Jak 3 Gets Ad Spend for the Holidays
Sony Computer EntertainmentAmerica Inc. announced today the launch of Jak 3(TM), the third and finalinstallment of the Jak and Daxter trilogy, created exclusively for thePlayStation(R)2 computer entertainment system. Developed by Naughty Dog Inc.,the company responsible for the award winning Jak and Daxter franchise and thehighly acclaimed, multi-million unit selling Crash Bandicoot(TM) series onPlayStation(R), Jak 3 takes Jak and Daxter on their ultimate adventure as theyuncover conspiracy, danger and ultimately the Precursors themselves. ...To support the mainstream appeal of Jak 3, a massive print advertisingcampaign, running through the holiday season, will reach more than 40 million readers through a vast variety of national consumer publications, including Entertainment Weekly, URB, Maxim, Stuff, Sync, Revolver, Rolling Stone,Thrasher, Transworld, Spin, Source, and many more. Targeted publications alsoinclude leading gaming magazines such as Electronic Gaming Monthly, TheOfficial U.S. PlayStation Magazine, GameNow, Game Informer, PSM, Game Pro,Tips and Tricks, PLAY, and PSE2. For more information visit us on the Web at http://www.us.playstation.com/ or see the press release .
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