How Do You Promote Your Print Advertising Platform?
Call it one of life's little paradoxes but it has always been a curious thing to me that print media publishers (and specifically their advertising sales reps) are typically first in line to tell advertisers the virtues of promotion. Yet, when it comes to promoting their own publication(s) to advertisers, the tables are suddenly turned. There's not enough resources, no good outlets, no time... whatever. To some extent these excuses are valid. The bulk of publishing resources must necessarily be rolled back into circulation growth, editorial development and those areas which keep readers returning. However, for most publications advertising is either an important part of revenue or one that publishers wish were an important part of revenue. Advertising growth requires that advertisers, like subscribers, be reminded of the benefits of your publication; What it offers them, who it reaches, the competition that's using it, special issues and more. When an advertiser is looking for places to promote, all things being equal, they will typically go with the more recognizable brand... it's a safer investment. So the question begs: Is your brand the more recognizable? What are you doing to promote it? PrintAdvertising.com now offers a central platform where publishers can highlight their publication's virtues in an easy, affordable and comprehensive manner. It's worth checking out. Here's the link... http://printadvertising.com/requestmediakit.html
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