3/22/2005 - Who's Buying Print Advertising?
3/22/05 - BellSouth Launches New Hispanic Advertising Campaign in Major Southeast Markets:
ATLANTA, -- BellSouth announced today a new advertising campaign aimed at continuing the company's growth in usage of The Real Yellow Pages among the growing Hispanic residential and business communities located in the Southeast U.S. The campaign features a Taxi that allows users of The Real Yellow Pages to have a vehicle that "takes you anywhere, anytime." The campaign, which begins later this month in areas of Florida and Georgia, consists of broadcast, print and direct mail.
pr newswire
http://biz.yahoo.com/prnews/050322/cltu003_3.html
3/22/05 - Pepsi ONE Re-launches with SPLENDA(R) Brand Sweetener:
PURCHASE, N.Y., -- Pick up a Pepsi ONE can this spring and the new striking black and silver graphics won't be all that gets your attention. Pepsi-Cola North America today announced that it will add SPLENDA® Brand Sweetener to a newly reformulated Pepsi ONE, creating a full-flavor cola taste with only one calorie. ... Pepsi is planning an extensive, summer-long push behind its entire diet soft drink portfolio that includes new product news, promotional activity, specialized in-store merchandising and increased advertising support. ... An outdoor, print and radio advertising campaign -- one of the largest non-television campaigns in Pepsi's history -- will support the re-launch of Pepsi ONE with the theme "ONEIFY."
pr newswire
http://biz.yahoo.com/prnews/050321/nym127_1.html
3/22/05 - DDB's Subaru Ads: 'Think. Feel. Drive.':
When carmakers launch campaigns, they are almost always accompanied by big, brand-image TV spots. But Subaru is using full-page, copy-heavy print ads—and no image spots—in an effort launching this week, the first from DDB New York since the agency won the account in October. ... The effort unveils a new tagline, "Think. Feel. Drive," via ads in The Wall Street Journal, The New York Times, Men's Journal and others. The new tag was developed by the client and replaces "Driven by what's inside."
adweek
http://story.news.yahoo.com/news?tmpl=story&cid=628&ncid=628&e=1&u=/adweek/20050322/ad_bpiaw/ddbssubaruadsthinkfeeldrive
3/22/05 - Lance Armstrong not part of Subaru's new ad campaign:
Subaru of America Inc. says it has launched a new advertising campaign that will focus on the theme of "Think. Feel. Drive." But it won't feature highly paid pitchman Lance Armstrong. The campaign is the first by Subaru's new advertising agency, DDB New York, which the firm picked last year after a nationwide search. Subaru spends about $137 million a year on advertising placement, according to industry estimates. ... The new spots will appear on cable and network television in 80 markets. Print advertising will appear in the Wall Street Journal, Men's Journal, Real Simple, Sunset, Bicycling and Outside, among other venues. Radio ads will be introduced this summer.
biz journals
http://www.bizjournals.com/austin/stories/2005/03/21/daily9.html
3/22/05 - A New Automaker Mantra: Emissions? What Emissions?:
DETROIT, March 21 - Several automakers, among them Toyota, Ford Motor and BMW, are financing an advertising campaign aimed at politicians that asserts that automobiles are "virtually emission-free." The campaign is part of an effort by a broad coalition of automakers to present their vehicles as environmentally benign at a time when the coalition is suing California to block a new regulation to curb global warming emissions and is continuing to lobby in Washington against tougher fuel economy regulations. A print version of the ad has appeared in Congressional journals like Roll Call, Congress Daily and Congressional Quarterly, as well as the industry trade publication Automotive News, according to the Alliance of Automobile Manufacturers, the lobbying group behind the campaign.
ny times
http://www.nytimes.com/2005/03/22/business/media/22adco.html
3/22/05 - Provident Is 'Right Size' for Busy Women:
ATLANTA Trahan, Burden & Charles has launched a new ad campaign for Provident Bank that includes television, print and radio, the shop said. The 30-second TV spot began airing on cable programs in Baltimore, Washington, D.C., and Richmond, Va., last week. It will begin running on network affiliates in those markets next week and then expand to include print and radio. ... Campaign spending is undisclosed, but the bank spent $3.1 million on advertising last year, according to Nielsen Monitor-Plus.
adweek
http://www.adweek.com/aw/regional/southeast/article_display.jsp?vnu_content_id=1000847155
3/22/05 - Convergys launches brand campaign:
Cincinnati—Convergence Corp., which provides human resource and customer care services, has launched a brand campaign with the tagline, "Outhinking. Outdoing." Ads developed by branding agency darkGrey will run in publications including The Wall Street Journal, Financial Times, BusinessWeek, Forbes, Harvard Business Review and HR Executive.
btob
http://www.btobonline.com/article.cms?articleId=23689
3/22/05 - Spicing Up Chicken of the Sea:
Chicken of the Sea is spicing up its sell -- not by adding spices to its seafood products, but by promoting them with a spicy campaign that adds some sex appeal to a prosaic packaged-goods brand. The campaign, by the Marketing Partners, an agency in Irvine, Calif., introduces a sexy spokesman who joins the mainstay mermaid that Chicken of the Sea has been using as a brand icon since 1952. The hottie, called the Chicken of the Sea Hunk, rides a motorcycle wearing a black leather jacket with the Mermaid emblazoned on the back; in print advertisements, the Mermaid appears as a tattoo on the Hunk's muscular shoulder. ...The television, print, online and promotional campaign, with a budget estimated at $20 million, also includes a public relations effort by Nuffer, Smith, Tucker in San Diego. ... The print ads are running in women's service and health magazines.
ny times
http://www.nytimes.com/2005/03/04/business/media/04adco.html
3/22/05 - World Tour Soccer 2006 Heads Onto PlayStation(R)2:
FOSTER CITY, Calif., -- Sony Computer Entertainment America Inc. announced today the launch of World Tour Soccer 2006 for the PlayStation®2 computer entertainment system. Now available in stores, the World Tour Soccer franchise has established itself as one of the most popular soccer titles by featuring the tightest, most realistic soccer action available with an unprecedented line-up of teams and players from around the globe. ... Marketing efforts for World Tour Soccer 2006 will include national print advertising across newspapers, sports and consumer publications, online advertising, dedicated point-of-purchase displays and merchandising support, and public relations support.
pr newswire
http://biz.yahoo.com/prnews/050322/sftu031_2.html
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