Thursday, November 11, 2004

Mitsubishi Electric Uses Print to Feature Products

As announced this week by BtoBonline, Mitsubishi Electric & Electronics USA, Inc. has selected Perich + Partners to develop its new print advertising campaign. The campaign will highlight such Mitsubishi's electronic products as high-definition TV, automotive electronics and HVAC systems. The print campaign is planned for design and architectural publications. Spending and campaign dates were not provided.