Thursday, November 04, 2004

Toyota Gets Funny With 2005 Model Launch

Toyota is launching its 2005 model year Tacoma and Tundra pickups with a series of commercials that use humor to capture its viewer's attention. Created by Saatchi & Saatchi of Torrance, CA, the ads falls under the 'Moving Forward' tag line. Ads within the series highlight fictitious maladies or appeals for which one of Toyota's trucks provides a sensible solution. Spending levels for the campaign are estimated at around $100 million dollars and print, outdoor and cinema advertising.

posted by administrator @ 2:30 PM