2/22/2005 - Who's Buying Print Advertising?
2/22/05 - SinoFresh HealthCare, Inc. Announces Plans for First National Advertising Campaign:ENGLEWOOD, Fla.-- SinoFresh HealthCare, Inc. (OTC BB: SFSH) today announced that it has teamed with AdSouth Partners, Inc. (OTC BB: ADPR) of Boca Raton, FL to drive the launch of its first national advertising campaign for SinoFresh(TM) Antiseptic Nasal & Oral Care. The integrated campaign will feature television, radio and print elements, and aims to generate consumer brand awareness and trial of the nasal spray prior to spring allergy season. SinoFresh(TM) Antiseptic Nasal & Oral Care is the first over the counter nasal spray proven to kill the bacteria, germs and mold that can contribute to upper respiratory disorders. ... Print advertising placements are planned for March, April, and May issues of popular consumer magazines including Cosmopolitan, Prevention, US Weekly, and National Enquirer. Total combined readership for the campaign is estimated at over 85 million.
pr newswire
http://biz.yahoo.com/bw/050222/225304_1.html
2/22/05 - UPS Delivers More in New Advertising Campaign:
ATLANTA-- Airing for the first time today is an aggressive new advertising campaign designed to demonstrate the expanded capabilities beyond package delivery that UPS is bringing to the global marketplace. ... Created by McCann Erickson, the campaign is rolling out in 23 countries with a total of five commercials: two 60-second spots ads and three 20-second commercials. The campaign also includes print, outdoor and online advertising as well as additional television commercials planned later this year.
business wire
http://biz.yahoo.com/bw/050221/215217_1.html
2/22/05 - GM Unveils New Hispanic Advertising Campaign:
General Motors Corp. announced the launch of “Sólo GM” a new corporate advertising campaign targeted to the U.S. Hispanic market. “Sólo GM” highlights the company’s leadership in areas including safety and security, innovation, quality and customer satisfaction. ... The Spanish language announcement of the “Sólo GM” campaign launched February 7 in the top 25 U.S. Hispanic newspapers. Print ads will appear starting March 3 in national Hispanic magazines.
hispanic ad
http://hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=16015
2/22/05 - Fort Franklin Scores With International Brands:
BOSTON Seeking a higher profile in the crowded high-end scotch category, International Brands has hired Fort Franklin and plans to increase ad spending this year behind its three whiskies, the distributor said. ... Sources said $5 million would support a fall campaign from Fort Franklin, which client vp Kai Anderson said would probably employ a new tagline and revamped strategy. Previous efforts from various design shops have included point-of-purchase and print ads tagged "Small distillery. Big scotch."
adweek
http://www.adweek.com/aw/regional/new_england/article_display.jsp?vnu_content_id=1000809105
2/22/05 - Budweiser Select, a "new kind of beer" brewed for a "crisp taste and no aftertaste.":
ST. LOUIS, Feb. 21 /PRNewswire-FirstCall/ -- Budweiser Select is "a new kind of beer brewed for a crisp taste that finishes clean." Budweiser Select, with its clear plastic label and upscale imagery offers beer drinkers a sophisticated drink option. The new brew, available nationwide Feb. 21, is the company's newest entry in a long line of innovative beers, including the No. 1 and No. 2 selling beers in the world, Budweiser and Bud Light. ... Budweiser Select is priced on par with Budweiser and Bud Light and supported by a full line of point-of-sale and merchandising materials in addition to television, outdoor, radio and print advertising. Ad agencies for Budweiser Select include DDB Chicago, TBWA\CHIAT\DAY Los Angeles and Modernista Boston.
pr newswire
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/02-21-2005/0003064850&EDATE=
2/22/05 - Battle over Social Security heats up:
NEW YORK - A group that has funneled millions of dollars into Republican policy battles is now taking on one of the nation's most powerful lobbying groups -- the AARP -- in the battle to overhaul Social Security, a news report said Monday. The group, USA Next, plans to spend up to $10 million on commercials and other tactics to support the campaign for private Social Security accounts, which are adamantly opposed by AARP, the largest lobbying group representing middle-aged and senior Americans, the New York Times reported. The AARP has already spent $5 million on print advertisements in major newspapers opposing private accounts and plans to spend another $5 million on a new print advertising campaign beginning this week, according to the paper.
cnn money
http://money.cnn.com/2005/02/21/news/economy/socialsecurity_battle/?cnn=yes
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