1/26/2005 - Who's Buying Print Advertising?
1/26/05 - 'Bloodsaves' Public Education Campaign Targets Young Adults to Raise Awareness for Importance of Regular Blood Donation:NEW YORK, -- To begin fostering a new generation of lifelong blood donors, The Advertising Council, in an unprecedented collaboration with AABB, America's Blood Centers and the American Red Cross, today rolled out a grassroots public education program designed to reach college students and increase their awareness of the importance of regular blood donation. The program is an extension of the "Bloodsaves" campaign, a multi-media public service advertising campaign which launched in September 2004 and presents young adults with a simple yet strong call to action: Save a life. Donate blood. The grassroots program is kicking off today in conjunction with National Volunteer Blood Donor Month. The Bloodsaves campaign is reaching young adults through traditional print and broadcast media outlets as well as through the online community.
pr newswire
http://biz.yahoo.com/prnews/050126/dew001a_1.html
1/26/05 - Best Software Launches New Advertising Campaign With "Your Business in Mind":
IRVINE, CA.-- Business owners throughout North America typically face the new day just like anyone else -- with a solid breakfast, a chance to spend some quality time with the kids, and the challenges of business always on their mind. But, when your breakfast cereal starts talking business with you, it's time to take serious action and reach out, not for more coffee, but for one of the world's largest business software companies -- Best Software. So says the company's new multi-million dollar advertising campaign, which speaks to the needs, challenges, and dreams of small and mid-sized business (SMB) owners. The campaign will run in 60 business and trade publications in the U.S. and Canada during 2005 and represents the largest media buy to date for Best Software.
marketwire
http://biz.yahoo.com/iw/050125/079635.html
1/26/05 - Julie Roberts Helps Launch Ad Campaign:
NASHVILLE, TN netmusiccountdown.com/ -- ABC's "Good Morning America" is launching a new advertising campaign Thursday (January 27) entitled "Good To Go," featuring the voice of Julie Roberts. ... Look for the promos on ABC, as well as various cable networks, print and movie theaters in New York and Los Angeles throughout February.
net music countdown
http://www.netmusiccountdown.com/inc/news_article.php?id=7345
1/26/05 - CareerBuilder Precedes TV Campaign with Web Preview:
Online job-listing provider CareerBuilder.com has unveiled a Web site to support its upcoming multichannel ad campaign, which will launch with its first-ever Super Bowl TV ads. ... CareerBuilder will support its Super Bowl ads and other broadcast advertising with online elements, including keyword buys, banner ads, and placements within different sites. The company is planning over $200 million in media exposure for 2005, much of which is in-kind placements on the newspaper sites of CareerBuilder's owners, Gannett Co., Tribune Co., and Knight Ridder.
click z
http://www.clickz.com/news/article.php/3464091
1/26/05 - Reebok Breathes Life Into Hockey:
NEW YORK -- Hockey lives! At retail, at least. Despite the lack of NHL games, Reebok International has launched Rbk Hockey, a line performance hockey products developed and tested by The Hockey Company, a Reebok subsidiary. To support the launch, Reebok will unveil in March a multi-faceted Rbk Hockey marketing campaign, "The Switch is On." The effort, via The Hive Strategic Marketing, Toronto, will include TV, print, Internet and outdoor. Spend was not given. The line will be available at retail on March 1.
brandweek
http://www.brandweek.com/brandweek/headlines/article_display.jsp?vnu_content_id=1000777236
1/26/05 - Blue Sky Keeps Pitching Atlanta Braves:
ATLANTA After a review that began with a dozen shops, Blue Sky has retained the creative portion of the Atlanta Braves advertising account, the team said. ... Work on the account will begin immediately, Schiller said. The National League club begins selling 2005 season tickets next week. Media placement is handled through RET Media, a division of Turner Broadcasting System, which owned the team until Time Warner bought the company in 1996 in a $7.5 billion deal that included the Braves. The Braves media buy includes regional television, radio, billboards, newspapers and magazines.
adweek
http://www.adweek.com/aw/regional/southeast/article_display.jsp?vnu_content_id=1000771494
1/26/05 - Bacardi lightens up rum offerings:
Bacardi hopes to appeal to health-conscious consumers with its new light spirit. Island Breeze offers half the calories of traditional spirits, wine or beer. ... Billed as the ''original lite spirit,'' Island Breeze comes in key lime, wild berry and coconut flavors. ...Bacardi plans to promote the product heavily in national television and print advertising, as well as sampling programs in stores and bars.
miami herald
http://www.miami.com/mld/miamiherald/10733304.htm
1/26/05 - Candie's, Inc. to Launch Bongo Men's and Boy's Collections:
NEW YORK, -- Candie's, Inc., (Nasdaq: CAND) announced today it will launch BONGO® Men's and Boy's jeanswear, tops, footwear and eyewear collections for Fall 2005. The concept for and development of BONGO Men's and Boy's was based upon the enormous success of the BONGO junior and girl's collections, coupled with what the Company believes to be a void in the young male marketplace at mid-tier department stores for this price point and design sensibility. ... The new collections will debut at the February 2005 MAGIC tradeshow in Las Vegas. In honor of the launch, new BONGO juniors' spokesperson, Nicole Richie will make a special guest appearance at the BONGO MAGIC booth on February 15th, while her famous DJ boyfriend, DJ AM will be spinning tunes all day. ... The Company will support the new collections with a national multi-media campaign to be announced in August 2005 for the back-to-school season.
pr newswire
http://biz.yahoo.com/prnews/050126/nyw039_1.html
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