1/28/2005 - Who's Buying Print Advertising?
1/28/05 - Carnival to Launch New Multimillion-Dollar Ad Campaign:
MIAMI, -- Carnival Cruise Lines, the world's largest cruise operator, will launch a new multimillion-dollar broadcast and print advertising campaign designed to communicate the significant elevation in product quality aboard the "Fun Ships" in recent years. ... Four different television commercials, as well as the company's first extensive consumer magazine placements, will appear in a wide variety of media outlets beginning Jan. 3, 2005. Tagged "There Are A Million Ways to Have Fun," the wide-ranging advertising initiative was created by Carnival's ad agency, Coral Gables, Fla.-based Cooper DDB. ... The new print ads feature a large image of a Carnival "Fun Ship" set against a sunset background, done in a mosaic style made up of thousands of tiny images of different aspects of a "Fun Ship" cruise. The end result is a series of dramatic, colorful ads that resemble Impressionist-style paintings. Each ad also has an inset photo that is tied to a particular theme - cuisine, service, family cruising, etc. -- which can be used to market to a specific publication or audience. The print ads will appear in high-end, high-circulation consumer magazines such as Oprah, Real Simple, More, Food & Wine, Travel & Leisure, Cooking Light, Conde Nast Traveler, Vanity Fair, and People. The new print campaign design will be incorporated into Carnival's various collateral materials which will feature the mosaic style.
cruise addicts
http://www.cruise-addicts.com/article.php?sid=547&mode=thread("der=0&thold=0
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