2/23/2005 - Who's Buying Print Advertising?
2/23/05 - CL Gives Insider Views of Trex Decks:
CHICAGO Carmichael Lynch aims to make dream decks more of a reality in a new print campaign for building material Trex, introducing a new tagline, "Create your space." The new line replaces "Deck of a lifetime," which had been running since the Minneapolis agency's initial work for the Winchester, Va., client broke in March 1999. ... The campaign began appearing in March home magazines such as House & Garden, Southern Living, Sunset and Traditional Living. Spending on the campaign was not disclosed. The company spent $11 million on advertising last year, according to Nielsen Monitor-Plus.
adweek
http://www.adweek.com/aw/regional/midwest/article_display.jsp?vnu_content_id=1000809577
2/23/05 - Crossover Warns Blacks About Menthol Smokes:
SAN FRANCISCO Crossover Creative is using stark imagery to educate black smokers about the unique dangers of menthol cigarettes. The outdoor and print pro bono campaign for the California Department of Health Services' Tobacco Control Section broke this month and features provocative billboards and bus transit posters showing an open menthol cigarette box filled with what appear to be dead black smokers instead of cigarettes. ... Crossover, based in Richmond, Calif., is an independent agency that bills itself as an urban, multicultural shop that bridges the gap between general-market advertising and the Hispanic, African American and Asian American markets.
adweek
http://www.adweek.com/aw/regional/west/article_display.jsp?vnu_content_id=1000809511
2/23/05 - Campaign Spotlight: Realtors Work to Polish Their Image
Once upon a time, aspirin, cellophane, elevator and zipper were Aspirin, Cellophane, Elevator and Zipper, but those registered trademarks eventually became generic and lost their protected status. Seeking to prevent that, as well as to stimulate business for its 1.1 million members, the National Association of Realtors is embarking on a brand-image campaign that asks the buyers and sellers of residential and commercial property to look for and work with Realtors rather than just plain real estate agents -- or try to go it alone. The multimedia campaign, with a $25 million budget, is the eighth annual public awareness effort by the association, all of them created by an agency known as Most, based in Newport Beach, Calif. The campaign, which began Feb. 7, includes local and national television and radio commercials, print advertisements, posters and Web banners. Carton Donofrio Partners in Baltimore is the media and interactive agency, and also works with Most on the overall campaign strategy.
ny times 'in advertising' by stuart elliot (subscription)
http://www.nytimes.com/mem/email.html
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