THE NEW YORK TIMES AND PHILIPS TEAM UP
November 6–12 Access Presented Simply From PhilipsNEW YORK, Nov. 3, 2006 -- As part of its "Sense and Simplicity" national marketing campaign strategy, Philips is sponsoring the first-ever free access to The New York Times’s online subscription-based “TimesSelect” premium content on www.NYTimes.com/TimesSelect. During “Free Access Week” from November 6-12, as part of Philips’s exclusive “Simply by Philips” sponsorship, every visitor to NYTimes.com will have free access to TimesSelect columns, blogs, video and other online exclusives that are normally available only to TimesSelect subscription members.
During the mid-week period of its sponsorship, Philips will also introduce a New York-focused branding initiative, entitled “Simplify New York City,” to simplify consumers’ navigation around New York City. This localized campaign, created by The Times, Philips and Carat USA, will appear in a two-page advertorial spread in The New York Times and online at NYTimes.com. It will include “Simplicity Tips” to making a city with over eight million people seem small by providing consumers with simple tips, tools and resources that will help them keep pace in a city that never sleeps.
“We're delighted to partner with Philips in offering the first-ever TimesSelect Free Access Week to all our online readers,” said Vivian Schiller, senior vice president, general manager, NYTimes.com. “Philips clearly shares our vision to showcase of one of the Web's richest resources for online opinion.”
“Philips’s presentation of The Times’s first-ever Free Access Week reflects our vision that simplified access to premium news content and useful information about getting around New York City can make life a little easier,” said Eric Plaskonos, director, brand management, Philips Consumer Electronics.
“This sponsorship is a natural extension of the Carat-built media campaign that continues to drive seamless alignment between the Philips brand messaging with the communication channel,” said Martha Cleary, vice president, group account director, Carat USA. “Carat sees this as another opportunity for the medium to be the message. With the ‘Simplify New York City’ platform, we’ve taken Simplicity to a place that resonates with the consumer. We’re essentially underwriting ways for people to access the things that are important to their lifestyle.”
A series of online animated ads promoting Philips’s sponsorship of Free Access Week will appear on the NYTimes.com home page and the TimesSelect home page. Each of these will carry the tagline: “TimesSelect Free Access Week, Nov. 6-12. Brought to you by Philips.”
During November 6–12, all visitors to NYTimes.com will have free access to TimesSelect columnists including: Harvey Araton, Dan Barry, David Brooks, Roger Cohen, Maureen Dowd, Thomas L. Friedman, Clyde Haberman, Bob Herbert, Nicholas D. Kristof, Paul Krugman, Verlyn Klinkenborg, Joseph Nocera, Floyd Norris, Frank Rich, Chris Suellentrop, John Tierney, George Vescey, Judith Warner and others. Visitors can also enjoy TimesSelect exclusive videos, podcasts and guest blogs. A free collection of articles (listed below) from the Archive back to 1851 will also be available, although complete access to the full archive will be reserved for TimesSelect subscribers.
Among the special features for users that week:
· Q&A with TimesSelect columnistsMonday – Thomas L. FriedmanTuesday – Joseph NoceraWednesday – Gail CollinsThursday – Chris SuellentropFriday – Harvey Araton
· Midterm Madness: Election analysis by writers from either side of the political divide at http://midtermmadness.blogs.nytimes.com
· From The Archive: a free collection of articles including the Confederate attack on Fort Sumter during the Civil War; the opening of the Brooklyn Bridge; the report from Iwo Jima; the Supreme Court school desegregation ruling of 1956; the Beatles' first trip to America; and the boxing match between Sonny Liston and Cassius Clay.
· The Best of TimesSelect: selections of memorable columns with access to videos of TimesSelect columnists, including discussions with Nicholas D. Kristof, David Brooks and Maureen Dowd.
· Guest columnist Steven Johnson, writing on technology and science.
· Maira Kalman’s November illustrated column.
· Talking Points: a member of The New York Times editorial board breaks down today’s issues point-by-point to give readers a deeper level of understanding. The recent feature,“7 Campaign Ads Worth Watching” and other past installments, will be available.
Monthly and annual subscriptions to TimesSelect will be available for visitors who wish to continue their access beyond November 12. As always, daily, weekly, weekend or Sunday home delivery subscribers to The New York Times can enroll in TimesSelect as part of their home delivery subscription price.
TimesSelect Free Access Week will be promoted with banner ads at various sites including: AdAge.com, Salon.com, ComedyCentral.com, Gawker/Wonkette.com, HuffingtonPost.com and PBS.org, as well as on the sites of The New York Times Company: About.com, Boston.Com, IHT.com and NYTimes.com. Multiple promotional print ads will run in The Times that week.
TimesSelect is the fee-based product on NYTimes.com that includes The Times’s distinctive columnists and extensive access to its archives, now dating back to 1851. Since its launch in September 2005, the site has more than 551,000 subscribers with 65% receiving TimesSelect as a benefit of their home-delivery subscriptions and 35% receiving it from online-only subscriptions.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 126,000 employees in more than 60 countries worldwide. With sales of EUR 30.4 billion in 2005, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.
About Carat
Carat is a media centric, diversified marketing services company managing over $6 billion in U.S. billings. With over $19 billion in global billings, Carat is the world’s fourth largest media services network, with over 100 offices in over 60 countries. Carat is transforming communications – creating communications that transform clients’ businesses and leading transformation of the communications world. Carat provides a full range of services – including media and market research; communications planning; media planning and buying; multicultural communications; corporate trade; branded entertainment; direct and digital marketing; experiential and sponsorship services; and marketing analytics and consulting. Carat is part of the Aegis Group – a leading marketing services company listed on the London Stock Exchange. For more information, visit the company’s website at www.carat.com.
# # #
Contact Name
Diane McNulty, 212-556-5244;
mcnuldc@nytimes.com
Alfred Leach, 212-780-0155;
al@gordonandleach.com
Andre Manning, 646-508-4545;
andre.manning@philips.com
Source: Gordon and Leach
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