PrintAdvertising.com Tests New Remnant Space Selling Service
PrintAdvertising.com has started testing a new service designed to help print media publishers quickly market and sell their unused “remnant” advertising space.No matter how successful a publisher may be at selling advertising, there inevitably comes a time when unused magazine or newspaper space becomes available. Print media professionals refer to this as “Remnant Space.”
Remnant space, if not sold, represents an expense to publishers that, except for lack of opportunity, may have otherwise produced revenue. Consequently, publishers and their advertising sales staff will frequently discount remnant space to encourage a quick purchase by prospective advertisers.
PrintAdvertising.com is creating a virtual marketplace.
Remnant space, while a potential loss for publishers, often represents a real value for advertisers. The problem is that many times advertisers never hear about these opportunities, or if they do, it’s too late to take advantage of them. PrintAdvertising.com’s is working on a solution to this problem by creating a marketplace where publishers and advertisers, media buyers and publishers’ representatives can, in real-time, make remnant space opportunities available and allow marketers to capitalize on them. Such a marketplace offers time and monetary benefits that will immediately benefit the print media and advertising industry.
PrintAdvertising.com’s Remnant Space For Sales service is being tested for a limited time to determine system and user requirements as well as overall interest levels. During the test period this service will be offered free of charge to the first twenty-five publishers to sign up. A nominal fee for this service is planned upon completion of the test phase.
Those interested in learning more about PrintAdvertising.com’s Remanant Space For Sale service may visit the web page at … http://printadvertising.com/RemnantBids.html
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