Debut Issue Of Key, The New York Times Real Estate Magazine, Reports Strong Advertiser Response
First Issue Will Be Published on Sunday, Sept. 10
NEW YORK, Sept. 8, 2006 – The first issue of KEY, The New York Times Real Estate Magazine, will be published on Sunday, Sept. 10 and will contain a total of 101 advertising pages.
KEY, distributed nationally inside the Sunday Times, builds upon The Times’s successful launches of its T: Style Magazine and PLAY sports magazine. In the U.S., The New York Times reaches 15.2 million unduplicated readers every month via the weekday and Sunday newspapers, and NYTimes.com. (Source: Nielsen NetRatings @Plan Spring 2006; Nielsen NetRatings Netview.)
“We are very pleased with advertisers’ response to the first issue of KEY,” said Alexis Buryk, senior vice president of advertising for The New York Times. “In developing the magazine, we were confident that advertisers would value the introduction of a Times-branded publication that not only showcases luxury properties but also our reputation for engaging readers with interests in renovation trends, luxury lifestyle and home design.”
Beginning in 2007, KEY will be published twice each year. Issues are planned for March and September 2007.
Each issue of KEY will feature work by some of the country's finest writers and photographers. All the writing and photography for KEY will also be available, when the magazine is launched, on the newspaper's Web site, www.nytimes.com.
For information on advertising in KEY, please contact Richard Colandrea at The Times at (212) 556-4613 or colanrj@nytimes.com.
About The New York Times CompanyThe New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
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