million, according to the latest Indian readership survey. He will present the newspaper's strategies in circulation, marketing, branding, revenue models and competition.

- Katie Vanneck, Group Marketing Director, and Annelies van den Belt, New Media Director, of the Telegraph Group in the United Kingdom, which believes that the integration of print and online is going to be a key success factor in the future of the newspaper business. The group is managing its transition to the digital media age within a traditional media context, in the belief that the effective combination of print and digital is far stronger than either part alone.

- And many more. Full details, including programme information, a list of participants and online registration information, can be found at http://www.moscow2006.com

The Paris-based WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 73 national newspaper associations, newspapers and newspaper executives in 102 countries, 11 news agencies and nine regional and world-wide press groups.

Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr

3/16/2006 - Who's Using Print Advertising?


3/16/06 - Grapes + Sunshine = Fountain of Youth, as Sun-Maid Girl Turns 90
pr newswire
http://biz.yahoo.com/prnews/060316/lath047.html?.v=52

3/16/06 - 'Prepare To Live': The Hartford Sends a Strong Message to Boomers in New Marketing Campaign
pr newswire
http://biz.yahoo.com/prnews/060315/new008.html?.v=47

3/16/2006 - Daily Print Advertising Industry News

International:

3/16/06 - Innovation on Web and Paper Key to Guardian's Future
print advertising news wire
http://printadvertising.com/pressrelease_wan031606.htm

National:

3/16/06 - Tribune Revenues Down 3.0% in February » Publishing advertising revenues down 2.2% » Television revenues down 5.0%
print advertising newswire
http://printadvertising.com/pressrelease_tribune031606.htm

3/16/06 - Lee Enterprises Reports February Advertising Revenue
business wire
http://biz.yahoo.com/bw/060316/20060316005159.html?.v=1

3/16/06 - Rodale Titles Men's Health, Prevention, Runner's World, Backpacker and Bicycling Named Finalists for Eight National Magazine Awards by the American Society of Magazine Editors
business wire
http://biz.yahoo.com/bw/060315/20060315006001.html?.v=1

3/16/06 - Media General Reports February Revenues, Provides First-Quarter Earnings Guidance
pr newswire
http://biz.yahoo.com/prnews/060315/dcw025.html?.v=45

3/16/06 - New York Magazine Receives a Record Five National Magazine Awards Nominations
pr newswire
http://biz.yahoo.com/prnews/060315/clw536.html?.v=5

3/16/06 - Eighth Edition of Boston Teens in Print to Appear in Boston Sunday Globe
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060315005951&newsLang=en

3/16/06 - EPIC Media Announces the Appointment of Rob Hill as Editor-in-Chief of Everything for Men Magazine
marketwire
http://www.marketwire.com/mw/release_html_b1?release_id=113215

Hispanic:

3/16/06 - ¡Hola! Media Group Announces Launch of Free Unlimited Voice Communication Over the Internet
print advertising newswire
http://printadvertising.com/pressrelease_hola031606.htm

Wednesday, March 15, 2006

3/15/2006 - Who's Using Print Advertising?


3/15/06 - Westin Hotels Stirs the Senses with New Multi-Million Global Ad Campaign
business wire
http://biz.yahoo.com/bw/060314/20060314005859.html?.v=1

3/15/2006 - Daily Print Advertising Industry News

International:

3/15/06 - International Herald Tribune Launches New Commercial Properties Feature
business wire
http://biz.yahoo.com/bw/060314/20060314005875.html?.v=1

3/15/06 - Rogers publishing appoints Editor to Hello!
cnw group
http://biz.yahoo.com/cnw/060313/new_hello_editor.html?.v=1

3/15/06 - Mirrorpix Today Announced the Launch of Arcitext, the Complete Digitised Back Catalogue of the Daily Mirror
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060314005663&newsLang=en

3/15/06 - Daily Mail & General Trust sees newspaper ad revenue drop
dmgt pr
http://www.dmgt.co.uk/mediacentre/newsreleases/20060315/2795/

3/15/06 - DMA launches printed publication and interactive DVD, presenting the best campaigns of each quarter
dma pr
http://www.dma.org.uk/content/Nws-Article.asp?id=3080

3/15/06 - NME Unveils New Music Tour Lineup for 2006
ipc pr

National:

3/15/06 - Microsoft Developing Web's Largest Advertising Network
pr newswire
http://biz.yahoo.com/prnews/060315/sfw034.html?.v=51