12/23/04 - Who's Buying Print Advertising?
12/23/04 - Serino Coyne to Promote Hispanic Musical:NEW YORK For the first time a major Broadway production will be speaking to Latinos in their language and through their media. Omnicom Group's Dieste Harmel & Partners and Serino Coyne have formed a strategic partnership to manage advertising and marketing for the upcoming 2005 stage production of Mambo Kings, based on the Pulitzer Prize-winning novel The Mambo Kings Play Songs of Love by Oscar Hijuelos. ... The campaign, which will begin in the second quarter, will include TV, print and nontraditional marketing in Hispanic-targeted media.
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