Thursday, November 04, 2004

Marquis Jet Features New Print Campaign

Marquis Jet is launching an advertising campaign that aims to get new customers from the ranks of those who never knew they could afford to. In addition to the traditional market of corporate leaders, Marquis says there are many people who can afford to use their services but simply don't realize it. The print campaign was created by The Pere Partnership, an independent New York agency. Five ads are scheduled to run in publications like The New York Times, The Wall Street Journal and such luxury magazines as Departures. The campaign will spend between $3 - 5 million and run under the tag line "Make Hours Yours." Marquis has expressed a commitment to their marketing and branding campaign with promises of increased spending and additional advertising to come.