THE NEW YORK TIMES AND “JEOPARDY!” ANNOUNCE INNOVATIVE COLLABORATION
Press Release
Newspaper to Feature the “Jeopardy!” “Clue of the Day”
TV Show to Conduct Contestant Tryouts at The New York Times
Travel Show in Feb.
NEW YORK, Jan. 30, 2006 – The New York Times and “Jeopardy!” announced today a unique agreement between the paper and the nation’s number one-rated quiz show. Beginning today, The Times will offer a “Jeopardy!” Clue of the Day, in which readers will be given a clue, with the correct response available on that day’s “Jeopardy!” show or in the next day’s issue of The New York Times. The Clue of the Day will appear adjacent to the “Tomorrow in The Times” box Monday through Friday and on Sunday near the “Information Directory,” and will also be available online at nytimes.com/games.
As part of the agreement, The Times will be included periodically as a category on the television program. “The New York Times has long been considered a preeminent source of information for the nation and the world,” said Harry Friedman, Executive Producer of “Jeopardy!” “This relationship allows ‘Jeopardy!’ to present some of The Times’s information in a fun and different way.”
The show’s Brain Bus, staffed by the “Jeopardy!” Clue Crew, will appear Feb. 25 from
10a.m. until noon at the New York Times Travel Show, held at the Javits Center in New York City. A category called “All The News That’s Fit to Print,” about news articles and features of The New York Times, will be part of the simulated game played at the event. Clues in that category will come from various sections of the newspaper.
The “Jeopardy!” Brain Bus is a specially outfitted Winnebago that tours nationwide, conducting talent searches for possible contestants while providing visitors to the bus the experience and excitement of the “Jeopardy!” game.
The third annual New York Times Travel Show will feature nearly 500 exhibitors focusing on travel destinations and packages, as well as tour operators and cruise lines. Several pavilions on the show floor will focus on different regions of the world including Africa, Asia, Australia/South Pacific, Canada, the Caribbean, Europe, Mexico/Central America and South America. For further information, visit: http://www.nytimes.com/travelshow.
“Jeopardy!” is produced by Sony Pictures Television, a Sony Pictures Entertainment Company and is distributed domestically by King World Productions Inc. The series is also distributed internationally by CBS Paramount International Television.
The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune’s 2005 list of America’s Most Admired Companies. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
Contacts: Diane McNulty, 212-556-5244; Email: mcnuldc@nytimes.comPat Eisemann, 212-556-8719; Email: eisemp@nytimes.comJeff Ritter, 310-244-8855; Email: jeff_ritter@spe.sony.comThis press release can be downloaded from www.nytco.com and www.nytco.com/community
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