Intel and Microsoft Effort Brings 'Digital Joy'
It was announced today that Intel Corporation and Microsoft have joined forces to launch a new consumer marketing campaign highlighting the benefits of an "emerging digital lifestyle." The integrated campaign, which launches November 7, is titled "Digital Joy," and will show consumers how digitally integrated products are easy to use, increase our choices, provide advanced performance and help with everyday multitasking. The campaign involves television, print, cinema and online advertising, as well as "experience zones." Intel and Microsoft are also launching a new Web site, at www.digitaljoy.com, where consumers can learn more about sharing digital photos, staying up to date on favorite TV and radio programs, as well as digital entertainment technology. Special offers are also available on the Web site. Deutsch Inc., New York, created the television, print, online and cinema advertising. Specific spend amounts were not provided. Additional information about Intel is available at http://www.intel.com/pressroom/archive/releases/20041104corp.htm.
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