3/24/2005 - Who's Buying Print Advertising?
3/24/05 - Beverly Hills: Come Hither, All Tourists:
Beverly Hills' image as a star-studded stomping ground for the world's most glamorous socialites--and the tourists who want to be around them-- doesn't seem to need much of a polish. But the Beverly Hills Conference and Visitors Bureau wants tourists to do more than windowshop on Rodeo Drive; it wants them to book off-season overnight stays at the city's tony hotels and reserve tables at its gourmet restaurants. That's the objective of a $2 million campaign from independent M&C Saatchi in Santa Monica, Calif., that launches this week. Print work attempts to seduce potential visitors by personifying the city as a romantic, sophisticated young woman. One full-page ad that breaks in April magazines including Travel + Leisure and Food & Wine depicts a woman wearing a glamorous, lace-up-the-back gown (on loan from Beverly Hills' Barneys), gazing through a picture window. "Is it shopping or sightseeing?" asks seemingly hand-scripted text. Like an intimate note, smaller writing reads, "There's lots more I'd like to show you. Love, Beverly Hills."
adweek
http://story.news.yahoo.com/news?tmpl=story&cid=628&ncid=628&e=1&u=/adweek/20050324/ad_bpiaw/beverlyhillscomehitheralltourists
3/24/05 - Steele+ Goes Overseas and Underwater:
ATLANTA Steele+ is launching national ad campaigns for two of its newest clients, the shop said. The independent Atlanta agency has produced two television spots for Greased Lightning, a multipurpose household cleaner, and a print campaign for Toto, a manufacturer of luxury bathroom products.
adweek
3/24/05 - Coty Says Celine Belongs:
New York -- Coty Beauty will support its newest fragrance, Celine Dion Parfums Belong, with a global print campaign via Badger & Partners, New York, that launches in May publications. Support for the print effort, which will run through year-end in beauty, fashion, lifestyle and entertainment publications., includes POP and a Web site, Celinedionbeauty.com. A partnership with Sony Music will place fragrance inserts in her latest album.
brandweek
http://www.brandweek.com/brandweek/headlines/article_display.jsp?vnu_content_id=1000853934
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