Print Media Expands Advertiser's Options
Some of today's hottest new advertising ideas are popping up in a familiar place - print media. Contrary to the predictions otherwise, it would seem print advertising is not dead after all!Here are some of the great new ideas being advanced.
Vitals men's magazine, a Fairchild publication, is now shopping for consumers (sort of). Vitals has initiated a new service where readers can e-mail the publisher regarding a specified product (say an advertised T-shirt) and in return Vitals will contact the vendor, check sizes, quantities and even place the order for their readers.
The NY Times has written an excellent article on this concept which can be viewed at
http://www.nytimes.com/2004/08/30/business/media/30valet.html
Vogue's annual fall fashion issue is using its on-line edition to connecting readers directly to vendors for the purchase of anything from lipstick to fur coats. The ideas has gone over well with advertisers. Vogue's fall issue was the largest in its 112-year history. Check out The Washington Post's article which provides additional detail.
http://www.washingtonpost.com/wp-dyn/articles/A31123-2004Aug25.html
Jane magazine encouraged its readers to pay closer attention to advertisements in its September issue by offering MP3 players and other freebies. Readers could win these prizes simply by taking pictures of ads with their cell phones and e-mailing them to Jane. More information on this program can be viewed at
http://www.nytimes.com/2004/08/25/business/media/25adco.html?ex=1094184000&en=21c31204824b1b51&ei=5040&partner=MOREOVER
