Thursday, December 16, 2004

12/16/04 - Who's Buying Print Advertising?

12/16/04 - Publicis, Curves Urge Skeptics to Dive In:
DALLAS A rapidly growing chain of women's fitness centers called Curves will break a pre-New Year campaign designed by Publicis Dallas targeting weight-loss skeptics, the agency said. The client, which spent a negligible amount on advertising until hiring Publicis in 2002, is continuing its breakout phase with the TV and print effort, the agency said. Curves, based in Waco, Texas, spent $12 million on advertising in 2003 and more than $11 million through August 2004, according to estimates
adweek
http://www.adweek.com/aw/regional/southwest/article_display.jsp?vnu_content_id=1000737588



posted by administrator @ 2:53 PM