1/31/2005 - Who's Buying Print Advertising?
1/31/05 - Moen Selects MARC USA to Lead North American Advertising:CLEVELAND, -- Moen, one of the world's largest manufacturers of plumbing products, has named MARC USA as Agency of Record with responsibilities for all North American advertising. ... "We plan to launch our new campaign early this spring, and MARC USA brought us great ideas and a real understanding of our many customers from our wholesalers and retailers to the people who proudly choose Moen products for their homes," Posey added. ... Maureen Wenmoth, Moen VP/Marketing Services and Brand Development, explained the new campaign's media plan. "Our multi-media strategy will deliver Moen advertising on network television and cable as well as in consumer and trade print, plus a strong Internet component.
pr newswire
http://biz.yahoo.com/prnews/050131/larstr2_1.html
1/31/05 - Toyota Emphasizes Environmental Innovation in Latest Corporate Ad:
NEW YORK, -- Toyota Motor North America, Inc. today announced that Toyota Motor Sales, U.S.A (TMS) will be featured in the fifth print execution of its corporate advertising campaign. Launched in July 2004, the campaign focuses on the theme of "Good Business," highlighting Toyota's ongoing U.S. investment in manufacturing, sales, job creation and the environment. ... The "green" building campaign will run in over 40 national publications, including USA Today, The Wall Street Journal, The New York Times, Time and others.
pr newswire
http://biz.yahoo.com/prnews/050131/nym059_1.html
1/31/05 - Funkmaster Flex Hip-Hops To Castrol Team:
NEW YORK -- In an effort to reach "new audiences of young people" nationwide, Castrol Consumer North America said Friday it has signed a deal with rap entertainer, entrepreneur and car enthusiast Funkmaster Flex to represent its Syntec brand in marketing and promotions. Financial terms were not released. Castrol Syntec now becomes the exclusive motor oil for all properties operated by Funkmaster Flex's business entity, Team Baurtwell. Through the partnership, Castrol Syntec will receive TV, radio, print, Internet and photographic rights for a variety of advertising and promotional initiatives, and presence on Flex's Web sites.
brandweek
http://www.brandweek.com/brandweek/headlines/article_display.jsp?vnu_content_id=1000779442
1/31/05 - Pizza Hut Beats Sunday Rush Hours:
DALLAS In preparing for its biggest Sunday of the year, Pizza Hut developed a new product, hired the Muppets and bought nine TV spots leading up to the Super Bowl, the company said. Instead of fighting for time during the game, Pizza Hut had its media planner, Mediaedge:cia, target the pre-game hours of 1 p.m. to 6:30 p.m., said Pizza Hut representative Patty Sullivan. ... Pizza Hut is backing Dippin' Strips with a $20 million marketing program that includes national network and cable television, print, radio and online ads. An Hispanic TV spot, bilingual print and in-restaurant point of purchase materials are also part of the mix, the company said.
adweek
http://www.adweek.com/aw/regional/southwest/article_display.jsp?vnu_content_id=1000779907
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