1/27/2005 - Who's Buying Print Advertising?
1/27/05 - New York Life to Launch New Advertising Campaign:
NEW YORK-- New York Life Insurance Company today announced the launch of a new $30 million national television, radio and print advertising campaign titled "Unchanging Values," developed by Berlin Cameron/Red Cell. The campaign, which will run throughout 2005, will debut January 31, 2005, on a variety of national cable networks and network morning news programs, including Today, Good Morning America and The Early Show. ... The print ads are slated to run in business and personal finance publications such as Fortune, Forbes, BusinessWeek, Black Enterprise, Business 2.0, Inc. and SmartMoney, newsweeklies including Time, Newsweek, and U.S. News & World Report, general interest magazine Reader's Digest, sports publication Sports Illustrated, and magazines targeting parents including Parents, Parenting, FamilyFun and Working Mother.
business wire
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view`"wsId=20050127005466`"wsLang=en
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