JoS. A. Bank Dresses Up New Branding Campaign
HAMPSTEAD, Md.--JoS. A. Bank Clothiers, Inc. a premier menswear retailer (Nasdaq National Market: "JOSB"), announces that it has launched a major national branding campaign. The marketing campaign's television and magazine advertisements emphasize JoS. A. Bank's reputation as a premiere designer, manufacturer and retailer of classic menswear, with a strong commitment to product quality and a dedication to outstanding customer service. The ads portray JoS. A. Bank as a brand that personifies the lifestyle and aspirations of the American businessman. "The branding campaign enables JoS. A. Bank to increase the recognition of its brand throughout America in support of our ongoing national store expansion strategy," commented R. Neal Black, Chief Merchandising Officer of JoS. A. Bank Clothiers, Inc.The campaign includes nationwide exposure on cable news networks, including CNN, CNN Headline News, Fox News, CNBC and MSNBC, as well as in magazines that are oriented towards businessmen, such as Forbes, Fortune and Golf Digest. The television ads began to air Wednesday, November 3 and will continue through the Christmas shopping season. JoS. A. Bank Clothiers, Inc., established in 1905, is one of the nation's leading retailers of men's classically-styled tailored and casual clothing, sportswear, footwear and accessories. The Company sells its full product line through 255 stores in 37 states and the District of Columbia, a nationwide catalog and an e-commerce website that can be accessed at www.josbank.com. The Company is headquartered in Hampstead, MD, and its common stock is listed on the Nasdaq National Market under the symbol "JOSB". View press release.
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