GRO ™ Magazine to launch in January, promises a Grand Overview of what's happening in Chicago
GRO ™ Magazine to launch in January, promises a Grand Overview of what's happening in Chicago
Aimed at age 22-40 audience; editorial mission is to bring the city closer together
Chicago, IL (December 21, 2005) - Beginning in January 2006, Chicagoans will begin the New Year with a fresh and younger perspective on this thriving dynamic city. GRO ™ Magazine, which stands for Grand Overview ™ will debut in January as a glossy, full-color 40-page magazine. GRO will be available in 50 news boxes strategically located throughout the Chicago area and at selected businesses. Beginning on February 5, circulation increases to 100,000+ as GRO is distributed every first Sunday of each month as a free insert in the Chicago Sun-Times as well as being available in news boxes.
GRO is an independent publication founded and published by A.D. Edwards, a 31-year old entrepreneur. His business partners are 39-year old Associate Publisher Kevin Kennedy and 22-year old Sales and Advertising executive Bernard Williams. All young men are native Chicagoans fulfilling their life-long passion for publishing.
According to Edwards and Kennedy, "Grand Overview is a publication that will offer a little something for everyone and this universal appeal will be carried in every issue." They go on to say that "GRO will tell people about existing places, new places where they can find new choices, all within their budget and occasionally where they can go to splurge." Edwards adds that "GRO is for everybody; it's for people who aspire in Chicago!"
While GRO's target demographic is 22 to 40 years, the magazine intends to include political discussions, restaurant and event coverage and a wide range of feature articles and breathtaking photography that will capture the 40+ demographic as well.
The magazine tells its Chicago story from a younger perspective, from a more fun perspective. According to Kennedy, "We recognize that Chicagoans, especially the younger generation are increasingly aware of and attracted to, the commonalities between people of different backgrounds. At the same time, they are less intimidated by the differences." Edwards added, "Throughout the city, people want to explore new things because it's interesting and rewarding to do so. We are trying to build a community of readers that look forward to reading GRO every month. With that in mind, the magazine will present a continuing story about Chicago. People should hang on to their issues...they will be a good reference," he said.
Besides having smart editorial content, here is a taste of what GRO will also cover:
"On The Road" section will cover the suburban happenings. According to Edwards, "Chicago has many suburban communities that are small metropolises with plenty to see and do." This section will be a must read for people who want to expand their Chicago adventures beyond the city limits.
"Wipe Your Feet" section will cover Chicago real estate. It will discuss topics of interest to younger people entering the real estate market.
"Style Matters" section will appeal to the readers that are new in their career and are looking for fun, yet sound fashion ideas and tips.
"Flicker" section will bring out the personality of Chicago by covering local radio and TV personalities, shows and entertainment.
"Smarty Pants" section will be about local entrepreneurs, with stories that will inspire people.
"Feedbag" section will cover Chicago's food and restaurant scene by the renowned Food author Karen Armijo.
GRO will also have unique columns such as "Chicago Finest" which will cover those things that are indigenous to Chicago, for example, Garrett's popcorn or the name change of Marshall Field's or even a story about six-way intersections and how confusing they can be.
GRO will incorporate extensive photography and Q&A to give its readers an informative and enjoyable read while riding public transportation or in their spare time.
Grand Overview's readers will delight in finding new favorites and undiscovered treasures in Chicago shopping, dining and entertainment. They will devour the articles on politics, personalities, fashion and food - all celebrating the diversity and flavors of their own Chicago. GRO will share stories about those cozy, neighborhood little mom and pop restaurants, those little shopping boutiques that readers wouldn't know about because they've spent most of their time in a limited part of the city.
The magazine's tagline is "Know Your City." The editorial mission is to bring the city closer together. The magazine will emphasize that Chicago is unique because it is such a melting pot, with many different neighborhoods divided up along ethnic lines rather than simply economic lines and that each neighborhood has its own personality, its own flavor.
Readers can visit GRO's website (www.grandoverview.com) to get the latest news and interesting links and promotions. GRO will become quite visible in Chicago as it initiates an exciting promotional campaign designed to continue to increase the magazine's circulation and make it a household name.
Grand Overview Magazine is published monthly by Four Oceans Media Group, LLC. The advertising and editorial offices are located at 500 N. Michigan Ave., Suite 300, Chicago, IL 60611. For more information about advertising or editorial content, please contact the publisher, A.D. Edwards at (312) 464-7787 or send an e-mail to ad@grandoverview.com.
Media Contact:Kurman Communications, Inc.Lee Barrie / Cindy Kurman(312) 651-9000lbarrie@kurman.com or prcindy@kurman.com
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Grand Overview™ MagazineFact Sheet
Name of Publication: Grand Overview (GRO) Magazine
Tagline: "Know Your City"
Frequency: monthly
Newsstand Price: complimentary
Initial Circulation: 100,000+
Distribution: 50 news box stands in Chicago; also distributed as monthly insert in Chicago Sun-Times, first Sunday of each month
Description: Full-color monthly lifestyle magazine about Chicago
Publishing Company: Four Oceans Media Group, LLC
Publisher: A.D. Edwards
Associate Publisher: Kevin Kennedy
Sales & Advertising: Bernard Williams
Advertising and Editorial Offices: 500 N. Michigan Ave., Suite 300, Chicago, IL 60611
Telephone: (312) 464-7787
Fax: (312) 602-2496
Website: http://www.grandoverview.com
Production specifications: Saddle stitched and trimmed80 lb. Gloss CoverPublication Size: 9? wide x 11? high
Editorial Staff:
Editor in Chief: Amanda Grace Serafin
Senior Editor: Lynette A. Griffin
Copy Editor: Taryn Rejholec
Art Director: Nina Villacci
Fashion Director: Seanwong Brown
Fashion Contributor: Phil Marcus
Food Editor: Karen E. Armijo
Photo Editor: Vanessa Sanchez
Photographer: Micheal Janicki
Additional Staff:
Project Director: Beverly Garland
Marketing: Adriana Serucci
Administration: Emisa Bell
Sales Associate: Tony Garland
Marketing and Public Relations:Kurman Communications, Inc.Lee Barrie / Cindy Kurman(312) 651-9000lbarrie@kurman.com or prcindy@kurman.com
Printing & Binding:Fidelity Print Communications, LLCwww.fidelityprint.com
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