THE NEW YORK TIMES BASEBALL PHOTO COLLECTION TO APPEAR IN THE SUNDAY TIMES BEGINNING JULY 23
Special Full-Color Action Shots of Yankees and Mets Will Appear Every Sunday for Six WeeksNEW YORK, July 19, 2006 – The New York Times announced today that it will insert photographs of baseball players from the New York Yankees and Mets teams in the newspaper this summer, beginning July 23. The six shots, all taken by Times photographers, are stand-alone photos suitable for framing. They will be placed in six consecutive Sunday editions of The Times sold at retail locations and delivered to home delivery subscribers throughout the greater New York City area. This special series of photo insertions will conclude on August 27.
The 8" x 10" color photographs will feature three Yankee and three Mets players in memorable moments from exciting games. The players highlighted include Yankee stars Derek Jeter, Mariano Rivera and Alex Rodriguez and top Mets players Pedro Martinez, José Reyes and David Wright. The photos show the players in a variety of action shots: leaping over a player from the opposing team (Jeter over Johnny Damon, then with the Boston Red Sox), sliding into home base (Reyes) and celebrating a hard-won victory (Wright, with Mets manager Willie Randolph). Each photo will include a caption written by a Times sports editor.
“This is a great opportunity for baseball fans to start, or add to, their own photo collections,” said Alyse Myers, senior vice president and chief marketing officer, The New York Times Media Group. “From spectacular double plays to two-run homers, the photos capture those moments that made or lost the game, depending on your perspective. If you love a New York team, you’ll want to have these photos as a keepsake.”
Additional baseball keepsakes will be available for purchase by Times readers at a special rate. Each week there will be a new code that readers can use to receive 15% discounts off Mets and Yankees merchandise through the team Web sites, www.mets.com and www.yankees.com.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
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Contact:
Diane McNulty, 212-556-5244;
E-mail: mcnuldc@nytimes.com
Jennifer Pauly, 212-556-1718;
E-mail: paulyj@nytimes.com
Alfred Leach, 212-780-0155;
E-mail: al@gordonandleach.com
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