THE NEW YORK TIMES TO LAUNCH NEW NATIONAL PUBLICATION, KEY, THE NEW YORK TIMES REAL ESTATE MAGAZINE
Debut Will Be on Sept. 10NEW YORK, June13, 2006 – Building upon the successful launches of its T: Style Magazine and PLAY sports magazine, The New York Times today announced that on Sept. 10 it will launch KEY, The New York Times Real Estate Magazine, which will be distributed inside the Sunday Times. In the U.S., The New York Times reaches 15.2 million unduplicated readers every month via the weekday and Sunday newspapers, and NYTimes.com. (Source: Nielsen NetRatings @Plan Spring 2006; Nielsen NetRatings Netview.)
“KEY will showcase residential real estate properties, renovation trends, luxury lifestyle trends in home design and furnishings, investment and financing strategies and more in a revealing manner that reflects the way we live today,” said Gerald Marzorati, editor of The Magazine and assistant managing editor of The New York Times.
KEY will be published twice each year beginning in 2007. Each issue of KEY will feature work by some of the country's finest writers and photographers. All the writing and photography for KEY will also be available, when the magazine is launched, on the newspaper's Web site, www.nytimes.com.
“Advertisers’ early response to KEY is already exceeding our expectations,” said Alexis Buryk, senior vice president of advertising for The New York Times. “KEY will appeal to marketers seeking an engaging environment of readers with discerning tastes for luxurious and unique properties across the nation and around the world.”
The reservation close date for KEY is August 2. For information on advertising, please contact Richard Colandrea at The Times at (212) 556-4613 or colanrj@nytimes.com.
About The New York Times CompanyThe New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
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Contact:
Diane McNulty, 212-556-5244;
E-mail: mcnuldc@nytimes.com
Pat Eisemann, 212-556-8719;
E-mail: eisemp@nytimes.com
Alfred Leach, 212-780-0155;
E-mail: al@gordonandleach.com
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