2/24/2005 - Who's Buying Print Advertising?
2/24/05 - Hanes Revives a Successful Campaign From the 90's:OR those who have been waiting for Hanes to revive "Just wait'll we get our Hanes on you," the wait is over - kinda sorta. In a campaign scheduled to begin on Monday, which is being billed as the largest in years for the Hanes apparel brand, the "Just wait'll" theme, so successful in the 1990's, returns with a bit of tailoring as "Look who we've got our Hanes on now." Also being revived is the idea of using a roster of celebrities to sell Hanes underwear, sleepwear, socks and other clothing, rather than the single-star approach the brand has recently taken in featuring Michael Jordan. Mr. Jordan remains, joined initially by Damon Wayans, Matthew Perry and Marisa Tomei, making the campaign perhaps the first to present a winner of an Academy Award for best supporting actress cavorting in her scanties. The yearlong television, print and online campaign, which has a budget estimated at more than $50 million, is being created by the Martin Agency in Richmond, Va., owned by the Interpublic Group of Companies. ... In addition to the four stars who will appear in the TV commercials that will start on Monday, Hanes and Martin are considering additional celebrities to join them in print advertisements that are to begin in July.
ny times
http://www.nytimes.com/2005/02/24/business/media/24adco.html
2/24/05 - Black Angus Steakhouse Hires Florida Shop:
ATLANTA Marketing Magic has obtained the creative and media buying duties of the Black Angus Steakhouse chain without a review, the shop said. The Los Altos, Calif.-based chain of 88 restaurants plans to spend between $10 million and $12 million on advertising this year, according to the independent Hollywood, Fla., shop. ... Marketing Magic plans to develop a television, radio, print, outdoor and direct mail campaign for the company.
adweek
http://www.adweek.com/aw/regional/west/article_display.jsp?vnu_content_id=1000816089
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