1/25/2005 - Who's Buying Print Advertising?
1/25/05 - Bull Riding and Cancer Treatment:It is not difficult to guess which types of marketers would want to sponsor the sport of professional bull riding. The list would no doubt include companies that sell products like jeans, boots, cowboy hats, belt buckles, trucks, truck-bed liners, cancer treatments... Cancer treatments? Yes, in a new wrinkle in sports marketing, the Theragenics Corporation, which makes TheraSeed, a device that can be used in the treatment of prostate cancer, is expanding a sponsorship agreement with Professional Bull Riders, which is based in Colorado Springs, Colo. The agreement, which was tested last fall in San Antonio, Tex., is being rolled out in 2005 to six to nine major markets. The sponsorship, which is costing Theragenics about $2.5 million, includes television, radio and print advertising; ... The six markets that will start to see the campaign this year, Ms. Jacobs says, are: Anaheim, Calif.; Dallas; Las Vegas; Oklahoma City; Phoenix; and Seattle/Tacoma. It may also be expanded into three other markets, she adds, which are Colorado Springs, Memphis and St. Louis.ny times 'in advertising' by stuart elliot (subscription)
http://www.nytimes.com/mem/email.html
1/25/05 - Bishops' Office Launches Ads to Dispel Myths of Legal Abortion:
WASHINGTON, -- The Secretariat for Pro-Life Activities of the U.S. Conference of Catholic Bishops has launched a major advertising campaign in the Washington Metropolitan area and in national news media outlets. The campaign, called the "Second Look Project," presents basic facts about legal abortion that much of the public does not understand and encourages people to take a "second look" at their views on abortion. ...Advertisements have also begun appearing in the following news outlets: The Washington Post, the Washington Times, the National Catholic Register, America, Commonweal, the New Republic, and the National Review.
pr newswire
http://biz.yahoo.com/prnews/050124/dcm038_1.html
1/25/05 - Venture Net Capital Group, Inc. Announces Acquisition of $3 Million Worth of Advertising:
TEMECULA, Calif., -- Venture Net Capital Group, Inc. (Other OTC:VNTN.PK) (http://www.vntrnet.com) today announced the acquisition of $3,000,000 of print advertising in inflight magazines. The ads are available for the following airlines: Continental; U.S. Air; Delta; and Northwest.
primezone
http://biz.yahoo.com/pz/050125/71387.html
1/25/05 - Viacom and Kaiser Launch Year Three of KNOW HIV/AIDS Campaign:
NEW YORK, -- Viacom Inc. and the Henry J. Kaiser Family Foundation today announced the year-three launch of the Emmy and Peabody Award-winning public education initiative KNOW HIV/AIDS, which includes targeted public service announcements (PSAs), HIV-themed programming, and free print and online information resources.
pr newswire
http://biz.yahoo.com/prnews/050124/nym171_1.html
1/25/05 - Infinity Broadcasting breaks multimedia b-to-b campaign:
New York—Infinity Broadcasting announced on Monday that has launched a multimedia b-to-b marketing campaign designed to emphasize the power of Infinity radio. A series of ads broke Monday in national advertising and media trade publications. The campaign, titled "How Far Will You Go?" targets the creative community, media planners and buyers. It features Iggy Pop and the late Bob Marley, who are said to stand for "innovation and creativity." VIA Group helped develop the campaign, which included a three-page ad buy in many national trade magazines including Advertising Age, Brandweek, Adweek and Mediaweek. "How Far Will You Go?" will be rolled out throughout the next several months through a variety of media. btob
http://www.btobonline.com/article.cms?articleId=23061
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